MARKETING STRATEGIES

AND SALES PERFORMANCE:

THE INABE LIVELIHOOD
GROUP, INCORPORATION
EXPERIENCE
 BACKGROUND OF THE STUDY
Inabe
Livelihood
Group, Inc. Conceptual
Framework

Marketing
Strategies Theory
6Ps of
of
Marketing
Push and Pull

Formulation
Marketing
and Gaps
Implementation
 • What are the marketing strategies employed

STATEM
by the Inabe Livelihood Group, Incorporation
and its effect to the sales of Inabe Livelihood
1 Group, Incorporation?

ENT OF
THE
• . What is the sales performance of Inabe
Livelihood Group, Incorporation for the year
2 2015-2018?

PROBLE
M
• What marketing model can be proposed to
sustain the marketing of Inabe woven
3 products?
 METHODOLOGY
Primary Interview

TOOLS Journals

Research
Secondary
Papers

Internet
 STRATEGY
CHAPTER 3 RESULT
a. Product and Process Back strap and Modified Hand-loom
Weaving; Yarns purchased outside the
locality; The business’ design and
customized design

b. Price Cost-based and contract-based pricing

method

c. Promotional Networking and gift-giving; Business

calling card; Social Media; Website; Trade
Fairs;

d. Place Direct and Indirect distribution

e. People Hire employees according to personality;

Rewards and benefits
 CHAPTER 3
• Generally increased sales.
• Sudden decrease of sales in
year 2018.
 Inabe Livelihood
Group,
Incorporation
CURRENT
Marketing
People
MARKETIN
Channels
G MODEL
Pasalubong
BY INABE
Walk-in
Center
Personnel Benefits
LIVELIHOO
D GROUP,
Weavers Sewers INCORPOR
ATION
Sales
 CHAPTER 4
1 2 3
• Inabe Livelihood • The sales • The firm has no
Group, performance established
Incorporation Inabe Livelihood distribution
employs and Group, channels as
develop their Incorporation part of its place
marketing entails potential strategy.
strategies competitiveness
through but
innovation. maximization of
sales is not fully
utilized.
 RECOMMENDATIONS
• Continue to innovate
1
• Increase employees
2
• New marketing model
3
 PROPOSE
D
PACKAGIN
G DESIGN
PROPOSE
D NEW Inabe Livelihood
Group,

MARKETIN
Incorporation

Marketing

G MODEL
People Packaging
Channels

Walk-
Wholesalers Retailers Manpower Benefits
in

Pasalubong 13th SSS

Weavers Sewers
Centers Month Benefits
Pay

Sales
THANK YOU.