Exercise TM 4 : WRITING BUSINESS MESSAGES

Name : Nuri Elisabet

NIM : 21180000043
No.Absen: 21

1. Adopting the “you” attitude means

A. maintaining good standards of etiquette, emphasizing the positive, and using bias-free
language.
B. communicating with people who outrank you or with people outside your organization
C. speaking and writing in terms of your audience’s wishes, interests, hopes, and preferences.
D. understand the difference between delivering negative news and being negative
Answer: C
Explanation : In professional writing, the "you attitude" means looking at a topic from the reader's
point of view ("you") instead of our own ("me")

2. Audience responses to your messages depend heavily on your credibility, to enhance your
credibility you should
A. Emphasize such factors as honesty, objectivity, and awareness of audience needs
B. Physical, cognitive, sensory, or emotional impairments should never
be mentioned in business messages
C. Convincing people that you are a trustworthy source of information and ideas
D. None of above
Answer: C
Explanation : Audience responses to your messages depend heavily on your credibility, which is a
measure of your believability and is based on how reliable you are and how much trust you evoke
in others.

3. The writing process has three step and the first step is
A. Planning your message
B. Writing the first draft
C. Organizing your information
D. Preparing an outline
Answer: A
Explanation: It's important to carefully plan your business message to be sure that your
communication will be effective and meaningful.

4. Which of the following tasks should you do when you’re planning a writing project?
A. Revise carefully to make sure you haven’t made any embarrassing mistakes
B. Choose words and sentences carefully to make sure the audience understands your main idea
C. Define your purpose
D. Do all of the above
Answer : C
Explanation: The purpose of a project explains the reason for its existence. It is the sense of what is
done, the ambition or the dream pursued by the project or the direction it takes and maintains.
5. No matter what the message is or the audience you want to reach, you should always
A. Determine the information your audience needs in order to grasp your main idea
B. Learn the names of everyone in the target audience
C. Estimate the percentage of audience members who are likely to agree with your message
D. Determine a complete demographic profile of your audience
Answer: A
Explanation : The basic elements of your message, you need to decide in what order to present
them to your audience and decide what and how many examples your audience will need in order
to understand your general statements.

6. To make sure you have provided all the necessary information, use the journalistic approach,
which is to
A. Interview your audience about its needs
B. Check the accuracy of your information
C. Verify whether your message answers the questions of who, what, when, where, why, and how
D. Make sure your information is ethical
Answer: C
Explanation : Test the completeness of your document by making sure it answers all six journalistic
questions: who, what, where, when, why, and how. Is the information accurate, ethical, and
pertinent?

7. Which of the following choices would be best for communicating a complex policy change to
employees in a company with offices all over the world?
A. A teleconference followed by an email message
B. Instant messaging (IM)
C. A traditional typed memo sent via regular postal mail
D. A posting on an internal website with an email message alerting employees to the change and
directing them to the website for more information
Answer: D
Explanation : More complex policies or procedural changes may require more training so
employees understand how changes applies to them.

8. Which of the following is an important benefit of taking time to organize your business
messages?
A. You can delay the actual writing.
B. You save time and conserve creative energy because the writing process is quicker.
C. Organizing your thoughts and information saves you the trouble of asking colleagues for input.
D. In many cases, you can simply send a detailed outline and save the trouble of writing the
document.
Answer: B
Explanation: You save time and conserve creative energy because the writing process is quicker.
People are more inclined to read and respond to messages that they believe apply to them and their
concerns.
9. When your audience is likely to have a skeptical or even hostile reaction to your main idea, you
should generally use
A. The indirect approach
B. The direct approach
C. The open-ended approach
D. The closed approach
Answer: A
Explanation: In the indirect approach, the evidence is presented first, leading therefore to the main
idea. This is an inductive argument. This approach is best if your audience may be displeased about
or may resist what you have to say.

10. Which of the following is one of the reasons that storytelling can be effective in business
communication?
A. Stories help readers and listeners imagine themselves living through the experience of the
person in the story.
B. Stories are entertaining, so they offer some diversion from the daily grind of work.
C. Readers and listeners are overloaded with data, so avoiding facts and figures is a proven way to
get their attention.
D. Stories are inherently funny, and people are more receptive to new ideas when they are in a
good mood.
Answer: A
Explanation : Using storytelling in this way helps the audience to connect with you so they trust
you, the human, and therefore they trust the brand.