The very first formula of MARGARITA was created in

1988 by Lithuanian scientists and chemists.

The name of the brand inspired by M.Bulgakov novel

“Master and Margarita”.

MARGARITA is one of the oldest cosmetics brands in

Lithuania.

In Lithuania we believe that MARGARITA has touched

SKIN WE SHARE the skin of every one of us.
 During these years MARGARITA went through a lot of changes. From brand positioning, till packaging solutions.

2006-2009 2009-2016 2016-2019 2019

Example above how one of the products has changed during its existence
 Leading positions in the local market

CATEGORY VALUE VOLUME

Face Care #5 #2

Shampoos #5 #3

Shower Gels #6 #3

Toilet Soap -
#2 #2
Liquid
Strategic Positioning
Baltic nature Baltic people’s skin Baltic values
Strategic
positioning

„Margarita“- a daily skin and hair care brand

that unites us: made from our nature, for our
skin and based on our values.
Brand’s reason to exist -
vocation

The Baltic States

To become a uniting brand that is
founded on mutual identity and values.
We all come from here.
Our knowledge and experience come from here.
Here, we get to know the wintry rain and wind. Here, we observe
how nature is changing seasons of the year and with them, we all
change.
We were born next to the Baltic Sea.
We live with Baltic skin.
We talk with it and study it already for 30 years.
We know its needs and peculiarities.
We create for this skin, because it belongs to all of us.
We are for all and always.

Our „Margarita“

Please, check the following link: https://youtu.be/K-PQIiArKS8

The Assortment
 FACE CARE
face creams, cleansers, toners, masks

HAIR CARE
shampoos, balms, masks, hair styling

PERSONAL HYGIENE
shower gels, hand soaps, intimate hygiene washes
SKUs
BODY CARE
body creams, hand creams, foot creams
 Portfolio structure

Margarita
Baltic
Beauty Margarita Baltic Skin Expert
Traditions line line
line
BALTIC BEAUTY TRADITIONS line

The purpose of this product line is to pick out

established recipes that are shared across the
Baltic region and passed from one generation to
another.

It is the product line that preserves brand’s best selling

products, ant thus, traditions.
MARGARITA line

This is brand’s primary line of daily products, which has

been remodeled to reflect the modern Baltic identity
(self perception).

This is an essential assortment package, where we

include new primary products for women’s, men’s
and children’s skin and hair care.
MARGARITA line (FOR MAN)

Special sub-line for men‘s hair and body care. One of the
biggest latest novelties in MARGARITA assortment.

Universal products with several functions in one bottle.

Convenient packaging of 250ml, thus perfectly suitable
for a sports bag.
BALTIC SKIN EXPERT line:

This is an expert product line, which is adapted

specifically for needs of the Baltic skin: slightly
more expensive products of proven effectiveness.

This line testifies „Margarita’s“ innate right to know and

create for skin of the Baltic region, which needs not
only daily, but also additional care products.
 BALTIC SKIN EXPERT line
the sub-lines

SENSITIVE SKIN ANTI-ACNE SUN ANTI-AGE

EXPERT EXPERT PROTECTION EXPERT
EXPERT

Reformulation at the end of 2020

Limited Edition
 Exceptional novelty from MARGARITA.
Like a walk along the Baltic coast and a
refreshing gust of wind.
 Easily transport yourself to the Baltic seaside
with NEW products from MARGARITA.

Sea scent Pine scent Gypsophila scent

A light and relaxing Baltic seacoast atmosphere in the
comfort of your home with a new MARGARITA shower
gels and hand soaps.
UNIQUE TEXTURE
enriched with white hydrogel beads
 SEA BASED
INGREDIENTS
Sea minerals
(Sea salt and Seaweed extracts)

Sea minerals is recommended to formulate cosmetic products aimed at moisturizing the skin. As well, sea minerals is
recommended to formulate cosmetic products with anti-irritant activity.
Sea scent
Pine scent
Gypsophila scent
Co-Branding projects
Popular character of picture book for kids
“KAKE MAKE”
Local influencer, journalist and cook Beata Nicholson and her brand
“BEATOS VIRTUVE”
The oldest and most titled basketball club in Lithuania
BC “ZALGIRIS“
Skin we share.
Business Development Manager
Lukas Puidokas
lukas.puidokas@biok.lt
Phone: +370 675 41 032