Product Price

Being a product in the premium

Haircare and skincare products,
segments, the bathing soaps are
mainly targeted towards the female
priced higher than normal soaps;
consumers, more of a premium level
haircare products are sold in smaller
product.
sachets too for affordability.

DOVE

Place Promotion
The major targeting is done through
Supermarkets/self help stores in the
TV and Online ads featuring famous
urban area and small retail/kirana
celebrities in some and non-actors in
shops in the rural areas.
some.

Product Price
The price is affordable for its major
An OTT platform for viewers to watch
target segment i.e. the millennials in
web series and TV shows, also gives
metro and tier -2 cities, some
benefits like free and fast delivery on
competitors like Hotstar offers even
Amazon purchases
cheaper subscription.

Amazon
Prime

Place Promotion
Since it’s an internet based service,
The quality of shows is the major usp,
the place is not a hassle, it can be
the main place for promotion is
accessed from either of
through the trailer ads of its shows.
mobile/computer/laptop.