Professional Documents
Culture Documents
President
Executive Directors
Yusuke Beppu
Executive Director
Here’s an organization structure of one of the most successful video game studios in the
world, they used functional structure type.
Nintendo’s organizational structure is to this day designed to preserve the Yamauchi culture that initially
established the company’s philosophy. Inspired by Fusajiro Yamauchi’s corporate strategy, Hiroshi
Yamauchi (his descendant) preserved the flat organization, directing employees to focus on the customer,
and wiping away any bureaucratic rigidity. Consequently his successor Iwata’s entrance in the firm was
well aligned in keeping pace with the fast moving industry. Iwata represented a fresh perspective for
Nintendo, and actively changed the key managerial components, which formed the TMT. Having been a
former president of a gaming studio, his expertise was well perceived. Iwata focused on Nintendo’s inter-
departmental communication ability, seeking executives’ observations as to what worked, and what did
not. His most influential change how-ever, was to change from a flat top-down organizational structure to
an increased discussion based community, increasing coordination within the company software/
hardware divisions