b.

Pricing Strategy
Setting the right price is a crucial step toward achieving the profit. Three Rice Retailer is
in business to make a profit, but figuring out what and how to price a product may not come
easily.
Three Rice Retailer depends its price with the production costs mark-up which is 20% of
the supplier.

c. Promotion Strategy
Advertising and promotional programs are one of the essential factors that the business
should take care of. The rate of the popularity of one’s firm depends on how it is introducing to
the market. It is very important that the management will have effective and informative
advertisement and promotional program to be able to get the attention of its potential buyers.

These are the promotional strategies that the business will be using:
1. Flyers
These promotional papers will be distributed to the public to increase the popularity of the
business.
2. Tarpaulin
These promotional material will be use to expand the exposure of the business, it will be
posted to the public area to attracts more potential customers.

d. SWOT ANALYSIS
Strengths Weaknesses
1. Accessible location 1. Unrecognized brand
2. Product Quality 2. Small store sixed and inability to find
3. A high demand expansion
4. Offered free delivery 3. Shop name is not well-known.
Opportunities Threats
1. Increasing population 1 Entry of new competitors
2. Opportunity to purchase a smaller 2. Natural calamities
retailer to increase market share. 3. Price wars among key competitors
4. Farming cost increase
 Chapter IV
Marketing Aspect
A. Objectives
1. To determine if the proposed business is feasible in the chosen market
2. To determine the target market.
3. To determine the size, nature and growth of total demand for the products.
4. To understand the market place and costumer needs and wants.

B. Plan of Distribution
The three Rice Retailer decided to distribute product through retailing in a store
and delivery system, such as home delivery and free delivery to the volume costumer to
increase sale. This will help the promotion and introduction of the product that will surely
give immediate growth of business.

C. Market Segmentation

a. Target Market Strategy

Three Rice Retailer will focus on the needs of markets especially to the
households near the location. Three Rice will also focus in the area where the
target market is identified.
b. Market Needs
The location is a good place for the business, the Asuncion, Maasin City is
a resident and commercial area there is so many businesses and houses situated
near the location as evidence many establishments are situated such as convenient
store, laundry shop and subdivision.
c. Market Trends
Commercial businesses trending in this area have a strong demand due to
needs of people basic needs such as food. As evidence that there is a strong
demand of food in this area is that the increasing population, the increase in
population means increase in demand.
d. Market growth
Commercial Businesses have a good performance in Asuncion, Maasin City,
businesses became stable and have a high growth of income this is because of an
increasing population in the area.
D. Competitive Edge
 Determining the competitive edge of the business against the competitions will
help the business to improve the products and services that the business offered.
Since the business Three Rice Retailer is a large rice retailer in Asuncion, Maasin
City, the business must have more back up stocks of rice compare with the competitors,
the firm also offers many varieties of rice. The proponents also offer free delivery to
volume customer.
E. Marketing Strategy
a. Positioning statement
Three Rice Retailer is a rice retailer that offers many variety of rice for the
costumer to have choices in buying rice. Three Rice Retailer is the only rice
retailer in the Barangay Asuncion, Maasin City to offer free rice delivery that
helps the costumers to maximize their time.

Environmental Impacts analysis

Rice is one of the most important agricultural products and it is cultivated in almost all
countries in the world. Its high production inevitably has an environmental impact. Rice
production utilizes approximately 8 percent of the arable land in the Philippines .The
environmental impact of each rice paddy varies depending on water management, pesticide use,
and intensity of production.
The phrase “rice paddies” immediately conjures the image of thousands of tall plants
in a vast pool of water, covering the soil. It should then be no surprise that rice production
requires high inputs of water, higher than any other staple grain. To be exact, rice requires
double or triple the amount of water as the other cereal crops to produce the same dry weight. In
water-stressed areas, diverting freshwater to irrigate rice paddies can have detrimental
environmental effects, as well as economic and societal impacts. In other areas, water stress may
not be a concern; however, as both population growth and climate change impact water
consumption, water stress could potentially become a bigger concern in rice production.
Regardless of regional water strain, the total amount of freshwater used for irrigation is
tremendous; 50 percent of all diverted freshwater in our country is used for rice fields. To
compound this problem, irrigation is crucial to maintain rice production. Currently, 75 percent of
rice produced in Philipines came from irrigated croplands.
Higher intensity production reduces environmental impact in some regards by reducing
the overall area of rice paddies necessary to satisfy demand. This decreases the land developed
into rice paddies, preventing the diversity loss that would result from development. On the other
hand, the high intensity rice fields often rely on one or two crop varieties that produce the highest
yields. This means that there is less genetic diversity and as a result raises the risk of pests
impacting yield. Due to decreased pest resistance in low diversity rice fields, farmers apply more
pesticides that pollute the environment.
Beyond impacts on the land and water, rice production has atmospheric impacts. Rice
fields produce methane that is a powerful greenhouse gas. According to Van Bodegom et al.,
“rice fields may produce as much methane as all the world’s natural wetlands combined” (2002;
Donald, 2004).

Reference:
Dawe, D., & Unnevehr, L. (2007). Crop case study: GMO Golden Rice in Asia with enhanced
Vitamin A benefits for consumers. AgBioForum, 10(3), 154-160. Available on the World Wide
Web: http://www.agbioforum.org
Van Bodegom P. M., P. H. Verburg A. Stein S. Adiningsih and H. A. C. D. Van Der Gon.
(2002). Effects of interpolation and data resolution on methane emission estimates from rice
paddies. Environmental and Ecological Statistics 9 : 5 – 26.