Target market for the product:

individuals looking for a high performance electric car, mostly successful business
executives and entrepreneurs, mostly wealthy early adopters (upper middle class)
Young professionals, eco-friendly, looking for their first luxury car.

Consumer demographics:

Average income

The average household income of a Tesla owner is $143,177 per year. As a

comparison, the median household income in the United States in 2017 was
$61,372 Tesla owners are an older demographic.

Average age

The median age of a Tesla owner is just under 54 years old, compared to 38 for
the US population.

The median age of a Tesla SUV owner is 52 years old.

Average gender:

We looked at the gender of current Tesla owners, including Model S and Model X.

Owners of the Model X have a higher percentage of women owners. Women own
29% of Model X vehicles and men own 71%. The Model X is a gull-wing SUV
(according to Tesla) or CUV 

Home ownership: We looked at the gender of current Tesla owners, including

Model S and Model X.

Owners of the Model X have a higher percentage of women owners. Women own
29% of Model X vehicles and men own 71%. The Model X is a gull-wing SUV
(according to Tesla) or CUV 
Others:

Tesla owners tend to not have children in the home. 66% of all current Tesla
owners don’t have any children in the home, vs. 34% who do have children in the
home.

The ethnicity of Tesla owners skews toward Caucasians, at 87%. Owners who
identify with Hispanic ethnicity make up 8% of Tesla owners, leaving 5% to other
ethnicities.
How do they shop:

The youths of India remain loyal to shopping in person. 78% of young people
surveyed said they will continue to shop in-store at least to the same extent as now
or more, compared to 69% of older shoppers. In fact, 51% of youths said they will
visit shops more. This is significantly more than the older age group (22-65 year
olds), where only 28% said they will use shops more.

Physical shops are seen to give credibility to retailers in India, particularly by

youths: 44% of young people and 32% of the older age group state that they only
buy from online shops that also have physical stores.

Social shopping looks set to increase in India, with more than half of young
shoppers (56%) saying they would shop socially more often in future compared to
32% of adults. Overall, 88% of youths and 73% of adults say they will shop socially
the same amount or more than they do now.

Consumers research first, then visit stores

Youths prefer to “webroom” – research an item online before going in-store. 86%
do this as opposed to 73% who “showroom” – research in-store and then buy
online. Adults also prefer to webroom – 83% do this as opposed to 68% who
showroom.

What’s important to consumers when they shop

Overall, lower prices and improved delivery were most important to all age groups
when they shop. However, lower prices, easier refunds/returns, improved service,
greater choice and more omnichannel options were more important to older
respondents.

Most online shopping in India takes place on laptops or desktops

Of the devices used to research the purchase, mobile, tablet and desktop use is
similar between youths and adults in India, although use of mobile phones is
consistently higher among youths when it comes to groceries. When it comes to
paying online, the majority of online transactions take place on a desktop or laptop.
Expectations of an integrated experience

Indian youths have higher expectations concerning the integration of online and in-
store services. 70% of youths expect support in-store if they have bought online,
compared to 63% of adults.

Different shopping habits of the different age groups

According to our survey, adults are more conscious of the ingredients in the food
they eat, and enjoy grocery shopping more than youths. Young people are more
likely to buy fashion items online, and state that they shop less often but spend
more when they do.

Educational levels:

1. Pre Primary Stage

Pre primary education in India is provided to children between 3–6 years by
Kindergarten, Playway or Play Schools. These schools have varying
terminology for different levels of classes, beginning from – Pre-Nursery,
Nursery, KG, LKG (Lower Kindergarten) and UKG (Upper Kindergarten). Most
of the pre-primary education in India is provided by private schools.

2. The Primary Stage

Primary education in India offered by both private and government schools
usually consist of students aged between 5 to 12 years. The duration of study in
this stage is 4-5 years. Common subjects include English, Hindi, Mathematics,
Environmental Science and General Knowledge. Sometimes also termed as
Elementary Education, it is free in government schools but it is paid in the
private schools. The Government has made elementary education compulsory
for children between the age group of years 6 and 14. Most of the primary
education provided by primary schools in India is imparted from class 1st to
class 4th or 5th. Some of the states/UTs which follow 1st to 5th class of primary
education are Andhra Pradesh, Arunachal Pradesh, Bihar, Haryana, Himachal
Pradesh, Jammu & Kashmir, Madhya Pradesh, Manipur, Orissa, Punjab,
Chandigarh, Delhi,  Karaikal and Yanam regions of Pondicherry etc. Some of
the states/UTs which follow 1st to 4th classes of primary education are Assam,
Goa, Gujarat, Karnataka, Kerala, Maharashtra, Meghalaya, Mizoram,
Nagaland, Dadra & Nagar Haveli, Daman & Diu, Lakshadweep and Mahe
region of Pondicherry
3) The Middle Stage 
Middle stage of education covering 3-4 years of academic study is formed by 5th-
8thclass consisting of students aged between 12 to 14 years. The schools which
impart education up till 8th class are known with various names like – High School,
Senior School. Some of the states/UTs which follow 5th -7th class of middle stage
are Assam, Goa, Gujarat, Karnataka, Kerala, Dadra & Nagar Haveli, Daman & Diu,
Lakshadweep etc. Some of the states/UTs which follow 6th -8th class of middle
stage are Arunachal Pradesh, Haryana, Madhya Pradesh, Punjab, Andaman &
Nicobar Islands, Chandigarh, Delhi etc.

4) The Secondary Stage 

Secondary Stage of education covering 2-3 years of academic study starts
with classes 8th-10th. consisting of students aged between 14-16 years. The
schools which impart education up till 10 th class are known as Secondary Schools,
High Schools, Senior Schools etc. Some of the states/UTs which follow 8th -
10th class of secondary stage are Goa, Gujarat, Karnataka, Kerala, Dadra & Nagar
Haveli, Daman & Diu, Lakshadweep etc. Some of the states/UTs which follow 9th -
10th class of secondary stage are Punjab, Rajasthan, Sikkim, Tamil Nadu,
Andaman & Nicobar Islands, Chandigarh, Delhi, Karaikal region of Pondicherry etc.

5) Senior Secondary Stage 

Senior Secondary Education in India is of only 2 years. There is uniformity on this
level of education in terms of duration and classes i.e. all the States/UTs follow this
10+2 pattern. Senior Secondary Schools in India include classes 11th to 12th.
consisting students aged between 16-18 years. At this level of education students
have the freedom to choose their preferred stream and subjects. They can pursue
Arts, Commerce, Science (medical & non medical). The schools which provide
education up till 12th class are commonly known as Senior Secondary Schools or
Higher Secondary Schools. Some universities and colleges also offer the
education of these classes.

6) Undergraduate Stage
Undergraduate education in india is of 3-4 years. Undergraduate stage of
education is also known as higher education in india. Students studying in this
level, generally begin their education from 18 onwards. As per one estimate 88% of
undergraduate education is provided by Colleges in india. Majority of the
undergraduate courses of 3 years duration belong to field of arts, humanities,
science etc. and majority of 4 years of duration belong to the field of agriculture,
engineering, pharmaceutical sciences technology. However, there are courses
belonging to fields of architecture, law and medicine whose duration is 5 years.
7) Postgraduate Stage
Postgraduate education in india is of 2-3 years. Postgraduate stages of courses
are known as Masters courses or Doctorate courses.  Masters course are usually
of 2 years duration and doctorate (research) courses are of 3 years duration. Also
referred as higher education, 56% of post-graduate education is imparted through
colleges. PG education in india is largely provided by universities in india. PG
education caters largely to a specific field or sub field of any preferred discipline.
Thus, one can specialise in any of preferred subjects at this level. Those who are
interested in conducting large amount of research work pursue these courses.

Adult Education in india

Adult Education in india comes under the purview of the Department of School
Education and Literacy. The Bureau of Adult Education and National Literacy
Mission under the Department functions as the Secretariat of the National Literacy
Mission Authority (NLMA). National Literacy Mission was set up on 5th May,1988
to impart a new sense of urgency and seriousness to adult education. The
Directorate of Adult Education provides necessary technical and resource support
to the NLMA.

Distance Education in india

Distance education provided by institutes is controlled by the Distance Education
Council of India. Distance education is helpful to those who cannot join regular
schools or colleges. At the school level, National Institute of Open Schooling offers
education through distance learning. While, at the college or university level, Open
universities provides distance education. Distance education can also be pursued
online via internet. Some like the Birla Institute of Technology and Science (BITS)
provides online education through – BITS Virtual University.

Homeschooling in India
Homeschooling isn’t widespread in India and neither it is widely accepted. This
type of alternative education It is considered for handicapped or those who are
unable to attend regular school due to various factors.  While some use Montessori
method, Unschooling, Radical Unschooling, Waldorf education or School-at-home.
Others prefer CBSE, NIOS or NOS and IGCSE prescribed syllabus.

How do they pay cash / credit:

Indians have likely reverted to their old habit of paying by cash for small purchases
with currency circulation improving to near pre-demonetisation levels, indicates an
analysis of credit and debit card usage in the previous financial year. 

Debit card payments raced past credit card usage in the months immediately after
demonetisation in November 2016 that sucked out about 85% of the cash in
 circulation. With debit cards accounting for about 96% of all payments cards in use
in the count. Credit card security deters consumers from online shopping

60% of youths and 46% of 22-65 year olds list security of their credit card or
personal details as the main reason they would not buy online, while 39% of both
age groups give cost of delivery as the reason.

Indians like using cash and are using it more than before the November 2016
demonetisation. According to data from the Reserve Bank of India analysed by
the India Times, ATM withdrawals recorded a 22% increase in April 2018 from the
previous year, reaching 2.6 lakh crore. In comparison, cash withdrawals accounted
for 2.2 lakh crore in the months leading to demonetisation.

Debit card usage is also up, showing that Indian consumers are comfortable with
the flexibility of choosing whichever payment method best applies to their needs. In
fact, debit card usage at point-of-sale (PoS) terminals grew by 24% compared to
2017. Contrary to cash however, debit card usage was very low – almost 50% less
prior to Modi’s demonetisation policy.

NCR Corporation’s Managing Director for India, Navroze Dastur confirmed that
there is a surge in ATM usage and that “the average number of transactions per
machine also significantly grew.

Analysts believe that this trend will continue – where cash and debit card usage
grow in parallel – thanks to positive economic forecasts. Unfortunately, despite
growing demand for cash and increased ATM usage, the number of deployed
ATMs has not increased to meet demand.

What type of industries sell the most:

 Textile Industry
This industry covers a wide range of activities ranging from generation of raw
materials such as jute, wool, silk and cotton to greater value added goods such as
ready made garments prepared from different types of man made or natural
fibres. Textile industry provides job opportunity to over 35 million individuals thus
playing a major role in the nation's economy. It has 4 per cent share in GDP and
shares 35% of the gross export income besides adding 14% of value addition in
merchandizing sector.

 Food Processing Industry

In terms of global food business, India accounts less than 1.5% inspite of being
one of the key food producing nations worldwide. But this on the other hand also
indicates the enormous possibilities for the growth of this industry. Supported by
 the GDP estimates, the approximate expansion of this sector is between 9-12%
and during the tenth plan period the growth rate was around 6-8%. Food
Processing Industry provides job opportunities to 1.6 mn people and it is
estimated to expand by 37 mn by 2025.

 Chemical Industry:
Indian Chemical industry generates around 70,000 commercial goods ranging
from plastic to toiletries and pesticides to beauty products. It is regarded as the
oldest domestic sector in India and in terms of volume it gives a sense of pride to
India by featuring as the 12 largest producer of chemicals. With an approximate
cost of $28 billion, it amounts to 12.5% of the entire industrial output of India and
16.2% of its entire exports. Under Chemical industries some of the other rapidly
emerging sectors are petrochemical, agrochemical, and pharmaceutical
industries.

 Cement Industry:
India has 10 large cement plants governed by the different State governments.
Besides this India have 115 cement plants and around 300 small cement plants.
The big cement plans have installed competence of 148.28 million tones per
annum whereas the mini cement plants have the total capacity of 11.10 million
tonnes per annum. This totals the capacity of Indian cement industry at 159.38
million tonnes. Ambuja cement, J K Cement, Aditya Cement and L & T Cement
are some of the major steel companies in India.

 Steel Industry:
Indian Steel Industry is a 400 years old sector which has a past record of
registering 4% growth in 2005-06. The production during this period reached at
28.3 million tones. India steel industry is the 10th largest in the world which is
evident from its Rs 9,000 crore of capital contribution and employment
opportunities to more than 0.5 million people. The key players in Steel Industry
are Steel Authority of India (SAIL), Bokaro Steel Plant, Rourkela Steel Plant,
Durgapur Steel Plant and Bbilai Steel Plant.

 Software Industry:
Software Industry registered a massive expansion in the last 10 years. This
industry signifies India's position as the knowledge based economy with a
Compounded Annual Growth Rate (CAGR) of 42.3%. In the year 2008, the
industry grew by 7% as compared to 0.59% in 1994-95. 

 Mining Industry:
The GDP contribution of the mining industry varies from 2.2% to 2/5% only but
going by the GDP of the total industrial sector it contributes around 10% to 11%.
Even mining done on small scale contributes 6% to the entire cost of mineral
 production. Indian Mining Industry provides job opportunities to around 0.7 million
individuals.

 Petroleum Industry:
Petroleum industry started its operations in the year 1867 and is considered as
the oldest Indian industry. India is one of the most flourishing oil markets in the
world and in the last few decades has witnessed the expansion of top national
companies like ONGC, HPCL, BPCL and IOC.

How do they spend their money:

Food constitutes the basic prerequisite of every household irrespective of the
apparent divide. Statistics have described that the lowest income group spends
approximately 53.27% on food and beverages while the higher income group
occupies 11.88% of the chart. The aforementioned graphic also explains that
expenditure on food and beverage decreases proportionally with an increase in the
living standard. The poor, figuratively, spend more on food than other probable
sectors.
 

 
Buying a house in India for low income groups seems like a remote dream. The
expenditure of such families on the housing sector rests at 5.62% while the
bourgeoisie invests in property instead, for which they occupy 38.89% on the chart.
 
 
Not much of a difference has been observed in the housing and transport sectors
per say. Low income groups spend a mere 3.85% of their total expenditure on
transport while the rich contribute to 20.20% of this sector.
 

 
Unfortunately, there isn't much we can write about the dismal literacy rate and
health concerns in India for a basic comparison of the acclaimed luxuriant sectors
explain that citizens, irrespective of their financial status, attribute a considerable
amount of their income to basic essentials than education and medicine. The
graphic, above, delineates the deplorable figures which constitute the health and
education chart.  
 
 
Meanwhile, here's a graphic which elucidates what citizens are left with after
spending on luxuriant sectors.

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