Dear Sir/ Madam

This survey is being done by the scholar XYZ in the supervision of PRECEPTOR XYZ,
Department ofXYZ at XYZ, Lahore. The purpose of this survey is to collect the perception of
employees’ about XYZ.This survey is only for the academic purpose and the personal
identity will be kept confidential. Thank you for your valuable time and opinion.
Regards
XYZ
STUDENT ID

Demographics (Include your demographic statements like this)

Organization Designation:
Gender  Male  Female Marital Status  Married  Single
 18-25 25-35 IntermediateBachelor
Age Group Qualification
 35-50Above 50 MasterOther
Less than 1Year  1-
Stay in 5Years
Organization  6-10Years  Above
10Years

Stron
Strong
Sr. gly Disagr
Variable Name Neutral Agree ly
# Disag ee
Agree
ree
Customer knowledge describes the value of the product
1     
Customer knowledge plays an important role for analyzing the product
2     
Customer knowledge is important in product purchase decision
3     
I would consider buying those products whose perceived value is high
4     
I would actively seek out those products have higher perceived value
5     
I would intend to buy those products have excellent packaging
6     
I trust my own judgment when deciding which brands to
7 consider.     
.
8 I am confident in my ability to recognize a brand worth considering.     
9 I try to stick to certain brands     