Professional Documents
Culture Documents
Wisdom in a Nutshell:
1. Networking is essential for both new jobs and business
contracts.
2. Effective networking is 12 times more effective than answering
advertisements
3. Advertising is becoming ineffective except on a large scale.
4. Networking helps you find hidden opportunities and can set you
apart from the competition.
5. An indirect approach is better than a direct one. Use someone
you know to introduce you to your target contact. Never go
straight to your target without a go-between who will put in a
good word for you.
6. You can overcome your natural shyness, your fear of using
people, and your fear of rejection.