The reason behind this was that older people with jobs or more experience with money (mostly

hard-earned) found a lot of non-essential items in Miniso. They are more focused on utility and

durability than just the aesthetic appeal of the products. Whereas, students, on the other hand,

stated that they would impulsively end up buying products that look appealing provided they

had the availability of cash.

Monthly Income (in Nrs)

Less than 15,000 27

15,000-30,000 3

30,000-45,000 3

45,000 and above 5

Table 4: Frequency of monthly income of the respondents

The above table shows the division of respondents based on their monthly income. Since Miniso

products are lifestyle products and not necessarily essentials, we tried to establish a relationship

between income and buying behaviour. Since most of the respondents were college going

youths, their monthly income is found to be less than NRs.15, 000.

4.2. Responses related to Miniso

Purchase from Miniso

Yes No

31 7

Table 5: Final purchase decision of the respondents at Miniso

When asked if the respondents have ever bought anything from Miniso, 31 said yes they have

whereas 7 have not directly bought from there. Those 7 respondents who have not bought from

the store said that their family members or friends have bought Miniso products and they just

accompanied them during the purchase.

Frequency of Buying

Regularly 2

Often 10

Sometimes 17

Rarely 2

Never 7

Total 38

Table 6: Frequency of buying from Miniso

When asked how often the respondents buy Miniso products, we found out that 2 are the regular

buyers, 10 people often buy from Miniso, 17 buy occasionally, 2 buy rarely and 7 have never

bought from the store. Those who buy regularly, they prefer Miniso because most of the things

required to him/her are easily found in the store with a lot of varieties, those buying often, they

prefer to buy from there mostly for gift purpose to friends and family, those buying rarely, they

have once or twice bought from the store.

Those who go there for the purpose of buying gifts said that they mostly bought gifts for girls

from Miniso. When asked for the reason, they said that the products were really attractive and

there was less possibility of not liking the gift. Another reason was that they could get very
attractive gifts at the price below NRs. 1000 which was affordable to them.