BSBMKG607 6

NatureCare Products
Revised Policy and Procedures

Purpose
This policy and procedure on the use of marketing materials is required to enable
NatureCare Products to comply with legislation and regulations relevant to marketing
practices, as well as standards and codes such as Advertising Standards Bureau (ASB)
codes of conduct.

This policy applies to all employees and external providers involved in the promotion of
NatureCare products and services.

Definitions
Marketing and advertising materials refers to all materials printed or published relating to
NatureCare

Policy
All marketing and advertising conducted by NatureCare products will be accurate and
ethical.

Detailed written procedures regarding marketing and advertising are available to all staff at
NatureCare premises and are included in employee induction packs.

Employees should always use standard templates provided for documenting marketing
activities.

Employees should always seek approval from designated authorities for marketing activities.

Market research will be conducted as required to inform the activities of NatureCare

Products.

Marketing procedures
All marketing material must:
●     Adhere to Privacy Act.
○     Must not use personal images, information for marketing purposes without express
written consent.
●     Adhere to Do Not Call Register legislation
○     Potential customers on the Do Not Call Register must not be called for marketing
purposes.
●     Adhere to anti-discrimination policy:
○     Images or written material must not portray any group or individual in a negative,
offensive or stereotypical way on the basis of sex, gender, marital status, etc.
●     Be conducted in a safe and responsible manner to minimise risk to health and safety of
NatureCare employees and the general public.
●     Not include spam campaigns.
●     Adhere to the Competition and Consumer Act 2010 (formerly the Trade Practices Act).
Employees must not:
 ○     attempt to induce individuals to place their personal interests above those of
NatureCare
○     attempt to restrict competition by:
  inducing a competitor or customer to breach a contract with a third party
  obtaining unauthorised access to classified or proprietary information or
documents
 securing an unfair competitive advantage.
○     violate any law or regulation
○     engage in any activity that could damage the reputation of NatureCare
○     give false or misleading information or advice in relation to:
  claims of products or services: price, benefits, etc.
 the environment and sustainability of NatureCare
 the ethical conduct of NatureCare
 any other claims.
●     Where relevant, adhere to standards and codes of practice regarding specific types of
media such as radio, television or the Internet.

Market research procedures

The company required to conduct market research by following the company

procedures. 

Market research methods

Market research methods that can be used at NaturCare are as follows.

Primary research:

●     surveys   

● direct observations    

                                    

Secondary research:

● information on the internet

● existing market research results   

 External consultants

We will hire the external consultants to conduct primary market research. They will provide
us with the quotation for the services provided.  

Approval procedures

The CEO will be the authorised person to approve the research project before the
research commences.

Frequency and timing of market research   

 The timeline for the market research will be 2 months.

 Incentives offered to customer participating marketing research

 NatureCare explicitly prohibits selling under the guise of market research so where
a consumer is contacted to participate in market research, the caller may not attempt
to sell NatureCare Products.

 Confidentiality of research information

At NatureCare all market research information is confidential. Customers’ details

may not be used for any other purposes other than for the research. All market
research findings must be securely filed.

Market Research Plan

Introduction

Purpose

The purpose of this research is to enable the company to comply with legislation and
regulations relevant to marketing practices, as well as standards and codes such as
Advertising Standards Bureau (ASB) codes of conduct. The purpose is also to help identify
new products and/or new markets.

Definitions                          

Marketing and advertising materials refers to all materials printed or published

relating to NatureCare

Market research objectives

·           ●       How it compares to competitor offerings

● How many people find the product appealing

● Are there any threats for our business

● Finding out the customer profile

● To be the leader in luxury brands

● Sell out our new products within 30 days of production introduction

● Finding our best ways to promote our products

Market research methods

Primary research:

●     surveys   

● direct observations    

Secondary research:

● information on the internet

● existing market research results   

External Consultants  

We will hire the external consultants to conduct primary market research. They will provide
us with the quotation for the services provided.  

Timing

Timeframes - 3 Months

Budget

$15,000

Actions

Action Responsibilit When

y

Identify types of data required to inform objectives Marketing Team 1 Week

Determine combinations of types of data to best inform objectives Marketing Team 2 Weeks

Identify and evaluate suitable data gathering methods Marketing Team 2 Weeks

Developing questions Marketing Team 1 Week

Survey customer who test the sample product Marketing Team 2 Weeks