IMPROVE YOUR PRESENTATION

SKILLS OVER BREAKFAST

AGENDA

01 02 03 04
STORYTELLING DESIGN TIPS & TRICKS PRESENTATION
Chris Tomlin Michelle Sussams Jaz Isherwood SKILLS
Lyndon Nicholson

@ChrisBuffalo7 @mich_buffalo7 @jaz_buffalo7 @lyndonnicholson

AGENDA

02 03 04
STORYTELLING DESIGN TIPS & TRICKS PRESENTATION
Chris Tomlin Michelle Sussams Jaz Isherwood SKILLS
Lyndon Nicholson
01
Chris Tomlin
@chrisbuffalo7
STORYTELLING
TECHNIQUES
 1 2 3
The power of Why it works Apply it
storytelling to your own
presentations
6,200%
PROFIT
 200
Items
THE SIGNIFICANT
OBJECTS 200
EXPERIMENT Authors

200
Stories
WHY IS
STORYTELLING
SO POWERFUL?
New and exciting concepts
20%
More memorable
Engage and remember
Changing behaviors
 Delivering data
can be tough

MOST That’s where

PRESENTATIONS storytelling
comes in
SUCK
A more engaging,
human experience
WHERE SCIENCE
MEETS ART
 Raw content

HOW IT’S
DONE Clear messages

A compelling story
AUDIENCE
Cut through the noise
 Create a deep bond

WHO Who is in your audience?

ARE YOU
TALKING TO? What level to pitch at?

What they want to get

out of it
 Tailor your presentation

Who will be in the audience?

RESEARCH
Simplify the more
complex ideas

Don’t dumb down

ALL KILLER
NO FILLER
What does your audience already know?
What do you want them to know at the end?
 WHAT DOES
YOUR AUDIENCE
ALREADY KNOW?
 WHAT DOES
YOUR AUDIENCE
WANT TO KNOW?
 Formal and corporate?

Friendly and conversational?

LANGUAGE
Technical jargon?

Stripped-down basics?
HEX PROTEX
The future of
platinum-grade
security
STRUCTURE

Start Middle End

 Who you are

SHORT Where you’re from

AND SWEET
What you want to talk about
THE RULE OF THREE

“Today, I’m going to talk

about just three things.”
1 YOUR BIKE IS
AT RISK

2 YOUR LOCK
ISN’T ENOUGH

3 WE CAN KEEP YOU

ON THE ROAD
THE BIG START
Tell a secret Killer quote Be controversial
 A protagonist

WHERE A big idea

WE ARE
RIGHT NOW A situation

A statistic
ONE BIKE

90
IS STOLEN EVERY

SECONDS
THERE’S A
PROBLEM
VILLAINS
Think of the challenges
as the bad guys
HEROES
The solutions to
defeat the challenges
 What are my customers’
pain points?

PAIN POINTS
How can we heal them?
 Remind your audience
of the story

CLOSING
THE STORY
Each challenge,
and each solution
SUMMARY
Where we
Intro Villains Heroes
are now
 Consider what your
audience is likely to ask

QUESTIONS
BE PREPARED
Have an answer ready
 Make it a conversation

QUESTIONS
OVER TO THE
AUDIENCE
Know your stuff
THAT’S IT
AGENDA

03 04
STORYTELLING DESIGN TIPS & TRICKS PRESENTATION
Chris Tomlin Michelle Sussams Jaz Isherwood SKILLS
Lyndon Nicholson
02
Michelle Sussams
@mich_buffalo7
 1 2 3
Why design How design How to apply
is important can help get simple design
messages across practice to
presentations
WHY DESIGN IS
IMPORTANT
 Typography

Hierarchy and space

FOUR DESIGN
PRINCIPLES: Colour

Imagery
Title:
Why choose fair trade coffee

Body copy:
When you choose Fairtrade coffee, not only can
farmers build a better quality of life for their
families and communities, they can invest in
growing better-quality beans too.
• Productivity and quality improved by 25%
• 125m people depend on coffee
• 80% produced by 25m smallholders
TYPOGRAPHY
 Arial
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@£$%^&*()_+{}[];’\,./:”|<>?

HOW TO Tahoma
ABCDEFGHIJKLMNOPQRSTUVWXYZ
CHOOSE THE abcdefghijklmnopqrstuvwxyz
1234567890 !@£$%^&*()_+{}[];’\,./:”|<>?
RIGHT FONT? Georgia
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !@£$%^&*()_+{}[];’\,./:”|<>?
Why choose fair trade coffee Arial Black

When you choose Fairtrade coffee, not only Arial

can farmers build a better quality of life for their
families and communities, they can invest in
growing better-quality beans too.

• Productivity and quality improved by 25%

• 125m people depend on coffee
• 80% produced by 25m smallholders
ALIGNMENT
 LEFT-ALIGNED CENTER-ALIGNED

When you choose Fairtrade coffee, not only When you choose Fairtrade coffee, not only
can farmers build a better quality of life for their can farmers build a better quality of life for their
families and communities, they can invest in families and communities, they can invest in
growing better-quality beans too. growing better-quality beans too.

• Productivity and quality improved by 25% • Productivity and quality improved by 25%
• 125m people depend on coffee • 125m people depend on coffee
• 80% produced by 25m smallholders • 80% produced by 25m smallholders
THE OPTIMAL
LINE LENGTH
TOO LONG
When you choose Fairtrade coffee, not only can farmers build a better quality of life for their
families and communities, they can invest in growing better-quality beans too. Fairtrade coffee
farmers invest at least 25 percent of their Fairtrade premium in improving productivity and quality.
50-75
CHARACTERS
PER LINE
When you choose Fairtrade coffee, not only can farmers build a better
quality of life for their families and communities, they can invest in
growing better-quality beans too. Fairtrade coffee farmers invest at
least 25 percent of their Fairtrade premium in improving productivity
and quality.
WE RECOMMEND
NO MORE THAN
50 PER LINE
When you choose Fairtrade coffee, not only can
farmers build a better quality of life for their families
and communities, they can invest in growing better
quality-beans too. Fairtrade coffee farmers invest
at least 25 percent of their Fairtrade premium in
improving productivity and quality.
AND BOLD IS BETTER
WHY
Choose Fairtrade Coffee

When you choose Fairtrade coffee, not only

can farmers build a better quality of life for
their families and communities, they can
invest in growing better-quality beans too.

• Productivity and quality improved by 25%

• 125m people depend on coffee
• 80% produced by 25m smallholders
HIERARCHY
AND SPACE
WHY
Choose Fairtrade Coffee

When you choose Fairtrade coffee, not only

can farmers build a better quality of life for
their families and communities, they can
invest in growing better-quality beans too.

Productivity
and quality 125m 80%
improved by people produced
25% depend
on coffee
by 25m
smallholders
COLOUR
HOW TO CHOOSE THE
RIGHT COLOURS?
colorpalettes.net
VIVID AND
BRIGHT
COLOURS
webgradients.com
Choose Fairtrade Coffee

When you choose Fairtrade coffee, not only

can farmers build a better quality of life for
their families and communities, they can
invest in growing better-quality beans too.

Productivity
and quality 125m 80%
improved by people produced
25% depend
on coffee
by 25m
smallholders
COLOUR CONTRAST
FOR BETTER
READABILITY
 STRONG LOW
CONTRAST CONTRAST
IMAGERY
HOW TO
CHOOSE
THE RIGHT
IMAGERY?
unsplash.com
isorepublic.com
realisticshots.com
QUALITY
COUNTS
CROP IMAGES FOR
GREATER IMPACT
Original photo Cropped photo
Choose Fairtrade Coffee

When you choose Fairtrade coffee, not only

can farmers build a better quality of life for
their families and communities, they can
invest in growing better-quality beans too.

Productivity
and quality 125m 80%
improved by people produced
25% depend
on coffee
by 25m
smallholders
SUMMERY
SUMMERY
SUMMARY
BREAK
AGENDA

01 02 04
STORYTELLING DESIGN TIPS & TRICKS PRESENTATION
Chris Tomlin Michelle Sussams Jaz Isherwood SKILLS
Lyndon Nicholson
03
Jaz Isherwood
@jaz_buffalo7
 POWERPOINT
TIPS AND TRICKS
 1 2 3
Content Time saving The future
design tricks
 WHY
POWERPOINT?
 MAKING
POWERPOINT
LOOK GREAT
COLOUR
PALETTE
FONTS
ALIGNMENT
IMAGES
The UK Government have shown their faith in
Olympic sport and the impact it has on Britain
2017-2020 UK Sport funding has gone up

29 %
 VIDEO
BACKGROUNDS
CHARTS
($ - trillions) Chart Title

18%

14%

10%

6%

$0.0 $0.0 $0.1 $0.1 $0.1 $0.2 $0.3 $0.4 $0.5 $0.7 $0.9 $1.1 $1.3 $1.6 $2.0 $2.4 $2.8 $3.2
2%

National Health Expenditures National Health Expenditures as % of GDP

NATIONAL HEALTH EXPENDITURES

29% 42% 58% 82% 98%

+5%
National Health
Expenditures
as % of GDP
ICONOGRAPHY
 HOW
POWERPOINT
CAN HELP YOU
EXTENDED
NUMBER
OF UNDOS
QUICK ACCESS TOOLBAR
FORMAT
PAINTER
ANIMATION
PAINTER
RESET
SLIDE
 MORPH
TRANSITION
 Media & Business Commerce Sport & Leisure
Advertising
 Media & Business Commerce Sport & Leisure
Advertising

12% 35% 30% 5%

 Media & Business Commerce Sport & Leisure
Advertising

20% 14% 42% 17%

 Media & Business Commerce Sport & Leisure
Advertising

13% 29% 50% 15%

 53% 80% 56% 53%

68% 78% 66% 62%

50% 94% 73% 51%

66% 84% 58% 53%

 61% 71% 19% 97%

83% 92% 49% 75%

31% 82% 86% 43%

12% 46% 60% 60%

 61% 71% 19% 97%

83% 92% 49% 75%

31% 82% 86% 43%

12% 46% 60% 60%

 ZOOM
INTERACTIVE
MENU
FAQs
 HOW DO
YOU FIND AND
REPLACE TEXT?
 HOW DO
YOU ADD SLIDE
NUMBERS?
 HOW DO
YOU CONVERT
POWERPOINT
TO A VIDEO?
HOW DO YOU LOCK
A POWERPOINT
PRESENTATION?
 FIND OUT MORE

@jaz_buffalo7 B7.AGENCY/TIPS
AGENDA

01 02 03
STORYTELLING DESIGN TIPS & TRICKS PRESENTATION
Chris Tomlin Michelle Sussams Jaz Isherwood SKILLS
Lyndon Nicholson
04
Lyndon Nicholson
@lyndonnicholson
TIPS AND TRICKS FROM
THE BEST PRESENTERS
IN THE WORLD
“This is a day I've been
looking forward to for
two and a half years.

Every once in a while a

revolutionary product
comes along that
changes everything.”

Steve Jobs
Structure Content Delivery
Innovators Ground Pioneers
breakers
Steve Jobs Oprah Sundar Barack
Winfrey Pichai Obama
GREAT PRESENTERS AVOID

Too much Excessive Graphics

text multimedia overload
 GREAT PRESENTERS

Amaze Educate Enlighten

STEVE JOBS
STEVE JOBS

Greatest corporate Educated

public speaker and electrified
STEVE JOBS

Informed Inspired Entertained

WHAT MADE STEVE
JOBS GREAT?

Setting a Demonstrating Using positive

strong theme passion adjectives
SET A THEME

Headline Set tone Summarises Steers

and direction
WHY ARE THEMES
EFFECTIVE?

Short, simple, Memorable Share

powerful and repeat
WHY ARE THEMES
EFFECTIVE?

Structure Cohesion Authenticate

and order
HOW TO SET A THEME

Soundbite Statement Headline Slogan

CRAFT AND REPEAT

Visual Consistent Pause

and oral message
THE POWER OF THE PAUSE

In control Emphasise Confident and Digest

key points comfortable and reflect
DEMONSTRATE PASSION
Energy

Actions Spirit

Speech Dynamism
USE POSITIVE LANGUAGE

Positive Avoids
adjectives technical terms
WHY BE PASSIONATE?

Stand out Show When you

confidence believe, the
and belief audience will
DEMONSTRATE PASSION

Positive Energetic Smile Let passion

terminology presence shine
SUMMARY

Set a theme Show your Use positive

passion adjectives
OPRAH WINFREY
OPRAH WINFREY

American Philanthropist Emotive

powerhouse and TV presenting
personality style
EMOTIONAL
CONNECTIONS

Personal story Rags to riches

EMOTIONAL
CONNECTIONS

No overt Motives hidden

agenda in story
WHY EMOTIONALLY
CONNECT?

Unifies Humanises Authenticates

HOW TO CONNECT
WITH AN AUDIENCE

Make it Keep it real Tales Anecdotes

personal
HOW TO CONNECT
WITH AN AUDIENCE

Be audience- Who are What are

centric they? their ambitions
and desires?
SUMMARY

Make it Audience-centric
personal
SUNDAR PICHAI
SUNDAR PICHAI

Computer Google Big data Engineering Simple,

engineer CEO minimalistic
style
KEEP IT SIMPLE

Clutter-free slides Dissects big data No jargon

KEEP THE FOCUS ON YOU

Barely Minimal Relevant Supports the

any words imagery speaker – not
replaces them
WHY SIMPLICITY WINS?

Brain-friendly Visualise Easy to Focus on you

remember
HOW TO KEEP IT SIMPLE

Key words Impactful 1 key point

statements
HOW TO KEEP IT SIMPLE

Is it relevant? Does it Does it

help explain? add value?
SUMMARY

Make it easy 1 key point Keep copy

minimal
BARACK OBAMA
BARACK OBAMA

President Orator Cool and Rehearse

collected
REHEARSE

No Second-nature
improvisations
WHY REHEARSE?

Could get Sound No shortcuts Freedom Drive points

stage fright robotic to brilliance persuasively
HOW TO REHEARSE

Time it Video it Apps

SUMMARY

Know your Practice Video Time

material
FINAL THOUGHTS

Convey Inspire Entertain

meaning
TIPS AND TRICKS

Set a Be Connect Keep it Rehearse

theme passionate emotionally simple
QUESTIONS
hello@buffalo7.co.uk

01 02 03 04
CHRIS MICHELLE JAZ LYNDON
TOMLIN SUSSAMS ISHERWOOD NICHOLSON
Head of Storytelling Creative Director Senior Developer Chief Executive Officer

@ChrisBuffalo7 @mich_buffalo7 @jaz_buffalo7 @lyndonnicholson