National iSchool iof iBusiness iManagement

19.2 iBatch

Student iname: K.L.S. Meenakshi

Student iID inumber: 18079
Module iname: Fundamentals of Mathematics

Module inumber: NSBM-FP-1205

Introduction i
Promotional iexpenses iare ithe ispending iof ian iorganization ion iits ipromotional iwork iof ithe
imerchandise ito icollect iincreased iinteraction iinterior ithe ifounded icustomer irange. iMarket ishare iis
ithe idiploma iof icustomers iattracted ito iits iorganization iwhen iquestioning iabout ithe iwhole icentered
imarket. iSales iare ithe istage iof iprofits ithey iacquire iby imeans iof ithe iusage iof iadvertising iits
imerchandise ito ithe icustomers iwho idemand ifor ithe igood.

Analysis iabout icompany iX

Year Promotional expenses Market Sales of the company

i(Mn.) share (no. of (Mn.)
consumers)

2005 5 1000 500

2006 10 1200 1000

2007 12 1350 120

2008 8 1100 1800

2009 2 1050 200

2010 3 1200 330

2011 4 1220 400

When iwe italk iabout ithe ipromotional iexpenses, isales iand imarket ishares iof icompany ix iamong iyear
i2005 ito iyear i2011,

The iminimal iprice ispend iused ito ibe ias isoon ias i2mn iin ithe i12 imonths iof i2009, ithe iMaximum iprice
ispend iwas ionce ias isoon ias i12mn iin ithe i12 imonths iof i2007, ithe ifrequent iprice i(mean) ispend ion
ipromotions iused ito ibe ias isoon ias i6.29mn. iThey ihave iobtained ithe imost imarket ishare iof i1350 iin ithe
i12 imonths iof i2007. iThe iminimal imarket ishares iinner ithe itime ibeing iis ia ithousand iis iin ithe i12 imonths
i2005. iThe imode iof ithe imarket ishare ivaries iis i1200 iwhich ihas itaken iarea iin ievery iyear iof i2006 iand
i2010. iThe ifrequent imarket ishare i(mean) ireceived iis i1160. ithe imedian imarket ishare iis i1200 iThey ihave
iacquired i1800mn ias ithe imost iprofits iin ithe i12 imonths iof i2008.
 Market iShare

2011 2005
15 % 12 %

2006
2010 15 %
15 %

2009 2007
13 % 17 %
2008
13 %

2005 2006 2007 2008 2009 2010 2011

Company iX -i Promotional Exp.

45
40
35
30
25
20
15
10
5
0
Promotional iExpenses
2005 2006 2007 2008 2009 2010 2011

Conclusion iof icompany ix i

The imarket ishare iof iCompany iX ihas iextended istep iby iusing istep ibetween i2005 ito i2007 iup iuntil
i1350 ion ithe iother ihand i2008 ionwards ithere ihas ibeen ithe ikind iof ia ibargain iin ithe ishare ithe ivicinity
iits ipenalties ito ibe i1220 iwhen iit iis iending iin i2011. iSales ihave iaccelerated ifrom i500mn ito i1000mn
ibetween i2005 ito i2006 ion ithe iother ihand iafterward, ithere ihas ino ilonger ibeen iany ispecial igo iwith
ithe igo iwith ithe iflow ito ithe iearnings ithe iregion ias isoon ias iextra iin i2008 ithe iearnings ihas iprolonged
iup ito i1800mn ialternatively isubsequently iconsequences ias i400mn iat ithe iquilt iof i2011.
Analysis iabout icompany iY

Year Promotional expenses Market Sales of the company

(Mn.) share (no. of (Mn.)
consumers)

2005 10 780 1000

2006 12 1000 800

2007 10 900 1000

2008 11 950 1100

2009 8 1150 800

2010 9 1200 900

2011 10 950 1000

When iwe italk iabout ithe ipromotional iexpenses, isales iand imarket ishares iof icompany iy iamong iyear
i2005 ito iyear i2011,

The imode iof ipromotional irate iis i10mn. iThe imost iextent ispends ion ithe ipromotional ifees iused ito ibe
i12mn. iThe iminimal ivolume ispends iused ito ibe i8mn ithe ifrequent iextent ispent i(mean) iis i10mn ithe
imedian ivolume iof ipromotional iexpenses iis i10mn.The imost imarket ishare igained iused ito ibe ias isoon
ias i1200 iin ithe iyear iof i2010. iThe iminimal ishare iacquired iused ito ibe ias isoon ias i780 iin ithe i12
imonths iof i2005. iThe ifrequent ishare igained(mean) iis i990. iThe imedian istage iof ishares igained iis i950.
iMaximum iearnings ireceived iused ito ibe ias isoon ias i1100mn iin ithe i12 imonths iof i2008. iMinimum
iprofits irenovated iused ito ibe i800 im ievery iyear iof i2006 iand i2009. iThe imode idiploma iof iearnings iis
i1000mn ithe ifrequent iearnings idiploma i(mean) iof iCompany iY iis i942.6 iThe imedian istage iof iprofits
iis i1000mn.
 Sales
1500

1100
1000 1000 1000 1000
900
800 800

500

0
2005 2006 2007 2008 2009 2010 2011

Sales

Shares

15 %
23 %
2%

18 %

23 %

19 %

2005 2006 2007 200 8

2009 2010 2011

Conclusion iof icompany iY

Within ithe isize iof i2005 ito i2008 ithe icosts ihave ibeen iinternal ithe icommon istage ibetween i10 ito i12
ithen iagain isteadily iinternal i2009 iand i2010 ithe iprices ihave idiminished ion ithe iother ihand ias isoon
ias iextra iin i2011 ithe iexpenses istage ihas icome ito iits icommon idiploma iof i10mn. iIn i2005 ithe iprofits
ihad ibeen ione ithousand ialternatively iprofits ihave idiminished iin i2006 iup ito i800 ion ithe iother ihand
ias isoon ias iextra iup iuntil i2008 ithe iearnings ihave ireached ito iits ia ilife ilike idiploma iof i1000’s iand
ilowered ito i900 iby iway iof icapability iof i2010.
Analysis iabout icompany iZ

Year Promotional expenses Market Sales of the company

(Mn.) share (no. of (Mn.)
consumers)

2005 12 1500 1200

2006 12 1700 i 1200 i

2007 15 2000 1600

2008 8 1300 i 800 i

2009 8 1550 800

2010 10 1600 i 1000 i

2011 12 1750 1300

When iwe italk iabout ithe ipromotional iexpenses, isales iand imarket ishares iof icompany iz iamong iyear
i2005 ito iyear i2011,

The iminimal iprice ispent ion ipromotions iis i8mn iwhich ihas itook iplace iin ievery i2008 iand i2009. iThe
imost irate ispent ion ipromotion iis i15mn iwhich ihas itook iregion iin i2007. iThe imode idiploma iof ifees iis
i12mn. iThe ifrequent idiploma iof icharges i(mean) iis ieleven ithe imedian istage iof iexpenses iis i12mn.
iThe iminimal ishare igained iis i1300 iwhich iis iin ithe i12 imonths i2008. iThe imost imarket iis iobtained iin
i2007 iwhich iis i2000. iThe imedian istage iof ishares iis i1600. iThe idiffer iof imarket ishares iis i1300 i– i2000.
iThe ifrequent istage iof ishares i(mean) iis i1628.8 iThe iminimal iprofits iacquired iused ito ibe i800mn iwhich
icame iabout iin ievery i2008 iand i2009. iThe imost istage iof iprofits igained iis i1300mn iwhich ihas icome
iabout iin i2011. iThe imedian idiploma iof iearnings iis i1200mn ithe isuggest iprofits iare i1128.6 iRange iof
iprofits iis i800 i– i1300.
 Market iShare i

2005

2006
15 % 13 %
2007
14 % 15 %
2008

2009
14 % 18 %
11 % 2010

2011

Sales

2000
Sales

1600
1500
1300
1200 1200
1000 1000
800 800

500

2005 2006 2007 2008 2009 2010 2011

Conclusion iof icompany iZ
The ireasonable istage iof i12mn ihas ireceived iinside i2005 iand i2006 iwhereas ithe iprices iare iquite
igreater iin i2007 iwhen iin icontrast iwith ithe idifferent iyears. iThe ireasonable istage iof iincome iis iwon
iinside i2005 iand i2006 iat i1200 iand ihas ireached iits ibest iincome istage iin i2007 ias i1600.