Tracey Edouard
INSPIRED, INNOVATIVE, INTUITIVE
talkthattrace@gmail.com
New York, NY
linkedin.com/in/traceyedouard
bit.ly/traceyedouard
@talkthattrace
EXPERTISE
Copywriting
Competent in managing top-tier
talent & influencers
On-Camera Personality
Exceptional interpersonal
communication skills
Podcast launching/management
EDUCATION
BACHELOR OF ARTS
Advertising/Public Relations
The Pennsylvania State University
2009 – 2013
Cumulative GPA: 3.82/4.00
Dean’s List Spring 2010-2013
REFERENCES
Available upon request
SUMMARY
My successes below exist solely because of the seeds of excellence that were planted within me many years ago. Over
time, those seeds have developed, matured, and blossomed so that I may serve as an asset and make a significant
impact wherever life may lead me next. I look forward to sharing my story with you.
EXPERIENCE
EXECUTIVE ASSISTANT
FUELED BY CULTURE NY, NY | JANUARY 2019 – PRESENT
Provides high-level administrative support to CEO while supervising internal managers and other staff members, clientele,
talent, and vendors. List of responsibilities include (but are not limited to):
• Planning, executing, monitoring eight podcast shows under Fueled by Culture’s podcast network (proficient with
Apple Podcasts, Anchor.FM, Spotify, and Acast)
• Maintaining the executive's appointment schedule by planning and scheduling meetings, conferences,
teleconferences, arranging flights, hotels, car service, dining (etc.)
• Executing office and administrative duties to assist CEO such as: event arrangements, talent communication, and
hosting
• Preparing internal and external corporate documents for team members and industry partners such as: travel
itinerary documents, content production forms, event production forms, post-event deadlines
• Preparing weekly vertical staff reports (event manager, graphic designer, content manager, & interns)
• Creating/submitting invoices for internal and external costs in a timely manner
• Handling confidential and non-routine information with high-attentiveness, discretion, and competency
• Proofreading important internal and external communications; including marketing tools and new business
materials/pitches/decks, as needed
• Onboarding vertical managers, interns, and other staff members
• Maintaining an organized filing system of paper and electronic documents
• Demonstrating high proficiency in delegating duties/tasks
• Exemplifying professional interaction with top-level talent such as: Quincy Jones, Eric Thomas, Kevin Hart, Wyclef
Jean, Master P, Thasunda Duckett, Angela Simmons, Ryan Leslie, David Meltzer, and more
• Client partners include: Bloomberg, CHASE, Forbes Media, Hennessy, Rolls Royce, and DreamSeat
SOCIAL MEDIA MANAGER
MASHABLE, NY, NY | JUNE 2016 – DECEMBER 2017
• Developed a myriad of social media accounts driving more than 45M uniques, 28M social media followers, 7.5M
shares, MoM
• Inventor, writer, host, talent-booker, executive producer of the #BizChats show
• Spearheaded #BizChats program from original platform on Twitter to a bi-weekly Facebook Live show, yielding
more than 1.15M views and reaching 11.8M people in its lifespan
• Single-handedly created a new revenue stream through #BizChats program, generating hundreds of thousands of
dollars to date
• Co-host of first ever ‘The Mashable Show’ via Twitter Live, SXSW 2017
• On-camera personality (outgoing) for Mashable on Snapchat Discover (Tech Tips)
• Specialized in simultaneous growth of followers across social media platforms such as: Mashable Business via.
Facebook (+43.2K followers) Mashable LinkedIn (+31K followers), and Social Good via. Facebook (+7.6K
followers) since January 2017
• Creator and facilitator of ‘Decent Humans’ Facebook group (+3.0K% growth MoM)
• Flexible team player covering a variety of early-morning and late-night shifts when needed while simultaneously
juggling a handful of responsibilities such as: e-mailing top stories to Apple News editors, scheduling 48+ Twitter
videos, locating & pitching viral stories to editors (via. CrowdTangle), headline optimization, posting and
scheduling across 13 Facebook pages ranging from 8.2K to 6.5M likes
SOCIAL MEDIA ASSISTANT MARKETING & COMMUNICATIONS INTERN
MASHABLE, NY, NY | MASHABLE, NY, NY
JUNE 2015 – JUNE 2016 SEP 2014 – MAY 2015
• Creator, coordinator, & facilitator of #BizChats bi-weekly Twitter Chat (190M impressions, 11.8M reach, 1,500+
users, 2,000+ tweets per hour)
• Expanded Mashable’s social media presence by optimizing content using tools such as: SocialFlow, Facebook
Insights, Omniture and Google Analytics
• Grew Mashable’s LinkedIn channel by 13,500 fans, MoM (June – July ‘15)
• Responsible for driving highest-traffic month on LinkedIn (500K+ uniques, January ’15)
• Delivered deep dive social analytic reports via. PageLever, Parse.ly and Omniture
• Lead Twitter social media strategy for Mashies, best in marketing award ceremony (’15)