Professional Documents
Culture Documents
'The authors thank Ellen Auster, Dan Brass, Theresa Lant, Joe Martocchio, Lance Sandelands,
William Starbuck, and Michael Tushman for their comments on earlier drafts of this article. The
authors ratefully acknowledge support provided by the New York University Taggart Fellow-
ship, a n i the Division of Research of the Pennsylvania State University. Thanks go to students
of P e ~ s ~ l v a n State
i a University for participating in Study 1 and to the anonymous company for
providing access in Study 5. Narayan Pant, Sharon DeAngelo, and Paula Parascenzo provided
research assistance. Correspondence concerning this article should be addressed to Professor
Mary Ann Glynn, School of Organization and Management, Yale University, Box l A , New
Haven, CT 06520.
84 M.A. GLYNN & J. WEBSTER
learning (Miller, 1973). Such learning, in turn, often translates into higher
quality outputs. Several studies support thls argument. Computer trainees
who reported more playful spreadsheet interactions also learned more and
performed better (Webster, 1990; Webster, et a/., 1990). Similarly, Webster
and Martocchio (in press) found that individuals high in cognitive spontane-
ity learned more. Finally, Trevino and Webster (in press) indicated that
employees reporting higher playfulness in electronic and voice mail interac-
tions also reported increased system use and more positive changes in com-
munication-related work outcomes. We expect that playfulness will relate
positively to task performance.
Incremental validity.-Incremental validity, or predictive efficacy (Sech-
rest, 1963), refers to the incremental predictive power of a measure as com-
pared to other measures (Pierce, Garner, Cummings, & Dunham, 1989).
That playfulness may show stronger relationships with task outcomes than
comparable predictor variables provides evidence of predictive efficacy. We
hypothesize that playfulness will have greater predictive power in explaining
outcomes, such as task evaluations, perceptions, involvement, and perform-
ance, than other personality constructs, i.e., cognitive spontaneity or crea-
tivity.
Demographic correlates.-Conflicting results on the link between playful-
ness and gender have been reported. For example, Costa and McCrae (1988)
found women to be more "socially" playful and men more "cognitively"
playful, while Csikszentmihalyi (1975) found women generally more playful.
While we do not offer any a priori hypothesis, we explore the relationship
between playfulness and gender.
As was the case for gender, mixed evidence on age has been reported.
Costa and McCrae (1988) found the need for social play to be inversely cor-
related with age, but 'intellectual curiosity' to be positively associated with
age. Csikszentmihalyi (1975) found a positive relationship between playful-
ness and age. Given these conflicting results, we explore the relationship
between adult age and playfulness.
To summarize our expectations for the individual correlates of adult
playfulness, we hypothesize that playfulness will relate positively to cognitive
spontaneity and creativity. Further, we propose that playfulness will relate in-
versely to quantitative orientation. We investigate the relationships of play-
fulness to organizational rank, gender, and age. Finally, we propose that play-
fulness will relate positively to task outcomes such as evaluations, percep-
tions, involvement, and performance and that it will relate more strongly to
these outcomes than other personality constructs studied here.
METHOD
Five studies provided an initial assessment of the validity and correlates
of the Adult Playfulness Scale. Internal consistency reliability, using coeffi-
T H E ADULT PLAYFULNESS SCALE 89
cient alpha (Cronbach, 1951), test-retest reliability (assessed over two time
periods one month apart), factor analysis, concurrent validity, and conver-
gent validity were examined.
Study Designs and Respondents
These studies were conducted at five different sites with over 300 indi-
viduals. The five studies encompass a wide range of individuals, from college
students to employees, and examine playfulness in different geographic re-
gions of the USA and under different research conditions: Studies 1, 4, and
5 are laboratory studies; Studies 2 and 3 are surveys. All participants took
part voluntarily and under conditions of anonymity and confidentiality. Ta-
ble 1 below (pp. 94-96) gives the descriptive statistics (i.e., means and
- -
their resemblance to six activities, three of which were work-like and three
play-like. A dichotomous variable was created based on the participant's re-
sponse (0 = work activity, 1 = play activity). Study 5 utdized a measure de-
rived from Csikszentmihalyi's (1775) list of feelings during playful activities.
Respondents checked whether their experiences in the laboratory task were
similar to one of five activities, e.g., "designing or discovering something
new." In addition, Study 5 assessed perceived ease of use of work technol-
ogy with Davis' (1986) 5-item measure, which uses 7-point scales, anchored
by likely (1) and unlikely (7). For example, one item states: "I would find
the package easy to use" (reverse-scored). Davis reports high reliability
(Cronbach alpha = .91) for this scale.
Inuo1uement.-In Study 4, an 11-item scale was constructed to evaluate
participants' task involvement. Subjects used a 5-point scale, anchored on
strongly disagree (1) and strongly agree (5), to respond to statements such as
"I felt very involved." Higher scores indicate greater involvement; coeffi-
cient alpha was .63.
Performance.-In Study 5, employees' outputs (worksheets and graphs)
were graded by two independent evaluators on two criteria, accuracy and em-
bellishments (e.g., formatting numbers and adding a title). Coders' interrater
reliability was .83.
RESULTS
Scale Analyses
To conduct a factor analysis of scale meaning, Studies 3 and 4 were
combined to yield a total of 147 responses.' Factor analysis (conducted with
SPSS' procedure FACTOR, specifying principal components, varimax rota-
tion) resulted in 25 items loading on five factors; this is presented in Table
2. The factors, named for the adjective with the highest loading, are Sponta-
neous, Expressive, Fun, Creative, and Silly; together they account for
57.5% of the variance. These five factors capture key characteristics of play-
fulness described in the literature, i.e., that playfulness is unconstrained,
voluntary, and need independent (Factor I), evocative and enjoyable (Factor
11), humorous and fun-loving (Factor 111), inventive (Factor IV), and nonsen-
sical, purposeless, or irrational (Factor V). Subscales constructed from these
factors result in reliable measures: Cronbach coefficients alpha were .83 for
Spontaneous, .82 for Expressive, .78 for Fun, .81 for Creative, and .73 for
Silly. The existence of these factors substantiates theoretical ideas by incor-
porating cognitive, affective, and behavioral components of playfulness. This
'We combined the samples of graduate students in management because, as Nunnally (1978, p.
370) notes, "Unless one is specifically interested in factors relating to age and education, it is
wise to employ groups that are rather homogeneous in those regards." No significant differences
between the two student sarn les were found on the mean scale scores (t144<.50). Reliability,
measured by Cmnbach alpha, for the combined sample was .91.
THE ADULT PLAYFULNESS SCALE 93
factor structure for adults corresponds to that found for children. Three of
Lieberman's (1977) five factors, "cognitive spontaneity," "physical spontane-
ity," and "social spontaneity," are captured by Factors I (Spontaneity) and
IV (Creative); "manifest joy" corresponds to Factor I1 (Expressiveness) and
"sense of humor" corresponds to Factors I11 (Fun) and V (Silly). In addition,
Factors IV (Creative) and V (Silly) point to the transformational or framing
processes involved in playfulness, i.e., the creative or fanciful manner in
w h c h l~teralmeanings are rendered silly, meaningless, or nonsensical.
Whde it is possible to construct factor scales to differentiate finely
among aspects of playfulness, we did not. Our purpose was to use a con-
struct with maximum freedom to relate to other individual constructs.
Therefore, it was advisable to use the most comprehensive indicator of play-
fulness, i.e., the full, 25-item measure.
Table 1 below reports means, standard deviations, and coefficients alpha
for the Adult Playfulness Scale by study. The scale demonstrates good distri-
butional properties across the five studies: means ranged from 106.20 to
114.61, and, in all cases, skewness was less than 0.70 and kurtosis was less
than 0.88. Kendall and Stuart (1958) indicate that departures from normality
are extreme when the measure of skewness approaches 2 and that of kurtosis
exceeds 5. The consistently high scale reliabilities (alpha? .87), and a test-
retest reliability of .84 in Study 1, are evidence of the scale's internal con-
sistency and homogeneity of items.
Correlates of Adult Playfulness
Table 1 presents the correlations used to examine associations of playful-
ness with other constructs. As expected, playfulness relates significantly and
positively to cognitive spontaneity (aU rs 2 . 4 5 , p < .01) and creativity (all
r s r .29, p < .01), thereby providing evidence for concurrent validity. Further,
playfulness relates negatively to quantitative functional orientation (dr s S
-.34, p<.05), and clerical employees score higher in playfulness than staff
employees (r = -.40, p < .05, where 0 = clerical, and 1 = staff). In addition,
convergent validity is supported: except for one correlation (in Study S ) , the
magnitude of the correlation of the scale scores with one facet of playfulness
(cognitive spontaneity) was stronger than the correlation of the scale scores
with another personality trait, creativity.
Results support predictive validity: playfulness relates positively to task
evaluations, perceptions, involvement, and performance (all rs? .18, p < .05).
Further, these correlations are higher than those between either cognitive
spontaneity or creativity with the same outcomes, supporting incremental va-
lidity. In sum, results of these studies provide an initial validation of the
Adult Playfulness Scale.
Over-all, there were no consistent correlations between playfulness and
either gender or age. For gender, mixed results emerged: three studies yielded
TABLE 1
MEANS,STANDARD
DEVIATIONS,
AND PEARSON
CORRELATIONS
OF PRIMARY
VARIABLES
Studies M SD n Correlations
1 -? 3 4 5 6 7 8 9
3. Graduate Management Students
Personality Characteristics
1. Playfulness 113.06 18.42 64 (90)
Functional Orientation
2. Quantitative Orientation
(0: no, 1: yes) 0.41 0.53 22 -50* (NA)
Demographic Characteristics
3. Gender (0: male, 1: female) 0.44 0.50 68 13 02 (NA)
4. Age 30.40 4.46 68 -24* 25* -10 (NA)
4. MBA Students
Penonality Characteristics
1. Playfulness 114.61 18.85 82 (89)
2. Creativity 3.57 1.09 82 30$ (NA)
Demographic Characteristics
3. Gender (0: male, 1: female) 0.51 0.50 82 25$ 18 (NA)
4. Age 26.25 3.13 71 -22* 14 14 (NA)
Outcomes
5. Perceived Playfulness 0.44 0.50 82 18* 12 -23* 35t (NA)
6. Involvement 27.46 6.16 82 18* -16 08 -12 22* (63)
5. Utility Employees
Penonality Characteristics
1. Playfulness 107.82 17.82 36 (89)
2. Cognitive Spontaneity 59.21 6.24 42 457 (74)
3. Creativity 5.12 3.98 42 59$. 62$ (71)
(continued on next page)
' Decimals omitted. Reliabilities on the diagonal. Interrater reliability. ,
\D
i
TABLE 1 (CONT'D)
MEANS,STANDARD
DEVIATIONS,
A N D PEARSON OF PRIMARY
CORRELATIONS VARIABLES
0.79
37.93
0.49
0.42
6.45
41
42
42
-40*
-30'
-29"
07
-53$
-31'
-21
-43t
-15
(NA)
-06
30*
(NA)
30' (NA)
-i3
z
Z
R
Outcomes
7. Perceived Playfulness
8. Perceived Ease of Use
29.27
27.34
5.39
6.85
41
41
28*
32*
-13
08
24
19
-05
-11
09
14
05
01
(73)
427 (94)
2
rn
W
9. Task Performance 2.33 0.94 33 43t 10 14 -28 01 -01 21 38* (83)'
Decimals omitted. Reliabilities on the diagonal. ' Interrater reliability.
*p<.05. tp<.Ol. Sp<.OOl.
T H E ADULT PLAYFULNESS SCALE 97
TABLE 2
OF THE ADULTPLAYFULNESS
FACTORANALYSIS SCALEUSWG
PFXNCIPAL
COMPONENT,VARIMAX
ROTATION*
Item I I1 I11 IV V
Spontaneous Expressive Fun Creative Silly
SpontaneousJdisciplined .77
Impdsive/diligent .74
Ad~enturous/~urposeful .71
Carefree/careful .66
Free-spirited/disciplined .62
Fun/earnest .46
Expressive/self-controlled .75
Bouncylstaid .70
Open/reserved .68
Animatedlpassive .61
Emotional/intellectual .57
Excitable/serene .57
Fun/ boring .78
Bright/dd .77
Exciting/dull .68
Playful/serious .53
Brightldark .43
Creative/uncreative
Imaginative/unimaginative
AcdveJpasive
Silly/sensible
C hildlikelmature
Whimsical/practical
Frivolous/productive
Unpredictable/predictable
E~genvalue 8.39 4.58 2.42
% Var~ance 26.20 14.30 7.60
*Only factor loadmgs greater than or equal to .40 are reported.
DISCLJSSION
The objective of this research was to describe an initial validation of a
measure of adult playfulness applicable for the workplace, the Adult Playful-
ness Scale. Over the five studies, the scale evidenced good reliabllities and
validities. Playful individuals were characterized by high cognitive spontane-
98 M. A. GLYNN & J. WEBSTER
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APPENDIX A
THE ADULTPLAYFULNESS
SCALE
-- -- p~ -
Please describe ourselF by ~ l a c i n aa check mark in the space near the adjective which you feel
is more d e s c r i p t i v e o f .
Below are a number of ad'ectives that might be used to describe how you would characterize
yourself in ~eneral.The adjectives are grouped in pairs with the two adjectives in each pair re-
ferring to more or less opposite characteristics.
For example, if you feel that you are verv closelv associated with one end of the scale, you
might place your check mark as follows:
--- -- - X down
If you feel onlv sliahtlv related to one side as opposed to the other, you might check it as fol-
lows:
Up- -- X - - - -down
Work at fairly high speed, without worrying or puzzling over the individual items for long
periods. It is your f i t impressions that we want.
adventurous purposeful
animated -passive
bouncy - -staid
calm agitated
bright d d
carefree - careful
childlike -m a w
easy -austere
excitable - -serene
ex~ressive- - - - - - -self-controlled
free-spirited - - - - - - -disciplined
- - - - - - -full
frivolous -------productive
relaxed - - - - - - -tense
bright - - - - - - -dark
fun - - - - - - -earnest
spontaneous - - - - - - -disciplined
whimsical ~ractical
fun - - - - - - -boring
serious - - - - - - -~ l a v f u l
exciting - - - - - - -buil
competitive cooperative
- - -- -- -
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