11

2
 3

33
3
4
55
66
 Accelerating
Winning in E-
Growth in
Commerce
Core Portfolio

Winning on Innovating in
Ground Current
Product
Segments

77
 Accelerating
Winning in E-
Growth in
commerce
Core Portfolio

Winning on Innovating in
Ground Current
Product
Segments

88
99
10
11
12
12
•
•

13
14
14
15
116
6
117
7
118
8
19
19
20
2020
21
2121
22
2222
23
2323
24
24
25
26
2727
28
 Accelerating
Winning in E-
Growth in
Commerce
Core Portfolio

Winning on Innovating in
Ground Current
Product
Segments

29
30
31
32
32
33
34
35
3636
337
7
38
39
39
40
41
42
42
43
44
45
46
47
48
49
50
51
52
53
54
5555
 Accelerating
Winning in E-
Growth in
Commerce
Core Portfolio

Winning on Innovating in
Ground Current
Product
Segments

56
57
58
59
6060
6161
6262
6363
64
65
• Participation from cross functional teams across the country
• Significant share gains across categories

66
67
68
69
Source: BRUMO Study 2017 70
Lecture series by Dental Experts on Product
Technologies in 40 cities across India

71
72
 Accelerating
Winning in E-
Growth in
commerce
Core Portfolio

Winning on Innovating in
Ground Current
Product
Segments

73
 Display

Shoppers Search

Content

74
75
76
77
78
79
25.1 24.6
22.8 22.6 23.3 23.5 22.8 21.7
19.8 19.2
17.7 17.3
Competitor 1
14.8 15.3 15.4 15.1
12.2 12.9 13.7 14.0 13.4 13.4 14.0 Competitor 2
11.9 8.6
6.8

1.2
2.9 Competitor 3
0.1 0.4 0.6
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
MS VOL

Source : AC Nielsen (new panel data) 80

~3X

81
82
83
 Net Sales
1,147

1,085

EBDITA NPAT % Sales

84
85
 Gross Margin
4,432

4,159

2017-18 2018-19

EBITDA NPAT % Sales

86
87
88
88
(%)

64.8

62.9 64.2
61.5
62.6
60.4
60.760.0
60.4
59.5

56.3

89
90
90
91
91
92
Sanand Toothpaste Baddi Toothpaste

Goa Toothpaste Sricity Toothbrush

93
94
95
9696
Year Shares Value
1978 IPO - 250 6,250
1994 Rights - 1,280 25,600
2019* Holdings – 28,160 32,495,000

*As on May 23, 2019

Dividend Received 5,650,859

(includes Capital reduction)

Compounded return of 25% since the IPO

97
98 98
99 99
100
10
0
101
10
1
102
103
104
105
106
107
108
10
8
109