FORM FOR MANAGEMENT PROJECT

Course : PGDM Batch : 2019-21

Name of the Student :- RAJPUT ASAF ANWAR

Roll No. :- PG-19-079

Specialisation :- MARKETING-PGDM

Mobile Tel No. :- 919930703892

Student E-mail :- ASAF.RAJPUT19@ies.edu

Name of Faculty Guide :- Prof. SINHA RITU .

Faculty E-mail :- ritu.sinha@ies.edu

Mobile Tel No. :- 919820963586

Project Title :- Study on issues and challenges faced by micro business entering into the E-
commerce field

Project Description :- A) Rationale of the study ±The aim of this study is to explore the status of e-
commerce in India. Global pandemic caused by covid-19 has changed consumer
behavior. This is the reason why the crisis is proving to be a catalyst for change
across all dimensions of businesses. It also explores the challenges and
opportunities of e-commerce in India in the perspective of the global economy. An
understanding of the impact of E-commerce as a discipline is increasingly important
in modern businesses.

B) Expected contribution from the study ±

- To assess the impact of E-commerce on businesses.
- To understand general market trend over adoption of E-commerce -over traditional
Brick and Mortar.
- To recognize the Challenges and opportunities of ecommerce in India.

C) Limitation of the study ±

- Area of research will be limited to the Mumbai Region.
- Qualitative research is not statistically representative; it is a time-consuming
process.

Signature of student :- Signature of Faculty Guide :-

Date :-