DIANA CAROLINA CASTRO ALVARADO

EVIDENCE 2
Instructor
MARKET PROJECTION
TADEH ISSAIAN
2282518

M&M
PHOTOGRAPHY
Photography Agency

COMPETITORS MARKET CONSUMERS

INDIVIDUAL
PHOTOGRAPHERS
THE TREND OF
MATERIALS
TELEPHONES WITH EVENTS
GOOD CAMERAS

YEARBOOKS

BENEFITS
STUDY BABY PHOTOGRAPH
PHOTOGRAPHY CAMERAS
LIGHTS
PRINTERS
PERSONAL MODELING

COORDINATION SPEED
 DIANA CAROLINA CASTRO ALVARADO
EVIDENCE 2
Instructor
MARKET PROJECTION
TADEH ISSAIAN

1 5
Photography has been on the market for many years, with the
great evolution of technology with cell phones has seen the sale
of cameras drop. Despite this, photography agencies still have a
future because the quality of the photos is much better.
Having a marketing consultant is much easier and more
comfortable for my company, this would help me a lot when
coordinating the role of each one in the company, to establish
new strategies, it is evident that due to the speed in processes,
count with a comprehensive advertising agency is very
important.

To analyze my type of clients it is necessary to make a profile of

2 6
my ideal client, for this it can be done
Having a contingency plan is very important for the company, if
a list where the age, location, sex and socio-economic condition
we launch an advertisement or a job does not look very good or
of each of them are noted. If we select the data that is repeated
the public does not like it, it has an ace up its sleeve to be able to
the most, we will obtain the profile of my ideal client. That which
suppress the previous one
you should take into account when expressing yourself in your
agency.

3 7
Our most fixed competitor would be ourselves, since there are
When establishing our marketing strategy we looked at how
so many types of photographs on the market, photographers
well received our entry into the market was, what did we do
become jealous with their work equipment and material, a little
well? What to change?
more communion is lacking.

4 8
Once we have established our errors and defined what we
As it is a new business, it is necessary to think about a strategy
highlight, look for some changes in the company, small such as
to retain and attract clients, for this we look at the type of
improvements in the logo, large such as changes in prices
clients we have chosen. Use of advertising etc.
without affecting the public.