e) Prove that you know how its structure relates to SEO, SEM, and UX (user experience)

The website structure is very important from user perspective, and it is useful for the better SEO
and SEM. If we can take out the colors, graphics and white spaces, the best site designs revolves
around the best structure.

If the site is appealing to the user, then it automatically affects the SEO, because google
algorithm uses information collected from the search results. Because if a user come across a site
with amazing structure, then they don’t bounce back to the search result, they spend much more
time over the website, and all this time is noted by the google analytics, that help in better SEO
performance. Though SEM works on the paid basis, but if a website structure is not giving a
good user experience, then customer won’t stick to it, and it will result in waste of money.

So it is must to have the nice user friendly website structure, to improve the UX, SEO and SEM
performance.