Professional Documents
Culture Documents
Swot Analysis
Swot Analysis
DIY-Learn-SWOT-analysis-tool DIYLearn
SWOT Analysis
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
Contents
SWOT Analysis
Summary
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
SWOT Analysis
This module will support your understanding and use of the SWOT
Analysis Tool from the DIY Toolkit. You should look at the SWOT
Analysis Template before working through the module. You will find
it helpful to have a print out of the SWOT Analysis Template with
you while you work through this module.
Understanding your strengths can put you in the right place at the right time
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
relying on habit or instinct, helping leaders and managers to make
informed decisions about the actions available to them.
problem solving
planning
competitor evaluation
personal-development planning
strategic decision making, such as entering a new
sector or launching a new product
a potential partnership
an investment opportunity
outsourcing a service, activity or resource
staff-development planning
developing contingency plans.
Learning outcomes
After studying this module, you should be able to:
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
describe what a SWOT analysis is and where you
would use it (SAQ 1)
explain the terms strength, weakness, opportunity and
threat in the context of a SWOT analysis (SAQs 2 and
3)
distinguish between the internal and external issues in
a project and its environment using a SWOT analysis
(SAQ 2)
conduct and interpret a simple SWOT analysis (SAQ
3)
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
The SWOT Analysis Tool helps you to analyse and explore your
position through both internal and external lenses. While it could
be applied at any stage of a planning process, it is most suitable at
the start, or at a significant point of review. This is because it is
important to assess and understand the current situation before
committing to a sensible and sustainable course of action.
Activity 1
Allow around 5 minutes for this activity
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
Which one of the three statements below is correct?
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
Activity 2
Allow around 10 minutes for this activity
Internal
External
b. Pricing
Page 10 of 49 27th February 2018
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
Internal
External
Internal
External
d. Competitor activity
Internal
External
Internal
External
f. Economic climate
Internal
External
g. Legislation
Internal
External
Page 11 of 49 27th February 2018
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
h. Product quality
Internal
External
i. Technology
Internal
External
Internal
External
k. Reputation
Internal
External
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Table 1 Strengths
Su Exa Typ
ch mpl ical
as e que
stio
ns
Co Out Wh
m stan
pe ding at
te exp
nc ertis do
es e in you
an basi
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
d c do
ski heal
lls thca bet
re
train ter
ing tha
Re Hig
so hly n
ur skill
ce ed
any
s and on
moti
vate e
d
wor els
kfor
ce
e?
At Goo
tri d Wh
bu bran
tes d at
ima
ma
ge
and kes
repu
tatio you
n
uni
K Esta
no blis qu
wl hed
ed com e?
ge mun
ity
net Wh
wor at
k
with uni
exce
llent qu
und
erst e
andi or
ng
of
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
loca
l low
cont
ext est
Da Fact -
ta s
and cos
figu
res t
abo
ut
res
cust our
ome
rs/b ces
enef
iciar can
ies
and
you
their dra
beh
avio w
ur
or up
pref
eren
on
ces tha
t
oth
ers
can
’t?
Wh
at
do
pe
opl
Page 15 of 49 27th February 2018
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
e in
you
r
ma
rke
t
see
as
you
r
str
en
gth
s?
Wh
at
ma
kes
you
agil
e
an
d/o
r
flex
Page 16 of 49 27th February 2018
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
ible
?
Table 2 Weaknesses
Su Typ
ch ical
as que
la stio
ck ns
of
C Wh
o at
m cou
p ld
et you
e up
n dat
c e
e or
s imp
a rov
n e?
d
Wh
sk
at
ill
sho
s
uld
R you
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
e avo
s id?
o
Wh
ur
at
c
are
e
thin
s
gs
At tha
tri t
b use
ut rs/c
e lien
s ts/b
en
K
efic
n
iari
o
es/
wl
par
e
tne
d
rs
g
mig
e
ht
D see
at as
a we
Page 18 of 49 27th February 2018
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
akn
ess
es
or
cau
se
for
co
mpl
aint
?
Wh
at
criti
cal
res
our
ces
can
’t
you
pro
vid
e–
do
Page 19 of 49 27th February 2018
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
you
hav
e
suff
icie
nt
cas
h
flo
w?
Are
the
tim
esc
ale
s
ach
iev
abl
e?
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
Table 3 Opportunities
Su Exa Typ
ch mpl ical
as e que
stio
ns
Ch Incr Do
an easi
ge ng pe
s avai
in labil opl
tec ity e
hn of
ol inter hav
og net
y acce e a
ss
ne
Ch Ne
an w ed
ge rule
s s ?
in that
go give
ve you
Do
rn grea pe
m ter
en free opl
t dom
po in e
lic an
y envi
pre
or ron fer
re men
gu t so
lat
io me
n
thin
Lo Wor
cal ld g
an AID
d S els
gl day
e?
ob as a
Page 21 of 49 27th February 2018
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
al glob
ev al Are
en focu
ts s for the
acti
vitie re
s any
and
reso ne
urce
s w
Ne A tec
w new
pr loca hn
od l
uc sup olo
ts plier
an of a
gie
d/ prod s?
or uct
ser that
vi was Are
ce prev
s ious the
ly
diffi re
cult cha
to
acce ng
ss
es
Us A
e loca in
of l
m radi gov
ar o
ke stati ern
tin on
me
g that
or mig nt
pr ht
o be poli
m pers
oti uad cy?
on ed
to
Page 22 of 49 27th February 2018
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
run
com Wh
mun
ity- at
serv
ice tool
adv s
ertis
ing or
So A
cia stro
rou
l ng tes
or loca
po l can
pu wo
lat men you
io ’s
n grou
use
str p to
uc that
tur coul en
es d
help ga
prov
ide
ge
sup wit
port
acce h
ss to
vuln you
erab
le
r
indi tar
vidu
als get
Li Incr
au
fes easi
tyl ng die
e rate
flu s of nce
ct non-
ua com ?
tio mun
ns icab
Wh
le
Page 23 of 49 27th February 2018
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
dise
ase o
(NC
D)*. cou
ld
you
par
tne
r
wit
h?
Wh
at
eve
nts
can
you
alig
n
you
r
me
ssa
ge
wit
h?
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
Table 4 Threats
Su Typ
ch ical
as que
ne stio
ga ns
tiv
e
im
pa
ct
of
C This
secti
h on
has
a been
n left
deli
g bera
tely
e blan
k.
s See
in Acti
vity
te 3,
belo
c w.
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
h
n
ol
o
g
y
C
h
a
n
g
e
s
in
g
o
v
er
n
m
e
nt
p
oli
cy
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
or
re
g
ul
at
io
n
L
o
c
al
a
n
d
gl
o
b
al
e
v
e
nt
s
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
e
w
pr
o
d
u
ct
s
a
n
d/
or
s
er
vi
c
e
s
U
s
e
of
m
ar
k
Page 28 of 49 27th February 2018
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
et
in
g
or
pr
o
m
ot
io
n
S
o
ci
al
or
p
o
p
ul
at
io
n
st
ru
ct
Page 29 of 49 27th February 2018
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
ur
e
s
Li
fe
st
yl
e
fl
u
ct
u
at
io
n
s
Key point
It is important that the four components of the SWOT analysis are
considered together and not in isolation. This is because a factor
can be both a threat or an opportunity, depending on the context
and how you are able to respond to it
Activity 3
Allow around 15 minutes for this activity
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
What do you think some of the typical questions might be when
considering the threats to a project from its external environment?
Try and think of at least five threats and note them down in the text
box below.
1.
2.
3.
4.
5.
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
Consider how your weaknesses align with the threats:
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
Read through the case study and SWOT Analysis Template, then
try to complete the activity below.
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
Activity 4
Allow around 20 minutes for this activity
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
Summary
In this module, we have explored how a SWOT analysis can be
useful in taking a snapshot to assess and understand elements of
the internal and external environments of a project in order to
make a decision. We have seen that it is useful as a guide to help
consider further actions or the development of an idea.
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
SAQ 2
Drag and drop the words below into the missing gaps in the
sentences.
SAQ 3
In the feedback to Activity 4, it was suggested that Syed could do
another SWOT analysis to consider the idea of a partnership with
Muhammad. Below is an example of what points this SWOT
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
analysis might raise. For each of the points below, indicate
whether they are a strength, weakness, opportunity or threat.
Strength
Weakness
Opportunity
Threat
Strength
Weakness
Opportunity
Threat
Strength
Weakness
Page 39 of 49 27th February 2018
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
Opportunity
Threat
Strength
Weakness
Opportunity
Threat
Strength
Weakness
Opportunity
Threat
f. Syed’s workers are worried about their job security with the
expansion, damaging the usually positive atmosphere in their
workroom.
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
Strength
Weakness
Opportunity
Threat
Strength
Weakness
Opportunity
Threat
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
This quiz allows you to work towards your badge for DIY Learn:
SWOT Analysis. To achieve your badge, you must answer six out
of eight questions correctly.
Don’t worry if you are not successful first time, as you will be able
to attempt the quiz again in 24 hours.
You need to enrol in this course before you can attempt this quiz
which you can do by clicking on the Sign up / Sign in button at the
top of this page.
When you have finished the quiz, click on ‘Next’ to review your
‘Summary of attempt’. Once you are happy with your answers,
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
click ‘Submit all and finish’. Once you have finished this quiz you
will be redirected back to this page.
Don’t forget there are another nine modules to choose from which
you can find on the DIY Learn home page.
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
Except for third party materials and otherwise stated below, this
content is made available under a Creative Commons Attribution-
ShareAlike licence (http://creativecommons.org/licenses/by-nc-sa/4.0/).
The material acknowledged below is Proprietary and used under
licence for this project, and not subject to the Creative Commons
Licence. This means that this material may only be used un-
adapted within the DIY Learn project and not in any subsequent
OER versions.
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
Activity 1
Discussion
Statement 2 most accurately captures what a SWOT analysis is: a
simple diagnostic tool for assessing the present and desired state
of a business. The other two statements provide only a limited
view of what a SWOT analysis can do.
A SWOT analysis will help you to analyse both the internal and
external environment of a project. It will also show what a project
should reinforce and what it should revise and adapt to ensure the
survival and continuity of the project.
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
Activity 2
Untitled part
Discussion
If you got more than three or four wrong, you might want to come
back to this activity and try it again later. It might be helpful to think
of the words ‘Change in …’ before each term, so that you can ask
yourself if this is something you could have direct influence over.
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
Activity 3
Discussion
One approach to this activity is to turn around the questions in the
opportunities box, for example:
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
Activity 4
Discussion
Syed has provided some interesting information in his SWOT
analysis. By taking a realistic look at his business as it is, he can
decide what is most likely to make sense for its future. There’s no
absolute right or wrong here (there rarely is in this sort of decision-
making), but based on the information given I would advise Syed
not to sell. These are the key points I would highlight:
http://www.open.edu/openlearncreate/course/view.php?id=2210
SWOT Analysis
If he expands, perhaps he could take on some new
employees part time? If he has, say, four employees
who work half time rather than two who work full time,
he has spread the risk of his dependency – if
someone is ill or leaves, one or more of the others
might be able to increase their hours.
If he agrees to Muhammad’s offer, he will lose his
independence and have to commute to a different
workplace. Will the people he works with be able to
commute, or in practical terms will this mean they
become unemployed (and how might he feel about
that)? More people will see and buy his designs, but
will his name or mark be on them?
What if he explores the opportunities for expansion
that the SWOT analysis has highlighted, and then
considers whether the offer looks tempting?
http://www.open.edu/openlearncreate/course/view.php?id=2210