Case2: Laurs & Bridz Implementation of a Customer Relationship Management Solution 

Group 4- Section B

Group member

Name Enrollment number

Submitted to:
Dr. Manoj Das,
Assistant Professor & Area Chair –Marketing
IMT Hyderabad

CASE SYNOPSIS
Q.1. Discuss the importance of CRM in a pharmaceutical company like Laurs and Bridz? Why should the company
opt for CRM solution?

A.1.

Q.2. Evaluate the direct and indirect effect of CRM initiatives on Laurs& Bridz?
A.2.

Q.3. Which CRM solution should Laurs & Bridz select &Why?

A.3.
Q.4 Suggest a plan for implementing CRM solution. Should the company implement CRM for the entire salesforce
at once or in a phased manner?