EGG DISTRIBUTOR GUILLERMINA

COSTS AND BUDGETS

Integrantes:

Manuel Ramirez 5800662

Maira Leon 5800742

Angie Piamonte 5800567

Sergio Villarraga 5800689

Farid Casallas 5800649

Universidad Militar Nueva Granada Campus

Egg Distributor’s costs and budgets

 SWOT (DOFA) ANALYSIS
(Strengths,weaknesses,Opportunities,Threats)

Strengths weaknesses

The strength of the company is the added value The company lacks its own premises or
it gives to the product such as delivery. warehouse which makes us increase
storage costs, the competition has a greater
We have the experience of customer service,
providing a quality product, we have a van that marketing and advertising capacity than us.
transports orders to the doors of all customers'
homes.

We differentiate ourselves from the competition

with efficiency and low prices.

Opportunities Threats

As an opportunity, we see the possibility of

reaching customers who have had problems
with industrial eggs of recognized brands sold
wholesale in supermarkets, due to their
chemical flavor or pale color low in nutrients.
We see that the egg is a food that is consumed
in all homes and is consumed in large quantities,
which means that it is bought very frequently.
As a threat we can have a large number of
competitors in the market reaching the customer
at any time.
Also the memory of the clients when we forget
easily and therefore sudden changes of the
clients towards our brand
 Market Analysis

Demographics and Segmentation

The segmentation and scope of the business will be done in the municipalities of
Chia and Cajica, serving every corner where some home businesses do not reach or
any neighborhood store

Volume & Value

The volume and value of the product that we are going to offer is on request with
average prices in the market increasing the price by the added value of the address
within this. Eggs, to be a product that can last without refrigeration for up to 10 days,
will be prepared to order on request so that they maintain their freshness and
maintain the quality that we want to maintain in the company.
Potential customer

The potential consumers of our product are the families of residential groups of
stratum 3 to 5 which are looking for good quality eggs, of a good size at a logical
price and with an effective service in all aspects.

Market value

The market value will be classified by the different sizes of the eggs that we will sell,
we have egg A that will have a price of 9500 COP per box for 30 units, egg AA that
will have a price of 11,500 COP per box for 30 units, and egg extra or AAA with a
price of 12500 COP per box for 30 units.
Target Market

The target market is an inter-municipal market that involves residential complexes

and high-rise condominiums that seek quality eggs with a logical price with the
service provided.

Competition

The competition are those companies recognized for the massive production of eggs
and which they distribute to chain stores. But the weakness of these is that the egg,
when produced in mass form, often loses quality by increasing the level of chemicals
that are applied to accelerate this production in laying hens.
The strength of these companies is the capacity for mass marketing and advertising,
either on social networks or the media.