The alternatives to measures the organizational

performance, besides its share prices are:-

1. Productivity levels: - productivity level will give us a big picture on how

efficient and effective the organizational performance is. It basically
measures how efficiently production inputs, such as labor are being
used in a company to produce a given level of output.Increase
productivity levels shows that company is producing more of its output in
the same amount of input or labors by giving their labors or employees
proper training and motivating them on a regular basis.

2. Employee attitudes and behavior-: Employee attitudes and there behavior

in the organization also play a very important role in measuring
organizational performance because when employees are in positive
mindset, when there values, there thoughts will be properly linked with the
organizations rules and regulations than they are more likely to work for
the benefit of their firms, and as we all know that employees are the
biggest assets for any organization so a positive and satisfied employees
help their company in achieving maximum growth by contributing their
best efforts toward company’s objective.

3. Marketplace Performance
How well a business performs in the marketplace can also demonstrate
its effectiveness and performance.
  Areas to measure include:
 Market share:-Market share is very important for determining
company performance. A higher market share usually means greater
sales, a strong barrier to entry for other competitors and lesser effort
to sell more because well-established word of mouth marketing.
 Innovation: - We can measure the performance of the company by
simply knowing how innovative it is. A good performing companies
have innovative ideas and technology as they regularly change
themselves and adopt themselves according to the environment. They
have the best technology and services and they regularly innovate and
introduce new-new products in the market.
 Growth:-growth is also the key indicator for measuring the
performance of the company, robust growth means company
outperforming mainly in its sales. Growth is also important to add
 more resources, Locate new sales opportunities and Expand range of
products or services.

4. Customer satisfaction-: Customer satisfaction plays a vital role in

measuring company’s performance, every company objective and
motive is to provide best product or services to their customers. No
company can survive for a longer period of time if most of their
customers will be unsatisfied with their product.
So, if customers are satisfied with a product or services
which company offer to them then definitely there will be
positive growth in company performance as company will
earn good amount of revenue and also their customers will
boosted word of mouth for the company which bring new
customers to the company.