In fact, 71% of consumers who have had positive social media interaction with a brand are

likely to recommend it to others!

Facebook comments from angry customers can prove to be great customer service

opportunities if taken care of correctly! When it comes to positive comments or reviews,

always be sure to express your gratitude.

One last reason to monitor your Facebook every single day is to improve your response rate!.

It may look unappealing to potential customers if you have a low response rate.

5. Content Consideration:

Now that you have your goals and target audience in mind and your budget planned, it’s time

to begin drafting content to post on your Facebook page.

We recommend planning posts about a month in advance and maintaining a regular posting

schedule.

This way you can diversify the topics you post about, plan for any upcoming holidays or

events, and keep your posting consistent. Also, planning and drafting content ahead allows

you to ensure you’re only publishing high-quality content. On average, Facebook posts with

images receive more than twice the engagement than without images do. That being said,

posts with videos receive even more organic engagement than posts with still images!

A good rule to follow is including three sentences in your copy: one to grab attention, one to

add value to your post, and finally a call to action.

6. Plan equally engaging ads:

Many of the same strategies behind creating engaging Facebook content can be applied to

creating quality Facebook ads. You will want to keep the same tips in mind about using

bright, clear images with faces in them and videos that convey meaning without the need for

sound. However, Facebook ads have a few more rules when it comes to images.

Here’s an attached template for creation of facebook data driven strategy for your

reference.

6.1. Content Strategy for Facebook Posts

Facebook posts can be one of the most effective marketing strategies if used correctly;

6.1.1 Steps in creating Facebook content strategy

6.1.1.a Find Your Niche

Every company succeeds because it finds its niche and excels in that area. Before you even
begin marketing, your company needs to decide what its market is and directly pursue that
audience.
Here’s a template you can take idea for finding your niche

6.1.1.b. Identify What Your Customers are Looking For

Now once you have found what market share your company wants to pursue, you need to
figure out what that audience wants in terms of content.

The best way to figure out your audience’s preferences is through beta testing. You should
post different forms of content and track which type of content receives the best feedback
from your audience.
On Facebook, you can track this through likes, shares, and comments, but you should also
use Facebook Analytics to see track the views and engagement the post receives. Sometimes
posts may have a similar number of likes making it appear that they were equally successful;
however, if you look beyond these simple features and begin looking at logistics then it
should be clear which form of content is most successful in engaging your audience.

6.1.1.c. Get Creative

Once you have found your audience and discovered the type of content your audience is
looking for you need to get creative.

6.1.1.d. Stay Organized

This is the most crucial step because companies can find their audience, target them perfectly,
and develop creative content but that's not it.

Why, you may ask?

Once you have figured out who to market and how to market them then you need to develop
a calendar and queue of content to ensure that you maintain constant posts;

A calendar will encourage you to post regularly while a queue will make it easy to store and
find your content.
Your posts do not need to be mapped out to the day and time, but you should keep a rough
calendar of when you will post content.

This organization will allow you to stay ahead and make sure that you are always posting and
keeping in touch with your customers.