National University of Modern Languages

Islamabad
Faculty of Management Sciences
Due date: 15 – 06 – 2020 (12:00 noon)
Assessment project: Marketing Management
MCOM – 1 (A & B) Morning

ROLL NUMBER: ___________________

SECTION: _____________

Develop current business portfolio of any national / multinational company of

your choice, have at least 8 to 10 products in the market. Arrange all the products
in BCG matrix, according to the market share and market growth share (15
marks), justify your placements (15 marks).

Company: ____________________________
Products:
1. ______________
2.______________
3.______________
4.______________
5.______________
6.______________
7.______________
8.______________
9.______________
10._____________