Professional Documents
Culture Documents
Page 1
CITIES AT DAWN
DIANA MASTER INTERVIEW
SHOOT 45
START TIME-CODE 22:00:00:00
END TIME-CODE 23:29:38:21
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22:00:00:00 45 Di Master IV Roll 1
22:00:00:10 Interviewer
Just tell me your name, give me a bit of intro to yourself. Okay.
22:00:41:18 Interviewer
So tell me about, tell me a bit more about Cities at Dawn publishing and
tell me, you know, about the company.
22:00:54:16 Interviewer
Um, okay. [COUGH] Er we set up Cities at Dawn almost three years
ago, and it’s a publishing and a workshop business. We are publishing
a series of books by Anthony on cities at dawn. We started with London
and Paris, and we’re now working on Venice and New York, and then
Istanbul, and we also run workshops, photography workshops at dawn in
those cities. Um, really
22:01:33:09 what we were trying to do was to show people how incredibly beautiful,
how incredibly peaceful, how incredibly empty their cities were at dawn
when, particularly in Summer, when most people are asleep and they
miss this incredible time of day. I think most people who live in cities
like London and Paris are just so used to them being busy and full and
chaotic and stressful
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22:02:03:08 and hectic, and we wanted to show people that there are times when
you can find some amazing serenity, not just at night time, but at that
moment, you know those few hours of early morning, four, five, six
am, when people haven’t got up and filled the streets. So that was the
inspiration, um, for the business, and it was something that we had been
thinking about for quite
22:02:38:24 some time. We’ve been married for a long time, we’ve done a few projects
together, but we thought this is now the time, the opportunity for us to, to
kind of come together and make this happen.
22:03:06:06 Interviewer
So then tell me about what you’re, what… Let’s go back three years ago.
What was your kind of, was there an inspirational moment or, like, a
Eureka moment. I mean what was the thing that made you kind of
decide to do this?
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22:04:33:05 make dinner. Everything was just such a rush, and it was so stressful,
and I just got to a point where I thought this is, I mean is this what life is?
I mean is this, if this is it then fine, but maybe there’s another way. I’m
really not very good at being crazy busy. I don’t, I don’t, I don’t like it. I
find it really, really stressful, and Anthony was rushing around in his little
universe, running his
22:04:59:01 business and I was rushing in my universe running our bus, my
business, and you know, it just, it just felt crazy. And then when I found
I was pregnant with my second child, Ant and I just both thought that’s
it, we should work together. We’ve always wanted to work together.
I’ve worked with him on lots of different projects. This could be the
opportunity where we could have it all.
22:05:29:24 We could have this, a wonderful business that we’re building together,
so we’re not building two businesses, we’re building one business, an
amazing family life. We can, you know, we won’t have to work in an
office, we can share the parenting, we can share all that responsibility
and we can share the business side, and maybe it will make our lives feel
more enjoyable, more
22:05:59:07 satisfying. Maybe it will just be different, and it has, it really has. It’s been
so incredible. Um, I don’t feel like a mad, headless chicken anymore,
I feel like I have this very full, interesting life, and I’m doing really
interesting things, but I’m able to enjoy it. I can enjoy my family, I can
enjoy my work, I can enjoy my husband. It doesn’t, you know. So that
was the kind of very practical,
22:06:35:16 life realisation, this is, you know, the practical side of me, um, and that’s
why I wanted to do it. But I fell in love with Anthony mainly because
of his talent, and when we first met we were working together. He’s
extraordinarily talents. I find the way that he looks at the world incredibly
moving, incredibly inspiring, and to be able to be part of that, to you
know, to enable more people to see
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22:07:09:00 his work, to be inspired, as I feel inspired by his work, I think is, you
know, it just feels like such a perfect match. We couldn’t have done it
before, but this was the right time.
22:07:29:24 Interviewer
So tell me what’s the kind of, what’s the, what was the plan with um,
Cities at Dawn publishing. Just talk me through the kind of process,
you know, was it… It’s got lots of different facets, the book, workshops,
exhibitions, da, da, da. So just tell me what kind of the plan was.
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22:09:13:03 pushing it out there into the world and finding people who were excited
and interested. So that was a massive change to our original plan, um,
but that’s, that’s the thing. Until you go out and you talk to people you
don’t know that necessarily these opportunities are out there, and then
with our workshops, things you know, we thought well, we’ve had a few
here and we’ve had a few
22:09:38:09 there. We’ll do some London workshops. We didn’t really think it would
be a huge part of the business, but people have been so excited and
so passionate about it, and so we’ve partnered with lots of different
organisations who, you know, promote it and who work with us. And
then um, you know, we’ve been approached by other people, like a hotel
chain who want, um,
22:10:01:13 Anthony to be an artist in residence, um, newspapers, all kinds of
different people who think wow, this is a really interesting idea, I really
want to be part of this, I want to, I want to get behind this. So we have
these kind of activities and these projects that we’re doing and then we
work with other people to help make them happen. Does that make
sense?
22:10:24:23 Interviewer
Yes. Okay.
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22:10:54:00 dawn in London, Paris and Venice, with other cities that we’re adding,
and they’re amazing. They… Anthony takes keen photographers out at
dawn to explore these cities, learn photography, take amazing pictures,
and then we also sell prints and limited edition prints by Anthony and we
have lovely greetings cards, and a few other little, little products. So we’ve
taken this
22:11:26:06 concept of cities at dawn, which we find so inspiring and so beautiful,
and really tried to adapt it into different, um, ways to communicate and
to engage people and to inspire people, so they can get involved or they
can look at something that Anthony has done, they can create their own
work. Um, that we really wanted to it to be a whole community effect,
that you were attracting
22:11:52:08 we were attracting people who were as inspired about this time of day
and kind of build this wonderful, artistic brand that really celebrated in, in
a really interesting and sometimes challenging and [MOBILE]
22:12:14:10 CHATTER
22:12:18:18 Interviewer
Take me on the journey of how the book or, you know, was published and
stuff like that, like that.
22:12:26:04 Interviewer
Take me on the whole journey.
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22:12:27:15 Diana Epes
The whole journey from start to finish, okay.
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22:14:25:12 main reason, actually, that we decided to go through a crowd-funding
platform and to self publish, was that we had crowd funded for a different
project that Anthony was working on about the Homeless World Cup, and
it was extremely popular. It was really successful, and we managed to
raise the money to send Anthony to photograph the Homeless World Cup
in Mexico, a
22:14:53:21 and we thought wow, this could be a great opportunity for us, and we
looked into crowd funding, and it really is…
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22:16:39:21 product, before they’ve seen it, before they’ve felt it, before they’ve seen
the quality of the paper, any of that stuff, and um, I just realised that,
wow, the traditional ways of doing things aren’t, you know, maybe they
work for some things but they don’t have to work for everything, and it
really opened our mind to how we could move forward as a business, and
it was just, is, is very
22:17:05:15 exciting, really exciting. Because you have this opportunity now, as a
creative business, to access all of these different platforms. So there’s
crowd funding or, you know, marketplace selling, any of these different
um, avenues, where you can just be two people but you can have this
global reach if you do it cleverly, if you kind of, you know, if you, if you
have a great story to tell, if you
22:17:41:04 have a brand and people are interested and inspired by what you do, so
we’re picking up little members of our audience all over the world. Is that,
is that what you want?
22:17:52:15 Interviewer
Yes.
22:17:54:04 Interviewer
So what was it like doing two books and two exhibitions all at the same
time? I mean that’s a… Just doing one of those things, but you did four, I
mean all at the same time in the process of a couple of months. Tell me,
just tell me er
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22:18:09:00 Diana Epes
Ridiculous, fucking ridiculous! Um… I think it’s really important in
business, but also in life, to know what your personality is, what your
strengths are, and, and what your weaknesses are. And what can be a
strength, but it also can be a weakness is my personality is that I do, I
tend to put a lot of things on my plate at the same time, and I, you know
I… Anthony and I work so differently
22:18:48:20 Sorry, sorry, I’m going to stop. [MUMBLES]
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22:20:29:19 product or the project better. You know, the way that I think a lot of
people work is they’ll think okay, I’ve got six months to do this, and they’ll
take it easy for the first few months: oh, I’ve got ages, I’ve got ages, and
then they think oh gosh, four months, okay, right, better work a bit harder
now. And they work a bit harder, but not hard enough, and then they
suddenly hit two
22:20:49:16 months and then they go, oh my God, shit, I’ve only got two months, and
then they work really, really, really hard, and their focus and that narrow
minded, you know, focus often brings out their best, their absolute best.
And you’re always thinking gosh, I wish I had much more time, I really
do, I could do so, I could do a much better job if I had more time, but I
don’t think the human
22:21:14:20 mind, well I don’t work like that. Anthony doesn’t work like that. I think
you know, lots of people that I’ve worked with and managed have not
worked like that. Um, maybe if you’re writing a PhD or you’re, you know,
a historian or something, I don’t know, and you have an ability to have,
you know, good appropriate focus every [INAUDIBLE] um, but I do think
yes, I’m a real fan
22:21:41:20 of oh, ridiculous deadlines, but deadlines that are challenging, because I
think it, it really does help to focus the mind, and I think particularly for
Anthony and I because we have our business, but then we also have our
family, and we home school our son, and we have lots of other things
going on in our lives, and you know, we can spend. That can, that can
kind of take over in many
22:22:07:22 respects, you know, our whole kind of focus of home schooling is, is
about doing interesting things and talking about interesting things,
and you know, creating l, a kind of permanent learning space within
our home. And so, you know, we could be up, you know, half the night
talking with our son about, you know, regional politics or you know, how
to start a sofa business, you know,
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22:22:36:18 what… So… I think it’s important to have those, those goals within your
business, um…
22:22:45:10 CHATTER
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22:25:03:07 bit, but you know, we did it, we did it well, and it was successful, and it
was amazing, it was an amazing rush.
22:25:16:03 Interviewer
Cool.
22:25:20:01 Interviewer
I mean I guess what I’m saying is that over the various points of the film,
you were really nervous. You didn’t know whether it was going to work
financially. There was no kind of [INTERRUPTION] contingency in terms
of time if you missed one of these dates or if one of these things didn’t
do… all the house of cards just kind of fell apart, and [INTERRUPTION]
wrong, and I mean I
22:25:39:09 guess I’m trying to get you to go there and connect with how you felt at
the time and, knowing now, you know, in respect.
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22:26:47:18 probably the hardest thing is not knowing what you’re doing. You’re
doing something for completely the first time. You’re trusting so many
people with your time and with your money, with your, you know,
with your baby, essentially, it’s your project. You know, will the printer
completely screw it up and produce some horror show of a book, you
know. Will no, will no-one
22:27:17:18 come to the exhibition? You know, all these different elements that
you’re, you have, really, you know, do your best, you don’t really have any
control over. That is really, really, really hard and you know, the more
times you do it the more you can gauge, okay, well, this is you know,
this is what could go wrong and this is what, you know, probably will go
wrong. These are the
22:27:42:00 things to look out for. That kind of knowledge is just, you know, it’s
priceless. And that’s why, you know, a lot of people, I think, don’t set
up businesses because they think, you know, I don’t know how to do
all these different things. Well, the only way you learn is to do it. So
you’ve got to jump in, fuck everything up, make a load of mistakes, do
something really well, and then
22:28:07:07 think okay, how can I do that all again and do it better? And then how
can I do that all again and do it even better? You know, it’s a process of
constant learning, and that’s incredibly exciting but it is, it is very nerve
wracking, and you constantly have to remind yourself, okay, this is hard,
this is really stressful, this is really nerve wracking but, you know, I am
also going through
22:28:31:15 a learning process here.
22:28:35:02 Interviewer
Were you nervous before the exhibitions?
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22:28:40:17 Diana Epes
Tut, God. I was totally petrified before we had both exhibitions. I think
it came through because I messed up my back the day before the second
exhibition, and I could barely walk. I was on painkillers at the show, you
know, slightly kind of hi, hello everyone, which was horrible. Um, but
it’s just, I don’t know, it’s really… You put so much of yourself into these
things and
22:29:21:01 you just want people to come and to like what you’re doing and to
everyone else it seems like oh, you know, it’s just them doing another
exhibition, how cool, you know. Isn’t that, isn’t that nice that they’re
doing that? And, you know, they’ll come and maybe they’ll buy a book
and maybe they’ll do this and, you know, maybe they’ll kind of be
supportive. Maybe they’ll, you know,
22:29:50:17 um, maybe they’ll not notice or forget, whatever. You know, it’s just a
small thing in everyone else’s lives, of course, um, but it’s such a big thing
in our life and you just really want people to say wow, that’s really, that’s
really amazing. I, you know, one small moment of my life I feel really
inspired, or I really love what you’re doing, or I love that picture or I want
to be involved in what you’re
22:30:23:05 doing and when people do it’s just like, it’s the most incredible feeling in
the world. Because you’ve produced something that people want to be
around, and they want to be involved in, and they want to look at and
they want to touch it and they want to feel it and, you know, it’s not quite
as amazing as having a child, but it is of that same intoxicating beauty. It
just, it feels
22:30:56:14 wonderful. You know, you’ve put your heart on a plate, and you don’t
know if people are going to come along and spit on it because they think
oh, this is shit, or if they’re going to embrace you. You don’t know what’s
going to happen.
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22:31:17:09 Interviewer
Exhibition obviously, the big crescendo to the whole year, really, wasn’t it?
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22:33:31:00 an incredible honour. It really just shows you that what you’re doing,
you’re on the right path, that people think this is, you know, worthy
enough of people’s attention. And I don’t think, you know, you can’t
assume that, you really can’t assume it, because you know, there’s a
million other things that are competing for people’s attention and why
should they come to what you’re
22:34:00:05 doing and, you know, what’s so special about what you’re doing? So for
us it was just a really beautiful event, because it was this culmination
of all this intense work and this worry and anxiety and, you know, the
countless times that Anthony and I had conversations over what the fuck
are we doing? Why are we doing this? Why are we doing this? This is
ridiculous, this is
22:34:29:15 completely ridiculous why, you know… This is not what, you know,
grown up people do. Um, sacrificing the future of our children, and you
know, we’re going to put ourselves in the poor house, blah, blah, blah.
Um, you know, it’s just, it is so special when people come and, and they
say, you know, well done, well done. So um, yes, it’s like you’re, you’re
kind of sighing. You’ve
22:35:04:09 got this huge release of energy and you’re like, oh my gosh, okay. [SIGH]
I’ve done it, I’ve done it, and then you have people come over and say
you know, you’ve done it really well, and that’s um, it’s just an amazing
feeling, amazing.
22:35:26:08 Interviewer
So tell me about the success of um, the Foyle’s exhibition. Did you sell
loads of books?
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22:35:33:10 Diana Epes
We did, actually. [INTERRUPTION] Yes. Um, the Foyle’s exhibition was
wonderful, because it was in this, my favourite book shop, for sure in the
whole of London, maybe even the world. Yes, this temple to books and
beauty and learning and all these wonderful things. So it was amazing
that we had an exhibition there. They had been incredible supporters of
the book.
22:36:04:10 They had, you know, kind of, throughout the whole process had been
really helpful and really encouraging, and probably the only people in
the whole official book industry who were really encouraging. So it was
wonderful to be able to exhibit the work there and have the book there,
um, and have all these people come um, and we sold loads of books, we
sold prints, we sold our
22:36:37:14 greetings cars. Like, you know, it was, it was really special. Um, but you
never know how these things are going to go and that’s it, you know, you
could end up selling nothing but, thankfully, we sold very well.
22:36:58:22 Interviewer
Um, okay.
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22:37:35:04 art gallery or an arty creative space. It wasn’t just, you know, people
who’d kind of tracked it, him down, or tracked the exhibition down, it
was there in this incredible building, I mean so beautiful. People are
there to go to Paris. They’re in this lovely mood, hopefully, probably,
likely, and we were right outside Foyle’s bookshop, which is a wonderful
bookshop, um, and we had,
22:38:13:08 you know, thousands, you know, I think something like 15,000 a day
walking past the exhibition and seeing the work, and looking at it and
stopping and dreaming and you know, absorbing the work, and it was
these massive, massive prints. And they were just incredible quality, and
really, really stunning and it just makes me feel tearful thinking about
how beautiful they
22:38:39:03 were. Um, so it was just, it was just great to marry up the, the whole
London Paris connection, the books, the prints, and that whole kind of
sense, I mean I suppose with the dawn, you know, when I’ve gone out at
dawn with Anthony it feels a bit kind of special, it’s a bit of a special time.
It’s very unusual, you know, and it is a bit like going on holiday, you know,
you’re out of your daily
22:39:11:12 routine, you’re noticing things a little bit more, you’re a bit more kind of
aware of your surroundings. You’re a little bit more sensitive, so I think
it really worked because it wasn’t just, you know, an exhibition space
anywhere. It wasn’t just out in the street or something, it was in this
building. People were really, you know, there’s a wonderful energy to the
building um, because of
22:39:38:18 where they’re going and why they’re there, um, and also just the space is
incredible, it’s really incredible.
22:39:48:18 Diana Epes
I don’t, I don’t think it could have gone any better. It was the perfect
place for us to launch this enterprise, the books, the prints, you know,
the images. It is such a beautiful place, such a… You know, you feel
excited when you’re there because it’s so unique and it’s so special. And
I just thought it, you know, it, it looked wonderful and people really, um,
engaged with it. They
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22:40:26:10 were really responsive. Yes, it was really, it was quite a relief because it
was, you know, it was a, a punt for us, like we had to find the best space
for us to do this in, and when we talked to St Pancras, you know, it’s an
unusual space to show art, in a train station. But I think the fact that it
wasn’t just any train station, you know, there are many, you know, less
desirable train stations.
22:41:02:02 They’ve really taken such incredible steps to make it quite a unique um, a
unique space, but the fact that it’s also, you know, you’ve got this kind of
whole connection to Paris just made it really quite wonderful.
22:41:22:13 Interviewer
Just talk me through that kind of [INAUDIBLE] St Pancras and in Foyle’s
you didn’t have one minute, you were just going straight from one to the
other, weren’t you?
22:41:34:22 Interviewer
Yes, yes. Like, as soon as you’d done this.
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22:41:39:22 Diana Epes
Um, so as soon as we’d finished the St Pancras exhibition, we had to
immediately go on and exhibit at Foyle’s. So we’d lined them up, you
know, one after the other, which was really crazy and, and stressful. I
don’t think any of us, either of us had any time off at all, and our son kept
saying, you know, I’ve forgotten what my dad looks like. [LAUGH] Er, but
we um, we
22:42:16:01 really wanted to have an exhibition at Foyle’s before the whole Christmas
season started in its kind of proper entirety, so we um, we organised this
exhibition and they have a lovely gallery at their flagship store in Charing
Cross Road, which is the largest bookshop in Europe, so we had the
exhibition there, and, and launched that in November.
So from the kind of
22:42:43:03 beginning I think we started designing the books in June, and then we
were… The books were printed and delivered in October. We had the
St Pancras exhibition in October, then we had the Foyle’s exhibition in
November, and in between that time we then also ran the crowd funding
campaign, and so yes, it was ridiculously intense few months, ridiculous,
but really fun, really fun.
22:43:22:24 Interviewer
Was it all worth it?
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22:44:15:06 probably at the time I think why the fuck do I do this, ‘cause we also,
you know, are having to make a living in other ways [SNIFF] through
Anthony’s photography and it never feels like there’s enough time in the
day sometimes, and I think why, why did I sign up for this, but I don’t
know, I just um, it’s so rewarding, it’s so rewarding, it’s so satisfying at the
end of the day, it’s worth
22:44:46:19 all of it. I mean I would not, I, I could not imagine sitting in an office
working for somebody else, you know, doing things that they asked me
to do, on ideas I hadn’t created. You know, I just, I’d rather live in this
crazy, ridiculous life of we never know if there’s any money coming in
and some, you know, it’s feast and famine. You know, we’ve got loads one
month and nothing the next. I’d
22:45:25:03 much rather do that. I mean last year there was a point where we looked
at our bank account and we had £1.56 in our bank, and we had no idea
when the next amount of money was coming in and um, you know, we
were like [GASPS]. But, [SIGH] I just, I wouldn’t change it at all, I wouldn’t.
I couldn’t imagine not doing something that I really, really love.
22:46:04:07 Interviewer
I mean it is, it is, I’ve talked about this with Tony, it is a risk that you did,
you guys took a huge risk, didn’t you? Just talk me through that. I mean
the stability of your, you know, job and that, just talk me through that
whole thing,
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22:46:55:13 like, that was coming in. Um, and doing this has, essentially, been
jumping off a cliff and not knowing where any money is going to come
from, because Anthony’s had to spend so much time focusing on this. A
lot of times he’s never, he hasn’t even had the time to do other work that
is more predictable, and I don’t have, you know, I don’t have a predictable
salary any more. So
22:47:26:09 yes, it has been um, has been really, really intense, risk wise, but I think
um,… I don’t know, I just, I don’t, I would never want to get to the end of
my life and think, you know, we could have tried that but we didn’t. Okay.
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22:48:55:03 Diana Epes
Um, when I think about jumping off this cliff and not having a regular
salary, I do think that, you know, no-one’s safe. I mean people who have
jobs think oh phew, I’m safe. Well, maybe they do, maybe they don’t,
but I’m presuming that they feel more safe than I do financially, you
know. But you don’t know what’s around the corner. You could get fired,
something could happen.
22:49:23:17 Your, you know, there could be a housing bubble or, you know, there’s
many, many financial possibilities for ruin, you know. Um, and I don’t,
I just don’t believe that there is this incredibly safe place that you can
be in financially for most people, yes, if you have, you know, ten million
pounds in the bank, you know, I’m surely you’re a lot safer than the
average person. But I think for
22:49:56:10 most people who are you know, don’t have a lot of excess money, which
is most people, um, I, I just don’t think that you’re any less safe by doing,
doing what we’re doing. It’s just, it’s just alarming and, and… Sorry, I’m
rambling now.
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22:51:16:14 way, because you’re building something, and every single time somebody
buys something from you it’s like they’re almost buying a piece of you.
They love what you do, and that money is so much more, it’s just so
much more kind of powerful, because they have bought something that
you’ve created. They haven’t just given you money to do a job or this,
that and the other, it’s
22:51:49:01 something that you have created. It’s an incredible feeling, incredible
feeling um, and it’s different to, to having a job, you know. You’ve created
something from nothing. There was nothing here in this space before
you came along, and you created it and people want to buy it. Like wow,
wow!
22:52:23:16 Interviewer
Do you guys work well as a team? Sorry.
22:52:29:07 Interviewer
Sorry, yes go on.
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22:52:32:19 Diana Epes
I think any business is a journey, and we’re not there yet. We haven’t
achieved everything we want to achieve, but it’s working. That’s the most
incredible thing. There’s loads of things, still, that we want to perfect
and so many more things that we want to do, but I think accepting this
imperfect beat is really important. Constantly trying to improve it is also
really important,
22:53:02:09 but it’s this, you’ve got to… There’s kind of two things that you’re
constantly kind of accepting in your head that you want to drive it
forward and make it amazing, and build and go to the next level and go to
the next level and go to the next level, and also accept and enjoy the fact
that it is this ever evolving journey. So there’s really, actually, no there to
get to, but there are still more
22:53:27:02 things that we want to achieve. Does that make sense?
22:53:32:10 Interviewer
No, that’s good. So do you guys work well as a team?
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22:54:41:06 Diana Epes
I think our personalit… Sorry… [INTERRUPTION] I think our
personalities work fairly well together, but we do drive each other insane
a lot, and we’re both incredibly argumentative people. There is, you
know, why have peace and serenity when you can be pissing each other
off and, you know, annoying each other. Um, so that can be an issues.
But I think… You know, I’ve
22:55:16:16 spoken to so many people who’ve said oh, I could never work with my
husband, oh, I could never work with my wife, so I feel that, you know,
we’ve achieved something working together. But on a day to day level we
couldn’t sit next to each other and, and work. We have to come together,
talk, explore and then go away and do what we need to do, because I
particularly drive
22:55:43:11 Anthony a bit crazy because he has such a different work process to
me, and I obviously think it’s inferior to my work process, and I want
to tell him and remind that if he did things my way it would, you know,
life would be so much better. So that um, can sometimes cause some
tension, and, and he also just has a very, he has a much more relaxed way
of approaching tasks, which I
22:56:13:17 think can be, you know, a bit 19th century. I need to kind of move quite
quickly in this modern age. Um, but, yes, I, I don’t know, it, it’s up and
down, but I think what’s great is that we don’t really focus on each other,
we focus on the business, so we both know that we love this business
more than anything. We both know that this is so incredibly important
to us, so we can
22:56:47:20 ignore each other’s deficiencies and the irritations to get the job done
most of the time.
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22:56:58:03 Interviewer
Do you, do you have to force him to do things sometimes?
22:58:12:13 Interviewer
Yes, yes, it does. You do, you have two kind of different… I’ve seen, I’ve
seen you get both very excited, but you have kind of two different levels
of excitement.
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22:58:23:03 Diana Epes
Um, I get excited all of the time, um, Anthony does rarely gets excited,
and never in anticipation. It’s always kind of after the fact or yes, we have
com… We really have different, very, very different personalities. He
works at such a… You know, he exists in a much more measured universe
to me. I’m much more like ping, ping, ping all over the place, up and
down, and there’s
22:59:00:00 I have a lot more energy than he does, um, and he’s much more kind of
day to day thorough, less energy but more consistent. And I think that,
you know, it is irritating to have two people in the same room being like
that, but it’s good for the business, because he represents consistency, I
represent, you know, the goals and the focus and the constantly pushing
the business to the next
22:59:35:00 level, to the next level, to the next level. I mean, you know, that is a very
simple way of describing it, because obviously he does push and, the
business too, and I can be consistent in some ways. Um, but overall,
those would be the kind of very stark descriptions of, of what we’re like.
23:00:00:02 Interviewer
Yes, he goes away a lot to Paris and Venice and stuff like that. Is it, is it
tough when he goes away? You know, with kids and stuff.
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23:00:48:10 keep that life going is that we also spend time apart and I, you know, I, I
really need it. We need to have something that is not shared. We need to
have something that is, you know, different space, time, you know. It’s
hard work being married, let alone working with your spouse.
23:01:14:05 Interviewer
But it must be hard on the kids.
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23:02:48:07 parents every single day. But I think what they’ve got used to is that they
have times when they see him all the time, when we go away with him
or when we are quiet in the business, and we have periods when it’s quiet
and he’s there at home all the time, and he’s not going into our office and
he’s working from home. So they see him more than I think the average
child sees
23:03:20:03 their father, um, and I think that’s wonderful, so I think that on some
level they, they expect, okay, you know, they, they have accepted that
then he will be away. But, you know, they also can’t rationalise that in
the way that I can and they desperately, desperately miss him when he’s
away, desperately, particularly our son, because he’s eight. He wants to,
you know, he wants to
23:03:53:17 see his dad every single day for as long as possible and do as many, you
know, crazy things together as possible. So yes, I don’t think it’s, it’s easy,
but it’s worth it because when he’s back, when he’s less busy there are just
incredible amounts of family time together, which is one of the reasons
why we wanted to do this in the first place. I don’t want to just, you know,
neither
23:04:24:08 of us wanted to just be people who you know, saw them maybe a little bit
at breakfast and a little bit at dinner and then, you know, at the weekends.
We were wanting to have really epic amounts of time with our kids, um,
but the sacrifice is that there will be times when he doesn’t see them, you
know, for a couple of weeks.
23:04:53:11 Interviewer
Where do you see yourselves in five years time?
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23:05:09:17 45 Di Master IV Roll 6
23:05:10:03 CHATTER
23:05:13:05 Interviewer
Where does the future lie for Cities at Dawn, and the Epes family?
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23:07:01:13 what it is, it’s an artistic, creative endeavour, but I want it to be a lot bigger,
and for us to have done more projects, and for Anthony’s reputation to be,
you know… I want him to be, you know, well known. Um, and I think that
it feels, you know, the reason why I can take all the difficult days and the
hard times and the looking at the £1.56 bank account is that it feels right,
you
23:07:41:16 know. It feels, it’s not… It’s hard, but you know, the, the, it’s all the kind of
peripheral bits are hard, but the actual product and the creative journey
that Anthony’s been on and all of that feels completely effortless and easy
and so I know that us working together and us being together and doing
this work together is the absolute perfect thing for me to be doing, um,
and I just want
23:08:20:01 to carry on doing it. I want to keep growing it. I want to keep challenging
myself. I want to keep challenging Anthony. I want to keep challenging
the business, create new partnerships, create new sales opportunities,
you know, just keep growing this wonderful thing that we’ve created, um,
and make it sustainable. Because I think it’s, you know, it’s really, really
difficult to create
23:08:48:01 something genuine, creative, unique, that isn’t massively commercial.
It’s not a line of plastic toys or, you know, some crass interpretation of
the city, it’s a very intensely unique and artistic project, and those are the
hardest things to create and to sustain and to build, because it’s, you’re
not thinking right, what will people buy, we’ll make that. You’re thinking
I have this artistic vision, I
23:09:31:19 really hope people will want to be a part of it and enjoy it. So, you know,
it’s coming from such an intensely genuine place for Anthony. It’s not
coming from this desire to make money or to dominate the world or
to create a whole line of t-shirts, you know, it’s coming from a place of
himself that’s very, you know, is very genuine, and creating, kind of
commercialising those is hard.
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23:10:16:01 You know, it’s not a natural, natural thing to do, so we want to keep the
integrity of Anthony’s work. We want to make that the kind of core of
what we’re doing and just hope that people keep wanting to be involved
and buy the books and buy prints and, you know, help us grow the
company, um, because we’ve set this up because we want to really, you
know, inspire
23:10:49:20 people and to touch people, I mean to make them feel something. Um,
and so, you know, if that can create a business for us, and if that can
create, you know, what we’re giving is useful and valuable to people, and
we can then, you know, build our business around that, that’s just oh
wow, I mean it’s like heaven, heaven. That’s really, you know, really, really
incredible.
23:11:27:18 Interviewer
Sorry, actually I forgot to ask you a question about the Foyle’s thing when
Tony gave his speech he got all welled up. You could see it was a real
emotional thing there, and I think you had a little cry as well. Tell me
about that.
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23:12:51:00 I mean we’ve been together 15 years now, and um, it was just never right.
So I think for him, you know, particularly at this point, when we have two
children, [LAUGH] saying I’m now ready to come and work with you, I
want to come and work with you, I want to make this happen, I think is
a massive kind of, you know, validation for him, because we’re putting
everything, our whole.
23:13:24:00 the whole energy of our family is behind him and his creativity and his
work. It’s not, you know, I’m going off and creating my thing, you go off
and create your thing, it’s all focused on kind of his talents.
23:13:44:20 CHATTER
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23:15:48:22 Interviewer
[INAUDIBLE]
23:18:31:13 Interviewer
Yes.
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23:18:32:16 CUT
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23:20:37:18 people are going to respond and they’re going to engage with, because
that’s what people want to hear. They don’t want to just hear well, I’m
doing this and I’m doing this, and I’m doing this. They want to hear what
is the story behind it, why should I care, what’s, you know, what is it that
you’re doing? What is the essence of what you’re doing? Why is it special,
why is it
23:20:56:16 different, why is it unique? So she was really, really helpful getting our
crowd funding campaign into a kind of, you know, getting a kind of, sort
of formula around it, getting it kind of organised, getting um, she gave us
a ton of ideas, and yes, it was really, really helpful, really helpful.
23:21:26:03 Interviewer
Great.
23:21:36:21 Interviewer
[INAUDIBLE] Describe Tony.
23:21:49:13 Interviewer
Sorry, okay.
23:21:54:17 Interviewer
Anthony is a very creative, artistic person. He’s this really weird mix of
like super mellow California dude, walks very slowly, has a lot of time,
very super mellow, and then a little bit crazy. He is very on, you know,
he is half Mediterranean, he has very far away, intense, Mediterranean
personality, and then he’s really mellow Mr California again. Like it’s
really sometimes like
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23:22:39:11 living with two different people. Um, I really like that about him. He
has a very kind of relaxed, thoughtful outlook on life, um, mixed with
tremendous, tremendous passion. Um, so. Yes.
23:23:09:00 Interviewer
Anything else? Kind, funny?
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23:24:48:11 Diana Epes
Yes, um, Anthony is… Okay. Um, Anthony is really lovely. He’s such a
calm, mellow, lovely, sweet, kind person. He’s really loving, he’s really
giving, um, but he is also crazy and he is extremely passionate about
many things including, you know, how I didn’t stack the dishwasher
in the correct way, which I don’t understand why would get really
passionate about, but anyway.
23:25:36:22 Um, and um, we have this mix of very mellow, loving, sweet relationship
and then very intense, um, a lot of passion, a lot of crazy, you know. You
know, there’s a lot of crazy in our relationship. Um, and I think he just
has these kind of two sides. He’s like super mellow, everything’s cool, hey
man, it’s great. And then he’s like oh my God, and he’s nuts, he’s totally
nuts.
23:26:17:16 Interviewer
That was good. Last question.
23:26:25:06 Interviewer
What do you love about Tony’s photography?
23:26:37:18 Interviewer
No, you call him Tony.
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23:26:43:06 Diana Epes
What I most, what I most love about Anthony’s photography is that it
really makes me realise how much I need to stop and pay attention to
the world around me. He notices things that I think, you know, most of
the world just don’t, and when I think you really, really, really look at the
world, and you really pay attention to what’s around you and you really
stop and you notice
23:27:14:02 what’s around you, I think it enriches your life in such an incredible way,
because we’re so busy, we’re so you know, in our heads and rushing and
doing this, that and the other and, you know, being, you know, important
in our own little lives, but really what you have, you know… At the end of
the day, what do you have? You have the family, you have your friends,
you
23:27:41:21 have that love and connection with people, but you also have this
incredible world and it’s really easy to forget how beautiful the sunset is,
or how beautiful it is for light to hit a tree in the early morning, or how
beautiful it is that, you know, this brick is this colour, and before I met
Anthony I, I never noticed things like that. I never noticed the small, little
elements of beauty that are
23:28:16:05 everywhere, and by being with him and by looking at his work, and
by being around somebody who notices everything, I have started
noticing this incredible beauty myself, and it’s just wonderful. I mean
why wouldn’t you want to go out in the morning and see something that
makes you heart, you know, lift and feel inspired, and why wouldn’t you
want to notice, you know,
23:28:57:07 some grain on the floor and how wonderful it makes the concrete. And
Anthony has brought that into my life, and I feel so much more pleasure
in my day to day life, living in this world, and seeing and noticing. So, for
me it’s, you know, it’s changed how I experience the world. It’s changed
how I see things, and that is, you know, an unbelievable gift.