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Sales Transactions: July 14 Cust ID Region Payment Transaction Code Source Amount Product
Sales Transactions: July 14 Cust ID Region Payment Transaction Code Source Amount Product
Region
East North South West Total Result
$4,170.44 $2,849.24 $4,422.11 $7,412.63 $18,854.42
Total Result
261
211
472
Total Result
$14,672.27
$4,182.15
$18,854.42
Question 1c Calculate the descriptive statistics and infer.
Answer Amount
Mean 39.945805
standard Error 2.638371
Median $20.61
Mode 15.33
Standard Deviation 57.32009
Sample Variance 3,285.59306
Kurtosis 5.18228
Skewness 2.61264
Range 232.06
Minimum 15.08
Maximum 247.14
Sum 18,854.42
Count 472.00
From the data, we can say that the average sales per transaction is $39.95. on the other hand, the middle most
We can see the the mean has the highest value compared to the median and mode. If this the distribution will b
e other hand, the middle most value for the sales is $20.61. Furthermore,the most frequent amount sold per transaction is $15.33.
de. If this the distribution will be graphed, the median and mode is at the left side of the mean. With this, we can say the the data is positively
ansaction is $15.33.
an say the the data is positively skewed.
Question 1d Find the average sales by source (web or e-mail). Do you think this information, could be useful in advertising? E
Yes, the information on the average sales by source can be useful in advertising. The average sales amount per
average advertising expense that can be allotted per transaction. In the data, we can say that email sales has a
this data, one can roughly decide where to focus on adverting, advertising through e-mail or through web.
be useful in advertising? Explain how and why or why not.
Answer Based on the total sales per region, the one place that got the highest is from the West with 190 customers had
South with 99 customers, the East with 98 customers and the North with 85 customers having total sales of $4,
Based on the products sold, most customers (261 customers) preferred to buy books rather than DVDs (211 cus
$14,672.27 while sales from DVDs are only $4,182.15. Based on the sales by the source, 343 customer were en
while only 129 where engaged in availing the products through email. Total sales through the website reached $
$5,619.16. Based on the mode of payment, 173 customers used PayPal while 299 customers used credit cards.
These data are just descriptive information from the given data. It would be good to have hypothesis tests to det
t with 190 customers had a total sales of $7,412.63. This is followed by the
s having total sales of $4,422.11, $4,170.44 and $2,849.24 respectively.
rather than DVDs (211 customers). Total sales from books reached
rce, 343 customer were engaged in availing the products through website
ugh the website reached $13,235.26 while total sales through email reached
stomers used credit cards.
ve hypothesis tests to determine and prove relationships between variables.
Question1e Calculate coefficient of determination and comment
Answer 1e The results are shown below
= COUNTIF (C4:C475,"Paypal")
= COUNT (A4:A475")
Proportion of customers who used Credit Card(since there were only two modes of payment which
100% - proportion fo customers who used Paypal =
Again using COUNTIF and COUNT functions in excel to count the number of customers who purcha
= COUNTIF (G4:G475,"Book")
= COUNT (G4:G475)
Book 261
Total 472
Proportion of customers who purchased Book(since there were only Books or DVD to buy therefore bala
=100% - 55.30% = 44.70%
modes of payment which is Paypal & Credit Cards therefore balance would be of credit cards) =
mers who used Paypal = 100% - 36.5% = 63.35%
DVD to buy therefore balance would purchase DVD) = 1-proportion of customers who used Paypal
0% - 55.30% = 44.70%