Presented by

THE INVINCIBLES
Name ID

Md. Sadafuzzaman (captain) 10112101171

ABU RAFSAN JANI 10112101144

Md. Hasib ul Islam 10112101166

Tahmina Nasrin Shampa 10113101325

Meherunnesa Shanta 10113101341

Md. Takir Hossain 10113101356

 EXECUTIVE SUMMARY
 Walton Hi-Tech Industries Ltd. is the one and only
manufacturer of multi-staged Refrigerator, Freezer, Air
Conditioner, Television and Motorcycle technology and is
treated as one of the sophisticated manufacturing plant in
Bangladesh and South Asia.
 WALTON Mobile is an elegant line of mobile phone
handsets. It is distinctive by its unquestionable quality,
longer durability and eye-popping style. WALTON
maintains a strict quality control process to ensure flawless
quality.
 SITUATION ANALYSIS
Walton is a Bangladeshi
company. Beside the other
products Walton mobile is
holding a good market share
in Bangladesh. Every day it is
competing with the
international brands like
Nokia, Samsung, Sony, HTC,
Symphony etc. Walton
mobiles are cheap in cost,
good looking, and provide
high quality.
MARKET SUMMARY
Companies try to attract customers
of different levels through
providing quality products.
Walton mobile provides different
types of mobiles as market
offering.
 MARKET DEMOGRAPHICS
 The total targeted population is 10 million users.
 There is an almost equal ratio between male and
female users
 Ages from 18-51 are seen to use Walton mobiles
frequently.
 Users enjoy using normal Walton mobile phones with
its easy functions.
 Aged people can fulfill their needs by its general
facilities.
 Teen and mid agers have great fun with the androids.
 MARKET NEEDS
 Quality products
 Innovative features
 Customer service

MARKET TRENDS
 Android phone
 Windows phone
 SWOT ANALYSIS
STRENGTHS
 In depth industry experience and insight.
 Creative, yet practical mobile designers.
 The use of highly efficient, flexible business model
utilizing direct customer sales and distribution.
WEAKNESSES
 The reliance on outside capital necessary to grow the
business.
 A lack of retailers who can work face to face with the
customer to generate brand and product awareness.
 The difficulty to develop brand awareness as a domestic
company.
SWOT ANALYSIS
OPPURTUNITIES
 Participation within a growing industry.
 Decreased product costs through economy of scale.
 The ability to leverage other industry participants’ marketing
efforts to help growth general market
THREATS
 Future/potential competition from already established market
participants.
 A slump in the economy that could have a negative effect on
people’s spending of discretionary income on exclusive mobile
phones.
 The release of a study that calls into question the safety of using
mobile phones.
 COMPETITION
 Walton mobile is forming its own market. Walton
mobiles are produced in Bangladesh by maintaining
international standards. But the mobile phone market
is already established by international brands. So, it is
tough to capture this already established market.
 PRODUCT OFFERING
 The first type of mobile that has been developed is
Walton b series. Maximum of which are simple
mobile phone in character.
 Then they introduced Walton L, T, Q series which
are actually multimedia phones.
 At last Walton has introduced primo series in the
market. This series is androids that are smart
phones, which are made with the latest technology.
CRITICAL ISSUES
 Establish itself as the premier mobile accessory
company.
 Pursue controlled growth that dictates that payroll
expenses will never exceed the revenue base. This will
help protect against recession.
 Constantly monitor customer satisfaction, ensuring
that the growth strategy will never compromise service
and satisfaction levels.
MARKETING STRATEGY
MISSION
Walton mobiles mission is to provide the customer with
the premium mobile phones and accessories available.
Their motto is “Walton mobile at every hand”. Basically
Walton mobile wants to serve the customers with
world class service.
MARKETING OBJECTIVES
 Maintain positive, strong growth each year.
 Achieve a steady increase in market penetration.
 Decrease customer acquisition costs by 1% per quarter.
MARKETING STRATEGY
FINANCIAL OBJECTIVES
 Increase the profit margin by 1.5% per quarter through efficiency and
economy-of-sales gains.
 Maintain a significant research and development budget to spur future
product developments.
 Achieve a double-to triple-digit growth rate for the first four years.
TARGET MARKETS
 They offer simple phones with general needs. This type of phone is
made for the older and poor people.
 multimedia phones for entertainment.
 People of all ranges can use these phones and can fulfill their
necessities as well as recreation.
 Walton has newly introduced Primo series which are actually android
smart phones. People who want to perform faster and need one stop
solution can use these phones.
MARKETING STRATEGY
POSITIONING
 Their highly trained marketers are always trying to perform
better in order to place a good position in the customers mind.
 Its highly trained officials of marketing department already has
undertaken different promotional activities in order to have
place in customers mind.
MARKETING PROGRAM
 Pricing: It is based on a per-product retail price.
 Distribution: With the change of time Walton has many sales
centers throughout the country.
 Advertising and promotion: Several different methods are used
for the advertising effort.
 Customer service: Walton strive to achieve benchmarked levels
of customer care.
MARKETING STRATEGY
MARKETING RESEARCH
Walton mobile has its own research
team. This team is always in the search
to find the opportunities, lacking and
other activities of Walton mobile.
 FINANCIALS
BREAK EVEN ANALYSIS
The break-even analysis indicates that $7760 will be
required in monthly sales revenue to reach the break-
even point.
Break-Even Analysis
Monthly Units Break-Even $62
Monthly Sales Break-Even $7,760
Average Per Unit Revenue $12,562
Average Per-Unit Variable Cost $22.61
Estimated Monthly Fixed Cost 6,363
 FINANCIALS
SALES FORECAST
Walton mobile feels that the sales forecast figures are
conservative. It will steadily increase as sales as the
advertising budget allows.
Sales 2011 2012 2013
General needs $455740 $598877 $687785
Necessities $72918 $95820 $110842

Recreational $57890 $102367 $123659

Total sales $586548 $694697 $797807

FINANCIALS
EXPENSE FORECAST
The expense forecast will be used as a tool to keep the
department on target and provide indicators when
corrections/modifications are needed for the proper
implementation of the marketing plan.
MONTHLY EXPENSE BUDGET
Marketing 2011 2012 2013
Expense Budget
Web site $25,000 $8,000 $10,000
Advertisement $8,050 $15,000 $20,000
Printed Material $1,725 $2,000 $3,000
Total Sales and 34,775 25,000 $33,000
Marketing
CONTROLS
The purpose of Walton mobile’s
marketing plan is to serve as a guide
for the organization. The following
areas will be monitored to judge
performance-
 Revenue: monthly and annual.
 Expenses: monthly and annual.
 Customer satisfaction
 New client acquired
 New product development
 CONTINGENCY PLAN
Difficulties and Risks
 Walton is an Internet-based start up
organization. So most of the time
customers can’t access its product.
 An entry into the market by an already-
established market competitor
Worst-Case Risks
 Determining that the business cannot
support itself on an ongoing basis.
 Having to liquidate equipment or
intellectual capital to cover liabilities.
THANK YOU