Danielle Joyce Salik Distribution management

CBET-19-502E Dr. Ester T. Edralin

Chapter 1
Question 1.

 rock auto.comclaims that they possess all the mechanical parts the consumer needs based on
their slogan but its a good idea that they are able to convince their customers through slogan to
buy their products.Here are some other channel options for consumers first is direct selling
since they sell their products online it is convenient to buy online than go to retail stores.Second
is selling through intermediaries channel intermediaries such as whole salers and retailers are
utilized to make the product available to consumer from producer or manufacturers to agent to
whole saler to retailer to consumer using small retailer may help.
 next is dual distribution can also be used where the whole saler or manufacturers uses more
than one channel can be sell to the end users as well as other companies for resale.lastly is the
reverse channels reverse direction where in the consumer to intermediary to beneficiary.

Question 2
 yes mobile commerce will grow rapidly in the future because our generation technology is part
of our daily lives.Technologies like mobiles these days can be used as an alternative learning
system.Technologies can be a source of information it is convenient to use thats why alot of
consumers choose to buy online rather than go to retail stores.It is less time consuming if the
desktop pages contain all the information the consumers need.We are in the era of
technologies and modernization it is no wonder that in the next generation mobile commerce
can generate more percentage because alot of us are in the social media it makes
communication better makes our work efficient and improve our lives.
Question 3
 Edward jones is known for its full service investments firm that provides advisory and money
manegerial services.Where in you can ask a professional about personal investment.Because of
the good image of the company a lot of people trust and invested money to Edward jones.The
alternative way of using internet or social media as a medium of communication is advisable
because most of the people is active in social media these days.Consumers care to what they
read online they are easily influence to what the internet advertisement is telling them using
social media as a channel of communication is very effective it creates consumers awareness
and makes communication better.