Assignment Two 1

Assignment Two

Kathryn Stacy

FCSJ
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Abstract

In this paper I will discuss the possible business strategies for five products that I’ve used in the

last twenty-four hours. The products that I have chosen are Netflix, Wi-Fi provider, Pocky, Quip,

and Chick-Fil-A. Each of these have developed a business strategy that uses either

differentiation, focus, low-cost, or some combination thereof.

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Wi-Fi

Most everyone has access to internet in one way or another. The main way to gain access

to the internet is to pay for it yourself. Personally, I have chosen Xfinity. This is Because they

were offering the best price for me. Since I am college student who can’t work as many hours

while also balancing schoolwork, price was a factor for me. Therefore, Comcast Xfinity stood

out to me. This is why I believe Comcast Xfinity’s business strategy is Low Cost. Especially

since there are many other internet providers out there.

Chick-Fil-A

I recently went to Chick-Fil-A for dinner. I believe their business strategy is focus. The

reason I think this is because their menu only slightly varies. Their main ingredient? Chicken.

Chicken done a specific way, their way. Their focus on their product is so intense that it has

carried the restaurant name based solely on just one of their items, the “original Chic-Fil-A

sandwich”. In fact, with all the many fast food chains that offer a chicken sandwich, Chic-Fil-A

has been able to thrive on their chicken sandwich alone.

Netflix

In today’s world, regular broadcasting on cable is a thing of the past. People want

convenience and being restricted to watching their programs at a certain hour on a certain day

wasn’t cutting it. Today there are a handful of streaming services. Why might someone choose

one over the other? Because it is different than the rest. This is why I believe that Netflix’s

strategy is differentiation. Netflix not only offers previous seasons of currently airing television

shows and box office movies. They also produce part of their own content, that has been able to
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stand up against more notable producers. Because of this they bring something else to the table

and are able to retain business in a world of streaming services.

Quip

Quip is a new kind of toothbrush that I have fallen in love with. In terms of business

strategy, I feel they use a bit of each differentiation, focus, and low cost. Quip is focused in what

they provide; A bare minimum toothbrush that is exactly what your teeth need, nothing more,

nothing less. They have to be different because someone can get a toothbrush in almost every

shopping center they encounter, and they are. They are FDA approved for meeting every criteria

for an electric toothbrush. They offer an additional service, that sends you a new battery and

brush head for your toothbrush for five dollars every three months and you are not charged every

month. Just five dollars on the third month. And then low cost, Quip is not a over the top

toothbrush, it doesn’t offer additional speeds or different types of brush heads, it is an electric

toothbrush that comes in five colors so the cost of the brush is around thirty five dollars with the

option of the three month service.

Pocky

Pocky is an Asian snack brand, one unlike I’ve seen in the United States. It consists of a

wafer stick that is dipped in any given flavor. My favorite is strawberry, but they offer many

other flavors such as chocolate banana, cookies and cream, and matcha. I believe the strategy of

Pocky is differentiation, this is because this is something that isn’t anywhere on the US market

but is something that may have competition in its home market. In this sense, its strategy may

have a touch of focus as well. The main aspect of Pocky is that it is a delicious portable snack

that is easily eaten and is unusual in this market.