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Contents
L 01: (Task 01). P 01: Explaining the key roles and responsilbities of the marketing functions..........2
M1. Analyse the roles and responsibilities of marketing in the context of the marketing
environment:........................................................................................................................................3
P2. Explain how roles and responsibilities of marketing relate to the wider organizational context.3
M2 Analyse the significance of interrelationships between marketing and other functional units of
the organization....................................................................................................................................4
P3. Compare the ways in which two organizations Zara and Primark. Applying the marketing mix
to the marketing planning process to achieve business objectives. M3 Evaluate different tactics
applied by organisations to demonstrate how business objectives have been achieved...................4
P4. Produce and evaluate a basic marketing plan for Zara. M4 Produce a detailed, coherent
evidence-based marketing plan for this business:...............................................................................7
References:...........................................................................................................................................7
L 01: (Task 01). P 01: Explaining the key roles and responsilbities
of the marketing functions
Marketing can be refers as the set of activities of a business or any organization that set the
best buying and selling strategy of their products and services. Marketing concept includes
the selling, delivering, customer support, advertising etc. Marketing function is dealing with
the customer needs and demand to match the best products and services to meet these needs
and demand of the customer. Marketing function is margin efficient relation between all the
functions of the business to set the efficient strategy to reach the vision of the business.
Marketing function is running with different roles and responsibility of the business. As-
Marketing function is responsible to do the effective market research of the business. They
can use different methodology like surveying the target customer margin to identify their
needs and demand on the business. It also helps to identify the efficiency of the present
strategy of the business. So, market analysis helps to generate information about the
efficiency of the business practices to match with goals and objectives of the business (Joshi,
2012)
Marketing function is also generating information to do market and product development of
the business. Because marketing function identify the internal and external strengths, threats,
opportunities of the business. So, they can set the efficient plan to make satisfy to their
customer by doing efficient product or market development or using the both concept
according to the competitive strengths of the business (Dibb, 2013)
Marketing function is also responsible to identify the competitor’s activity of the business.
There are any competitors that the business are facing on the modern world. So, it is
necessary to identify the strategy and practices of their competitors to set their own plan to
make strong engagement with their customers
Marketing function also helps to give the better customer support. As, marketing function
improves the brand awareness to their customers. Also, on the same time, they are getting
feedback from the customer. So, they should analyse these feedback and make efficient
update of their products and services to give better customer services to reach goals and
objectives of the business (McDonald and Wilson, 2011)
Marketing function is also responsible to margin effect contact and communication between
all the function of the business. Also, they need to set the strong coordination and
collaboration of their work and information to all he functions of the business to set the best
strategy and implement the strategy to reach vision of the business.
Marketing function is also playing role to set the innovative run of the business. Because they
are generating more innovative ideas to make strong engagement of their customer and
employees of the business
M1. Analyse the roles and responsibilities of marketing in the
context of the marketing environment:
Marketing function is also playing key roles and running with efficient responsibility to set
the effect marketing environment. Marketing environment can be segmented into three
portion. As macro environment, micro environment and internal environment for the business
context. Macro environment of the marketing environment describes the uses of media,
health and safety legislation for the business, changing the population figure etc. also,
marketing function need to analyse the buying power of the customer because on the
economic crisis time, customer buying preferences changes that is having impact on the sales
margin of the business. So, marketing function is responsible to set the effective strategy to
meet these situations (Abell, 1979)
Micro environment is the environment that define the effect use of the employee, customers,
suppliers, distributions of the business. marketing function shod analyse the activity of each
functions and incentives and provide the best help and making efficient coordination of all
the function to runt eh effect strategy to reach goals and objectives of the business.
Also, marketing function is playing key role to manage the internal environmental factors.
As, there are different materials are using by the business. So, availability of these materials,
engagement of employees, raising fund and managing these fund and all the activities with
the business policy is the major responsibility that the marketing function is having (Rose,
2015)

P2. Explain how roles and responsibilities of marketing relate to

the wider organizational context.
Marketing function need to have effective relation with all the other functions of the business.
Because marketing function is doing efficient market analysis. So, they can identify the needs
and demand of the market. It help o make effective relation with the production margin.
Production function is getting more information about the customer needs and demand so
they can set the target of production. It help to reduce extra cost of the production and make
efficient run to reach goals and objectives of the business
Also, marketing function need to run along with financial function. It help to give idea about
the fund that need to run the marketing functions, also, business is getting clear idea about the
resources need to meet the customer demand. So, financial canton can set the budget
according to the needs and demand of the business (Patrick, 2018)
Marketing function also need to run strong relation with the HRM function of the business.
Because they need to get more skilled employees to run the marketing strategy. Also, they
should give more focus on the employee management to cope up with the changes of the
business and make sustained run of it.
Marketing functions is also having responsibility to make strong relation with the customer
services and after sales services of the business. Because customer should get the desire
support and get these offer that provides on the marketing promotional activities. Aloes,
business should give more focus to get the feedback from heir customer that help to identify
the efficiency of the present strategy and the customer preference on the products and
services of the business

M2 Analyse the significance of interrelationships between

marketing and other functional units of the organization
There are many advantages that the business is having by making strong relationship of
marketing with other functions of the business. First of all, it helps to improve the brand
recognition to their customer. To run the effecting marketing strategy they need to get well
support from all the functions, as to set the products according to the needs of their customer.
So, it helps to generate the innovative idea for the further progress of the business to reach
goals and objectives of it (Kotler and Armstrong, 2013)
Also, by margin the efficient relation between marketing and al other functions business can
set the plan to generate the ideas of new product development and improve ether saes margin
of it. Market analyses helps them to generate the idea about the customer needs and demand.
So, they should utilize their resources to set the plan to reach goals and objectives of the
business.
This strong relationship also helps to generate more seals and reducing costs and time over
the production function of the business. Business is getting the information about their
competitor’s activity. customer need from the market research so, they should do effective
analysis of their own business strengths and position to set the process. So they can set the
production margin according to the customer need. It will help them to reduce costs and time
unit of the business also, it will help to cover the Customer need within the time frame that
results sustainable growth of the business

P3. Compare the ways in which two organizations Zara and

Primark. Applying the marketing mix to the marketing planning
process to achieve business objectives. M3 Evaluate different
tactics applied by organisations to demonstrate how business
objectives have been achieved
Marketing mix Tesco
Products Tesco is having the largest
market share and growth in
UK as a retailer. They’re the
market leaders form long
time. They are having more
than 4000 products on their
Asda
Asda is the second largest
retail brand in UK. They are
giving tough competition to
the Tesco with their wide
ranges of products and
services. They are having
 product line where they’re
having many own brand
products. They are having
large product line on food,
drinks, fashion product,
home appliances, financial
support, electronics item,
mobile phone and
telecommunication sector
etc.
Price Tesco is running their
business with mostly cheap
price context in UK. They
are running eh campaign of
price challenge on the brand
products. So, this campaign
shows the cheap and lower
pricing strategy that running
by this business for their
further growth. They are
having strong relation with
their customer so they are
trying to set lower price to
make engagement of all
levels customer by using
their brand image
Place Tesco is having different
types of store and they are
giving more concern to run
their more stores to give
better flexibility to their
customer. They are having
different kinds of store like
express, extra, compact,
metro, superstore etc. There
are some large stores that
the business is having also
margin effect engagement
with the business policy to
their customer. They are
running strong online portal
to have all the availability of
products and services of this
business to make strong
customer engagement with
the business
Promotion Tesco is giving more
concern to their promotional
cities that they are setting
their promotional activities
over 3000 varieties of
product on their product
line.
Food items, fashion clothes,
Network runs with EE etc.
They are running with
online and in store
operations.
Asda is also giving tough
competitors to the Tesco.
Because they are also using
the lower pricing strategy
and trying to show the value
of money on the buying
options for their products
and services. they are doing
continuous discount on
different section of the
product on their store to
make strong engagement
with their customer
Asda is giving more concern
to have their store on the
busy pace, high street and
shopping mall. They are also
considering the big space to
run their operations. They
are mostly having 9000
square feet it proves that
they’re having more concern
to make the large store and
making efficient
differentiation of the
products in the store
Asda is using the strong
digital marketing concept to
promote their offers and
product to their target
 with giving more offers,
discount, campaign etc. they
are also contributing to
improve the local
community and social work.
Also, they’re doing different
charity programs to make
presence and their activities
to their target customer
People Tesco is running with the
huge number of employees
in UK. As, they are having
largest amount of stores and
they’re using he effect
customer management
concept and employees
management approaches to
make efficient use of these
terms. They are giving more
training and development
programs as a routine work
to make continue
development of their
employees to reach goals
and objectives of the
business
Physical evidence Tesco is having large
number of stores that makes
strong physical evidence to
their customer. Also they are
having unique dress code
and using their own logo to
their delivery van,
packaging process to reach
goals and objectives of the
business
Process Tesco is having strong club
card that helps them to make
strong bonding with their
customer. As, this is the best
reward process to make
effect engagement and make
the customer satisfaction.
customer. They are also
offering different discount
voucher schemes to make
strong engagement of their
customer with the business.
They are using combination
of both latest and traditional
marketing functions to reach
goals and objectives of the
business
Asda is giving concern to
make strong engagement of
their employees with the
business. As, they are
having more than 18000
employees to serve millions
of customer. They’re also
providing strong CRM
practices to give better
support to their customer to
reach goals and objectives of
the business
ASDA is also giving more
concern to ensure their
physical evidence that they
are having also the dress
code and conduct of
behaviour of their
employees to give better
Customer suppor.t they are
also running different
charity works that makes
strong visibility to their
target customer
They are giving concern to
improve their products and
services as they are using
TQM to make continuous
development of their
products and services to
reach goals and objectives of
the business
P4. Produce and evaluate a basic marketing plan for Zara. M4
Produce a detailed, coherent evidence-based marketing plan for
this business:

References:
 BRASSINGTON, F. and PETTITT, S. (2012) Essentials of Marketing. 3rd Ed.
Harlow: Pearson.
 GROUCUTT, J. and HOPKINS, C. (2015) Marketing (Business Briefings). London:
Palgrave Macmillan.
 JOBBER, D. and CHADWICK, F. (2012) Principles and Practice of Marketing. 7th
Ed. Maidenhead: McGrawHill.
 KOTLER, P. and ARMSTRONG, G. (2013) Principles of Marketing. London:
Prentice Hall.
 MCDONALD, M. WILSON, H. (2011) Marketing Plans: How to Prepare Them, How
to Use Them. 7th Ed. Chichester: John Riley and Sons
 Aanya, R (2015). The advantages of marketing within an organization. Chron
 Dibb, S and Simkin, L (2013). Marketing Essential. Cengage Learning
 Joshi, M (2012) Essential of Marketing. Book boon
 Abell, F. & S. Hammond (1979), Strategic Market Planning: Problems and Analytical
Approaches, Englewood Cliffs, New Jersey: Prentice-Hall
 Patrick, G (2018). The Importance of marketing for the success of a business. Chron.