our numbers are looking good.

to measure our company's efficiency, we have return on capital employeed of 92.1%.

this shows how well our company is generating profits from the capital
we are the most profitable company as measured by return on equity, return on
assets, and gross profit margin.

In november we also signed Smokeless tobacco master settlement agreement and

according to it we will be paying $200 over 100 years mainly to reduce youth
exposure. but we fear that this will not stop here and more lawmakers will be
pushing to combate youth tobacco

we have only seven pending lawsuits as compared to hundreds of cases of traditional

cigaratte due to the perception that traditional cigaratte is injurious to health

The demand is also non-variable and stable

Also the demand is inelastic, that means that the variation in price doesn't much
effect our sales due to our royal customer base (if you know what i mean)

Right now we have about 1.5% of debt in our overall capital structure therefore we
do not have much financial risk but we have business risk because the industry is
shriking. right now lawmakers are heavily after tobacco industry but we fear they
will be coming after us in future and the business risk will increase furthur