Unit 1: Understanding the Concept of 
Entrepreneurship 
Lesson 3: Relevance and Opportunities in 
Entrepreneurship 
 
 
Contents 
Engage 1 
Introduction 1 
Objective 1 

Explore 2 

Explain and Elaborate 3 

Job Opportunities 3 
The Starting Point to Entrepreneurial Success 5 
Profile of a Successful Entrepreneur 7 

Extend 8 
Activity 8 

Evaluate 9 

Wrap Up 11 

Bibliography 12 
 
 
 
 
 
 
 
 
 

 
  
Unit 1.3: Relevance and Opportunities in Entrepreneurship 
 

Engage   
 

  Introduction 

 
Fig 1. There is a wide range of opportunities waiting for being an entrepreneur. 
 
Are  you  an  aspiring  entrepreneur?  There  are  different  career  paths  you  may  consider  to 
make  your  dream  into  reality.  Working  at  a  startup  is  one  of  the  best  ways  to  learn  what is 
involved  in  being  an  entrepreneur.  Immerse  yourself  in  this  lesson  as  you  may  learn 
different careers in entrepreneurship.  
 
 

  Objective  
In  this  lesson,  you should be able to explore the job opportunities for entrepreneurship as a 
career.  
 
DepEd Competencies 
● Discuss the relevance of the course. (​ additional lesson for review/enrichment) 
● Explore  job  opportunities  for  entrepreneurship  as  a  career.  ​(additional  lesson  for 
review/enrichment) 

 
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Unit 1.3: Relevance and Opportunities in Entrepreneurship 
 

Explore   
 

       15 minutes 
Guide Questions 
Answer the following questions.  
1. W
​ hat are you good at based on what people say?  

 
 
2. What are your interests or hobbies?  

 
 

 
 
3. What  are  the  possible  job  opportunities  you  would  like  to  pursue  in  relation  to  your 
interests or hobbies?  

 
 
 
 
 

 
 
 
 

 
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Unit 1.3: Relevance and Opportunities in Entrepreneurship 
 

Explain and Elaborate   

 
Job Opportunities 
Employment  opportunities  remain  elusive  to  Filipinos.  Most  still  receive  minimum  wages 
that  barely  support  the  needs  of  their  family.  Entrepreneurship  can  help  the  economy  by 
providing jobs and employment opportunities to Filipinos.  
 
However,  in  order  to  achieve  this  mission,  entrepreneurs  go  through  a  lot  of  challenges.  It 
takes  time  and  effort  to  learn  different  areas  in  the  business.  There  are  different  career 
paths that will gain knowledge and experience for you as a young entrepreneur.  
 

Are  you  interested  in  pursuing  a  career  in 

  entrepreneurship? 
 
Table 1. Job opportunities in entrepreneurship 
 

Job Opportunities  Description 

Advertising, Marketing, and  Working  in  advertising,  marketing,  and  public  relations 
Public Relations  will  help  you  gain  ideas  on  how  to  reach  a  target 
customer  when  you  already  have  your  own  product  or 
services.  These  jobs  build  communication  between 
consumers  and  the  sellers  of  the  product  by  creating 
promotions,  advertisements,  and  building  a  brand 
image.  

Business Development  Business  development  officers  are  employed  by 

companies  to  develop  and  execute  strategies  to 
increase  sales  and  profits.  You  will  be  able  to  identify 
opportunities for the business.  

 
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Unit 1.3: Relevance and Opportunities in Entrepreneurship 
 

Job Opportunities  Description 

Design  If  you  have  an  interest  in  fashion,  home  or  product 
design,  these  skills  will  help  you  create  your  own 
product  design,  especially  on  the  packaging  and  labels 
of your product.  

E-commerce and Social Media  Most  businesses  today  use  the  Internet  to  sell  and 
promote  their  products.  If  you  are  knowledgeable  in 
online  selling  and  search  engine  optimization  (SEO),  it 
will be a great help for your starting business.  

Management  There  are  management  positions in every industry. You 

may  start  out  as  a  management  trainee  or  in  a 
management  training  program.  Working  towards  a 
career  in  management  will  give  you  the  leadership, 
people,  and  communication  experience  that  you  need 
to be successful.  

Software, Web or App  Every  business  needs  technology.  Your  work  as  a 
Developer  software,  web  or  app  developer  will  enhance  your  skill 
set  that  will  be  vital  when  you  start  to  grow  your  own 
business.  Incorporating  technology  in  business  is  a 
great advantage.  

Sales Manager/ Account  Sales  management  positions  provide  experiences  and 

Executive  opportunities  that  will allow you to generate income for 
the business, meet and achieve sales goals.  

Business Consultant  Business  consultants  service  different  companies  all  at 

the  same  time.  They  help  companies  find  solutions  to 
the  different  business  challenges  and  obstacles  being 
met. 

 
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Unit 1.3: Relevance and Opportunities in Entrepreneurship 
 

Job Opportunities  Description 

Product Manager  Product  managers  work  on  the  enhancement  of  a 

product  through  research,  development,  engineering, 
manufacturing, and distribution.  

​ ​Tip 
The  job  that  best fits you will help you gain experience in the career, 
field, or industry where you want to launch your own business.  

 
 
The Starting Point to Entrepreneurial Success 
Here are​ f​ ive steps every entrepreneur must take to be successful. 
 

1. Start  to  be  on  your  own​.  You  may start as an employee, get new ideas and develop 

your  own  skills  from  experience  and  education.  An  individual  can  never  attain 
entrepreneurial  success  unless  he  will  try  to start up his own business. Learn to save 
your  money  and  put  it  in  an  investment.  Make  this  money as capital to operate your 
own.  

2. Explore  the  business  environment.  The  business  environment  includes  internal 

and  external  factors  that  may  influence  the  business.  Internal  factors  are  coming 
inside  the  organization  while  external  factors  are  those  from  outside.  Apply  your 
knowledge in SWOT analysis in order to assess the business environment.  

3. Be  in  control​.  Be  in  control  of  the  whole  organization.  Train  people  who  you  can 
work  with  dedication  and  good  values.  Motivate  your  people  because  they  are  the 
assets  that  can  help  you  drive towards success. Be involved in every decision-making 
process and take responsibility.  

4. Have  a  good  accountant or trusted financial adviser. As an entrepreneur, you will 

be  busy  managing  the  whole  enterprise.  You  may  get  a  trusted  accountant  or 
financial  adviser  which  will  help  you  out  in  all  the  financial  activities  and  business 
transactions  involving  funds.  Develop  a  control  procedure  that  you  are  still  in 
command of approving all transactions involving money.  

 
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Unit 1.3: Relevance and Opportunities in Entrepreneurship 
 

5. Seek  the  advice  of  professionals.  Seek  the  advice  of  legal  consultants  on  matters 
with  legal  implications.  Have  your  income  tax  prepared  by certified accountants that 
know how to deal with government regulating agencies in terms of tax payments.  
 
Example 
Starting Point to Entrepreneurial Success 
 
An  employee  receives a huge amount of money as gratuity pay for being in the company for 
10  years.  He  decided  to  invest  the  money  in  his  dream business. Here are the steps he will 
consider in starting up.  
 

Steps  Description 

Start to be on your own.  After  planning,  the  entrepreneur  will  start  to  open 
his business using the capital he has.  

Explore the business  The  entrepreneur  will  evaluate  his  business  plan 
environment.  using his knowledge in SWOT analysis.  

Be in control.  As  the  leader  of  the  business  he  started,  he  will  be 
responsible  for  controlling  not  only  in  all 
transactions but also in people management.  

Have a good accountant or  He  will  hire  an  accountant  or  financial  adviser  which 
financial adviser.  may  help  him  in  transactions  related  to  funds  or 
money.  

Seek the advice of professionals.  To  comply  with  all  the  requirements  of  the 
government,  he  will  seek  advice  to  professionals  to 
help  him prepare necessary documents like business 
permits,  trade  name  registration,  sanitary  permits, 
etc..  

 
 
 

 
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Unit 1.3: Relevance and Opportunities in Entrepreneurship 
 
 

What  does  it  take  to  be  a  successful 

  entrepreneur? 
 
Profile of a Successful Entrepreneur 
Most successful entrepreneurs are described to possess the following profile:  
 

1. Strong desire for independence  

An  entrepreneur  seeks  independence  and  strives  to  develop  his  own  business.  He 
assumes responsibility, thinks differently and tries to satisfy his own curiosity.  

2. Strong drive to succeed 

An  entrepreneur  should  be  excited  by  the  prospect  of  work.  They  should  have  a 
passion for what they are doing.  

3. Strong determination in decision making  

Entrepreneurs have the ability to make the right decisions based on logic, practicality, 
and gut feel.  

4. Develops a feedback mechanism for results 

Entrepreneurs  use  feedback  to  guide,  make  observations,  corrections  and  take 
actions  for  progress.  They  usually  have  a  feedback  loop  to  constantly  think  about 
what they have done and how they could do it better.  

5. Result-driven individual 

Entrepreneurs  focus  on  the  end  result  of  every  task  assigned.  He  will  fully  grasp the 
goal to be achieved.  
 
 
 
 
 
 
 

 
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Unit 1.3: Relevance and Opportunities in Entrepreneurship 
 

Extend   
 

Activity 
What are the tasks and challenges of the following jobs?  
 
1. marketing manager 

 
 
2. sales manager 

 
 
3. store manager 

 
 
4. production manager 

 
 
 

 
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Unit 1.3: Relevance and Opportunities in Entrepreneurship 
 
 

​ uide 
G
● Read the given statements.  
● Explain only what is asked for every item.  
● Avoid overlapping answers to several questions/ items. 
 

Evaluate   
 

A. Explain the meaning of the following statements.  

 
1. The entrepreneur is a result-driven individual.  

 
2. The entrepreneur has a strong desire for independence.  

 
 
 
 
 
 

 
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Unit 1.3: Relevance and Opportunities in Entrepreneurship 
 
 
 
3. The entrepreneur develops a feedback mechanism for results.  

 
4. The entrepreneur has a strong drive to succeed.  

 
5. The entrepreneur has a strong determination for decision making. 

 
 
B. Answer  the  following  in  pairs  or  groups.  You  may  conduct  a  quick 
research to help you answer the questions below.  
 
1. Why do entrepreneurs need to explore the business environment? 
 

 
 
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Unit 1.3: Relevance and Opportunities in Entrepreneurship 
 
 
2. Why  is  it  important  that  entrepreneurs  have  a  good  and  trusted  accountant  or 
financial adviser?  
 

 
3. Why do entrepreneurs have to seek advice from professionals?  
 

 
 
 
 

Wrap Up 
___________________________________________________________________________________________ 
 
● Entrepreneurship  can  help  the  economy.  Entrepreneurs  pursue  their  mission  to 
provide jobs and employment opportunities to Filipinos.  
● The  job  that  best  fits  you  will  help  you  gain  experience  in  the  field  of  career  or 
industry where you want to launch your own business.  
 

 
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Unit 1.3: Relevance and Opportunities in Entrepreneurship 
 

 
________________________________________________________________________________________ 
 

  Bibliography 
Dollingner, Marc. ​Entrepreneurship: Strategies and Resources 3rd Edition. N
​ ew Jersey: Prentice  
Hall, 2003. 
 
Doyle, Alison. “The best jobs for aspiring entrepreneurs.” The Balance Careers. Accessed  
March 14, 2020. 
https://www.thebalancecareers.com/best-jobs-for-aspiring-entrepreneurs-4160409​. 
 
Kotler, Philip & Gordon McDougall. ​Marketing Essentials​. Prentice-Hall Canada Inc., 1985. 
 
Peters, Michael & Robert Hisrich. ​Entrepreneurship 4th Edition​. McGraw-Hill Book Co, 1999. 
 
Shea, Peter. ​Start your own business​. Entrepreneur Media Inc., 2010. 
 
 
 

 
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