 Asset: Tesla is a story stock.

 Aswath Damodaran, a
finance professor of corporate finance and valuation at NYU
Stern School of Business, defines a story stock as a stock
“where[by] the story is so dominant in both how people price
the stock and what determines its value that the numbers
either fade into the background or have only a secondary
effect.” Story stocks share three defining characteristics. One,
they are usually infant companies, viz. the value is derived
from the future growth. Two, they’re targeting a big market.
Three, and most important to this discussion, the CEO is
woven into the cloth of the company, becoming inextricable
from the company’s story. Tesla is a story stock. And Musk is
crucial to that story.

 Asset: Strategy and vision are a critical part of

Tesla. Tesla is a young company that is still navigating its
path to maturity. Setting strong strategic goals is vital to
effectively navigate that path. A Harvard Business
Review article cited that strategy comprises 21%, on average,
of what CEOs do. It may potentially be a higher figure for
growing companies as CEOs direct that growth. And Musk is
the engine behind that strategy, a vision that has fueled the
success of Tesla for the last decade and a half.

 Asset: Musk inspires employees. After spending time

on-site at Tesla, Tim Urban from Wait but
Why reported several discussions with Tesla employees:

o “Working with him isn’t a comfortable

experience, he is never satisfied with himself so
he is never really satisfied with anyone around
him…the challenge is that he is a machine and the
rest of us aren’t.”
o “Elon wants to know, ‘Why are we not going
faster?’ He always wants bigger, better, faster” by
the same person who a few minutes later was
emphasizing how fair and thoughtful Musk tends
to be in handling the terms for a recently fired
employee."
o While many employees cited Musk is not easy to
work for, they all agreed they deeply respect him.
And respect is, arguably, harder to come by.
Problemas

Musk hace referencia sobre todo a los problemas de producción del Model 3, el
modelo más accesible de la marca y del que hay miles y miles de entregas
pendientes. La compañía rompió la meta de 5.000 vehículos producidos a la
semana tras aplazar en varias ocasiones sus previsiones, provocando caídas en
bolsa y poniendo en duda su futuro. “Ya somos una compañía de verdad”, lanzó
tras conseguirse el objetivo. Y enfrenta fechas límite para pagar más de
1.000 millones de dólares en bonos con vencimiento durante el próximo
año: 230 millones de dólares, en noviembre, y 920 millones de dólares,
en marzo de 2018.  Teslaestaba gastando unos 5.736 euros por minuto Tesla está
viviendo momentos difíciles con la producción de su Tesla Model 3. Si hace unos meses
algunos medios aseguraban que no podría hacer frente a la demanda, ahora llegan
informaciones que ponen en tela de juicio el control de calidad que estarían realizando
en las unidades producidas. Y es que, según parece, un buen número de vehículos han
tenido que volver a la fábrica para ser revisados.