Board Meeting Agenda

S.no Rhodes Emily Bronx

1 Most respected company Costs Support systems and their alignment
2 Greater value for all stakeholders R&D costs Listen to customers and market trends
3 Favoring points Stock price dipped
4 Points need improvement
Financial Summary
Year Sales of products Financing operations Total net revenue COGS COFO SG&A
15-Dec $178,520 $15,025 $193,545 $156,201 $8,520 $20,356
16-Dec $200,452 $18,500 $218,952 $171,112 $9,586 $21,054
17-Dec $205,112 $20,012 $225,124 $180,115 $7,261 $20,125
18-Dec $215,118 $16,121 $231,239 $188,950 $6,753 $22,585
19-Dec $235,222 $15,120 $250,342 $191,200 $6,311 $35,256

Financial Summary
$300,000

$250,000

$200,000

$150,000

$100,000

$50,000

$0
15-Dec 16-Dec 17-Dec 18-De

Sales of products Financing operations Total net revenue COGS

COFO SG&A Total cost Operati
 Total cost Operating Income #steady growth in sales
$185,077 $8,468 # increasing cogs ans SGA expenses
$201,752 $17,200 #Growing operating income
$207,501 $17,623
$218,288 $12,951
$232,767 $17,575

mary

18-Dec 19-Dec

Total net revenue COGS

Total cost Operating Income
Relevant Global Statistics

Category Details
World wide sales of vehicles 28%
No.of manufacturing locations 32
No.of selling locations 152
U.S statistics(2019)

Category Details
No.of employees 45655
Vehicle sales $235 bn
No.of vehicles produced 58 million
No.of dealerships 2111
No.of models and variants 12( 5 hybrid models)
Countries with operations 10
New vehicle registration in the US region by age( % of total )

Year 18-34 35-49 50+

2017 25 38 37
2018 24 36 40 Chart Title
2019 20 33 48 60
2020 50 48 2
50
4

40 40
38
37 36

Axis Title
3
30
25 24
20 2

10

0
1 2
Axis Title

18-34 35-49 50+

 # Increasing trend in 18-34 and 35-49 age groups
Chart Title # Decreasing trend in 50+ age group

50
48 48

40
36
33

24
20

2
2 3 4
Axis Title

18-34 35-49 50+

DM success rate based on no.of respondents

Year Email marketing Web development Social media Online videos Mobile
2018 50% 65% 70% 25% 35%
2019 55% 60% 65% 30% 30%

Year 2018 2019

Email marketing 50 55
Web development 65 60 80
Social Media 70 65
70
Online videos 25 30
Mobile 35 30 60
Search 30 35 55
5050

40

30

# Social platforms contribute more for marketing via digital means 20

# Search platforms rank least for automobiles
10

0
Email marketing We
 Search
30%
35%

Chart Title
80

70 70
65 65
60 60
55
5050

40
35 35
30 30 30 30
25
20

10

0
Email marketing Web development Social Media Online videos Mobile Search

Column C Column D
Recent news

1 2020 Geneva motor show got cancelled

2 Global vehicle sales in March 2020 declined 39%
3 Nil sales in April 2020 and stopped production in March 2020
4 Special initiative for frontline workers
5 Warranty extension
6 Content marketing and personal connect
Briyan Motors + Jaime Motors

Strengths Weakness Oppurtunities

Growing demand for electric and
New Plants Cultural disconnect
hybrid cars
Regional offices Negativity in social circles Digital marketing
Acquisition Inefficient supply chain World wide market
Distibution Network Less motivated dealer ecosystem Demand increasing 18-49 segment
World wide market R&D costs didn't yield much benefit
Manufacturing hubs

Complemetary
geographical strengths
and product portfolios
Threats

Negative growth due to Covid 19

Demand uncertainty
Shifting pereferences of customers
Pollution standards
Economic recession
Financial crunch
1 Rising awareness about health make the buyers prefer personal vehicles over public transport
2 Car subscription services
3 Electric and hybrid models
4 Content marketing and personal connect
5 Social media - digital marketing
6 Shared mobility
7 87 % in usage of social media during lockdown

References
https://www.counterpointresearch.com/weekly-updates-covid-19-impact-global-automotive-industry/#:~:text=CO
https://www.businesstoday.in/technology/news/coronavirus-87-percent-increase-in-social-media-usage-amid-lock
omotive-industry/#:~:text=COVID%2D19%20is%20now%20making,declined%2088%25%20to%2013%2C027%20units.
social-media-usage-amid-lockdown-indians-spend-4-hours-on-facebook-whatsapp/story/399571.html
1 Joint value proposition
Provide mobility as a service through car subscription, shared mobility services using hybrid models
Growing trend of millineals towards shared mobility
Post covid economic crisis and financial crunch may add budget restrictions for millineals to own new cars and also
Increse the production in 5 hybrid models and invest in R&D of these models
2 Branding and campaign
Use of social media increased by 87% during lockdown and digital marketing through social media has show good e
Create an awareness about car subscriptions and pollution free hybrid and electric cars through digital platforms pa
Develop mobile apps and websites for subscriptions and payments online and promote them digitally
Provide incentives for early subscriptions
Conduct an online survey to understand the customers preferences
3 Cultural disconnect
Develop special teams with employess from both the organizations and organize fun filled activites online which co
Provide incentives for winning teams
Tasks given to these teams should bring out innovative methods of promoting the new brand
4 Supply chain
Complementary geograhical and product portfoios + strong distribution network and manufaturing hubs+ new plan
Leverage this strength to decentralize the supply chain operations to each region
Acquire local dealers for every region and the operations limited to that particualr geography minimizes the hassle
5 Costs
As the production and sales are nil during lockdown, oppurtunity costs, inventory holding costs would be heavy
Added costs are digital marketing costs

Verdict
1 Due to the COVID 19 effect most of the people prefer personal vehicles over public vehicles as they are concerned a
2 Preferences towards personal vehicles increase but at the same time budget constraints, economic crisis, financial c
3 Startups like Zoomcar, Revv implemented the idea of car subscriptions and also incumbents like Maruti Suzuki , Hyu
4 Hence preference towards shared mobility and subscription based car services has the potential to take over the au
5 Also concerned about environment and pollution, increasing fuel costs and upgrading techologies paved the way fo
6 So it would be advisable for Briyan motors to take a strong decision to transform its business model and redesign it
7 Use of social media nearly doubled during the lockdown and hence shift the marketing campaign primarily to digita

Solution
1 Introduce a shared mobility and subscription based service in addtion to car sales to stay in the market and increase
2 Leverage their complementary strengths to decentralize and improve supply chain operations
3 Increase the production of 5 hybrid models and invest in its R&D
4 Take advantage of digital platforms and can do content marketing through banner ads, text ads,videos with CTA to
 hybrid models

eals to own new cars and also health awareness may make them to prefer personal vehicles and hence demand would increase for shared

social media has show good effect in the years 2018 and 2019
rs through digital platforms particualry social media using banner ads, text ads, videos
te them digitally

filled activites online which contributes for its marketing so that they add some value

w brand

manufaturing hubs+ new plants+ regional offices

ography minimizes the hassle in supply chain and reduces the costs as well

ding costs would be heavy

ehicles as they are concerned about health and safety

nts, economic crisis, financial crunch are the challenges for both manufacturers and customers selling cars
mbents like Maruti Suzuki , Hyundai started making partnerships to venture into this idea
e potential to take over the automobile industry in the near future
techologies paved the way for electric and hybrid cars which conquer the traditional fuel cased cars withn no time
usiness model and redesign its value propositions and operating models to adapt the new form of industry and its demands
g campaign primarily to digital platforms and create awareness among the users

tay in the market and increase revenue streams

perations

s, text ads,videos with CTA to install and subscribe their offerings

and would increase for shared mobility and subscription based payments for cars

no time
and its demands
Business model Canvas
Customers Customer relationship Channels Value proposition

Mobility through car

Social media and other Mobile apps and subscriptions, shared
18-49 age group digital platforms websites mobility and car sales
Millineals Distribution networks
Key activities Key resources Key Partners Revenue Costs

Production Technology Tech providers Sales SGA costs

Distribution Employees Acquied companies Subscriptions Cogs,cofs

Social media and

R&D Plants and distributors other digital platforms Shared services DM costs

cost of
Digital marketing technological
S&M agencies Financial income services
Dealers and
distributors