ASSESSMENT FORM I : RMD577

NAME Mohamad Hafiz Azizi Bin Fazan

UiTM ID 2020991561
PROGRAM CODE AD241 4C
TITLE Cheap Logo Design VS Expensive Logo Design

PROBLEM As the world move forward, the importance of graphic design has been recognized by throughout many people.
STATEMENT
From the big company to the Instagram shopping account has use the graphic designer. Ever wonder why some of the
people pay for a tidy sum of amount to create a logo if they can buy from the agency that put the throwaway price. Do
expensive logo design give different impact better than the cheap one? So why there is gap between the logo prices?

In studies carried out by the simplemachinedesign (simplemachine.blog, November 5,2019) shows that are some
people or agency that offer logo design at so much lower from the usual rate price. Some may even offer quite a lot
design with very fair price. This price may give advantages to the newly company that want a logo just as a basic
starter for their customer know them.

Given the following situation, it is quite important to determine why the price gap between the logo appear. If all logo
provides the same purpose, that is to be recognized by the customer, why there is gap on the price? Did anything can
affect the price changes for the logo.
RESEARCH There are 2 types of logo design when it comes to price. The cheap logo and the expensive logo.
OBJECTIVES
1) to investigate how the price can be difference
2) to compare between the logo design and the price provided
RESEARCH Is there any factor that give huge impact on the logo design prices?
QUESTIONS

RESEARCH i) The price of the logo design may be affected by the difficulty of designing the logo. Many of the client are too picky
HYPOTHESES
when the designer making their design. For them, what importance is the look to them and not to public.
ii) Designer experience also plays a major role when determining the price of the logo. More experience designer tends
to understand more about the principle of the arts rather that the newly designer who just have very basic knowledge
of designing logo
DELIMITATION This study will be carried out within the freelancer graphic design. Which one who do it for part time and full time. Is
(Scope of the Study)
there any difference between the time they give to the price of the design? Full time freelance designer doesn’t have
day job that can secure their monthly income while the part time freelance designer just take this as side income to
fulfill their pocket money.
SIGNIFICANCE OF This studied is carried out to inform why there are price gap between logo design. This will give acknowledgement
THE STUDY
to those who want to buy logo for their business or anything they want to use. It also can prevent from people to spend
money on something that they don’t need.