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  • Cultstone

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    Indranil Biswas , B.Tech., Chemical Engg., IIT (BHU), Varanasi (INDIA)
    18 views1 page
    The document outlines a roadmap for bringing ethnic jewellery to market. It discusses targeting working middle and upper class women aged 25-55 with products like kundan, minakari, mala and jadau jewellery. The jewellery will initially be sold through the company's website and later partners like Myntra, with marketing initially online and then expanded digital efforts. A unique selling point is creating a network of designers for custom pieces and unique designs, providing flexibility.

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    The document outlines a roadmap for bringing ethnic jewellery to market. It discusses targeting working middle and upper class women aged 25-55 with products like kundan, minakari, mala and jadau jewellery. The jewellery will initially be sold through the company's website and later partners like Myntra, with marketing initially online and then expanded digital efforts. A unique selling point is creating a network of designers for custom pieces and unique designs, providing flexibility.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    18 views1 page

    Cultstone

    Uploaded by

    Indranil Biswas , B.Tech., Chemical Engg., IIT (BHU), Varanasi (INDIA)
    The document outlines a roadmap for bringing ethnic jewellery to market. It discusses targeting working middle and upper class women aged 25-55 with products like kundan, minakari, mala and jadau jewellery. The jewellery will initially be sold through the company's website and later partners like Myntra, with marketing initially online and then expanded digital efforts. A unique selling point is creating a network of designers for custom pieces and unique designs, providing flexibility.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    GO TO MARKET ROADMAP

    0 1 Product : 03 Target Market : 05 Sales and


    Ethnic Jewellery like Working middle/upper Distribution :
    kundan,minakari,mala class women in age Initially through
    ,jadau jewellery group 25-55 cultstone website then
    partnership with
    sellers like Myntra etc.

    Unique selling point:


    Competition : Marketing :
    Initially through Creating a network of
    Tribeamrapali, sukkhi,
    cultstone website and designers who provide new
    romoch
    later targeted digital ethnic designs which would
    marketing measures. translate into flexibility to
    02 04 provide custom pieces and
    unique designs

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