TM 4.

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1. Adopting the “you” attitude means
Answer : C.

2. Audience responses to your messages depend heavily on your credibility, to

enhance your credibility you should
Answer : A. Emphasize such factors as honesty, objectivity, and awareness of
audience needs
Explanation : When you do establish credibility, communication becomes much
easier because you no longer have to spend time and energy convincing people
that you area trustworthy source of information and ideas. To build, maintain, or
repair your credibility, emphasize the following characteristics:To enhance your
credibility, emphasize such factors as honesty, objectivity, and awareness of
audience needs.

3. The writing process has three step and the first step is
Answer : A. Planning your message
Explanation : Planning is the key first step in the writing process because it enables
the writer to begin thinking about how the final product will be created and
evaluated. It is the first step in establishing your accountability and reliability as a
writer.

4. Which of the following tasks should you do when you’re planning a writing
project?
Answer : C. Define your purpose
Explanation : Writing is a creative process. As a creative process, writing must
experience a process that consciously goes through and consciously sees the
relationship with one another, so that it ends up with a clear goal. So, first of all
when you’re planning a writing project is define your purpose

5. No matter what the message is or the audience you want to reach, you should
always
Answer : A. Determine the information your audience needs in order to grasp your
main idea
Explanation : People are more inclined to read and respond to messages that they
believe apply to them and their concerns.
Adapting messages to audiences is corporate policy in nearly all large companies.
Adapting your message saves time during planning and writing.
You can manipulate audience

6. To make sure you have provided all the necessary information, use the journalistic
approach, which is to
Answer : C. Verify whether your message answers the questions of who, what,
when, where, why, and how
 Explanation : This technique is a good step in determining the main idea, because
in a journalistic approach you will usually be familiar with questions or answers
from who, what, when, how, and also where. Because of this, the main ideas made
from this technique will be clearer.

7. Which of the following choices would be best for communicating a complex policy
change to employees in a company with offices all over the world?
Answer : D. A posting on an internal website with an email message alerting
employees to the change and directing them to the website for more information
Explanation : Communication is a vital management component to any
organization. Whether the purpose is to update employees on new policies, to
prepare for a weather disaster, to ensure safety throughout the organization or to
listen to the attitudes of employees, effective communication is an integral issue in
effective management. To be successful, organizations should have comprehensive
policies and strategies for communicating with their constituencies, employees and
stakeholders as well as with the community at large.

8. Which of the following is an important benefit of taking time to organize your

business messages?
Answer : B. You save time and conserve creative energy because the writing
process is quicker.
Explanation : When you organize messages carefully, you save time and conserve
creative energy because the writing process is quicker. You can also use your
organizational plan to get advance input from your audience members and to
make sure you are on the right way. Finally good organization can divide the
portions of the writing assignments among co-workers.

9. When your audience is likely to have a skeptical or even hostile reaction to your
main idea, you should generally use
Answer : A. The indirect approach
Explanation : When your audience will be skeptical about or resistant to your
message, use the indirect approach: start with the evidence and build your case
before you deliver the main idea.

10. Which of the following is one of the reasons that storytelling can be effective in
business communication?
Answer : A. Stories help readers and listeners imagine themselves living through
the experience of the person in the story.
Explanation : Storytelling is one of the earliest forms of communication. Before
humans could read and write, they relied on storytelling to connect and share
information with others. We see how humans are affected by stories.