Professional Documents
Culture Documents
Clear articulation
• Always clarify the problem – ask questions – be clear on what you are solving for
• Break down the problem into smaller pieces : Be MECE ! – Mutually Exclusive and
Collective Exhaustive
Questions about competition (industry and market landscape) and the customers
• How many other movie halls in a given radius
• Any other theatres, etc. nearby
• Demographics
Strike the balance. Don’t overdo this by asking 20 questions in one go. Use best judgement to ask only pertinent
questions in a structured fashion
(C) Team Disha
Step 2: Break down the problem – Structure
• It is a good practice to lay out your approach upfront
Step 2: Break down the problem – Structure
Profits
Revenue Costs
Step 2: Break down the problem – Structure
• It is a good practice to lay out your approach upfront
• Think out loud – make it an interactive process – don’t be too involved in the
structure
• Read frameworks – helps you understand various possibilities – Do NOT force fit
them
Step 2: Break down the problem – Structure
Profits
Revenue Costs
• Identify key issues (for ex. In this case - ask whether theatre has witnessed
decline in revenue through movie tickets or other sources – dive further
accordingly)
Thus, at each level – build hypothesis, state them and ask questions to refine
them
Step 2: Break down the problem – Structure
Profits
Revenue Costs
Procurement
Movie Tickets Other sources Operating Marketing
of movies
Screen
No. of screens Occupancy Price
capacity
Rent Utilities Staff salary