Republic of the Philippines

POLYTECHNICU NIVERSITY OF THEPHILIPPINES

SANTA ROSA CAMPUS
City of Santa Rosa, Laguna

MARKETING PLAN
For

( Majestic Soap)

“THE COUNTRY’S 1st POLYTECHNICU”

 Republic of the Philippines
POLYTECHNICU NIVERSITY OF THEPHILIPPINES
SANTA ROSA CAMPUS
City of Santa Rosa, Laguna

In Partial Fulfillment of the Requirements in

PRINCIPLES OF MARKETING (MARK01BC)

Submitted to:
Prof. Engeline C. dela Cruz, RND,MBA

Submitted by:
Bautista, Rico F.
Baldesuiz, Lyca M.
Bandojo, Darren Edward P.
Fabriga, Rica M.
BSBAMM 1-4

January 13, 2021

EXECUTIVE SUMMARY

“THE COUNTRY’S 1st POLYTECHNICU”

 Republic of the Philippines
POLYTECHNICU NIVERSITY OF THEPHILIPPINES
SANTA ROSA CAMPUS
City of Santa Rosa, Laguna

Today there are very few true soaps on the market. Most body cleansers, both
liquid and solid, are actually synthetic detergent products. Soaps are mainly used as
surfactants for washing, bathing, and cleaning, but they are also used in textile spinning
and are important components of lubricants. But since organic soap is the mostly
commonly used by the people the Company make their own organic soap that is most
often done in small batches. A rustic looking bar cut off a soap loaf can look and feel
lovely on your skin. A well formulated bar can feel moisturizing.

There are many ingredients used in the production of soap that does not simply
moisturize and make your skin feel clean and refreshed, they also poison the skin with
unnecessary artificial additives. The Company goals is to help the buyers to be wise
when they are choosing soap so that they produce an organic soap named “Majestic
Soap” that contains organic ingredients and not that are not been produced with,
herbicides, chemical fertilizers, or pesticides. It’s invaluable for those who suffer from
chemical sensitivities. This soap is perfect for the people that has a sensitive skin.

ENVIRONMENTAL ANALYSIS
The manufacturers need to be business leaders in supplying inexpensive yet
high-quality product and service, in particular soaps. The producers aspire to please the
customers with a healthier and radiant skin that will make their confidence much higher.
Majestic soap is a bath soap for the entire family; With its extraordinary characteristic it
will give the customer the convenience they seek in sanitary products. With its
economical cost this will give comfort to consumers' expenses without sacrificing its
quality and attributes.

In Jan. 5, 2021 the manufacturers decided to produce this product and

manage this together. The current status is still on the agenda, but they decided to
make this a reality and make it to a stage where it can provide and satisfy every
Filipino. The team is completely committed to this project and want everyone to enjoy
the flawless and safe skin. Th ee producers would also work to expand on the
uniqueness of our product's ideas by aggressively pursuing local news and internet
attention to help make people aware in our product. Hype will be established in social
medias by spreading samples to interested customers.

“THE COUNTRY’S 1st POLYTECHNICU”

 Republic of the Philippines
POLYTECHNICU NIVERSITY OF THEPHILIPPINES
SANTA ROSA CAMPUS
City of Santa Rosa, Laguna

PRODUCT AND BUSINESSS REVIEW

Majestic soap is an artisan soap that came form the word “Artisan” which
means a skilled craftsperson that creates products by hand. Their work is honed to a
high degree of quality, distinctive in form, and often created in small batches. This
means that soap created by an artisan has been crafted by skilled hands to be high in
quality. Majestic soap is made up of all natural ingredients such oil of coconuts,palm,
extra virgin oil,grapeseed,ricebran,canola,castor and shea butter. Sodium
hydroxide,distilled water,kaolin clay,titanium dioxide, natural mica colorants and
essential oils.The numerous reasons we accept artisan cleanser could be a
predominant product. Artisan cleanser employments secure, characteristic fixings.
Rather than impacting your body with fake fixings that might take off your skin dry and
irritated, the handcrafted cleanser we carry are made to securely cleanse your skin
without bothering because it made up of all natural ingredients that is good and safe for
your skin.

TARGET
The target market of the owners are the retailers and merchandisers to
further expand their sales of the
products. The product has a good quality because most of the people is looking for safe
and High quality so this is what they are looking for, the product is approved by DOH
and it is worth for Costumer who are really want a mild Soap. In essence, The target
market can’t be restricted to just the health care industry, but all those who reside in
the target market locations.

COMPETITIVE REVIEW
Majestic soap can give you a unique experience for your skin. All the ingredients used
here are 100% pure natural so that can make your skin healthier and glowing skin.
Majestic cleaning soap makes use of safe herbal components. Instead of blasting your
frame with synthetic components that would depart your pores and skin dry and
itchy.The hand made cleaning soap we supply are created to securely cleanse your
pores and skin without irritation. So you have nothing to worry about using our soap.
Majestic soap can be used by anyone even if you have young skin, it will not harm your
skin. You will not regret when you buy our product at a cheap and affordable price.

“THE COUNTRY’S 1st POLYTECHNICU”

 Republic of the Philippines
POLYTECHNICU NIVERSITY OF THEPHILIPPINES
SANTA ROSA CAMPUS
City of Santa Rosa, Laguna

It is a face and body wash so you don't need creams, because it is all in one, it
moisturizes your skin and all. So what are you waiting for, come and go to our store to
buy our Majestic soap to achieve healthy and glowing skin.

“THE COUNTRY’S 1st POLYTECHNICU”