Esourcebook - The Lodging Conference PDF

From
he Lodging Conference
The Hotel Industry’s Premier Development Conference
Phoenix, Arizona - October 30th - November 2nd
Dear Colleague,
Welcome to Phoenix and the 23rd Annual Lodging Conference. This e-Sourcebook contains all of the conference
information that you will need including speaker bios, session outlines and questions, and information from our 140+
sponsors and exhibitors. Please use the Bookmarks or Table of Contents feature of whichever software you are using
to jump ahead to a specific section of the sourcebook.
Over the next few days, you will have the opportunity to network with and learn from some of industry’s most influential
owners, operators, presidents, CEOs and dealmakers. With over 200 speakers, and 40+ Think Tanks and General Sessions,
you will be able to focus on those topics and people that can directly impact your company. We encourage you to look
through the session outlines so that you can come prepared with questions as the Think Tanks are designed to be
interactive.
What You Should Know and How to Get the Most Out of the Next 3 Days
The majority of our attendees are Presidents and CEOs, or run/own their business. Attendees and speakers own and
operate hotels representing 60,000+ hotels, management firms, and the industry’s top brands.
With three days of networking including dinner parties, extended refreshment breaks, breakfasts, luncheons, golf and
other leisure activities, the opportunities for meeting new people are endless...And, conference attendance is strictly
limited so that your experience is productive and enjoyable.
One-on-One 20-Minute “Deal Connect” meetings on Tuesday afternoon will help you to move your deal along as you
will have the opportunity to meet with Brands, Management Companies, Brokers, Lenders, Builders and other industry-
related companies. Please sign up for these meetings or confirm your appointments at the conference registration desk.
We’re excited to be back at The Arizona Biltmore featuring amazing gourmet meals and a beautiful setting that
encourages relaxation and an easy-going atmosphere that have become a trademark of The Lodging Conference.
When you add it all together — the people, program, venue, and relaxed atmosphere, it’s no surprise that our attendees
say they make more contacts, and do more deals at The Lodging Conference than at any other industry event.
Thank you to our sponsors, exhibitors, speakers and The Arizona Biltmore team for all of your support of The Lodging
Conference. A special thank you to The Lodging Conference team: Brent Tinter, Linda Chelmow, Deirdre Heymann, Pat
and Bob Kovalesky, Erin Fitzgerald, Gary Kane, and the Zullo family (Len, Chris, Paul and Sue) for all of your efforts to
make the 23rd Annual Lodging Conference the most successful yet. And a BIG HUG to my wife, Liz, for everything you
do to make The Lodging Conference happen.
We are so happy to have you back this year and for our newcomers, I look forward to meeting all of you. Our goal is
simple…we want The Lodging Conference to be the best event you attend all year. Relax, enjoy, and have a GREAT time.
Harry Javer
CEO, Producer and Co-Founder, The Lodging Conference
President, The Conference Bureau, Inc.
harry@lodgingconference.com
In hospitality,
a little help
goes a long way.
AHLEF is the industry’s charitable foundation.
Our annual scholarships have helped 3,300
students earn hospitality degrees in the last
10 years. We also fund initiatives to attract
and retain hotel employees, and we invest in
essential research that helps our industry grow.
Make a donation today at AHLEF.org/donate.

Support the industry’s future by helping AHLEF
open more doors of opportunity. To learn more,
email us at givingcampaigns@ahlef.org.
Thank You to Our 2017 Sponsors
AAHOA F10 Hotels Marriott International
Access Point Financial Frontline Performance Group Miller Law Group, P.C.
Adams Keegan, Inc. GES Exposition Mortenson Development, Inc.
Aimbridge Hospitality Get Your Name On It Motel 6 / Studio 6
The Allied Group Global Allies National Real Estate Investor
ALM GlobalHotelNetwork.com Neal Gerber & Eisenberg
Altus Group GlobeSt.com New England Hotel Realty
Aries Conlon Capital GreenTree Hospitality Group | GreenTree Inn NEWH
Arizona Biltmore, a Waldorf Astoria Resort H-CPM (Hospitality CPM) NYLO
Arizona Lodging & Tourism Association Hall Structured Finance Paramount Lodging Advisors
Asian Media Group USA & Asian Hospitality Hilton PFVS, Inc.
Assistive Technologies/Advanced Speech Hodges Ward Elliott PMZ Realty Capital LLC - Hotel Finance Group
Avendra Hospitality Design PSAV
A-1 Textiles & Hospitality Products Inc. Hospitality Upgrade
R.D. Olson Construction
B Hotels & Resorts Hotel Business
Real Capital Markets
Baker Tilly Hotel Business Design
Real Estate Alert
Best Western Hotels and Resorts Hotel Interactive
Real Estate Forum
Booking.com USA Inc. Hotel Management
RLH Corporation
Boutique & Lifestyle Lodging HotelNewsNow.com
Sandman Savrann PLLC
Association (BLLA) Hotel-Online
Simmons Hospitality Bedding
Boutique Design HOTELS Magazine / Hotels Investment Outlook
Spencer Fane LLP
Carlson Rezidor Hotel Group HREC Investment Advisors
Stonehill Strategic Capital
CBRE Hotels Hunter Hotel Advisors
Tambourine
Chesapeake Hospitality Hunter Hotel Conference
T&G Constructors
Choice Hotels International HVS
Ten-X
Clairvoyix Hyatt Hotels Corporation
Today’s Hotelier
Cloud5 Communications IHG (InterContinental Hotels Group)
Travel and Tour World
Concierge by Foodbuy International Society of
TriNet
Cooper Carry Hospitality Consultants
Trump® Hotel Group
Cornell University School of Hotel JMBM Global Hospitality Group®
Administration KEYPR The UPS Store
Deacon La Quinta Inns & Suites US Hotel Advisors
Delta Air Lines Level 3 Construction Valencia Group
Directline Hospitality Live Oak Bank Vimana Franchise Systems
DIRECTV Hospitality LJA Centerstone Hotels/Keywest Inns

DLR Group LodgingDevelopment.com Vornado Hotels
The Dow Hotel Company Lodging Econometrics VT Group
Dream Hotel Group LODGING Magazine Walker & Dunlop
Duetto Magnuson Hotels Wells Fargo Bank
Durkan Hospitality Carpet Marcus & Millichap Western Alliance Bank - Hotel
Entegra Procurement Services Margaritaville Resorts Franchise Finance
exp MarkeTeam Wyndham Hotel Group
Thank You to Our 2017 Exhibitors
BOOTH # COMPANY BOOTH # COMPANY
Lobby K �� A-1 Textiles & Hospitality Products Inc. Exhibit Hall 14 �� Innovative Hospitality Concepts
Exhibit Hall 35 �� Adams Keegan, Inc. Exhibit Hall 9 �� Interstate Restoration & Construction
Exhibit Hall 13 �� All Steel Mid-Rise Contractors Canyon Hallway �� Joseph David International
Exhibit Hall 5 �� American Payment Solutions Exhibit Hall 11 �� JSM Woodworks
Exhibit Hall 6 �� Aries Conlon Capital Lobby J �� La Quinta Inns & Suites
Exhibit Hall 2 �� AVANA Capital Canyon Hallway �� Las Vegas Hospitality Supply LLC
Breezeway �� Avid Hotels by IHG Exhibit Hall 26 �� Level 3 Construction
Exhibit Hall 19 �� B Hotels & Resorts
Exhibit Hall 23 �� LJA
Exhibit Hall 39 �� BCV
Exhibit Hall 20 �� Lodging Econometrics
Exhibit Hall 30 & 31 �� Best Western Hotels and Resorts
Exhibit Hall 15 �� Magnuson Hotels
Lobby D �� Carlson Rezidor Hotel Group
Lobby I �� Marcus & Millichap
Exhibit Hall 16 & 17 �� Choice Hotels International
Lobby A & B �� Marriott International
Lobby O �� Clairvoyix
Exhibit Hall 12 �� Marriott International - Global
Canyon Hallway �� CSNA Architects
Design Procurement
Exhibit Hall 1 �� Curve Hospitality
Lobby Q �� Miller Law Group, P.C.
Exhibit Hall 24 �� davisREED Construction Inc.
Exhibit Hall 3 �� myDigitalOffice, LLC
Exhibit Hall 4 �� Deacon Construction
Exhibit Hall 32 �� PMZ Realty Capital LLC - Hotel Finance Group
Exhibit Hall 25 �� Directline Hospitality
Exhibit Hall 18 �� PSAV
Lobby H �� DIRECTV Hospitality
Lobby M & N �� RLH Corporation
Exhibit Hall 29 �� Done Group
Exhibit Hall 37 �� R.D. Olson Construction
Exhibit Hall 10 �� Entegra Procurement Services
Lobby R �� Sandman Savrann PLLC
Exhibit Hall 21 �� F10 Hotels
Lobby L �� Simmons Hospitality Bedding
Exhibit Hall 28 �� Finishing Solutions Network
Exhibit Hall 25 �� Source Direct Construction Imports
Exhibit Hall 38 �� Frontline Performance Group
Exhibit Hall 8 �� Guerdon Modular Buildings Exhibit Hall 7 �� Stonehill Strategic Capital
Exhibit Hall 34 �� H-CPM (Hospitality CPM) Exhibit Hall 22 �� TriNet
Breezeway �� Hilton Exhibit Hall 36 �� US Hotel Advisors
Exhibit Hall 27 �� Hotel InvestorApps Lobby P �� Vimana Franchise Systems
Lobby E �� Hyatt Hotels Corporation Centerstone Hotels/Keywest Inns
Exhibit Hall 33 �� IHG (InterContinental Hotels Group) Exhibit Hall 40 �� WoodSpring Hotels
Exhibit Hall 5 �� Independent Lodging Industry Association Lobby F & G �� Wyndham Hotel Group
THE LARGEST
HOSPITALITY
CONVENTION
& TRADE SHOW
IN THE WORLD
GAYLORD NATIONAL RESORT
& CONVENTION CENTER
NATIONAL HARBOR, MD
Exhibit Hall Layout
American Pymnt.
Solutions / Stonehill Guerdon Interstate
Curve AVANA myDigital Deacon Aries Capital / Restoration &
Independant Strategic Modular
Hospitality Capital Office Lodging Ind. Assoc. Conlon Capital Construction
Capital Buildings
1 2 3 4 5 6 7 8 9
Entegra
Finishing Procurement
Solutions Services
Network
29 32 35 38 10
28
Done Group PMZ Adams Frontline
Keegan Performance JSM
Hotel
InvestorApps
30 33 36 39 11
27
FOOD
FOOD
FOOD
IHG
US Hotel
(InterContinental BCV Marriott Global
Hotels Group) Advisors Design
Level 3 Procurement
Construction Best Western
Hotels
& Resorts 34 37 40 12
26
R.D. Olson WoodSpring All Steel
H-CPM
Source Direct Construction Hotels Mid-Rise
/ Directline Contractors
Hospitality 31
13
25
Innovative
Hospitality
davisREED
Concepts
Construction
14
24
Lodging B Hotels Magnuson

LJA TriNet F-10 Hotels PSAV Choice Hotels International
Econometrics and Resorts Hotels
23 22 21 20 19 18 17 16 15
C D E F G H I
B Internet Carlson Rezidor Hyatt Hotels Wyndham Hotel Group DIRECTV Marcus & Millichap
Hotel Group Group J
Marriott
La Quinta
International
Inns & Suites
A
Conference Lobby Hilton (located in the Breezeway)
Avid Hotels by IHG (located in the Breezeway)
Las Vegas Hospitality Supply LLC
CSNA Architects
Joseph David International
Simmons Hospitality A-1 Hospitality
Sandman & Savrann Miller Law Group Vimana Clairvoyix
Registration Desk RLH Corporation Bedding Products, Inc.
R Q P O N M L K
Deal Connect Companies
(as of Sept. 30th, 2017)
Beginning at 2:00 PM on Tuesday, October 31st, attendees will have the opportunity to participate in up to three (3) one-on-one meetings
with representatives from a variety of hotel industry-related companies. To sign up for Deal Connect appointments, please visit
http://www.lodgingconference.com/dealconnect.php
A-1 Textiles & Hospitality is now your One-Stop-Shop for all your Hospitality and Design Needs! See what we can do for you.
Access Point Financial (APF) is a specialty hotel finance company offering full-service hospitality lending and advisory platform. APF does not
compete with its clients by owning or operating hotels.
All Steel Mid-Rise offers building shell packages utilizing cold-formed steel prefabricated wall panels and innovative floor systems for mid-rise
hotels. Design Build and Design Supply options available.
Since 1984 The Allied Group has been renovating hotels for all major brands for some of the most prominent ownership groups and management
companies throughout the country.
Altus Group’s hospitality property tax team has extensive knowledge of hotel operations, brands and markets. Our expertise helps manage and
minimize clients’ property tax burden.
American Payment Solutions (APS) is a leading US payment card processor, with affiliated offices in Canada and Mexico. APS provides guaranteed
rates, next-day funding, and outstanding customer service.
Aries / Conlon Capital - Formed by powerhouses Aries Capital and Conlon & Co, Conlon Capital delivers preferred access to short and long-term
non-recourse loans for hotels nationwide.
With roots dating back to 2002, and more than $1 billion in loans nationwide, AVANA Capital is a commercial real estate debt fund that offers
private commercial real estate loans nationwide.
B Hotels & Resorts® defines and establishes the next generation of lifestyle hotels, inviting guests to revel in Self-Expression Hospitality™ and
tailor experiences how they desire them to be.
Baker Tilly provides owners, investors and management companies with accounting, tax, investment banking and advisory services throughout
the real estate lifecycle—from concept to completion.
BCV is the leading provider of social media solutions to the hospitality industry. We leverage proprietary technology & execute fully activated
social strategies that deliver market-leading results.
Clairvoyix drives measurable incremental revenue through email and social media channels, from a cloud based highly secure marketing
automation platform utilized by brands and independents.
Cloud5 Communications Contact Center offers a complete suite of CRO solutions powered by proven processes and hospitality’s most skilled
agents, delivering higher call conversion, greater revenue and award-winning guest loyalty.
Concierge by Foodbuy’s philosophy is simple…The right products at the right price. We equip over 15,000 hotels with $23B in contracting power.
Ask about our guaranteed savings today!
Curve Hospitality is one-stop shop for all your FFE needs. Full-service interior design/procurement agency. Direct manufacturer of case-goods,
lighting, seating, artwork, mirrors, bedding, and drapery at competitive pricing.
davisREED - An established and leading construction firm helping clients realize their visions in construction projects through general contracting
and design-build services.
Directline Hospitality creates custom case goods incorporating wood, metal, stone, and additional materials to provide unique furniture for all
boutique and branded hotels.
Duetto’s Revenue Strategy Platform and suite of cloud applications address the industry’s complexity in distribution and technology, providing
powerful solutions that drive revenue and guest loyalty.
Entegra Procurement Services provides customized procurement services for the Lodging industry. Clients enjoy non-mandated access to 900+
F&B, supply and service agreements from roof-top to parking lot.
F10 Hotels guides investors that want to buy, sell or finance hotels. During the last 12 months, we have closed over $550 million in permanent,
bridge and construction loans.
Finishing Solutions Network - Paint, Wall Covering, Drywall, Glass and Flooring…With the shortage of qualified finishing contractors nationally,
we connect the dots based upon the scope of the projects.
Frontline Performance Group (FPG) is a global change-management partner that transforms connections at the frontline through a proven
system of customized consulting, ongoing training, one-on-one coaching, and groundbreaking technology.
H-CPM is a construction project management /owner representation firm specializing in managing hotel renovations, repositioning and new
build ground up construction projects.
HM Hospitality Insurance offers Commercial Insurance, Employee Benefits and Risk Management Solutions to Hotel Owners, Management
Companies and to the Hospitality Industry – including specialized coverage, like cyber liability.
Hotel Investor Apps – Our true cloud Enterprise Resource Planning hotel accounting software with data integrations & easy customizations IS
Faster, Better, Smarter, Cheaper! Find out why!
Interstate Restoration is an emergency restoration and general contractor company specializing in repairing hotels and resorts compromised
by fire, flood and natural disasters.
JSM proudly manufactures architectural millwork, case goods, fixtures and furniture for the commercial, retail, healthcare and hospitality industry.
We maintain the highest standard of product superiority through forward thinking, teamwork and a commitment to excellence.
Deal Connect Companies
KEYPR® is a cloud-based guest experience and management platform for hotels, casinos and luxury residences. The platform delivers a friction-
free personalized guest experience, while creating new operational efficiencies and driving additional revenue opportunities for property owners.
Kieffer Design Group (KDG) integrates Procurement and Design services, crafting interiors that are memorable and engaging, and increase ROI
with profitable solutions and transparently managed for over 27 years.
La Quinta Holdings Inc. is a leading owner, operator and franchisor of more than 885 select-service hotels. La Quinta’s team is committed to
excellence and strong relationships with franchise partners.
Level 3 Construction, Inc. has specialized in hospitality renovations, conversions and ground up construction since 2006. Please visit us to
discuss your upcoming projects.
Live Oak Bank offers extensive hotel lending options in all 50 states. Contact us to finance new construction, acquisitions, renovations, conversions,
and refinances.
LJA is a top national design firm in the hospitality industry with architectural, engineering and planning services. We create environments that
excite guests and strengthen your brand position.
Lodging Econometrics (LE) is your strategic partner. Our Business Development Programs include all global hotel opportunities complete with
decision maker contacts so you can lead with confidence.
Magnuson Worldwide has become America’s fastest growing hotel brand and a top 15 global chain, marketing over 1,000 hotels across six
countries and three continents.
Founded in 1971, Marcus & Millichap is a leading commercial real estate brokerage firm focusing exclusively on investment sales, financing,
research, and advisory services.
MarkeTeam - Elevating the lodging industry through inspired Strategy, blended with winning Solutions and Technology, MarkeTeam delivers
excellence in supplier-supported food, beverage and concept development programs.
Marriott Global Design Procurement is your one stop shop for everything to build or renovate your Marriott/Starwood Brands. Ask us about FF&E
and OS&E.
Marriott International is the world’s largest hotel company with more than 6,200 properties in 125 countries and territories. Marriott operates
and franchises hotels and licenses vacation ownership resorts. www.marriott.com, www.marriottdevelopment.com.
myDigitalOffice delivers trusted solutions that leverage cloud technologies to centralize corporate document management & reporting for hotel
management groups and their hotel portfolios to increase profits.
PFVS, Inc. is a full service architectural firm with extensive experience in the planning and design of a wide range of hospitality projects.
PMZ Hotel Finance Group is one of the leading providers of capital to the lodging community. We service limited to full service hotels and operate
in all 50 states and Puerto Rico. In the past few years the firm has financed $1B of hotels.
RLH Corporation is an innovative hotel company focused on the franchising, management and ownership of upscale, midscale and economy
hotels. For more information, visit www.rlhco.com.
Serta Simmons Hospitality Bedding-leading supplier of the Hospitality industry would love to set up meetings to discuss mattress brand
standards.
Source Direct is a Brand Specified, Leading Custom Manufacturer of Affordable Barn Door Systems, Glass Shower Doors, Vanity Systems and
Backlit Mirrors.
Spencer Fane offers a broad range of legal services to the hospitality industry. With over 200 attorneys, we represent clients on all legal matters
affecting hotel acquisition, development, construction, financing and management.
Tambourine is an instrumental partner for elite hoteliers, hotel management and asset management firms seeking to outperform their compset,
improve bottom line profitability and decrease OTA-dependence.
Ten-X Commercial is the CRE marketplace that is a force multiplier for sellers, buyers and brokers. Ten-X precision-matches assets, accelerates
close rates, and streamlines the entire transaction process.
Thomaston Mills - Our 115 years in domestic textile manufacturing ensures our Hospitality customers of consistent quality, long term satisfaction
and competitive price to value ratio.
TriNet provides small and midsize businesses with a Full-Service HR solutions that frees them from the complexities of HR so they can focus on
their goals.
US Hotel Advisors is a market leading hospitality investment banking firm with an impressive track record of securing non-recourse mortgage
financing.
VT Group is focused on delivering a complete suite of technology infrastructure design, deployment and management services to developers,
owners and operators of great hotels.
Walker & Dunlop is one of the largest commercial real estate finance companies in the United States providing financing and investment sales
to owners of multifamily and commercial properties.
WoodSpring Hotels is the company behind the nation’s fastest growing value extended stay hotel brand with more than 235 hotels in 33 states.
Deal Connect - Exhibit Hall Layout
American Pymnt.
Solutions / Stonehill Guerdon Interstate
Curve AVANA myDigital Deacon Aries Capital / Restoration &
Independant Strategic Modular
Hospitality Capital Office Lodging Ind. Assoc. Conlon Capital Construction
Capital Buildings
1 2 3 4 5 6 7 8 9
Entegra
Finishing Procurement
Solutions Services
Network
29 32 35 38 10
28
Done Group PMZ Adams Frontline
Keegan Performance JSM
Hotel
InvestorApps
30 33 36 39 11
27
IHG
US Hotel
(InterContinental BCV Marriott Global
Hotels Group) Advisors Design
Level 3 Procurement
Construction Best Western
Hotels
& Resorts 34 37 40 12
26
R.D. Olson WoodSpring All Steel
H-CPM
Source Direct Construction Hotels Mid-Rise
/ Directline Contractors
Hospitality 31
13
25
Innovative
Hospitality
davisREED
Concepts
Construction
14
24
Lodging B Hotels Magnuson

LJA TriNet F-10 Hotels PSAV Choice Hotels International
Econometrics and Resorts Hotels
23 22 21 20 19 18 17 16 15
C D E F G H I
B Internet Carlson Rezidor Hyatt Hotels Wyndham Hotel Group DIRECTV Marcus & Millichap
Hotel Group Group J
Marriott
La Quinta
International
Inns & Suites
A
Conference Lobby Hilton (located in the Breezeway)
Avid Hotels by IHG (located in the Breezeway)
Las Vegas Hospitality Supply LLC
CSNA Architects
Joseph David International
Simmons Hospitality A-1 Hospitality
Sandman & Savrann Miller Law Group Vimana Clairvoyix
Registration Desk RLH Corporation Bedding Products, Inc.
R Q P O N M L K
Deal Connect - Gold Room Layout
G11 G12 G13 G14 G15 G16 G17 G18 G19 G20
G1 G2 G3 G4 G5 G6 G7 G8 G9 G10
G1 - Access Point Financial G11 - Keiffer Design Group

G2 - The Allied Group G12 - Live Oak Bank
G3 - Altus Group G13 - MarkeTeam
G4 - Baker Tilly G14 - PFVS, Inc.
G5 - Clairvoyix G15 - Spencer Fane
G6 - Cloud5 Communications G16 - Tambourine
G7 - Concierge by Foodbuy G17 - Ten-X
G8 - Duetto G18 - Thomaston Mills
G9 - HM Hospitality Insurance G19 - VT Group
G10 - KEYPR G20 - Walker & Dunlop
B O U T I Q U E
FULL SERVICE
SELECT SERVICE
L U X U RY E D I T I O N
ADD A STAR to your next hotel renovation project!
Pre Construc,on/Project Management Services Turn-Key Interior & Exterior Renova,ons
SUSTAINova,on® Renova,ons Complete Project Oversight from Concept to Comple,on
Maintenance, Repair, & Emergency Services
VISIT OUR WEBSITE AT ADDASTAR.COM
CALL US AT 732.751.2522
LICENSED IN 40 STATES
Congratulates
Above & Beyond Award Recipient
Jonathan M. Tisch
Chairman & CEO, Loews Hotels & Co
Co-Chairman of the Board, Loews Corporation
“The hospitality
team has created
immeasurable
value for Marriott
and our owners…”
- Senior Vice President
Marriott International
Manage your largest expense with our specialized hospitality expertise

Hotels are complicated properties and challenging to assess for property tax purposes. Understanding
how to separate intangible business value from tangible personal property and real estate value to
minimize tax exposure is a distinct expertise at Altus Group.
Our hospitaility specialists work Since 2010 we’ve secured over Our detailed understanding
with the leading hotel brands on $100M in tax savings for of hotel taxes leads to
all property types, nationwide. our clients. comprehensive pre-development
due diligence reports.
Contact: Anne Orchard

AltusExpertServices 215-925-9700 | anne.orchard@altusgroup.com
EXPERIENCE INDEPENDENCE INSIGHT
altusgroup.com
Conference Agenda MONDAY – TUESDAY
MONDAY, OCTOBER 30, 2017

8:00 Hiking Squaw Peak
8:30 Golf Tournament at WildFire Golf Club

Sponsored By
Main Foyer
2:00-6:00 Conference Check-In
Sponsored by
Tambourine
Grand Ballroom
4:00-5:30 Speed Networking
Squaw Peak Terrace

5:30-8:30 Cocktail Party / Dinner
Sponsored by
Access Point Financial
Choice Hotels International
Concierge by Foodbuy
exp
PSAV
8:30-10:30 Nightcap by Wyndham Hotel Group
TUESDAY, OCTOBER 31, 2017

Main Foyer
7:00-6:00 Conference Registration
Frank Lloyd Wright

7:00-8:00 Breakfast
Sponsored by
Hall Structured Finance
Valencia Group
Frank Lloyd Wright Ballroom

8:00-8:10 Welcome
Harry Javer, Co-Founder & Producer, The Lodging Conference
8:10-8:25 Industry Overview

Presented by:
JP Ford, ISHC, Senior Vice President, Lodging Econometrics
Ali Hoyt,Senior Director, Consulting and Analytics,STR
Mark Woodworth, Senior Managing Director, CBRE Hotels’ Americas Research
Adam Lair, MAI, Managing Director, Senior Partner, HVS
8:25-8:45 Economic Outlook

Presented by:
Bernard Baumohl, Chief Global Economist, The Economic Outlook Group, LLC
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Conference Agenda (Continued) TUESDAY
8:45-8:55 Political Update
Presented by:
Chip Rogers, President & CEO, AAHOA
8:55 -10:15 OPENING GENERAL SESSION

Sponsored by:
Hyatt Hotels Corporation
Distinguished leaders offer insights on the hot topics and current trends impacting the hospitality industry.
A View from the Top

Moderator:
Don Landry, Owner, Top Ten Hospitality Advisors
Panelists:
Geoff Ballotti, President & CEO, Wyndham Hotel Group
Michael Barnello, President and CEO, LaSalle Hotel Properties
Eric Danziger, Chief Executive Officer, Trump Hotel Group
Dave Johnson, President & CEO, Aimbridge Hospitality
David Kong, President and CEO, Best Western Hotels & Resorts
Exhibit Hall
10:15-11:00 Refreshment Break
$1,000 cash drawing , Must be present to win.
Sponsored by
Western Alliance Bank Hotel Franchise Finance
11:00-12:15 CONCURRENT THINK TANKS
Grand Canyon Room

T-1 Investing Today: Smart Growth Strategies
Investors share their success stories and offer insights into growing your hotel portfolio in this dynamic and challenging
economic environment.
Moderator:
David Eisen, Editor-in-Chief, Questex Hospitality Group
Panelists:
Daniel Beider, Chairman, Paramount Lodging Advisors
Murray L. Dow, II, President, The Dow Hotel Company
Mark Keiser, Chief Development Officer, Baccarat Hotels & 1 Hotels
Peter Willis,Executive Vice President, Chief Investment Officer,Chatham Lodging Trust
Aztec Room
T-2 Hotel Valuation for Owners and Investors
Don’t overpay or undersell. Industry experts will help you understand market conditions and estimate market value to
determine parameters for your hotel transactions
Moderator:
Suzanne Mellen, MAI, CRE, FRICS, ISHC,Senior Managing Director - Practice Leader,HVS
Panelists:
Mike Cahill, CEO and Founder, HREC - Hospitality Real Estate Counselors
Anthony Falor, Managing Director, Ten-X
John Sonnier, Senior Vice President, Hodges Ward Elliott
Gold Room
T-3 New Branding Trends
New Brands continue to proliferate. Learn how new brands (and old) are meeting the needs of owners, investors and
consumers and what’s on the horizon.
Moderator:
Dennis Nessler, Editor-in-Chief, Hotel Interactive
Panelists:
Amanda Marcello,VP, Brand Management - Signature Brands,RLH Corporation
Charles McKee,Senior Vice President and Chief Commercial Officer, Americas,Carlson Rezidor Hotel Group
Brian Quinn,Senior Vice President, Franchise Development,Choice Hotels International
Amanda Saye, Director of Marketing, GreenTree Hospitality Group, Inc.
Kevin Schramm,Vice President, Franchise Sales & Development - West Region,IHG
Frank Lloyd Wright — Salon A

T-4 Accessing Capital
Capital is tighter but deals are getting done. Experts discuss market conditions, regulatory and tax ramifications, interest
rates, brand incentives, permanent, preferred, mezzanine, bridge and how to access affordable capital to get the deal done.
Moderator:
Russell C. Savrann, Partner, Sandman Savrann PLLC
Panelists:
Scott Andrews, EVP, Managing Director, Wells Fargo Bank, N.A. Hotel Franchise Finance
Don Ayres, Vice President of Development, Aimbridge Hospitality
Mat Crosswy, President, Stonehill Strategic Capital
Joe Hercenberg, Managing Director, Walker & Dunlop - Capital Markets
Mark K. Owens,EVP & Head of Hospitality Capital Markets,CBRE Hotels
Tom Prins, Principal, TQP Investments, LLC
Sedona Room
T-5 Social Media and Your Digital Marketing Campaign
Twitter, Instagram, Snapchat, Facebook, hashtag mentions, impressions, likes, shares, and posts... this panel will delve into
all of these mediums and methods that are crucial to engaging with today’s guests.
Moderator:
Glenn Haussman, Host, No Vacancy podcast
Panelists:
Dorothy Dowling, Chief Marketing Officer, Best Western Hotels & Resorts
Benji Greenberg, CEO, BCV Social
Cynthia Olcott, President, Horizon Hotels, Ltd.
Grand Ballroom
T-6 2018 Market Pulse: What the Data Reveals
Plan for the year ahead with the latest performance, occupancy, supply, demand, transaction, and hotel value indicators.
Presented by:
Ali Hoyt,Senior Director, Consulting and Analytics,STR
Adam Lair, MAI, Managing Director, Senior Partner, HVS
Prescott Room
T-7 Hot Button Issues: Join the Conversation and Make a Difference
Now more than ever, it is vital to make your voice heard. Learn about today’s hot-button policy and regulatory issues
including: minimum wage increases, joint employer, online booking scams, Airbnb/Home-Sharing legislation, promoting
travel and tourism and more.
Moderator:
Vanessa Sinders, SVP, Government Affairs, American Hotel & Lodging Association
Panelists:
Jagruti Panwala, Treasurer, AAHOA
Kerry Ranson, Chief Development Officer, HP Hotels
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Cameron Room
T-8 Generate Income with F&B
Food and Beverage has grown into a significant revenue/profit driver. Attend this session to find out the latest news on
specialized F&B including design, procurement, hot trends and more.
Moderator:
Robert M. O’Halloran, Professor & Director, East Carolina University
School of Hospitality Leadership
Panelists:
Sumner Baye, President/Partner, International Hotel Network, LLC
Christopher Meskers, COO, Concierge by Foodbuy / S. Sherman Associates
Bob Neal, Principal, Cooper Carry
Dan Richardson, National Director, Hospitality, Entegra Procurement Services
Kenneth L. Taylor, Vice President, Strategic Development, MarkeTeam Inc

12:15-1:45 Lunch
Sponsored by
CBRE Hotels
Chesapeake Hospitality
Magnuson Hotels
Mortenson Development, Inc.
1:00 Above & Beyond Award

Moderator:
Nancy Trejos, Travel/Hotels Reporter, USA Today
Recipient:
Jonathan M. Tisch, Chairman & CEO, Loews Hotels & Co
Co-Chairman of the Board, Loews Corporation
1:15 Driving Forward Together: An AH&LA Outlook

Presented by:
Kevin F. Carey,Chief Operating Officer & EVP,American Hotel & Lodging Association
Grand Ballroom
T-9 From Main St To Wall St: What’s Trending and How Will It Impact Hotels in 2018
Leverage the data and maximize your profit margins with an introduction to emerging opportunities in global real estate
investment, preferences of aging populations and younger travelers, up-and-coming markets and the ever-expanding list of
new disruptive technologies.
Presented by:
Vince Ciepiel, Senior Analyst, Cleveland Research Company
Steve Cohen,Vice President, Research & Insights,MMGY Global
Matthew Petrie, President, BDRC Americas

T-10 Dual and Triple Brand Hotels
Owners, developers and investors will discover the challenges and benefits of getting a multi-brand project off the ground
including due diligence, financing, costs, amenities, operations, price points, and management.
Moderator:
Jeff Higley, VP/Editorial Director, STR/Hotel News Now
Panelists:
Navin Dimond, President/CEO, Stonebridge Companies
Eric Jacobs,Chief Development Officer, Marriott Select Brands,Marriott International
Ron Pohl,SVP & Chief Operations Officer,Best Western Hotels & Resorts
Gregory R. Portman, AIA, President, PFVS, Inc.
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Aztec Room
T-11 Best In Class: Destination Resorts and Luxury Hotels
In an ever-increasingly competitive hotel field, the luxury segment continues to outperform. Our panel of experts will share
their insights on creating guest experiences and exceeding expectations.
Moderator:
Christina Trauthwein, Editor, Hotel Business | Hotel Business Design
Panelists:
John Keeling, Executive Vice President, Valencia Group
Thomas Klein, Chief Operating Officer, Canyon Ranch
Peter Kressaty, Senior Vice President, Forbes Travel Guide
Homi Vazifdar, Chief Executive Officer, Canyon Equity LLC
Sedona Room
T-12 Build, Buy, Hold, or Sell? Strategies for this Stage in the Cycle
Secure your long and short-term goals with prudent and profitable transaction decisions in today’s economic environment.
Moderator:
Edward J. McNeill, Jr, President, Lodging Media
Panelists:
Jeff Dauray, Senior Vice President, Acquisitions, RLJ Lodging Trust
Christopher P. Diffley, Managing Director, Rockbridge
Justin Jabara, Vice President, Development, Meyer Jabara Hotels
Herb Warmbrodt, Principal, HREC Investment Advisors
Grand Canyon Room

T-13 Private Equity Players
Key executives discuss strategies for acquiring assets and creating long-term value including deal structures, equity funds
and investment criteria.
Moderator:
Stephanie Ricca, Editor in Chief, Hotel News Now
Panelists:
Michael Depatie, Managing Partner, KHP Capital Partners
Jon Kline, Chief Executive Officer, Clearview Hotel Capital, LLC
Jon Mehlman, President & CEO, Hospitality Investors Trust
Scott Trebilco, Principal, Real Estate, Blackstone
Frank Lloyd Wright — Salon J

T-14 Transform Your Hotel Operations
Increase profitability, decrease costs and motivate your team with effective strategies and tools to manage labor,
maintenance, energy, guest satisfaction and more.
Moderator:
Christopher M. Kearney, PE, LEED AP, Director of Hospitality, exp
Panelists:
Andrew Carey, Executive Vice President, Newport Hospitality Group
Fred Grapstein, Senior Vice President, Vornado Hotels
W. Chris Green, Chief Operating Officer, Chesapeake Hospitality
Joe Reardon,Senior Vice President, Business Development & Marketing,Hotel Equities
Cameron Room
T-15 Understanding Taxes and the Value of Your Business
Don’t throw money away! Attend this session for great tips on leveraging your current assets, preparing a secure estate and
retirement plan, property tax budgeting, property compliance and reductions, appealing real estate taxes and more.
Presented by:
David Chitlik,Vice President, Property Tax, Hospitality,Altus Group
Mitch Miller, Chief Executive Officer, Miller Law Group, Inc.
Prescott Room
T-16 On Alert: Top Risk Management and Cyber Challenges
Dozens of travel companies have experienced data breaches. Find out how you can protect your systems and data,
overcome disruptors, analyze property and liability coverage, lower costs and decrease deductibles.
Moderator:
Gregory J. Leighton, Partner, Neal, Gerber Eisenberg
Panelists:
Larry Birnbaum, VP of Hospitality, VT Group
K. Michael Schmitt, CEO, Clairvoyix
Al Sweeny, Director, Baker Tilly
Exhibit Hall and Gold Room

2:00-5:00 Deal Connect (20 Minute) Meetings - Meet with New Clients and Customers
Please visit the conference registration desk for a list of available appointments or to verify your schedule.
Exhibit Hall and Gold Room

Sponsored by:
Aimbridge Hospitality
B Hotels & Resorts
Aztec Room
T-17 What’s Trending in Lifestyle
The panel will discuss where this hot sector is going including positioning, demand drivers, design, unique marketing
initiatives and key differences vis-a-vis other hotel sectors.
Moderator:
Jeff Weinstein, Editor In Chief, HOTELS Magazine
Panelists:
John Cohlan, Chief Executive Officer, Margaritaville Hotels and Resorts
Thom Geshay, Chief Operating Officer, Davidson Hotels & Resorts
Jay Stein, Chief Executive Officer, Dream Hotel Group
David Tarr,Senior Vice President, Real Estate & Development,Hyatt Hotels Corporation
Ryan Totaro, Chief Executive Officer, NYLO Hotels

T-18 Let’s Talk Tech
Outfit your hotel with the latest products and services to wow guests, improve financial, accounting and operations
efficiency and add to your bottom line.
Moderator:
Michelle Renn, Managing Editor, Hotel-Online
Panelists:
Chris Hemmeter, Managing Director, Thayer Ventures
Julie Shepard, SPHR, Senior Human Resources Consultant, TriNet
Rich Siegel, President & Publisher, Hotel-Online & Hospitality Upgrade
Robert Stevenson, CEO, KEYPR
Kim Twiggs,Assistant Vice President, Market Development,AT&T
Conference Agenda (Continued) TUESDAY – WEDNESDAY
Grand Canyon Room

T-19 A Guide to Soft Brands
Many new soft brands have been launched this year! This session will help you make the right branding decision for your
unique hotel or portfolio of properties.
Moderator:
Michelle Finn, Senior Vice President, ST Media Group International
Panelists:
Steve Belmonte, Chief Executive Officer, Vimana Franchise Systems, LLC
Antony J. McShane, Partner, Neal, Gerber Eisenberg
Mark F. Nogal,Global Head, Curio Collection & Tapestry Collection by Hilton,Hilton
Mitch Patel, President & CEO, Vision Hospitality Group, Inc.
Noah Silverman,Chief Development Officer, Full Service Hotels,Marriott International
Sedona Room
T-20 Turn Lookers into Bookers: Optimize Your Distribution Strategy
Having the right channel mix is key to maximizing your hotel’s bottom line. Discussion will focus on revenue management
analytics to identify, track and manage dollars, rooms, direct booking and distribution channels.
Moderator:
Cindy Estis Green, CEO and Co-Founder, Kalibri Labs
Panelists:
Patrick Bosworth, Co-Founder and CEO, Duetto Research
Angel Llull, Regional Director North America, Booking.com
Robert Rauch, President and CEO, RAR Hospitality

T-21 Navigating the EB-5 Landscape
Is EB-5 still a viable source of construction financing? Are hotels still the darling of EB-5? Learn how to pursue the
opportunity and avoid the pitfalls.
Moderator:
Jim Butler, Chairman, Global Hospitality Group®, Jeffer Mangels Butler & Mitchell LLP
Panelists:
Aaron Goforth, Principal, Baker Tilly Capital, LLC
Rob Gritz, President and CEO, Texas Growth Fund Partners, LLC
Michael Palmer, Managing Member & Co-Founder, California Real Estate Regional Center
Kyle Walker, Managing Partner, NewGen Worldwide
Cameron Room
4:30-5:30 AH&LEF Donor Reception
By invitation only
Paradise Pool
6:00-9:00 Poolside Dinner and Halloween Party
Wear your costume. $$ Prizes will be awarded.
Sponsored by
Arizona Biltmore-A Waldorf Astoria Resort
WEDNESDAY, NOVEMBER 1, 2017

Main Foyer
7:30-5:00 Conference Registration
Exhibit Hall
7:30-8:30 Breakfast
Conference Agenda (Continued) WEDNESDAY

8:30-8:40 Welcome
Harry Javer, Co-Founder & Producer, The Lodging Conference
8:45-9:45 GENERAL SESSION

A View from the C-Suite
Moderator:
Panelists:
Liam Brown,President, Franchising, Owner Services and MxM Select Brands, North America,Marriott International
Kevin Frid,COO, North & Central America,AccorHotels
Ken Greene, President, Americas, Carlson Rezidor Hotel Group
Thomas Magnuson, CEO and Co-Founder, Magnuson Hotels
Michael Medzigian, Managing Partner, Watermark Capital Partners, LLC
Greg Mount, President & CEO, RLH Corporation
Bhavesh Patel, Chairman, AAHOA

Sponsored by:
DIRECTV Hospitality
Let’s Talk Development

Moderator:
Michael G. Desiato, President, MGD Consulting Services
Panelists:
Janis Cannon,Senior Vice President, Upscale Brands,Choice Hotels International
Chris Drazba,Vice President, Core Brands & Mexico Development for the Americas,IHG
Chip Ohlsson,EVP and Chief Development Officer,Wyndham Hotel Group
Jon Wright, President, CEO, Access Point Financial, Inc.
Exhibit Hall
Sponsored by
The Allied Group
IHG (InterContinental Hotels Group)
Simmons Hospitality Bedding

Gold Room
W-1 Catch These Markets on the Upswing
Location, Location. Location. Find out which markets are heating up and which are on the decline including discussion on
supply, demand, construction and replacement costs, hotel values and macro trends.
Moderator:
Bruce Ford,Senior Vice President, Director of Global Business Development
Lodging Econometrics
Panelists:
Gerry Chase, President & COO, New Castle Hotels and Resorts
Marty Collins, Chief Executive Officer, Gatehouse Capital Corp
Austin Khan, Chief Investment Officer, Laurus Corporation
Terry Sanders, Chief Development Officer, Americas, Carlson Rezidor Hotel Group
Being visionary starts by seeing
what’s right in front of you.
The best opportunities are

sometimes the hardest to see. Immersed
in the lodging industry, our professionals have the
experience to not only help you see the big picture, but also
leverage our industry know-how to help you maintain a high quality asset
portfolio, minimize construction costs, reduce operating expenses and source debt
and equity. And, as your trusted business advisors, we won’t just tell you what you
want to hear, but exactly what’s needed.
Want a more visionary advisor? The choice is right in front of you.
Connect with us: bakertilly.com/real-estate
An independent member of Baker Tilly International

Baker Tilly refers to Baker Tilly Virchow Krause, LLP, an independently owned and managed member of Baker Tilly International. The information provided here is of a general nature and is not intended to address specific
circumstances of any individual or entity. In specific circumstances, the services of a professional should be sought. © 2017 Baker Tilly Virchow Krause, LLP
Canyon Room
W-2 Asset Management to Maximize Value
Achieve your strategic goals and objectives with a comprehensive analysis of market trends, competitive set, capital
expenditures, and operating performance to enhance your investment return.
Moderator:
David A. Berins, Managing Partner, Berins & Co., LLC
Panelists:
Kerry Gaber, Vice President, Asset Management, Host Hotels & Resorts
George Gudgeon, Senior Vice President, Watermark Capital Partners, LLC
Karen L. Johnson, President, Pinnacle Advisory Group West
Vicki Richman, Chief Financial Officer, HVS Asset Management
Aztec Room
W-3 Beyond Hospitality: What Can We Learn From Other Industries
Hotel owners can learn a lot from other industries. These top executives will discuss how airlines, auto companies, cruise
ships and health care are managing today’s toughest business problems and integrating technology to leverage their
companies for the future.
Moderator:
Alan Benjamin, President, Benjamin West
Panelists:
Andrew Pine,Program Director, Global Customer Culture,Porsche Cars North America
Roger S. Shedlin, M.D., J.D., President, CEO and Chairman, Winfertility
Kenneth Svendsen, CEO, Entertainment Cruises
Gil West, Chief Operating Officer, Delta Air Lines, Inc.

W-4 Deals Under $20 Million
Invest, renovate, flag or reflag...meet your short- and long-term goals for profitability, market share and customer
satisfaction.
Moderator:
Stacy Silver, President, Silver Hospitality Group
Panelists:
Kevin Brickner, Senior Vice President, Wyndham Hotel Group
Peter Nichols,Vice President/National Director - National Hospitality Group,Marcus & Millichap
Mehul “Mike” Patel,Chairman & Chief Executive Officer,NewcrestImage
Michael Sonnabend, Managing Member, PMZ Realty Capital LLC
Grand Room
W-5 Robots and AI: Here! Now!
George Jetson is here...the robotics market is growing exponentially as more and more hotels are using robots for
everything from check-in and room service to cleaning rooms, concierge and more. Learn about the latest state-of-the-art
advancements and meet with some robots.
Moderator:
Kenneth R. Greger, Managing Director, AETHOS Consulting Group
Panelists:
Hiren Mowji,Director of Robot Adoption (Sales),Savioke
Arte Nathan, Presiden, Strategic Development Worldwide
Relay, Robot, Savioke
Robert Rippee,Director, Hospitality and esports Labs, International Gaming Institute,UNLV
SOCIAL MEDIA SOLUTIONS
FOR HOSPITALITY
AS THE LEADING PROVIDER TO THE HOSPITALITY INDUSTRY,
BCV HAS THE TOOLS TO:
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MONITOR THE SOCIAL SPACE 24/7
GROW SOCIAL MEDIA CHANNELS AND DRIVE ENGAGEMENT
PROVIDE ROBUST ANALYTICS AND REPORTING
LEARN HOW BCV CAN TAKE YOUR HOTEL’S SOCIAL MEDIA

PRESENCE TO THE NEXT LEVEL AT WWW.BCVSOCIAL.COM
Sedona Room
W-6 Structuring Mixed-Use Developments
Join in the discussion as our panel presents the key ingredients for creating a successful project including financing,
branding, zoning and land use, legal issues, design, location, amenities and the right blend of tenants.
Moderator:
Jonathan Falik, CEO, JF Capital Advisors
Panelists:
David Callaghan,Vice President, Resort Sales & Service,Interval International
Michael Fleischer, Senior Vice President, Related Fund Management
Jeffrey LaPour, CEO/President, LaPour Partners
Guy Maisnik,Partner & Vice Chairman, Global Hospitality Group®,Jeffer Mangels Butler & Mitchell LLP

W-7 Independent Hotels - Making a Success of Going It Alone
Owners and operators discuss the opportunities and challenges of being an independent. Topics include accessing capital,
cost structure versus franchising, marketing, soft branding, and advantages of going the independent route.
Moderator:
Pamela Barnhill, President & COO, IHT: IBC Hospitality, IVHTravel, InnSuites
Panelists:
Jody Harwood, President/Managing Director, Grace Hospitality
Naveen Kakarla, President & CEO, Hersha Hospitality Management
Richard Millard, Chairman & CEO, Trust Hospitality
William J. Nassikas, President & COO, Westroc Hospitality
Exhibit Hall and Grand Ballroom

12:45-2:00 Lunch
Sponsored by
Duetto

Sedona Room
W-8 Secure Your Loan for Acquisition and New Construction
Moderator:
Join in the conversation as the panel guides you through loan options and meeting lender requirements for your new build
or portfolio acquisition.
Christopher K. Anderson, Ph.D., Professor and Director, Cornell Center for Hospitality Research Cornell School of Hotel Administration
Panelists:
Brian Holstein, Principal, US Hotel Advisors
Matt Mitchell, Senior Vice President, Hall Structured Finance
Sanat Patel, Chief Sales Officer, AVANA Capital
Dilip Petigara, Chief Operating Officer, Access Point Financial, Inc.
Christopher Williams, Managing Director, Western Alliance Bank Hotel Franchise Finance
Aztec Room
W-9 Smart Renovation to Add Value and Increase Profits
A renovation can make or break your asset. This panel of experts will discuss cutting-edge strategies to avoid overspending
and delays, increase market value and generate revenue during renovation projects.
Moderator:
Roger Bloss,EVP & President of Global Development,RLH Corporation
Panelists:
Robert Alter, President, Seaview Investors, LLC
Joe Lorsung, Architect, LJA
Kip Richards, Principal/Director, Source Direct Imports
David Winkler,Vice President & Director of Western Regional Operations,The Allied Group
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Grand Canyon Room

W-10 Latest Developments in Extended Stay
New brands, grand openings and locations under construction...find out what is happening as this sector reaches for new
heights in guest loyalty, consumer rankings, brand recognition, market share and revenue generators.
Moderator:
Joseph A. McInerney, President & CEO, McInerney Hospitality International LLC
Panelists:
Ron Burgett,EVP Franchise Development & Operations,WoodSpring Hotels
Adrian Kurre,Global Head Homewood Suites by Hilton and Home2 Suites by Hilton,Hilton
Vinay Patel, President & CEO, SREE Hotels, LLC
Ryan Rivett, President/CEO, My Place Hotels of America, LLC

W-11 CapEx: Where Does the Money Go
Prioritize your expenditures as experts discuss brand compliance, maintenance programs and physical plant assessment,
technology solutions, FF&E and more.
Moderator:
Carl Long, Senior Vice President, Purchasing Management International (PMI)
Panelists:
Darlene Henke, ISHC, President/CEO, Audit Logistics
Stephen Siegel, President, H-CPM (Hospitality CPM)
Gold Room
W-12 Deals Over $20 Million
Gateway cities, metropolitan areas and vacation destinations... The panel focuses on the acquisition, development,
redevelopment and financing of hotels beyond the $20 million price point.
Moderator:
Teague Hunter, President, Hunter Hotel Advisors
Panelists:
Peter Berk, President, PMZ Realty Capital LLC - Hotel Finance Group
Ben Brunt,Principal and Executive Vice President, Acquisitions & Development,Noble Investment Group
Ian McAuley, President, American Hotel Income Properties REIT LP
Rushi Shah, CEO & Principal, Aries / Conlon Capital

W-13 Human Resources: Recruiting and Retaining Talent
Minimize the cost of turnover with strategies to hire qualified staff, develop their skillset, maximize employee engagement
and retain their services.
Moderator:
Kirk Kinsell, Principal, Panther Ridge Partners, LLC
Panelists:
John R. Cauvin, MS, Executive in Residence/Professor, Northern Arizona University
The W.A. Franke College of Business - School of Hotel and Restaurant Management
Hitesh (HP) Patel, Vice Chairman, AAHOA
Charles Rodriguez,Vice President - Human Capital Management,Adams Keegan, Inc.
Geoffrey Toffetti, President and CMO, Frontline Performance Group
Prescott Room
3:00-5:00 LIIC - Lodging Industry Investment Council
By invitation only
About Booking.com™ With a mission to empower people to
experience the world, Booking.com invests in
digital technology that helps take the friction
out of travel.
Partnership Investments
A Powerful Online Presence

We actively market our partners on search engines globally - Google, Baidu, Yandex and more to make
sure it's visible to a global audience. Exposing partners to the highest possible number of potential
bookers.
Innovative Tools and Features

Highly skilled experts are constantly working on the website and mobile apps to keep up with the latest
developments in the online world, ensuring that your page is optimized to encourage bookings.
Verified guest reviews

A dedicated team verifies guest reviews, making sure they are legitimate. This gives you credibility and
helps future guests make the decision to stay with you.

24/7 Support
Our round-the-clock support team is here for you and your guests – in up to 41 languages.
We believe that all great properties deserve to be discovered.

Explore the world. That’s why we make it quick and easy for accommodation
providers all around the world to market their properties,
reach new customers and grow their business.
All references to “Booking.com,” including any mention of “us,” “we” and “our” refer to Booking.com B.V., the company behind Booking.com™.
Exhibit Hall
Sponsored by
Cooper Carry
La Quinta Inns & Suites
Miller Law Group, Inc.
Grand Canyon Room

W-14 Select Service Continues to Dominate
As the hottest sector in hospitality, hear how experts in this segment plan to stay at the top with cutting edge prototypes,
NextGen design, market trends and maximum ROI.
Moderator:
Panelists:
Jennifer Gribble,Vice President, Holiday Inn Express,IHG
Paul Kirwin, President & CEO, Northcott Hospitality and AmericInn
Ravi Patel, President, Hawkeye Hotels
Rajiv Trivedi,EVP & Chief Development Officer,La Quinta Inns & Suites
Sedona Room
W-15 Repositioning: Chart the Course from Distress to Value
Take the guesswork out of turning around an underperforming asset as the panel discusses due diligence, market
dynamics, managing budget, operations, flag, capital improvements, and lender relationships.
Moderator:
Joseph A. McInerney, President & CEO, McInerney Hospitality International LLC
Panelists:
Mark Knott,Principal, Director of Business Development & Marketing,T&G Constructors
Matt Marquis, CEO & President, Pacifica Hotels
Morgan Sickles, Senior Loan Officer, Live Oak Bank
Joseph Yung,Senior Vice President of Development,Columbia Sussex

W-16 The Changing Landscape of Management and Franchise Agreements
Experts discuss the trends in terms, fees, capital expenditure requirements, extension clauses, early termination provisions
and the relationship between owner, management and brand.
Moderator:
Panelists:
Richard Cotter, Chief Operating Officer, Performance Hospitality Management
Biran Patel, Secretary, AAHOA
Boutique Hotel
Investment Conference
The only investment conference in
the world for boutique hotels.
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New York City

The Times Center
June 6th, 2018
Conference Agenda (Continued) WEDNESDAY – THURSDAY

W-17 Historic Building Conversion
With more and more demand for unique design and authentic experiences, strategize with the visionaries who overcame
the challenges of adaptive re-use to create one-of-a-kind hotels.
Moderator:
Richard Walters, Partner, Spencer Fane LLP
Panelists:
Mike Conway,Chairman & Chief Portfolio Officer,Winegardner & Hammons Hotel Group, LLC
Vito F. Lotta,Vice President - Architecture & Design Full Service Brand,Hilton
Shawn Whitney, Partner, Spencer Fane LLP
Bill Wilhelm, President, R.D. Olson Construction
Ed Wilms, AIA, Principal - Hospitality Leader, DLR Group
Aztec Room
W-18 Trends in Hospitality Real Estate Development
Where are the best opportunities, what are some of the most notable recent transactions, and how can you get the best
value for your investment.
Moderator:
Panelists:
Russ Flicker, Managing Partner, AWH Partners
Nate Gundrum,Vice President, Real Estate Development,Mortenson Development, Inc.
Julienne Smith,Senior Vice President, Real Estate & Development,Hyatt Hotels Corporation
Gold Room
W-19 Great Projects: Three Awe-Inspiring Destinations
Invigorating, understated, stylish, inspirational...project leaders share their remarkable talents for creating the perfect
blend of function, authentic experience and sense of place.
Moderator:
Stacy Shoemaker Rauen,Editor in Chief and Associate Publisher,Hospitality Design Magazine
Panelists:
Jeffrey G. Beers, Founder, Jeffrey Beers International
Christopher M. King, Design Principal, AC Martin
Adam Rolston,Partner, Creative & Managing Director,INC Architecture & Design
Squaw Peak Terrace

5:30-9:00 Cocktail Party / Dinner / The Lodging Conference Talent Show
Sponsored by
Best Western Hotels & Resorts
Booking.com USA Inc.
PSAV
THURSDAY, NOVEMBER 2, 2017

Exhibit Hall
8:30-10:00 Breakfast with Owners and Operators
10:00 Door Prizes
CONFERENCE ADJOURNS
Halloween at
he Lodging Conference
Costumes, Cocktails,
and Dinner
Oct. 31st. 6:00pm at the
Paradise Pool
Cash prizes for Best Costumes.
Cost umes are O pt i o nal but E n couraged .
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or visit us online at:
carlsonrezidor.com/development Invest in one of our growing brands today.
© 2017 Carlson Rezidor Hotel Group. All Rights Reserved. Radisson Hotels International, Inc.; Country Inns & Suites By Carlson, Inc.; Park Hospitality LLC. 701 Carlson Parkway, Suite 200, MS8254, Minneapolis,
MN 55305. This offering is made by prospectus only. Minnesota Franchise Registration Numbers: F-1559, F-990, F-7614, F-7304, F-4054. Carlson Rezidor Hotel Group does not currently offer Quorvus Collection
or Park Plaza franchises in the United States, Canada, Mexico or Brazil, but does offer management opportunities.
Distinguished Moderators and Speakers
Robert Alter Patrick Bosworth Vince Ciepiel
President Co-Founder and CEO Senior Analyst
Seaview Investors, LLC Duetto Research Cleveland Research Company
Christopher K. Anderson, Ph.D. Kevin Brickner Steve Cohen
Professor and Director of the Cornell Center Senior Vice President VP, Research & Insights
for Hospitality Research Wyndham Hotel Group MMGY Global
Cornell School of Hotel Administration
Liam Brown John Cohlan
Scott Andrews President, Franchising, Owner Services and Chief Executive Officer
EVP, Managing Director MxM Select Brands, North America Margaritaville Hotels and Resorts
Wells Fargo Bank, N.A. Marriott International
Hotel Franchise Finance Marty Collins
Ben Brunt Chief Executive Officer
Geoff Ballotti Principal & Executive Vice President Gatehouse Capital Corp
President & CEO Acquisitions & Development
Wyndham Hotel Group Noble Investment Group Mike Conway
Chairman & Chief Portfolio Officer
Michael Barnello Ron Burgett Winegardner & Hammons Hotel Group, LLC
President and CEO
EVP Franchise Development & Operations
LaSalle Hotel Properties
WoodSpring Hotels Richard Cotter
Pamela Barnhill Chief Operating Officer
Jim Butler Performance Hospitality Management
President & COO
Chairman, Global Hospitality Group®
IHT: IBC Hospitality, IVHTravel, InnSuites Mat Crosswy
Jeffer Mangels Butler & Mitchell LLP
Bernard Baumohl President
Chief Global Economist Mike Cahill Stonehill Strategic Capital
The Economic Outlook Group, LLC CEO & Founder
HREC - Hospitality Real Estate Counselors Eric Danziger
Sumner Baye Chief Executive Officer
President/Partner David Callaghan Trump Hotel Group
International Hotel Network, LLC Vice President, Resort Sales & Service
Interval International Jeff Dauray
Jeffrey G. Beers Senior Vice President, Acquisitions
Founder Janis Cannon RLJ Lodging Trust
Jeffrey Beers International SVP, Upscale Brands
Choice Hotels International Michael Depatie
Daniel Beider Managing Partner
Chairman David Capps KHP Capital Partners
Paramount Lodging Advisors Senior Vice President of Development
Aimbridge Hospitality Michael G. Desiato
Steve Belmonte President
Chief Executive Officer Andrew Carey MGD Consulting Services
Vimana Franchise Systems, LLC Executive Vice President
Newport Hospitality Group Christopher P. Diffley
Alan Benjamin Managing Director
President Kevin F. Carey Rockbridge
Benjamin West Chief Operating Officer & EVP
American Hotel & Lodging Association Navin Dimond
David A. Berins
President/CEO
Managing Partner John R. Cauvin, MS
Berins & Co., LLC Stonebridge Companies
Executive in Residence/Professor
Peter Berk Northern Arizona University Murray L. Dow, II
President The W.A Franke College of Business President
PMZ Realty Capital LLC - Hotel Finance Group School of Hotel and Restaurant Management The Dow Hotel Company
Larry Birnbaum Gerry Chase Dorothy Dowling

VP of Hospitality President & COO Chief Marketing Officer
VT Group New Castle Hotels and Resorts Best Western Hotels & Resorts
Roger Bloss David Chitlik Chris Drazba
Executive Vice President Vice President Vice President, Core Brands & Mexico
President of Global Development Property Tax, Hospitality Development for the Americas
RLH Corporation Altus Group IHG
Distinguished Moderators and Speakers (continued)
David Eisen Jennifer Gribble John Keeling
Editor-in-Chief Vice President, Holiday Inn Express Executive Vice President
Questex Hospitality Group IHG Valencia Group
Jonathan Falik Rob Gritz Mark Keiser
Chief Executive Officer CEO Chief Development Officer
JF Capital Advisors Texas Growth Fund Partners, LLC Baccarat Hotels & 1 Hotels
Anthony Falor George Gudgeon Austin Khan
Managing Director Senior Vice President Chief Investment Officer
Ten-X Watermark Capital Partners, LLC Laurus Corporation
Michelle Finn Nate Gundrum Christopher M. King
Senior Vice President Vice President, Real Estate Development Design Principal
ST Media Group International Mortenson Development, Inc. AC Martin
Michael Fleischer Jody Harwood Kirk Kinsell
Senior Vice President President/Managing Director Principal
Related Fund Management Grace Hospitality Panther Ridge Partners, LLC
Russ Flicker Glenn Haussman Paul Kirwin
Managing Partner Host
President & CEO
AWH Partners No Vacancy podcast
Northcott Hospitality and AmericInn
Bruce Ford Christopher R. Hemmeter
Thomas Klein
SVP, Director of Global Business Development Managing Director
Chief Operating Officer
Lodging Econometrics Thayer Ventures
Canyon Ranch
JP Ford, ISHC Darlene Henke, ISHC
President/CEO
Jon Kline
Senior Vice President Chief Executive Officer
Audit Logistics
Lodging Econometrics Clearview Hotel Capital, LLC
Kevin Frid Joe Hercenberg
Managing Director Mark Knott
COO, North & Central America Principal | Director of Business
Walker & Dunlop – Capital Markets
AccorHotels Development & Marketing
Jeff Higley T&G Constructors
Kerry Gaber
VP/Editorial Director
Vice President, Asset Management David Kong
STR/Hotel News Now
Host Hotels & Resorts President and CEO
Brian Holstein Best Western Hotels & Resorts
Thom Geshay
Principal
Chief Operating Officer Peter Kressaty
US Hotel Advisors
Davidson Hotels & Resorts Senior Vice President
Ali Hoyt Forbes Travel Guide
Aaron Goforth Senior Director, Consulting & Analytics
Principal STR Adrian Kurre
Baker Tilly Capital, LLC Global Head
Teague Hunter
Fred Grapstein Homewood Suites by Hilton
President
Senior Vice President Home2 Suites by Hilton
Hunter Hotel Advisors
Vornado Hotels Hilton
Justin Jabara
Cindy Estis Green Vice President, Development
Adam Lair, MAI
CEO and Co-Founder Managing Director, Senior Partner
Meyer Jabara Hotels
Kalibri Labs HVS
Eric Jacobs
W. Chris Green Chief Development Officer Don Landry
Chief Operating Officer Marriott Select Brands Owner
Chesapeake Hospitality Marriott International Top Ten Hospitality Advisors
Benji Greenberg Dave Johnson Jeffrey LaPour
Chief Executive Officer President & CEO CEO/President
BCV Social Aimbridge Hospitality LaPour Partners
Scott David Greenberg Karen L. Johnson Gregory J. Leighton
President, SMASHotels President Partner
President, GO EB-5 RC, Regional Center LLC Pinnacle Advisory Group West Neal Gerber Eisenberg
Ken Greene Naveen Kakarla Bill Linehan
President, Americas President & CEO EVP & Chief Marketing Officer
Carlson Rezidor Hotel Group Hersha Hospitality Management RLH Corporation
Kenneth R. Greger Christopher M. Kearney, PE, LEED AP Angel Llull
Managing Director Director of Hospitality Regional Director North America
AETHOS Consulting Group exp Booking.com
Carl Long Greg Mount Mitch Patel
Senior Vice President President & CEO President and CEO
Purchasing Management International (PMI) RLH Corporation Vision Hospitality Group, Inc.
Joe Lorsung Hiren Mowji Ravi Patel
Architect Director of Robot Adoption (Sales) President
LJA Savioke Hawkeye Hotels
Vito F. Lotta William J. Nassikas Sanat Patel
Vice President - Architecture President & COO Chief Sales Officer
& Design Full Service Brand Westroc Hospitality AVANA Capital
Hilton
Arte Nathan Vinay Patel
Thomas Magnuson President President & CEO
CEO and Co-Founder Strategic Development Worldwide SREE Hotels, LLC
Magnuson Hotels
Bob Neal Dilip Petigara
Guy Maisnik Principal Chief Operating Officer
Partner & Vice Chairman Cooper Carry Access Point Financial, Inc.
Global Hospitality Group®
Jeffer Mangels Butler & Mitchell LLP Dennis Nessler Matthew Petrie
Editor-in-Chief President
Matt Marquis Hotel Interactive
CEO & President BDRC Americas
Pacifica Hotels Peter Nichols Andrew Pine
Vice President/National Director Program Director
Ian McAuley National Hospitality Group
President Global Customer Culture
Marcus & Millichap Porsche Cars North America
American Hotel Income
Properties REIT LP Mark F. Nogal Ron Pohl
Global Head, Curio Collection
Joseph A. McInerney SVP & Chief Operations Officer
& Tapestry Collection by Hilton
President & CEO Best Western Hotels & Resorts
Hilton
McInerney Hospitality International LLC Gregory R. Portman, AIA
Robert M. O’Halloran
Charles McKee President
Professor & Director
Senior Vice President PFVS, Inc.
East Carolina University
Chief Commercial Officer, Americas
School of Hospitality Leadership Brian Quinn
Carlson Rezidor Hotel Group
Senior Vice President
Chip Ohlsson
Edward J. McNeil, Jr Franchise Development
EVP and Chief Development Officer
President Choice Hotels International
Wyndham Hotel Group
Lodging Media
Cynthia Olcott Kerry Ranson
Antony J. McShane Chief Development Officer
Partner President
Horizon Hotels, Ltd HP Hotels
Neal Gerber & Eisenberg
Mark K. Owens Robert Rauch
Michael Medzigian President and CEO
Managing Partner EVP & Head of Hospitality
Capital Markets RAR Hospitality
Watermark Capital Partners, LLC
CBRE Hotels Joe Reardon
Jon Mehlman Senior Vice President
President & CEO Michael C. Palmer
Managing Member & Co-Founder Business Development & Marketing
Hospitality Investors Trust
California Real Estate Regional Center Hotel Equities
Suzanne Mellen, MAI, CRE, FRICS, ISHC
Jagruti Panwala Michelle Renn
Senior Managing Director, Practice Leader
Treasurer Managing Editor
HVS
AAHOA Hotel-Online
Christopher Meskers
COO Bhavesh Patel Stephanie Ricca
Concierge by Foodbuy Chairman Editor in Chief
S. Sherman Associates AAHOA Hotel News Now
Richard Millard Biran Patel Kip Richards

Chairman & CEO Secretary Principal/Director
Trust Hospitality AAHOA Source Direct Imports
Mitch Miller Hitesh (HP) Patel Dan Richardson

Chief Executive Officer Vice Chairman National Director, Hospitality
Miller Law Group, Inc. AAHOA Entegra Procurement Services
Matt Mitchell Mehul “Mike” Patel Vicki Richman
Senior Vice President Chairman & Chief Executive Officer Chief Financial Officer
Hall Structured Finance NewcrestImage HVS Asset Management
Find out how Choice Hotels gives you more:
ChoiceHotelsDevelopment.com
This advertisement is not an offering. For New York: an offering can only be made by a prospectus filed first with the Department of Law in the State of New York. Such filing does not constitute approval by the Department of Law. For
Minnesota: Comfort Inn and Comfort Suites #F-3577; Quality Inn #F-48; Sleep Inn #F-1799; Clarion #F-1673; MainStay Suites #F-3269; Econo Lodge #F-3576; Rodeway Inn #F-2691; Cambria Suites #F-4986; Suburban Extended Stay #F-5274;
Ascend Collection #F-5980. A copy of the Franchise Disclosure Document may be obtained through contacting Choice Hotels International at 1 Choice Hotels Circle, Suite 400, Rockville, MD 20850 or at Development@ChoiceHotels.com.
Robert Rippee Noah Silverman Rajiv Trivedi
Director, Hospitality and esports Labs Chief Development Officer EVP & Chief Development Officer
International Gaming Institute Full Service Hotels La Quinta Inns & Suites
UNLV Marriott International
Kim Twigg
Ryan Rivett Vanessa Sinders Assistant Vice President
President/CEO SVP, Government Affairs Market Development
My Place Hotels of America, LLC American Hotel & Lodging Association AT&T
Charles Rodriguez Julienne Smith Homi Vazifdar
Vice President Senior Vice President, Real Chief Executive Officer
Human Capital Management
Estate & Development Canyon Equity LLC
Adams Keegan, Inc.
Hyatt Hotels Corporation
Chip Rogers Kyle Walker
Michael Sonnabend Managing Partner
President & CEO
Managing Member NewGen Worldwide
AAHOA
PMZ Realty Capital LLC
Adam Rolston Richard Walters
Partner, Creative & Managing Director John Sonnier Partner
INC Architecture & Design Senior Vice President Spencer Fane LLP
Hodges Ward Elliott
Terry Sanders Herb Warmbrodt
Chief Development Officer, Americas Jay Stein Principal
Carlson Rezidor Hotel Group Chief Executive Officer HREC Investment Advisors
Dream Hotel Group
Russell C. Savrann Jeff Weinstein
Partner Robert Stevenson Editor In Chief
Sandman Savrann PLLC CEO
HOTELS Magazine
KEYPR
Amanda Saye Gil West
Director of Marketing Kenneth Svendsen Chief Operating Officer
GreenTree Hospitality Group, Inc. CEO
Delta Air Lines, Inc
K. Michael Schmitt Entertainment Cruises
CEO Shawn Whitney
Al Sweeny
Clairvoyix Partner
Director
Spencer Fane LLP
Kevin Schramm Baker Tilly
Vice President, Franchise Sales Bill Wilhelm
David Tarr
& Development - West Region President
Senior Vice President
IHG R.D. Olson Construction
Real Estate & Development
Rushi Shah Hyatt Hotels Corporation Christopher William
CEO & Principal Managing Director
Kenneth L. Taylor
Aries | Conlon Capital Western Alliance Bank
Vice President, Strategic Development
Roger S. Shedlin, M.D., J.D. MarkeTeam Inc Hotel Franchise Finance
President, CEO and Chairman Peter Willis
WINfertility Jonathan M. Tisch
Chairman & CEO, Loews Hotels & Co Executive Vice President
Julie Shepard, SPHR Co-Chairman of the Board Chief Investment Officer
Senior Human Resources Consultant Loews Corporation Chatham Lodging Trust
TriNet
Geoffrey Toffetti Ed Wilms, AIA
Stacy Shoemaker Rauen President and CMO Principal – Hospitality Leader
Editor in Chief DLR Group
Frontline Performance Group
Associate Publisher
Hospitality Design Magazine Ryan Totaro David Winkler
Chief Executive Officer Vice President, Director
Morgan Sickles Western Regional Operations
NYLO Hotels
Senior Loan Officer
The Allied Group
Live Oak Bank Christina Trauthwein
Editor Mark Woodworth
Rich Siegel
Hotel Business Senior Managing Director
President & Publisher
Hotel-Online & Hospitality Upgrade Hotel Business Design CBRE Hotels’ Americas Research
Stephen Siegel Scott Trebilco Jon Wright

President Principal, Real Estate President, CEO
H-CPM (Hospitality CPM) Blackstone Access Point Financial, Inc.
Stacy Silver Nancy Trejos Joseph Yung

President Travel/Hotels Reporter Senior Vice President of Development
Silver Hospitality Group USA Today Columbia Sussex Corporation
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SPEAKER & MODERATOR BIOGRAPHIES
CONFERENCE PRODUCER AND CO-FOUNDER
Harry Javer — Founder & President — The Conference Bureau, Inc.
Harry Javer is the founder and president of The Conference Bureau. In 1994, Harry created and co-founded The Lodging Conference
which is now in its 23rd year. Harry is the current chairman of the AH&LEF Fund Development Committee, which is responsible
for overseeing the Annual Giving Campaign. The Lodging Conference has sponsored AH&LEF scholarship recipients to attend the
conference for the last 14 years. With 36 years of experience creating and running conferences, seminars, concerts and tradeshows,
Harry has produced events featuring such notables as: Al Gore, Rudy Giuliani, Sir Richard Branson, Bishop Desmond Tutu, Donald
Trump, Pete Peterson, Bono, Charlton Heston, Anthony Robbins, Magic Johnson, Deepak Chopra, Jerry Lewis, Joe Torre, George
Foreman, Kareem Abdul-Jabbar, Joe Montana, and thousands of America’s corporate leaders. Harry is an advisor to some of the
nation’s leading live event companies including One Day University, and The Learning Annex. The Conference Bureau has also co-produced the
Rock N’ Roll Fantasy Camp. A graduate of Stony Brook University, Harry resides in New York City with his wife Elizabeth and son Jack.
SPEAKER BIOGRAPHIES
Robert A. Alter — President — Seaview Investors, LLC
Robert A. Alter is one of the premier hotel investment and management executives in the industry. Mr. Alter is Chairman Emeritus
and Founder of Sunstone Hotel Investors Inc. (NYSE: SHO). After founding Sunstone in 1985, he took the company public in 1995
with 10 hotels and a total enterprise value of $75 million with revenues of $30 million. During the 22-year period of Mr. Alter’s
position as CEO, Sunstone acquired 125 hotel properties with over 20,000 guest rooms and disposed of 80 hotels. Mr. Alter is
currently President of Seaview Investors, LLC, a real estate investment management company that operates hotels in Southern
California and Colorado. Seaview Investors is involved in the operations and management of four hotels and currently developing
four new hotels. Currently, Seaview is converting a 282,000 square-foot office building into the dual-branded 168-room H Hotel,
Curio Collection by Hilton and 122-room Homewood Suites by Hilton LAX (opening September 2017). Mr. Alter is also overseeing the development
of the 142-room Marriott AC Beverly hills (opening early spring 2018) and a 122-room upscale boutique hotel in Healdsburg, Sonoma County,
California (opening early spring 2018). Mr. Alter is the current chairman of the Dean’s Advisory Board at Cornell University School of Hotel
Administration. He is a member of the Board of Directors of The Tejon Ranch Company and a member of the Board of the Directors of West Coast
University. Mr. Alter is a graduate of Cornell University School of Hotel Administration.
Christopher K. Anderson, Ph.D. — Professor and Director of the Center for Hospitality Research — Cornell School of Hotel Administration
Chris Anderson is a professor at the Cornell School of Hotel Administration. Prior to his appointment in 2006, he was on faculty
at the Ivey School of Business in London, Ontario Canada. His main research focus is on revenue management and service pricing.
He actively works with industry, across numerous industry types, in the application and development of RM, having worked with
a variety of hotels, airlines, rental car and tour companies as well as numerous consumer packaged goods and financial services
firms. Anderson’s research has been funded by numerous governmental agencies and industrial partners and he serves on the
editorial board of the Journal of Revenue and Pricing Management and is the regional editor for the International Journal of
Revenue Management. At the School of Hotel Administration, he teaches courses in revenue management and service operations
management.
Scott Andrews — EVP, Managing Director — Wells Fargo Bank, N.A. Hotel Franchise Finance
Scott Andrews is the EVP, Managing Director of the newly formed Wells Fargo - Hotel Franchise Finance division. Prior to joining
Wells Fargo, Scott ran the middle market Hotel Franchise Finance divisions at Western Alliance Bank, GE Capital Franchise Finance
and GE Real Estate. Under Scott’s leadership, Wells Fargo - Hotel Franchise Finance will provide real estate financing to multi-unit
owners and operators of franchised hotels in the select-service and extended-stay segments. Throughout his 17-year career at
GE Capital, Scott held various leadership positions of increasing responsibility. He was formally credit trained at Bank of America
as part of the relationship management development program. He holds a Bachelor of Science in Business Administration as well
as a Master’s Degree in Business Administration from East Carolina University.
Geoff Ballotti — President and Chief Executive Officer — Wyndham Hotel Group
Geoff Ballotti is the president and chief executive officer of the Wyndham Hotel Group, the world’s largest hotel company with
over 8,000 hotels across 18 iconic brands in over 130 countries. He stewards its operation and growth including the 2015 acquisition
of Dolce Hotels & Resorts, which added more than 5,500 guest-rooms across seven countries in Europe and North America and
its 2016 acquisition of FEN Hotels adding another 3,500 rooms across six countries in Latin America. Under his leadership,
Wyndham is solidifying its leadership position with JD POWER’S #1 economy and #1 midscale brands, Microtel by Wyndham and
Wingate by Wyndham, while operating many of the industry’s most internationally recognized trademarks including Days Inn®,
Ramada and Super 8® which recently added its 1,000th hotel in China. Previously, Ballotti served six years as president and chief
executive officer of Wyndham Exchange & Rentals. Prior to joining Wyndham Worldwide (NYSE:WYN), Ballotti spent nearly 20 years in various
leadership positions at Starwood Hotels and Resorts Worldwide both in the U.S. and in Europe. Prior to Starwood, he was a Banking Officer in the
commercial Real Estate Group at the Bank of New England. Ballotti has served on the board of directors for Christel House International, a not-
for-profit organization that supports impoverished children throughout the world along with the Executive Committee of the American Resort &
Development Association. He currently serves as Vice-Chairman of the American Hotel & Lodging Association and Chairman of the U.S. Travel
Association. He holds a bachelor’s degree from Colby College and a master’s degree from Harvard Business School. He is based in the company’s
Parsippany headquarters and resides with his wife and four daughters in Long Valley, NJ.
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Michael D. Barnello — President and Chief Executive Officer — LaSalle Hotel Properties (NYSE: LHO)
Michael D. Barnello has been with the company since its IPO in 1998. LaSalle Hotel Properties is a leading multi-operator real estate
investment trust. The Company owns 46 properties, which are upscale, full-service hotels, totaling approximately 11,450 guest
rooms in 13 markets in nine states and the District of Columbia. The Company focuses on owning, redeveloping and repositioning
upscale, full-service hotels located in urban, resort and convention markets. LaSalle Hotel Properties seeks to grow through
strategic relationships with premier lodging groups, including Hilton Hotels Corporation, Marriott International, Starwood Hotels
& Resorts Worldwide, Outrigger Lodging Services, Noble House Hotels & Resorts, Hyatt Hotels Corporation, Benchmark Hospitality,
Commune Hotels and Resorts, Destination Hotels, Davidson Hotel Company, Kimpton Hotel & Restaurant Group, LLC, Accor, HEI
Hotels & Resorts, JRK Hotel Group, Inc., Viceroy Hotel Group, Highgate Hotels and Access Hotels & Resorts. Prior to 1998, as Senior
Vice President of Jones Lang LaSalle, formerly LaSalle Partners, Inc., Mr. Barnello was instrumental in the creation of the Initial Public Offering
of LaSalle Hotel Properties. Before joining LaSalle in 1995, Mr. Barnello was Vice President of VMS Realty Partners. He received a BS in Hotel
Administration from Cornell University. Mr. Barnello resides in Bethesda, Maryland with his wife, Susie, and three children, Matthew, Olivia and
Sophia.
Pamela Barnhill — President & COO — IHT: IBC Hospitality, IVHTravel, InnSuites Hospitality Trust
Pamela Barnhill is the president and COO of InnSuites Hospitality Trust (IHT) with 2 divisions: InnSuites Hotels Inc. and InnDependent
Boutique Collection (IBC) Hospitality Technologies headquartered in Phoenix Arizona. IHT owns hotels, manages hotels and
provides a technology platform with CRS, patent-pending loyalty, marketing and soft-brand services to the hospitality industry.
Ms. Barnhill has experience in C-level public company oversight and management, hotel operations, strategic acquisition,
marketing, branding, technical integrations as well as creating/growing a new global technology company and sales team within
a longstanding pre-existing parent company. Prior to joining IHT, Pamela held executive positions at Motorola Semiconductor,
Franchise Finance Corporation of America and PRTM Management Consulting. She has served as a board member for the
Independent Lodging Industry Association (ILIA) since 2011 and California Lodging Industry Association since 2015. Ms. Barnhill
earned a Bachelor of Arts degree in economics and mathematics cum laude with honors from the University of Arizona in Tucson and a Masters
of Business Administration from Carnegie Mellon University in Pittsburgh. Outside of work, she enjoys yoga, hiking, cooking and spending time
with her husband and two children and their respective hockey and soccer events. Ms. Barnhill can be contacted at 602-944-1500 x215 or pbarnhill@
ibchotels.com
Bernard Baumohl — Chief Global Economist — The Economic Outlook Group
Bernard Baumohl is chief global economist at The Economic Outlook Group. He is well known for accurately forecasting the
direction of the U.S. and international economy. Mr. Baumohl began his career as an analyst with the Council on Foreign Relations,
a think tank specializing in international affairs and national security. He later served as an economist at European American Bank
with responsibilities to monitor the global economy and develop forecasts. Mr. Baumohl was also an award-winning economics
reporter with TIME magazine who covered the White House, Federal Reserve and Wall Street. A sought out international speaker,
he frequently makes keynote presentations before conferences, corporate boards and workshops on the latest economic and
geopolitical outlook. In additional to his current post as chief global economist, Mr. Baumohl is on the faculty of the New York
Institute of Finance. He has also previously lectured at NYU and Florida Gulf Coast University. Mr. Baumohl is a member of the
monthly Wall Street Journal Economic Forecast Panel. His projections on the economy and geopolitical trends are frequently cited in the New
York Times, Washington Post, Financial Times, and on National Public Radio. He also served as a regular commentator on television’s Nightly
Business Report. Mr. Baumohl is author of The Secrets of Economic Indicators: Hidden Clues to Future Economic Trends and Investment
Opportunities (Pearson Education). Mr. Baumohl has a Master’s degree in international affairs and economics from Columbia University.
Sumner A. Baye — President/Partner — International Hotel Network, LLC
Mr. Baye’s more than thirty five years in the hospitality industry began at the Sheraton Hotels corporate offices in Boston, MA.,
where he rose to Vice President in the sales, marketing and conference division. Shortly after the ITT acquisition of Sheraton, Mr.
Baye left to form a new business venture, his own hotel representative and consulting firm, Sumner A. Baye, Inc., in New York City.
The firm represented some of the finest hotels and resorts in America. Sumner A. Baye, Inc. was eventually acquired by the
American Express Company. After serving as a Vice President of Travel Related Services at American Express, Mr. Baye went on
to form Hotel Network, which eventually became International Hotel Network, a full service consulting firm, which spans all aspects
of the hospitality industry. International Hotel Network maintains excellent worldwide contacts in the industry. Mr. Baye is
frequently asked to speak and participate in many hospitality industry conferences, including The Lodging Conference, The
International Hotel Conference, and The Hotel Investment Finance Summit. Mr. Baye serves on the editorial advisory board of Hotel Perspectives,
published by Real Estate Forum.
Jeffrey G. Beers — Founder — Jeffrey Beers International
Art, discovery, and adventure have defined Jeffrey Beers’ life and career. Growing up in New York City, as a child Beers developed
a keen interest in the urban environment and a love of diverse cultures that led him to study architecture. While pursuing a degree
from the Rhode Island School of Design, Beers studied under renowned glass artist Dale Chihuly. It was through this experience
that Beers developed a passion for glass blowing and became fascinated in the role glass could play in architectural design.
Awarded a Fulbright scholarship to pursue this interest, Beers traveled to Brazil where he worked with the legendary architect
Oscar Niemeyer. Upon returning to New York, Beers joined the prestigious firm of I. M. Pei & Partners, which at the time was leading
the profession in integrating architecture and glass technology. In 1986, Beers established Jeffrey Beers International (JBI). Based
in New York, the 40-person firm has produced an array of diverse and high-profile projects that include award-winning hotels,
restaurants, retail outlets, residences, offices and nightclubs. Beers is the recipient of numerous awards and honors, including receiving Contract
magazine’s Interior Design Award, multiple Gold Key Awards for Excellence, and being named a finalist for Interior Design’s “Best of Year” Design
Award. He was also inducted into Hospitality Design’s Platinum Circle in recognition for his contributions to the design profession and received
that magazine’s Visionary Award. His work has been widely profiled in travel, business, design, and lifestyle publications. Jeffrey Beers resides
in Manhattan with his wife and two sons.
Daniel Beider — Chairman — Paramount Lodging Advisors
Daniel Beider is the Chairman and Senior Managing Director of Paramount Lodging Advisors. Daniel is focused on facilitating hotel
transactions, consulting and client relationships nationwide. Since its launch in 2007, Daniel has led the PLA team to success with
over $5.5 Billion in transaction volume and 95%+ close rate on all transactions. Prior to PLA, Daniel was the founding member and
Managing Director of NAI Global Hotels, which transacted approximately $500,000,000 of hotel assets in its initial 18 months of
business. He was recognized by NAI with the Fitzgerald award for the utilization of the NAI system and network and was awarded
the Global Vision award during his tenure based on the pursuit and development of the Hotel specialty practice group. In addition
to NAI, Daniel held the position of VP at Mid America Hotel Corporation, acting in numerous capacities in hotel operations, as well
as asset managing a family-owned portfolio of hotels. Daniel is a frequent speaker at Lodging Investment Conferences and has
contributed to or been interviewed by lodging and commercial real estate publications. Daniel received his BA from DePaul University in Chicago,
where he currently sits on the Advisory Board for the DePaul School of Hospitality Leadership.
Steve Belmonte — CEO — Vimana Franchise Systems
Since becoming the youngest general manager in the history of Holiday Inn at the age of 18, to holding the title of longest standing
President and CEO of a national franchised hotel chain, to launching his own hotel franchise, Steven J. Belmonte brings new
meaning to the phrase “from the mailroom to the Boardroom.” Belmonte served as President and CEO of Ramada Franchise
Systems and EVP of the Cendant hotel division (now Wyndham Worldwide) from 1991-2001. In 2001, Belmonte founded Hospitality
Solutions, LLC which primarily negotiates the reduction of liquidated damages/termination fees and new, fair franchise agreements
for hotel owners for all major brands. After a decade of assisting unhappy owners to negotiate termination fees and new
agreements, Belmonte realized there had to be a better way to do business. Belmonte and his partners created Vimana Franchise
Systems, LLC the franchisors of Centerstone Inns, Hotels & Plaza Hotels, Key West Inns, Hotels & Resorts and the newest addition,
Independent Options by Vimana, to eliminate all the unreasonable mandates and negative attributes associated with hotel franchising. Each
hotel brand is truly franchise friendly with short-term agreements, low cost of entry, amongst the industry’s lowest fee structures, as well as an
unbeatable support infrastructure which includes Vimana’s powerful Constellation CRS, global loyalty club program, full revenue-management
program, free cloud-based PMS, preferred OTA agreements, Vimana University online training, custom built vanity website, effective consumer
marketing and so much more.
Alan Benjamin — President — Benjamin West
Alan Benjamin, the world’s leading hospitality Furniture, Fixtures and Equipment (FF&E) expert. He is founder of Benjamin West,
the purchasing firm based in Boulder, Colorado, with offices in Chicago, Dallas, Hong Kong, London, New Delhi, and São Paulo.
Benjamin West provides its services to owners, brands, and operators in 38 countries. Mr. Benjamin became a member of the
International Society of Hospitality Consultants (ISHC) in 2000 and assisted the organization in determining the FF&E budgets
for the ISHC’s CapEx 2000 report, the industry’s reference for Capital Expenditures. Mr. Benjamin later co-chaired both the ISHC
2007 and 2014 CapEx study in partnership with the Hotel Asset Managers Association (HAMA). Mr. Benjamin has been published
and quoted in all major media and his speaking engagements include all the major global conferences. Mr. Benjamin served on
the Board of Gifts In Kind International (now called Good360), one of the largest charities in the world, from May 2005 to December
2008. Mr. Benjamin was honored to receive the 2015 Chuck Pinkowski award for outstanding member service from the ISHC, and he is also a
member of HOFTEL. Mr. Benjamin graduated Magna Cum Laude from the University of Colorado, College of Business.
David A. Berins — Managing Partner — Berins & Co., LLC
David Berins is a 51-year veteran of the lodging industry, with a career encompassing operations, asset management, development,
planning and consulting. Since 1974, David has provided senior-level asset management and advisory services to hotel owners,
investors, management companies and lenders in areas such as strategic planning, development, operations and marketing. In
addition to his role as a developer and senior lodging industry advisor, David also served as Senior Vice President - Research &
Planning at Strategic Hotel Capital Incorporated in its formative years. Prior to resuming his consulting practice in 2009, David
served as Managing Director of Cypress Hotels & Resorts. From 1993 to 1998, David operated a highly-respected consulting practice
under the name Berins Consulting Incorporated. That was preceded by four years as a partner in and the Worldwide Director of
Hospitality Industry Consulting Services of Arthur Andersen. Prior to forming Berins & Co. in 1983, David was a Senior Principal
and National Director of Management Advisory Services of the firm known as PKF Consulting, now CBRE Hotels. The early years of his career were
spent in hands-on positions in operations and corporate planning in lodging, restaurants and foodservice. He is a member of the Panel of Neutral
Arbitrators in Complex Commercial Cases of the American Arbitration Association, and a founder and Chairman Emeritus of the International
Society of Hospitality Consultants.
Peter Berk — President — PMZ Realty Capital LLC - Hotel Finance Group
Peter Berk is President and founder of the Hotel Finance Group at PMZ Realty Capital LLC. He has played an integral role in
establishing the firm’s hospitality practice as a national leader in hotel financing with an emphasis on the limited and select
service hotel markets. Berk’s primary responsibilities include raising debt and equity capital for hotel owners. In that capacity,
he has financed in excess of $2 billion worth of hotel assets for both entrepreneurial and institutional clients representing over
20,000 hotel rooms; both full and limited service brands for every major hotel chain, including: Hilton, Marriott, Intercontinental
Hotels Group, Starwood, Choice Hotels and Wyndham. Some recent financing transactions include: the $26 million loan for the
Hilton Silver Spring, Maryland, $200 million recapitalization loan comprised of 18 properties for JHM Hotels, $52 million portfolio
loan for Kinseth Hospitality and a $35 million loan for DoubleTree JFK Airport in New York. Prior to founding the Hotel Finance
Group, Berk was President of AFC Hotel Finance Group, Director of Capital Markets at Sonnenblick-Goldman Company and previously worked at
Jones Lang LaSalle in the acquisitions area. Berk received his Bachelors of Accountancy from George Washington University and his Masters in
Real Estate Investment & Development from Columbia University. He is active in the New York Hospitality Council, Asian American Hotel Owners
Association (AAHOA) and the Mortgage Bankers Association. He has written numerous articles on hotel financing for industry publications and
is a frequent speaker at hotel conferences on current financing trends.
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Larry Birnbaum — VP of Hospitality — VT Group
Larry Birnbaum continues to be passionate about the hospitality industry and providing technology solutions to enhance guests’
experiences. Throughout Larry’s career he has been in the forefront of new technology. At the start it was hotel operations and
first generation call accounting systems with Hilton Hotels and franchise operators. Larry was engaged with development and
deployment of first generation PMS software, interfaces and adoption of PC technology to replace proprietary servers with Encore
Systems. Later, Larry was an early proponent of Wi-Fi for hotels delivering first, second and third generation Wi-Fi services and
converged triple play services with StayOnline/LodgeNet and GuestTek. He has an established track record of long term productive
customer relationships based on education to assist in the decision making process and service first. Today, Larry leads the
Commercial Solutions sector of the VT Group which focused on leading edge, secure, managed, GPON technology to solve the new infrastructure
challenges faced by owners and operators. He is a native of Atlanta where he continues to live with his wife Lynne and two children. When not
traveling with his family, you can usually find him on a golf course or tennis court.
Roger Bloss — EVP & President of Global Development — RLH Corporation
Roger Bloss joined RLH Corporation in October 2016 in conjunction with the acquisition of Vantage Hospitality Group. Bloss brings
more than 40 years of hospitality experience. Prior to joining the company, he served in executive positions with several major
hotel franchise companies and founded Vantage in 1996. Under his leadership, the Americas Best Value Inn economy brand became
the fastest growing hotel chain in the industry and Vantage grew to over 1,100 properties, becoming a top 10 global hotel company.
Bloss was named Lodging Magazine’s “Innovator of the Year” in 2006 and 2010, as well as HSMAI’s “Top 25 Extraordinary Minds
in Sales and Marketing” in 2009.
Patrick Bosworth — Co-Founder and CEO — Duetto

Patrick Bosworth spearheads Duetto’s strategy and vision, championing a new approach to revenue management. Under Patrick’s
leadership, Duetto has grown to more than 100 employees supporting approximately 2,000 hotel and casino properties around
the world. Previously, Patrick was director of yielding and business strategy for Wynn Las Vegas. He was responsible for revenue
management at the Wynn and Encore resort-casinos, and during his tenure he realigned strategic marketing functions and
formulated new pricing strategies for the properties. Patrick also worked at the U.S. Department of Labor, driving the modernization
of financial reporting standards — the first major update of those standards since the 1950s. Patrick holds an MBA from Harvard
Business School and a bachelor’s degree in political science from the University of San Diego.
Kevin Brickner — Senior Vice President, Franchise Sales and Development, North America — Wyndham Hotel Group
Kevin Brickner, Wyndham Hotel Group’s senior vice president franchise sales and development, is responsible for creating and
executing the company’s sales strategy for the company’s lifestyle brands in the U.S. and Canada. Previously, Brickner served as
vice president franchise sales and re-licensing, responsible for the contracting process on new development, renewals and
transfers of ownership for the company’s North American hotels. Prior to that role, Brickner held various roles in Cendant Hotel
Group (Wyndham Worldwide’s predecessor) Finance department. In 2007, Brickner was awarded the inaugural Wyndham Worldwide
Chairman’s award, the company’s highest honor. He has also received several internal commendations including the 2006
Excellence Award and Wyndham Hotel Group’s Unsung Hero 2002. Brickner joined Wyndham Hotel Group in 1992 from Abar Pension
Services. His sales career began in 1997 at Fastenal Industrial Supplies. Brickner earned his bachelor’s degree from Fairleigh Dickinson University.
He is based in Wyndham Hotel Group’s Parsippany, N.J., offices.
Liam Brown — President, Franchising, Owner Services and MxM Select Brands, North America — Marriott International
Liam Brown is currently President for Franchising, Owner Services and MxM Select Brands, North America. In this role, Mr. Brown
oversees all of Marriott’s franchising in North America, across all brands, as well as leading the Managed by Marriott (MxM) Select
Brands portfolio. He is supported by the Marriott Select Brands and Full Service Franchising teams, the Owner & Franchise Services
team, and the MxM team. Mr. Brown began his career with Marriott International in 1989. He served in multiple general manager
and regional positions across Marriott’s Courtyard, Residence Inn and full service portfolio from 1989 until 1999. From 1999 to
2007, he held several corporate positions including, VP of Franchising for Residence Inn and TownePlace Suites, and SVP for the
Fairfield Inn brand. From 2007 to 2010, Mr. Brown held the positions of SVP and EVP of Development for Marriott’s Select Service
& Extended Stay lodging products. From 2010 to 2012, Mr. Brown served as Chief Operations Officer, The Americas for Select Service & Extended
Stay Lodging and Owner & Franchise Services. Educated primarily in his home town of Dublin, Ireland, Mr. Brown has a Business Degree from
Trinity College (1980 – 1984). In 2005, he completed his MBA from the Robert H. Smith School of Management at the University of Maryland. Mr.
Brown has served on the Board of Directors for the International Franchise Association since 2009.
Ben Brunt — Principal & Executive Vice President, Acquisitions & Development — Noble Investment Group
Mr. Brunt is a principal with primary responsibility for new investment origination. His focus is the sourcing and underwriting of
lodging and hospitality investments encompassing asset and debt acquisitions, land and new development opportunities, market
and investment analysis and brand positioning. Mr. Brunt has more than 19 years of hospitality industry experience and has
acquired or developed more than $3.0B in lodging and hospitality investments throughout his career. Prior to joining Noble as a
partner in 2005, he was vice president of investments and development for Songy Partners, and a senior member of the investment
team at Hardin Capital. Mr. Brunt began his career in hospitality as an operations analyst for Homestead Village and later gained
experience in the field as a multi-unit property manager. Mr. Brunt received a B.A. from Trinity College and an M.B.A. from Southern
Methodist University and is a board member of the Atlanta Midtown Alliance. He is a former professional violinist and spent two years as a member
of the Memphis Symphony Orchestra.
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Ron Burgett — EVP Franchise Development & Operations — WoodSpring Hotels, LLC
Mr. Burgett serves as an Executive Vice President of Franchise Development and Operations at WoodSpring Hotels, LLC. In this
role, he sources real estate for corporate development and provides overall direction and guidance for the franchise operation
team and franchise development sales team to further develop the nation’s fastest growing extended stay brand, with nearly 250
hotels open and under development. Prior to WoodSpring Hotels, Burgett served as the EVP of Lodging and Brand Development
for Red Lion Hotels Corporation. Mr. Burgett was Founder and President of Indianapolis-based brokerage firm Hospitality Sales
Group, which is a hotel real estate investment and management consulting firm. He spent 13 years in management with Choice
Hotels International®, ultimately serving as National Vice President of Development where he managed US, Canadian and Caribbean
sales and development efforts for 10 Choice Hotel’s brands . He also has extensive experience in property management from
working with the Charlotte, NC based Maxim Management Corporation. He managed hotel operations in high volume franchised properties in
Chicago, Indianapolis, and Grand Rapids. Restaurant management experience includes managing multiple Cracker Barrel and Max and Erma’s
restaurants in the Midwest. He received his Bachelor of Science degree from Indiana University and received his Certified Hotel Administration
(CHA) designation in 1990. He holds real estate licenses in, MI, IN, VA and DC.
Jim Butler — Partner & Chairman, Global Hospitality Group® — Jeffer Mangels Butler & Mitchell LLP
Jim Butler is a founder of the JMBM law firm and chairman of its Real Estate Department. He founded and chairs the Firm’s Global
Hospitality Group® and its EB-5 Finance Group which provide business and legal advice to owners, developers and investors of
commercial real estate, particularly hotels, resorts, restaurants, spas and senior living. This advice covers purchase, sale,
development, financing, franchise, management, labor & employment, litigation, ADA, IP, and EB-5 matters for such properties.
Jim is recognized as one of the top hotel lawyers in the world and has led the Global Hospitality Group® in more than $71 billion
of hotel transactions and more than 3,800 hotel properties located around the globe. They have helped clients with more than
1,000 hotel management agreements, 1,000 hotel franchise agreements and more than 100 hotel mixed-use projects. JMBM’s
EB-5 Finance Group has advised on more than 100 EB-5 projects, closed more than $1.5 billion of EB-5 financing, and sourced
more than half of that for our clients. EB-5 Investors Magazine named Jim one of the top 25 EB-5 lawyers in the United States, and Jim serves on
the Public Policy Committee of the IIUSA, the EB-5 industry’s trade group for regional centers. Contact Jim at +1-310-201-3526 or JButler@jmbm.
com.
Mike Cahill — CEO & Founder — HREC - Hospitality Real Estate Counselors
Michael Cahill, CRE, MAI, FRICS, CHA is CEO and founder of HREC - Hospitality Real Estate Counselors, a leading North American
real estate investment banking and advisory firm specializing exclusively in the lodging and gaming industries. Mr. Cahill oversees
all three company divisions; brokerage, consulting and development and has counseled on over 4,000 lodging and gaming
properties. He has authored and published over 85 industry articles, lectured to more than 55 of the nation’s premier industry
organizations and has been quoted as an industry expert in 70 different publications. Mike is co-chairman of the Lodging Industry
Investment Council (“LIIC”), a hospitality industry think tank. Mr. Cahill was an original co-founder of the Microtel lodging concept
and hotel chain. He is a graduate of the Cornell University Hotel School where he was an Academic All-America football player.
David Callaghan — Vice President, Resort Sales and Service — Interval International
David Callaghan is Vice President of Resort Sales & Service and Resort Assistance for Interval International, a leading global
provider of vacation services. He oversees Interval’s presence in the United States and Canada as well as managing day-to-day
sales and client service activities for the company. In addition, he is responsible for resort affiliation and client servicing of
Preferred ResidencesTM, a branded membership and exchange program. Callaghan joined Interval in 1993 as a vacation counselor,
was promoted to on-site account manager that same year and subsequently to Caribbean region manager in 1995. He has held a
variety of positions of increasing scope with the company, including assistant vice president and vice president of business
development, where he directed the company’s participation in industry-related conferences throughout the Americas and
launched the Shared Ownership Investment Conference. Callaghan was recognized with the prestigious American Resort
Development Association (ARDA) Circle of Excellence Award for Producer of the Year in 2002, 2003, and 2004. He was named 2009 Allied Member
of the Year by the Caribbean Hotel and Tourism Association (CHTA). He also served as Chairman of the AHLA Vacation Ownership Committee and
as conference chair of the Caribbean Hotel and Tourism Investment Conference. Originally from Dublin, Ireland, Callaghan held management
positions in the European hotel and airline industry prior to joining Interval.
Janis Cannon — Senior Vice President, Upscale Brands — Choice Hotels International
Janis Cannon is Senior Vice President of Upscale Brands and a member of the senior executive team for Choice Hotels International,
Inc. (NYSE: CHH), one of the world’s leading hotel companies. In this role, she is responsible for the overall performance and growth
of the company’s upscale portfolio, and leads the brand strategy and positioning of Cambria hotels & suites and the Ascend Hotel
Collection. Since joining Choice Hotels in 2016, Ms. Cannon has increased Cambria’s hotel openings and pipeline developments
by more than 50 percent, driven revenue in key urban markets, and grown the Ascend Hotel Collection, recognized as the industry’s
first “soft” brand, to more than 170 properties worldwide. Prior to joining Choice Hotels, Ms. Cannon spent more than 25 years in
branding, sales, marketing and hotel operations. She most recently served as Vice President and Global Brand Leader at IHG, where
she implemented brand strategy and facilitated development projects and positioning efforts for the company’s upscale portfolio.
Previously, she held senior positions in the Georgia Department of Economic Development, and Swissotel Hotels and Resorts. Ms. Cannon received
her bachelor’s degree in speech communication from Valdosta State University in Valdosta, Georgia.
David Capps — Senior Vice President of Development — Aimbridge Hospitality
David Capps joined Aimbridge in 2010 and has over 8 years of hospitality experience. Mr. Capps is responsible for identifying
acquisition, management and development activities. Mr. Capps plays a key role in fostering new joint venture opportunities,
working with capital partners, lenders, brokers and brands. Prior to joining Aimbridge, Mr. Capps worked with Merrill Lynch Capital
and Merrill Lynch Global Banking Group for over 6 years as Assistant Vice President and Assistant Finance Manager. While at Merrill
Lynch Capital, he underwrote over $500 million of balance sheet and securitized loans for ground-up development, repositioning
and/or acquisition of hotel and resort properties in the form of first mortgages, B-notes and mezzanine debt. Prior to Merrill Lynch
Capital, Mr. Capps worked as Assistant Finance Manager for Merrill Lynch’s Global Banking Group, where he sourced and underwrote
corporate debt and equity opportunities. Capps also completed the Credit Training Program at Amegy Bank in Houston.
Andrew Carey — Executive Vice President — Newport Hospitality Group
Andrew Carey oversees Newport Hospitality Group’s efforts exploring new growth opportunities through equity ventures and new
acquisitions. His experience developing real estate partnerships and managing service companies provides a unique background
to help Newport Hospitality grow in new directions. Andrew started his career thirty years ago structuring and investing limited
partnerships in a variety of real estate environments. Shortly thereafter, he joined Paine Webber where he helped to source and
invest $200 million in real estate investments across the United States. His direct responsibilities with these organizations centered
on finding, analyzing and negotiating acquisition candidates. In addition to overseeing many of the capital transactions managed
by NHG, Andrew helps to oversee the general operations of the company. In this capacity, Andrew works with each member of the
operations team to ensure that your property receives the best expertise that Newport Hospitality Group can offer. He works with
the training, sales accounting and operations professionals to ensure that everyone is working to enhance the image, reputation
and economic results of the managed portfolio. Complementing these experiences, Andrew earned his Master’s Degree in Business Administration
from the Haas School of Business at the University of California, Berkeley. Well known for its real estate focus, Andrew took advantage of the
school’s broad curriculum to ensure his skill depth across real estate as well as operational management.
Kevin F. Carey — Executive Vice President and Chief Operating Officer — AHLA
Kevin F. Carey serves as Executive Vice President and Chief Operating Officer at AHLA. Prior to joining AHLA, Kevin held senior
executive roles at American Express Company within the payments and business travel divisions. Most recently, Kevin served as
Managing Director, The Americas at American Express and was responsible for the largest strategic customers and revenue
generating region in the global business travel joint venture company formed in 2014. Kevin has a breadth of experience across
the hospitality industry through his service as a board and executive committee member in numerous travel and tourism industry
associations at the national and state & local levels. He spent more than two decades rising through the ranks at American Express,
beginning his career in public affairs as a member of the company’s government affairs office in Washington, D.C. before
transitioning to client management and sales leadership roles. Since 2016, Kevin has consulted with corporations, private equity
firms, and start-ups on payment strategies and online/mobile travel-related solutions and he serves as an advisory board member
at Johns Hopkins University and Penn State.
John R. Cauvin, MS — Executive in Residence/Professor — Northern Arizona University
The W.A. Franke College of Business – School of Hotel and Restaurant Management
A 35-year, multi-cultural hospitality-industry veteran; Executive-in-Residence and full time faculty member at Northern Arizona
University W. A. Franke College of Business and School of Hotel and Restaurant Management. Cauvin was formerly President and
CEO of Scottsdale, AZ-based Windmill Inns of America, Inc. for 30 years, Cauvin is a graduate of Cornell University School of Hotel
Administration, earning a Bachelor of Science Degree in Hotel Administration and a Master of Science Degree from Cornell
University Graduate School. He is also a graduate of L’Ecole Hoteliere de Lausanne in Switzerland. While attending Cornell, Cauvin
received hands-on experience while working in various management positions for ITT Sheraton Corp in Boston and New York City.
He also served as Managing Director for Trusthouse Forte. In 1984, Cauvin headed West settling in Southern Oregon, where he
purchased the two struggling Windmill Inn properties and turned them around from near insolvency to a profitable independently
owned and operated hotel company with properties located in Oregon , Arizona, California. Cauvin is an active supporter of
Northern Arizona University, Lausanne Hotel School and Cornell University Hotel Alumni Association. He has served on the Board of Trustees of
Southern Oregon University for 10 years. He currently serves on the Northern Arizona School of Hotel and Restaurant Management National
Advisory Board.
Gerry P. Chase — President and Chief Operating Officer — New Castle Hotels & Resorts
Gerry Chase is President and Chief Operating Officer of New Castle Hotels and Resorts. He is responsible for the day-to-day
management of the company, including all hotel and resort operations and company subsidiaries. Leveraging his more than 30
years of experience in the industry, Gerry is involved in feasibility evaluations for new projects and serves as New Castle’s point
person in establishing critical brand relationships. Gerry launched his career with Marriott Hotels and served as vice president
for Interstate Hotels from 1981-1988. He joined New Castle as a shareholder in 1988. With a background that encompasses
management assignments in every aspect of hotel operations, Gerry participates in a number of committees, including marketing
and owners’ advisory committees with Marriott and Hilton. Gerry currently serves on the advisory board of the Hunter Hotel
Conference, and holds board positions with the American Hotel and Register Company, and the American Hotel & Lodging
Association. He is a past board member of HILMAC (Hilton Managers Acceptance Corp.) and ASFONA (Association of Starwood
Franchisees & Owners – North America). Gerry also is a regular participant in industry conference panels and roundtables, where he offers his
knowledge and points of view on key issues facing the hospitality industry today and in the future. Gerry is the 2015 recipient of AH&LA’s
prestigious Arthur Landstreet Award, presented annually to an individual who has made a lasting impact on the quality of education and training
in the hospitality industry.
David J. Chitlik, CAE — Vice President, Property Tax, Hospitality — Altus Group
David received a Bachelor of Arts degree from University of Virginia in 1972 and started in the Alexandria, VA Assessor’s office
that same year. Within two years he was promoted to Director, Real Estate Assessments. David left the City of Alexandria after 14
years to become a property tax consultant; first with Tenenbaum-Hill and then Marvin F. Poer & Company. He was the Managing
Director for the Mid-Atlantic Regional Office for both companies. He joined Marriott International’s Tax Department in May 1997
as Director of Sales and Property Tax with a promotion to Senior Director in 2007. David left Marriott in January 2016 to head up
the newly formed Hospitality Group at Altus. In addition to his professional duties, David has served as the Chair of the Alexandria
Board of Equalization since 2008 and as Co-Chair of the Tax Policy Committee at AOBA since 2001. He has a CAE Designation from
IAAO and is a member of Lambda Alpha International (the Honorary Land Economics Society). David is considered one of the
country’s foremost experts in hospitality property taxes.
Vince Ciepiel, CFA — Senior Analyst and Partner — Cleveland Research Company
Vince Ciepiel, CFA is a Senior Analyst and Partner at Cleveland Research Company, an independent equity research firm. Vince
leads CRC’s travel and luxury research team, with a focus on hotel, cruise, online travel agencies, and luxury brands. His team
provides in-depth financial analysis and conducts proprietary surveys of industry participants to identify inflections, generating
unique research that is respected both within industry and on Wall Street. Vince is the holder of the right to use the Chartered
Financial Analyst designation. He graduated summa cum laude from Miami University with a concentration in Finance and
Statistics. Prior to joining CRC, Vince worked in New York for an Investment Bank and a Hedge Fund.
www.davisreedinc.com
Steve Cohen — Vice President, Research & Insights — MMGY Global
Steve brings more than 25 years of experience in market research and insights to his position at MMGY Global. Prior to working
at MMGY Global, Steve led research efforts for the AAA National Office, Marriott Vacations Worldwide, The Ritz-Carlton Club and
Walt Disney Parks & Resorts. He now leads the agency’s customer insights and industry research, including overseeing the
development of MMGY Global’s proprietary surveys, including the Portrait of American Travelers® and other custom research
programs. He is also responsible for the day-to-day operations of the agency’s Orlando office. He has also guided the research
for The Greater Miami Convention and Visitors Bureau, Destination Cleveland, Visit Tucson, CheapCaribbean.com, the South Dakota
Department of Tourism, The American Society of Travel Agents (ASTA), Visit Savannah, Interval International, the Nassau/Paradise
Island Promotion Board, and the Jordan Tourism Board, North America. He is regularly interviewed by both mainstream and trade
press, including The Wall Street Journal, U.S. News & World Report, Los Angeles Times, Time, CNN, Fox News and Travel Weekly.
John L. Cohlan — Chief Executive Officer — Margaritaville Hotels and Resorts
John L. Cohlan is the chief executive officer of Margaritaville Holdings, a lifestyle brand management company operating in the
consumer products, hospitality, vacation ownership, gaming, restaurant, and media businesses. The brand is based on the concept
of island escapism and inspired by the iconic music, lyrics, and life of Jimmy Buffett. Prior to joining Jimmy Buffett in 1997 to form
Margaritaville Holdings, Cohlan worked for TRIARC, a publicly traded holding company comprised of consumer businesses, including
Arbys, Snapple, and RC Cola. Cohlan graduated from Princeton University, attended the London School of Economics, and graduated
from the Georgetown Law Center.

Marty Collins — Founder and CEO — Gatehouse Capital Corporation

Marty Collins is the founder and CEO of Gatehouse Capital Corporation, a hotel development and investment firm. Mr. Collins
began his hospitality career in 1985 as Executive Vice President and Chief Operating Officer at Americana Hotels Corporation, an
affiliate of the Bass family of Ft. Worth, TX. In 1989, Mr. Collins joined the Hampstead Group (founded by his Chairman at Americana)
a privately-held, high-yield, real estate investment company where he served as Executive Vice President and Chief Operating
Officer. Mr. Collins served as CEO of the management affiliate, Monterey Management Company. While at Hampstead, Mr. Collins
also managed an ongoing advisory engagement with Columbia Savings and Loan, a West Coast NYSE thrift. Subsequent real
estate expertise was gained as Chief Operating Officer, Benton Holdings LP, a Crow Family Holdings affiliate specializing in land
and land development-related investments. Mr. Collins’ founded Gatehouse Capital in 1995. His developments have exceeded $1
billion. Gatehouse currently has three hotel development platforms in each of: public and private hotel-conference, hospital-based hotels and a
national lifestyle boutique platform. Development pipelines in these platforms exceed another $1 billion. Mr. Collins holds an undergraduate
degree in liberal arts with teaching certifications from the University of Akron as well as two graduate degrees from Southern Methodist University
in each of business finance and liberal arts.
Mike Conway — Chairman & Chief Portfolio Officer — Winegardner & Hammons Hotel Group, LLC
Under the leadership of Mike Conway, Winegardner & Hammons Hotel Group LLC has developed comprehensive sales and marketing
strategies which have maximized WHG hotels’ market share, revenues and profits. The importance WHG has placed on sales and
marketing will continue to accelerate as the marketplace becomes even more diverse and competitive. His current focus with
WHG is on management contract acquisition and new development opportunities. Mike is a 1976 graduate of Eastern Kentucky
University with a bachelor’s degree in business administration with concentrations in marketing and management. Mike has
served the company in various positions such as General Manager, Regional Sales Director, District Director of Operations, Vice
President-Marketing and Senior Vice President-Marketing. Mike has been part of the company’s development team for over 10
years and in 2013 assumed the responsibility of leading the effort. Mike became of President of Winegardner & Hammons in
December 2013, and was promoted to Chairman and Chief Portfolio Officer in February 2017.
Richard J. Cotter — Chief Operating Officer — Performance Hospitality Management (PHM)
Richard J. Cotter has joined Performance Hospitality Management (PHM) as Chief Operating Officer and oversees the operations
of its portfolio of managed independent and branded full-service and lifestyle hotels and resorts. Cotter has primary oversight
of PHM’s experienced team of hospitality professionals in Operations, Sales & Marketing, Revenue Management, Food & Beverage,
Finance & Procurement, Human Resources and Brand Relations. As COO, Cotter works with them to achieve business goals and
deliver on the exceptional culture of service for which Performance Hospitality has become renowned. With over 30 years’
experience working in many of the hospitality industry’s most emblematic hotels and resorts, Richard Cotter’s impressive
credentials include an intimate knowledge of operating hotels and resorts, many of them in the luxury segment, including Wynn
Las Vegas, St. Regis brand worldwide and Starwood Hotels and Resorts. Richard J. Cotter has been an advisory board member for
the Center for Hospitality Research at Cornell University, Howard University in Washington DC and the Tisch Hospitality Program at New York
University. He has received the Distinguished Citizen award from the Mayor of Beverly Hills, the Cardinal’s Committee of the Laity award by the
Cardinal of New York and the Corporate Citizen Award from the Greater Harlem Chamber of Commerce. Mr. Cotter is a graduate of the School of
Hotel Administration at Cornell University.
Mathew Crosswy — President — Stonehill Strategic Capital
Mathew leads Stonehill Strategic Capital’s efforts in sourcing and underwriting new credit opportunities, while continuing to build
and maintain existing relationships with investors and borrowers. Prior to heading Stonehill Strategic Capital, Mathew was
responsible for sourcing, negotiating and financing hotel investment opportunities for Peachtree Hotel Group. He served as a
liaison for debt relationships across all types of financial and equity market participants. Since joining Peachtree Hotel Group, he
has sourced, arranged and placed over $600 million in deals. Mathew began his career with Greystone Financial in their CMBS
Group consulting with B-Piece Investors to securitize their multi-billion dollar portfolios. He later went on to join Specialty Finance
Group (“SFG”) where he enhanced his knowledge of the hospitality industry by underwriting complex hospitality construction
and takeout loans ranging in size from $5 to $75 million. At the end of his tenure with SFG, Mathew asset managed a $1.8 billion
portfolio. Mathew earned his business administration degree in real estate finance from the University of Georgia.
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Eric A. Danziger — Chief Executive Officer — Trump Hotel Group
Eric Danziger is the chief executive officer of Trump Hotel Group, the world-renowned hotel brand and management company,
responsible for the strategic direction, growth and performance of the business. With more than 45 years of experience in the
hotel business, Danziger, who started as a bellman at The Fairmont San Francisco at the age of 17, has served as the head of several
of the industry’s leading hotel companies. He joined Trump Hotel Group following roles as President and CEO of Starwood Hotels,
President and COO of Carlson Hotels Worldwide and President and CEO of Wyndham Hotel Group. Most recently, Danziger was
president and CEO of Hampshire Hotels Management, now Dream Hotel Group, where he introduced a collection of lifestyle hotel
brands. His first executive role was with DoubleTree Hotels, where he was part of the team which created the iconic DoubleTree
cookie. Danziger was instrumental in the exponential growth and success of each organization he led. As an example, he is credited
with greatly expanding the footprint of Wyndham Hotel Group, and he was the visionary that first leveraged the organization’s strength and
synergies across its brands. He is the recipient of numerous awards and honors and actively involved in industry associations and major
universities.
Jeff Dauray — Senior Vice President, Acquisitions — RLJ Lodging Trust
Jeffrey Dauray joined RLJ’s senior management team in January 2009. He serves as Senior Vice President of Acquisitions with
responsibility for the REIT’s acquisitions. Jeff focuses on acquiring individual hotel assets, strategic property portfolios, whole
loans, and entity level M&A transactions in the hotel sector. A 30-year veteran of investment real estate, Mr. Dauray’s career is
comprised of senior positions in hospitality sector Private Equity investment, REO asset management, brokerage, and opportunistic
RE investment banking. Prior to joining RLJ Lodging Trust’s predecessor Private Equity funds platform, Jeff covered the hospitality
sector as Senior Vice President for CBRE’s Investment Properties Institutional Group in New York City, CBRE’s top-producing
investment sales team worldwide. From 1997 to 2000, Jeff was one of 3 senior managers directing investments for South Charles
Investment Corporation, a revolving $300 million real estate opportunity fund sponsored by Bank of America’s holding company.
From 1990 to 1997 throughout the S&L crisis, Jeff was an asset manager with NationsBank, and subsequently by merger Bank of America, where
his team’s dispositions of hundreds of non-performing loans and REO assets exceeded two billion dollars. Mr. Dauray earned his Bachelor of
Science degree from Vanderbilt University. He is a member of the New York Hospitality Council, the ULI, the Washington Capital Lodging Forum,
and a voting member of the Commercial Real Estate Finance Council (“CREFC”) formerly known as the Commercial Mortgage Securities Association.
Michael Depatie — Managing Partner — KHP Capital Partners
Michael Depatie is managing partner of KHP Capital Partners with a current portfolio of over $1.4 billion in lodging assets. Previously,
Depatie served as president and chief executive officer of Kimpton Hotels and Restaurants and was also a member of Kimpton’s
board of directors from 2003 to January 2015. Under Depatie’s leadership, Kimpton was named to Fortune magazine’s list of “100
Best Companies to Work For” six times, ranking 11th in 2015. Kimpton was also been named by JD Power as the number one hotel
brand in customer satisfaction for North American upper upscale hotels in both 2013 and 2014. Depatie started his career with
the Trammell Crow Company. He went on to become the senior vice president of finance and development with the Residence Inn
Company. After the sale of Residence Inn to Marriott in 1987, Depatie co-founded Summerfield Suites which was sold to Patriot
American Corporation and subsequently to Hyatt. Depatie also served as chief financial officer of NYSE-listed La Quinta and
Sunterra Corporation. Additionally, Depatie served as CFO of Internet start-up company AllAdvantage.com and telecommunications service
provider Sigma Networks. Depatie is a member of the Urban Land Institute, the Real Estate Round Table and a co-chair of the advisory board of
PathNorth. He also serves on the board of directors of NASDAQ-traded Jamba Juice where he is chairman of the audit committee. Depatie is also
on the advisory boards of Rocket Space, DocuSign, AutoCamp and the Millennium School. Additionally, he is a trustee for the Boys and Girls Club
of San Francisco. Depatie earned his undergraduate degree from Michigan State University and his MBA from Harvard Business School.
Michael G. Desiato — President — MGD Consulting Services
Michael G. Desiato, President of MGD Consulting Services, is the former Vice President & Group Publisher of ALM’s Real Estate
Media Group, producer of GlobeSt.com, RealShare Conferences, and Real Estate Forum. He is currently a consultant to ALM, serving
as the Co-Chairman of the company’s the Real Estate Elite Global Strategy Investment Forum. As co-founder of GlobeSt.com, this
38+ year industry veteran was the architect of a nationwide web portal designed to deliver breaking, daily news and analysis to
the commercial real estate industry. An experienced moderator and speaker, Michael founded “Inside the Real Estate Mind,” a
signature presentation of the RealShare Conferences. His guests have included real estate icons and visionaries from Sam Zell
and securitization finance pioneer Ethan Penner, to John Cushman and Richard Ziman. The former president and chairman of the
National Association of Real Estate Editors, Michael is regularly called upon to moderate industry leadership panels. Michael has
a Bachelor of Science degree in Journalism from Ohio University, Athens, OH. Michael resides in Westchester, NY.
Christopher P. Diffley — Managing Director, Investment Management — Rockbridge
Chris Diffley is a Managing Director of Rockbridge’s Investment Management Group. In this role, Chris’ primary responsibility is
directing the day-to-day operations of the Investment Management Group, with a goal to ensure a return of the fund’s capital and
maximize each investment’s return on invested capital. He guides the oversight of the portfolio of Rockbridge’s Fund investments
to assess risk, ensure the security of the collateral, and enhance the value of these assets through performance analysis, capital
investment, and communicating with Rockbridge’s operating partners. Chris initially joined Rockbridge as a member of the
Investment Origination Group in 2006 where he was responsible for originating, underwriting, and structuring new investments. He
transitioned into the Investment Management Group in response to Rockbridge’s growing portfolio of investments. Chris has
over 10 years of transaction-based financial experience. Prior to joining Rockbridge, he was a Vice President in Credit Suisse’s
Investment Banking division, covering media and telecommunications companies and private equity firms. At Credit Suisse, Chris specialized in
providing capital raising solutions across the capital structure and also provided strategic advisory services with respect to merger and acquisition
transactions. Prior to joining Credit Suisse, he worked in the audit practice of KPMG LLP. Chris is a Certified Public Accountant and received a
Bachelor of Science in Business Administration from The Ohio State University and a Master’s of Business Administration from the McDonough
School of Business at Georgetown University.
Navin Dimond — President and CEO — Stonebridge Companies
Navin Dimond is the founder, President and CEO of Stonebridge Companies, located in Denver Colorado. Founded in 1991,
Stonebridge currently owns and operates a diverse portfolio of 58 hotel properties in the United States, with approximately 10,000
rooms. Throughout his career, Dimond has been the recipient of many awards for his work in the hospitality industry including
the Hotelier of the Year Award from the Colorado Hotel and Lodging Association and the prestigious Hilton Hotels Multi-Brand
Developer of the Year Award. In 2016, Stonebridge Companies received the coveted Marriott Spirit to Serve Award, granted to
Franchisees for their unwavering commitment to serve their communities. Currently, Navin serves on the Franchise Advisory
Council for Hampton Inn Hotels by Hilton and Marriott’s Residence Inn Advisory Board (TRIA Board). In addition, Navin serves on
the Washington State University College of Engineering and Architecture Executive Leadership Board & Cornell University’s Dean’s Advisory Board
for the School of Hotel Administration. Community involvement is important to Dimond, who serves on the Board of Trustees for the University
of Denver & the Denver Center for the Performing Arts (DCPA). In addition, Navin serves on the Foundation Board of the Metropolitan State College
of Denver and is a Board Member of the Denver Metro Convention and Visitors Bureau (VISIT DENVER). Dimond is a graduate of Washington State
University where he earned a B.A. in Business Administration and his B.S. in Construction Management. He also earned his MBA in Real Estate/
Construction Management from the University of Denver.
Murray L. Dow, II — President — The Dow Hotel Company

Murray Dow has dedicated his entire career to the hospitality industry, working both on the front lines and behind the scenes of
prestigious hotels across the country. His passion, vision and experience led him to found The Dow Hotel Company in 1997. Dow
launched his career in the management development program of Westin Hotels & Resorts more than four decades ago. After
working his way through all departments of the famed Benson Hotel, he became the opening assistant director of rooms at the
1400-room Westin Detroit Plaza. He spent over five years in senior management at Four Seasons Hotels. Dow then served as
managing director for Christensen Hotels in the Seattle area and as opening general manager of the Boca Raton Marriott in Florida.
Prior to founding DHC, Dow was named executive vice president and chief operating officer of HEI Hotels & Resorts. Under his
tenure, the company grew from a single property to 20 properties with over $200 million in sales. Dow is a graduate of Western Washington
University’s College of Business and Economics. He currently serves as chair of their College of Business and Economics Center for Excellence
in Business Education. In 2007 he received the college’s most distinguished executive award, presented by Sigma Iota Epsilon. Dow is a member
of the Hilton Advisory Council and is involved in Seattle’s Lodging Roundtable, which is concerned with travel and tourism issues impacting the
lodging industry. He is a frequent speaker for industry-related organizations. Additionally, he is active in several community and charitable
organizations. Dow is the father of three daughters, and enjoys discovering new wines and spending time on the golf course.
Dorothy Dowling — Senior Vice President and Chief Marketing Officer — Best Western Hotels & Resorts
Dorothy Dowling is senior vice president and chief marketing officer for Best Western® Hotels & Resorts. Dowling, a 30-year hotel
industry veteran, directs all marketing and sales strategies, overseeing the brand’s loyalty program, consumer and field marketing
activities, advertising and public relations. Since joining Best Western in 2004, Dowling has implemented a number of measures
to increase market share and contemporize the iconic Best Western brand. She re-branded the company’s loyalty program to Best
Western Rewards®, increased its membership by 13 million and more than doubled its revenue contribution percentage to hotels.
During Dowling’s tenure, Best Western introduced its descriptor program, which established three distinct hotel types, and made
significant investments in its sales programs. As a result, Best Western Plus was voted the Best Upper Midscale Hotel brand in
the 2014 and 2015 Business Travel News survey. Dowling has also overseen critical user experience improvements to the bestwestern.com booking
channel, as well as the launch of multiple mobile initiatives, including the iPhone and Android application, Best Western to Go®, and launched
the Best Western Virtual Reality Experience. Under her leadership, Best Western has become a leading hotel player in digital marketing through
innovative partnerships with TripAdvisor, Facebook and Google, among others. Dowling has been honored with a number of awards, including
being named the 18th most influential Chief Marketing Officer in the world in the Forbes/ScribbleLive/LinkedIn’s 4th Annual CMO Influence Study
in 2015.
Chris Drazba — Vice President, Core Brands & Mexico Development for the Americas — IHG (Intercontinental Hotels Group)
Chris Drazba is Vice President, Core Brands & Mexico Development of IHG. Chris’ primary responsibility in his current role is to
grow the Holiday Inn, Holiday Inn Express, Staybridge Suites and Candlewood Suites brands in the United States, Canada and
Mexico. He has been at IHG for 11 years and was previously the Vice President, Owner & Franchise Services where he oversaw
owner relations, IHG’s market feasibility and impact process and development marketing. Prior to joining IHG in 2005, Chris worked
for eight years at the Walt Disney Company. While at Disney, his duties included attractions design, development planning, labor
modeling for theme parks and resorts and re-design of the CRM and delivery systems used in guest reservations. Chris was also
on the launch team for Disney Cruise Line. Chris has an MBA from Duke University and an industrial engineering degree from
Georgia Tech.
David Eisen — Editor-in-Chief — Questex Hospitality Group

David Eisen is editor-in-chief of the Questex Hospitality Group, whose titles include Hotel Management magazine. His
responsibilities include overseeing print and digital direction, and leading content creation for events and conferences under the
Questex umbrella. Prior to joining Questex, he was hotel editor at Business Travel News. David has a master’s degree in hospitality
industry studies from New York University’s Jonathan M. Tisch Center for Hospitality and Tourism. He frequently presides over
and moderates panels and roundtable discussions on global hospitality investment, development and other industry trends and
topics.
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Jonathan Falik — Founder & CEO — JF Capital Advisors
Jonathan Falik is the Founder and CEO of JF Capital Advisors where he leads the firm’s hospitality business, which includes equity
and debt placement, asset acquisitions and dispositions, portfolio transactions, JV structuring, asset management, management
company and brand evaluation, and strategic and capital markets advisory services. Mr. Falik was a Senior Managing Director and
the Head of Hospitality Capital Markets at BGC Real Estate Capital Markets and the Head of Hotel Investment Sales for NGKF.
Previously, Mr. Falik was a Managing Director and Head of the Lodging and Leisure Investment Banking group at Cantor Fitzgerald.
While at JF Capital, Mr. Falik led the acquisition or development of 25 hotels with over 5,500 keys and an aggregate cost of
approximately $1 billion. Additionally, Mr. Falik was the CEO of Eagle Hospitality Trust, a 13 hotel-property private REIT. Mr. Falik
has led the sales of single assets and portfolios of 100 hotels for over $2.2 billion of value. Before founding JF Capital, Mr. Falik
was an investment banker at Bear Stearns. Mr. Falik has worked on M&A and financing transactions involving well over 2,000 hotels and over $25
billion of transaction value including $1 billion as a principal. He has been actively involved with mergers and acquisitions of public and private
companies, portfolio sales and single asset sales, equity financings, high yield financings and mortgage financings. Mr. Falik has extensive
hospitality experience as an agent, advisor, principal, owner, borrower, guarantor, franchisee, lender and asset manager.
Anthony Falor — National Hospitality Group Managing Director — Ten-X
Anthony Falor is managing director of Ten-X’s National Hospitality Group, which was formed in 2015 under his leadership. Since
its creation, the group has closed on more than $1 billion in hospitality. Falor is a 25-year hospitality veteran who specializes in
acquisitions, development, franchising and hotel real estate transactions. He spearheads the group from Ten-X’s Atlanta office.
Under Falor’s direction, the team includes hospitality specialists who were carefully selected for their expertise, knowledge and
ability to serve the unique needs of the lodging industry’s buyers and sellers.
Michelle Finn — Senior Vice President, Hospitality Division — ST Media Group International
Michelle Finn is senior vice president, Hospitality Division, ST Media Group International, and president and co-founder of the
Hospitality Media Group LLC formed in 2012 for purposes of developing and managing trade fairs and events primarily focused
on the hospitality industry, worldwide. In these roles, she oversees the management and development of its hospitality and related
brands, which encompasses Boutique Design, Boutique Design Trade Fairs: BDNY and BD west held on an annual in New York City
and Los Angeles respectively, Boutique Design Forum Series, Hospitality Match, Senior Lifestyle Design Match, and the management
of the Hotel Experience (HX) trade show held in conjunction with BDNY. Finn has received numerous awards for innovation in trade
fair development, publishing, leadership and service. She is a member of the Hospitality Industry Network (NEWH), American Hotel
Lodging Association (AHLA), Cornell University Innovation Network, Boutique Lifestyle and Lodging Association (BLLA), Urban
Land Institute (ULI) and the International Society of Hospitality Purchasers ( ISHP).
Michael Fleischer — Senior Vice President — Related Fund Management
Mr. Fleischer is a Senior Vice President in the Los Angeles office of Related Fund Management where he focuses on origination,
structuring, asset management and portfolio finance for Related’s real estate debt strategies fund. Mr. Fleischer’s experience
includes more than ten years as a principal investor/lender with Related, Canyon Capital and Links Capital Partners and more than
eight years as outside legal counsel with the law firms Sullivan & Cromwell and Gibson, Dunn & Crutcher. He received an MBA from
Columbia Business School, a JD from Columbia Law School and a BA in economics from Columbia College. Mr. Fleischer also
studied economics at Cambridge University.
Russell Flicker — Co-Founder and Managing Partner — AWH Partners

Russell Flicker is Co-Founder and Managing Partner of AWH Partners. Mr. Flicker has experience working on complex transactions
for some of the largest, most successful investors, operators and developers in the world. Prior to founding AWH Partners, Mr.
Flicker served as the chief investment officer at Ian Schrager Company. Prior to time spent at Ian Schrager Company, Mr. Flicker
managed Blackstone Real Estate Advisors’ redevelopment and repositioning team, straddling acquisitions and asset management.
Mr. Flicker received his JD from Duke University School of Law and his BA in Business Administration from Olin School of Business
at Washington University of St. Louis. Founded by alumni of The Blackstone Group and Related Companies, AWH Partners (“AWH”)
is a vertically integrated real estate investment, development, and management firm focused on value-add and distressed
hospitality investment opportunities.
Bruce Ford — Senior Vice President & Director of Business Development — Lodging Econometrics
Bruce is a recognized expert in lodging market intelligence and development trends, with in-depth knowledge of global markets
and brands. Since 1995 he has collaborated with most of LE’s global client base and has helped them develop sales strategies and
market penetration programs necessary for their success. Bruce identifies new construction and potential brand conversion
opportunities for franchise companies looking to accelerate their brand growth and new construction and product replacement
opportunities for vendors looking to increase their product distribution in the lodging industry and improve their market share.
Bruce is a featured speaker on global real estate trends at several industry conferences worldwide, including the Annual Lodging
Conference in Phoenix, AZ, the International Hotel Investment Forum in Berlin, Germany, and the NYU Investment Conference in
New York. In the past year alone he has appeared as an industry expert on six different development and real estate panels, in
four different regions of the world. In addition, he has served on the Allied Member Executive Committee within the American Hotel & Lodging
Association (AH&LA) and is a member of America’s Lodging Investment Summit (ALIS) committee where he plays a role in the selection of the
“Development Project of the Year” award singling out the most outstanding achievement in hotel construction and design in the country.
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JP Ford, ISHC — Senior Vice President — Lodging Econometrics
JP leads all of the Strategic Sales and Marketing Initiatives for Lodging Econometrics and New England Hotel Realty. He is an
Industry leading real estate advisory specialist with close to 30 years of experience providing business development, acquisition
and disposition services in the United States. JP serves as a trusted advisor to Franchise Companies looking to identify new
construction and potential brand conversion opportunities; Ownership and Management Groups throughout North America looking
to add real estate assets and management contracts to their portfolios; and Wall Street analysts looking to evaluate real estate
development and valuation trends as well as assess investment potential in various hotel companies and particular markets.
Additionally, JP chairs the committee responsible for gathering nominations and selecting the finalists for the America’s Lodging
Investment Summit (ALIS) “Development of the Year” award, which recognizes the most outstanding achievement in hotel
construction and design in the country. He is also a speaker at various hotel industry events and conferences and regularly contributes to several
lodging real estate publications, such as the American Hotel & Lodging Association’s Lodging Magazine, the IHIF Newsletter, Lodging Magazine
and Hotel Management Magazine. JP is a Certified Hotel Broker (CHB), and a member of the International Society of Hospitality Consultants
(ISHC).
Kevin Frid — Chief Operating Officer, North & Central America — AccorHotels
Kevin Frid is Chief Operating Officer, North & Central America for AccorHotels, a world-leading travel & lifestyle group and digital
innovator offering unique experiences in more than 4,000 hotels, resorts and residences, as well as in over 2,500 of the finest
private homes around the globe. As a key senior leader within AccorHotels, Mr. Frid has operational responsibility for 88 hotels
across the North & Central America region. This includes hotels such as Toronto’s Fairmont Royal York, Fairmont San Francisco,
Sofitel Chicago, The Plaza in New York City, Fairmont Grand Del Mar and Novotel Montreal Centre. Mr. Frid, an accomplished hotelier
with an extensive hospitality background spanning more than 40 years, most recently served as president, Americas for FRHI
Hotels & Resorts. Prior to joining FRHI’s predecessor in 2000, Mr. Frid spent 18 years with Canadian-based Delta Hotels in various
general manager and operations roles, including the position of Senior Vice-President, Operations. Mr. Frid holds a M.B.A. from
Queen’s University, Kingston, Ontario, as well as a B.A.A, Hospitality & Tourism Management from Ryerson University, Toronto.
Kerry Gaber — Vice President, Asset Management — Host Hotels and Resorts
In her current role, Kerry is Vice President of Asset Management at Host Hotels and Resorts, overseeing their Washington, DC and
Boston portfolios. She provides strategic directive on asset recapitalization, operational efficiencies, positioning strategies,
revenue optimization, contract compliance, and market value. Kerry previously worked for the Ritz-Carlton Hotel Company,
developing and leading profit improvement work effectiveness optimization. Prior to Ritz-Carlton, she also held many positions
at the corporate, regional, and property levels at Marriott International leading finance and operational initiatives across their
various brands. As an active member of the hospitality community Kerry has taught at Georgetown University in the Global
Hospitality Leadership Master’s Program, participated in the Hotel and Lodging Association Finance Committee, and is an active
member of the Hospitality Asset Management Association. She holds a B.A. in Finance and Business Administration from Florida
Atlantic University and an M.B.A. from the University of Georgia.
Thom Geshay — Chief Operating Officer — Davidson Hotels & Resorts
Thom Geshay, Chief Operating Officer, has been in a management position with Davidson Hotels & Resorts since 1988. Thom
became COO in 2016 and is responsible for overall company operations in both the Davidson and Pivot Hotels & Resorts (Davidson’s
lifestyle management division) portfolio. He was most recently SVP of Business Development. His experience in the hospitality
industry spans over two decades during which he held a variety of property and corporate level positions in both operations and
real estate development. He began his hotel career at an early age as a bellman, working his way through the ranks and acquiring
considerable expertise in virtually every aspect of hotel operations and development. He has completed over a billion dollars in
acquisitions and recapitalizations, involving single-asset and portfolio transactions, and has structured joint venture agreements,
negotiated management contracts, and negotiated franchise agreements with virtually every brand. Geshay has held several
other strategic corporate positions during his tenure with Davidson including Regional Vice President of Operations, Vice President of Sales and
Marketing and SVP of Business Development. Prior to his corporate positions, he served as General Manager for multiple properties within the
Davidson portfolio. He is a member of the Hospitality Development Council of ULI and a frequent industry conference speaker. Thom received
his Bachelor of Science degree in Industrial Engineering from North Carolina State University.
Aaron Goforth — Principal — Baker Tilly Capital, LLC
Aaron Goforth is principal with Baker Tilly Capital, LLC, the wholly owned FINRA broker dealer subsidiary of Baker Tilly Virchow
Krause, LLP. Aaron is an industry leader in preparing economic analyses and business plans for Regional Centers working with
the EB-5 program. To date, he has supervised the successful completion of more than 650 EB-5 related economic analyses, more
than 700 business plans and the successful development of 200+ Regional Centers. Additionally, Aaron has broad experience in
helping clients and organizations identify, prioritize and execute on strategic goals to drive top-line growth. Prior to joining Baker
Tilly Capital, Aaron served as president of Wright Johnson from 2010 to 2016, one of the leading EB-5 consulting firms in the U.S.
Fred Grapstein — Senior Vice President — Vornado Realty Trust

Fred Grapstein is a Senior Vice President with Vornado Realty Trust leading their hospitality group for 20 years. He has primary
responsibilities for 2.5 million square feet in Manhattan, including 2,500 guest rooms and 750ksf of commercial/retail space. The
most recent hospitality acquisition was of the Crowne Plaza Times Square, an 800 room Times Square property and the only hotel
with a Broadway street address. Fred has been involved in many hotel transactions, primarily on the East Coast. Previously he was
with Merrill Lynch as a Vice President in their Real Estate Group negotiating purchase, lease, and joint venture transactions. Fred
is a member of the Board of Directors of the Hotel Association of New York City and a member of its Negotiating Committee and
its Strategy Committee. He’s also a long-standing member of the Hospitality Council of New York and the Hospitality Asset
Managers Association. He has an MBA from New York University and is an Ellis Island Medal of Honor recipient.
Cindy Estis Green — CEO and Co-Founder — Kalibri Labs, LLC
Cindy Estis Green’s career began in corporate marketing and senior operations roles for Hilton International. After founding the
data mining consultancy, Driving Revenue, and selling it to Pegasus Solutions, Ms. Green spent twelve years as managing partner
of The Estis Group providing strategic marketing consulting to the hospitality industry. Co-author of the groundbreaking 2012
study Distribution Channel Analysis: A Guide for Hotels and the newly released 2017 Demystifying the Digital Marketplace: Spotlight
on the Hospitality Industry, Estis Green has been honored as one of the 25 Extraordinary Minds in Sales and Marketing by HSMAI,
the Hospitality Sales & Marketing Association International; was inducted into the prestigious Hospitality Technology Hall of Fame;
and named as one of Cornell University’s 90 Influential Hoteliers. She is currently leads the AH&LA Consumer Innovation Forum,
the European Hotel Forum, and holds a board seat for The Knowland Group as well as the Hospitality Financial and Technology
Professionals association (HFTP). Ms. Estis Green launched Kalibri Labs in 2012, a firm providing a next generation benchmarking platform to
evaluate hotel revenue performance. Using innovative big data techniques, Kalibri Labs helps hotels manage the cost of customer acquisition
and optimize profit contribution. Estis Green holds a BS degree from Cornell University and an MBA from The American University.
W. Chris Green — Chief Operating Officer — Chesapeake Hospitality
Chris Green brings more than a quarter century of successful hospitality operations experience to Chesapeake’s corporate team,
including nearly a decade in the field at various Chesapeake-managed properties. He is responsible for all field operations of the
Chesapeake managed estate, a portfolio of properties that continues to evolve to reflect the contours of a changing marketplace.
Under Green’s leadership, Chesapeake has demonstrated a proven ability to deliver industry-leading financial results across a
wide range of markets and hospitality concepts. Prior to joining the Chesapeake, Green held a variety of key operational positions
with three national hospitality chains. He has a strong F&B background, including supervising more than 40 restaurants with RMS
Restaurants, S&A Restaurant Corporation and Brinker International. Green attended Florida State College at Jacksonville with a
concentration in management. He holds the Certified Hotel Administrator designation from the American Hotel and Lodging
Association (AHLA) and has served as president and board member for various CVB, Tourism development, and Hotel & Motel associations in the
markets in which he has worked.
Benji Greenberg — Chief Executive Officer — BCV Social
Benji has helped to craft the social media strategies of top brands such as One&Only, The Peninsula Hotels, Ritz-Carlton, Four
Seasons, and Intercontinental to create a measurable impact across various social channels. In addition to guiding top hospitality
brands in the execution of social media strategies, Benji has been a guest speaker at many hospitality industry events and Guest
Blogger for Hotels Magazine.
Scott D. Greenberg — President, SMASHotels | President — GO EB-5 RC Regional Center, LLC

Scott D. Greenberg is a real estate developer who conceives, builds, owns and operates various award-winning hospitality, retail
and mixed-use developments. In late May 2017, Mr. Greenberg completed and opened Hotel EMC2 which is located in downtown
Chicago, Illinois, one and a half blocks east of Chicago’s Magnificent Mile, North Michigan Avenue. Mr. Greenberg successfully
raised $20 million from 40 EB-5 investors, as part of the capital stack for Hotel EMC2, using his own Regional Center. Currently,
Mr. Greenberg is under construction with a ground up 302 luxury apartment development located in Lincolnshire, an affluent
north shore Chicago suburb. Mr. Greenberg also completed a second $20,000,000 EB-5 fund, consisting of 40 EB-5 Investors for
this new apartment development. Mr. Greenberg’s background spans over 30 years in various aspects of low and high rise
construction, land development and financing. With a transaction history totaling more than one billion U.S. dollars, Mr. Greenberg
has been directly involved in the development, ownership and operation of for-sale residential, rental apartments, industrial, retail, office and
hospitality properties. His experience includes the acquisition, repositioning and operations of six apartment communities containing in excess
of 1,800 rental units.
Ken Greene — President, Americas — Carlson Rezidor Hotel Group
Ken Greene is responsible for leading operations, development and technical services in the Americas for Carlson Rezidor Hotel
Group. Greene reports to John Kidd, chief executive officer, Carlson Hotels, Inc. In his role, Greene is focused on the performance,
and expansion of the Americas portfolio which includes over 700 hotels in operation and under development across the company’s
seven brands including: Quorvus Collection, Radisson Blu®, Radisson®, Radisson RED, Park Inn® by Radisson, Park Plaza® and
Country Inns & Suites By CarlsonSM. In addition, he oversees the company’s managed portfolio in the Americas, ensuring operational
excellence and optimizing performance. Prior to joining Carlson Rezidor, Greene was the chief executive officer of Greenehouse
Consulting, a Toronto-based start-up that provides management consulting and advisory services on company strategy, branding,
and real estate transactions. Prior to that, he was the president and chief executive officer for Delta Hotels and Resorts, where
he transformed the company by repositioning it as a leader in the Canadian upscale, full-service hotel segment. From 2001-2012, Greene held
various positions at Wyndham Worldwide, including president and managing director, helping to establish Wyndham’s Asia Pacific regional
headquarters.
Kenneth Greger — Managing Director — AETHOS Consulting Group
A Managing Director with AETHOS Consulting Group, Ken is based in Portland, OR. He has spoken multiple times at The Lodging
Conference, ALIS, The Global Spa & Wellness Summit and to other audiences. A frequent author, Ken’s articles have appeared in
The Cornell H. R. A. Quarterly, Hotel & Motel Management, Hotel News Now, Hotel Executive and other leading industry news media.
Ken is a Certified Public Accountant, having started his career with Deloitte & Touche. From there he entered the world of executive
search and consulting, later joining KPMG’s global search practice in Los Angeles, where he was also a member of the firm’s
Entertainment Industry Practice Group. He was later recruited to lead executive search in the Western Region for Laventhol &
Horwath. Ken left to launch Greger/Peterson Associates, Inc., a highly regarded executive search firm specializing in Hospitality
& Leisure. In January 2016, more than 20 years later, the firm merged with AETHOS Consulting Group.
Jennifer Gribble — Vice President, Americas Holiday Inn Express® — IHG (InterContinental Hotels Group)
Jennifer has overall responsibility for leading the Holiday Inn Express brand across the Americas. In this role, she oversees all
brand management and works in close partnership with the global brand leadership and America’s functional leadership teams
to develop and deliver localized brand strategies enhancing guest experience and sustainable brand performance. She previously
served as Director, Brand Management, Crowne Plaza® Hotels & Resorts, where she was responsible for leading the brand in the
Americas during its global repositioning efforts. Prior to this, she was Director, Marketing Services. Previous roles at IHG also
include overseeing brand management and marketing for the Crowne Plaza brand over a four-year period where she led the
execution of a six year, multi-million-dollar partnership with the PGA TOUR. Jennifer also worked in Distribution & Relationship
marketing where she created an annual guest centric e-commerce plan for the InterContinental®, Crowne Plaza and Hotel Indigo®
brands. Jennifer joined IHG in 2003 as Manager, E-Commerce Loyalty where she optimized the website experience for IHG’s flagship loyalty
program. Prior to joining IHG, she served for four years in distribution and e-commerce with Midwest Express Airlines in Oak Creek, WI, where she
was accountable for management of global distribution carrier agreements and e-commerce initiatives. Jennifer earned a bachelor’s degree in
business administration from Butler University, and completed a liberal arts program in Seville, Spain. She is an avid tennis player and an active
participant in several Atlanta tennis leagues.
Rob Gritz — CEO — Texas Growth Fund Partners, LLC
Mr. Gritz began his career on Wall Street as an Investment Banker in the global Private Equity Group at Credit Suisse First Boston
in 1987. He was subsequently the Senior Vice President of in-house Investment Banking and Corporate Development for John
Kluge, who was ranked #1 on the Forbes 400 as the wealthiest individual in the U.S. at the time. At Kluge & Company, Mr. Gritz led
several large-scale leveraged acquisition campaigns, and he built the first venture capital portfolio in New York City for digital
media technologies. Over 30 years, Mr. Gritz has led investments, financings, re-financings, turnarounds and divestitures (exits)
that have ranged from $10 million to over $1 billion. He also has led the successful turnaround of institutional, multifamily and
public infrastructure construction projects including the restructuring of tax-exempt bond, bank and mezzanine financings in
default. Mr. Gritz is Chairman of Scale Strategic Partners, LLC, a private equity and tech venture investment holding company, and
President and CEO of Texas Growth Fund Partners, LLC, an EB-5-centered construction lender and Regional Center operator based in Austin,
Texas. Texas Growth Fund Partners are active in financing real estate projects across the United States, not limited to Texas. Mr. Gritz graduated
from the University of Texas at Austin with Honors as the President of the University’s Honors Business Program.
George Gudgeon — Senior Vice President — Watermark Capital Partners, LLC
George is a Senior Vice President at Watermark Capital Partners responsible for portfolio and asset management. Immediately
prior to joining Watermark, he was a Vice President of Hyatt Hotels Corporation where he was most recently responsible for Hyatt’s
global shared services functions, the accounting and finance functions for Hyatt’s hotels in the United States, Canada and the
Caribbean and led groups responsible for Hyatt’s financial process improvement initiatives. Prior to joining Hyatt, George was
with KPMG, LLP serving in both audit and advisory services roles with a variety of Hospitality and Real Estate industry clients.
George also served as the Director of Finance for Protocare Inc., a clinical research and development company providing services
to the biopharmaceutical industry. George holds a Bachelor of Arts degree in Accounting from Illinois Wesleyan University and is
a Certified Public Accountant.
Nate Gundrum — Vice President of Real Estate Development — Mortenson Development, Inc.
As Vice President of Real Estate Development, Nate is responsible for multiple facets of Mortenson’s real estate development
operation including feasibility analysis, site selection and acquisition, entitlements, financing and sourcing new development
opportunities. Nate specializes in the development of hotels having closed over $500 million of ground-up hospitality projects
throughout his 16 years in the industry. Nate’s most recent hospitality development activities include the AC Hotel by Marriott in
Minneapolis, Minnesota and Portland, Oregon; the Hyatt Centric in Portland, Oregon; the Hampton Inn & Suites in Phoenix, Arizona
and the Home2 Suites in Chicago, Illinois.
Jody Harwood — President and Managing Director — Grace Hospitality

Jody Harwood, President and Managing Director, originated Grace Hospitality 23 years ago and is the senior executive in the
organization, which represents properties in the Western regions. As a 20+ year tenured industry professional, Jody is responsible
for the “hands-on” management style, coupled with relationship building, which is a hallmark of Grace Hospitality. Jody is a past
Chairperson of the Board of Directors for the Arizona Hotel & Lodging Association; she was recognized as “2000 Hotelier of the
Year” and was inducted into the Association’s Hall of Fame in 2005. She is currently a former Chairperson and current member
for the Governor’s Tourism Advisory Council. Jody is also the past Chairperson of the Arizona Tourism Alliance. She currently
serves on the Board of Directors for the Arizona Hotel & Lodging Association and the Valley Hotel & Resort Association. She is a
former Advisory Board Member for NAU School for Hotel & Restaurant Management and was a member of the Arizona Centennial
Commission. In 2008, Jody was appointed by the Governor of Arizona to serve on the Board of Directors for the Arizona Sports & Tourism Authority
and is currently their past Chairperson. AZSTA oversees the Arizona Cardinals Stadium. Currently, Grace Hospitality manages and consults for
hospitality entities and developers in Phoenix, Tucson, Prescott, Sedona, Scottsdale/Fountain Hills, and in the State of California.
Glenn Haussman — Host — No Vacancy podcast
Glenn Haussman is host of the ‘No Vacancy’ podcast, Here to Stay TV, and Editor at Large at Hotel Management magazine. He is
also serves as President of Rouse Media, where he is an in-demand public speaker, educator and custom content creator for major
hotel brand and leading industry suppliers. Glenn is the consummate traveler, enjoying the worlds of hospitality and travel as
observer, educator and guest. As a frequent moderator and speaker, his unique motivational style and viewpoint encourages
people to rethink conventional thinking. The No Vacancy podcast attracts the biggest names in hospitality, including major public
company CEOs and industry influencers. The show was chosen by USA Today as a “best podcast to listen to while traveling.” Glenn
has been quoted in leading publications such as the New York Times, USA Today, Washington Post, MSNBC.com, CNN.com and
Chicago Tribune. He tours the country as a featured event speaker. He previously served as adjunct professor at New York University,
teaching classes in Public Relations & Advertising, and Consumer Behavior. Find Glenn on Twitter @TravelingGlenn, or via email
glenn@rouse.media.
Christopher R. Hemmeter — Managing Director — Thayer Ventures
Chris has spent his entire professional life in and around startups and high-growth businesses in the hospitality, travel and
technology space having founded six companies during his 30 years in business. Today he is a co-founder and Managing Director
of Thayer Ventures, a venture capital firm investing in emerging technology companies in the hospitality and travel technology
space. Immediately prior to Thayer Ventures, Chris was founder and President of iCare Marketing (sold to Sysco Foodservice
Corporation in 2012) and founder and CEO of Dynamic Payment Ventures (sold to Elavon, a subsidiary of US Bank in 2007). Prior
to that, Chris was founder and CEO of CriticalArc Technologies, a supply-chain software provider to the foodservice industry,
founder of E&O Kitchen and Bar, a casual dining restaurant chain based in San Francisco, founder of The Hemmeter Collection, a
direct response retailer and founder of Hemmeter Publishing, a publisher and distributor of travel books and content. Upon
graduating from Cornell University in 1986, Chris joined Hemmeter Investment Company, a real estate developer of destination-
resort properties. Founded by his father in 1962, the Hemmeter organization developed major destination resort hotels in Hawaii and operated
several related hospitality and travel businesses in the foodservice, gaming, retail and aviation sectors. Chris received his undergraduate degree
magna cum laude from Cornell University and his graduate degree from Harvard Business School in 1995, where he was recognized as a Baker
Scholar for his academic achievement.
Darlene Henke — President/CEO — Audit Logistics
Darlene Henke, President and CEO, co-founded Audit Logistics in 2002. Ms. Henke and Audit Logistics are recognized leading
experts in the hospitality sector, with over $2B of FF&E shipped and over 5,000 hotel projects completed since the company’s
inception. Throughout her career, Ms. Henke has established a reputation based on integrity, hard work, and dedication to the
hospitality industry. Audit Logistics provides third party transportation, warehousing, installation, and recycling services to the
global hospitality industry. Today, the firm still provides the only fully auditable and 100% transparent logistics services available
to the hospitality industry. The firm is a Certified Partner in Smartway Transport (an organization endorsed by the EPA) and works
on initiatives to create significant savings in shipping while also reducing fuel consumption and CO2 emissions. Ms. Henke has
moderated and participated in panels at leading hospitality shows on the topics of overseas sourcing and logistics, budgetary
concerns, rising energy costs and sustainability. The firm has about 60 employees and three offices in the US located in Boulder,
Colorado - Gig Harbor, WA – and Chicago, IL and is currently serving clients in over 27 countries.
Joe Hercenberg — Managing Director — Walker & Dunlop - Capital Markets
As a veteran of the commercial real estate finance market, Joe Hercenberg, joined Walker & Dunlop in March 2017 as part of the
Deerwood Real Estate Capital (Deerwood) acquisition. Mr. Hercenberg is responsible for providing financing solutions to commercial
real estate developers and owners throughout the United States. Prior to joining Walker & Dunlop, Mr. Hercenberg served as an
originator for seven years at Deerwood, where he was involved with the origination, underwriting, and placement of over $10 billion
in capital. Mr. Hercenberg specializes in all different types of debt and equity capital for deals throughout the United States, both
stabilized and transitional deals. Mr. Hercenberg has closed deals in over 35 states and has a broad understanding of office,
hospitality, retail, multifamily, manufactured housing, industrial, data centers, and land. Mr. Hercenberg graduated Summa Cum
Laude with a B.A. in Business Administration from Fairleigh Dickinson University, with a specialty in finance. Beyond the company,
Mr. Hercenberg is involved with over 50+ charitable non-profit organizations, both financially and through volunteering. He serves
as a member of the Board of Directors for Manhattan Jewish Experience and regularly speaks publicly at schools and events about his views on
philanthropy. In addition, Mr. Hercenberg regularly travels oversees to third world countries, taking families grocery shopping; and is especially
passionate about orphans and widows. He has received three awards at New York City Gala Dinners, where he was the honoree: Jewish People’s
Choice Awards (from Chabad Manhattan), Community Service Award (from Manhattan Jewish Experience), and Good Heart Award (from Yeshiva
of Teaneck).
Jeff Higley — VP/Editorial Director — STR/Hotel News Now
Jeff Higley is a 30-year journalism veteran who has specialized in the hotel industry for the past 17 years. He launched Hotel News
Now, a division of STR, in September 2008. Prior to joining Hotel News Now and STR in March 2008, Higley served in various
leadership positions for Questex Media Group’s Hotel & Motel Management group. Higley began his career in the newspaper
industry and worked as a sportswriter for several Midwest newspapers, covering everything from high school basketball to the
World Series. He moved to business-to-business publishing in 1995. Higley and his wife, Cheryl, have three children: Sarah, Emily
and Isabella. They reside in Avon Lake, Ohio.
Brian Holstein — Principal — US Hotel Advisors

Brian Holstein is a Founding Principal of US Hotel Advisors. Mr. Holstein began his career at RBS Greenwich Capital as a commercial
real estate banker where he closed more than $1 billion in loans and underwrote more than $20 billion of loans. He was responsible
for lending on a variety of commercial real estate asset classes - including hotel, office, retail, industrial, multi-family, self-storage
and land. In 2008, during the downturn, he assisted REIT clients in formulating restructuring strategies and upon exiting the
downturn, he played a major role in launching the first new issue, multi-borrower CMBS transaction that the market had seen in
more than two years. In 2012, Mr. Holstein left the direct lending world to focus on hospitality brokerage. Since 2012, Mr. Holstein
has closed transactions totaling more than $1 billion. Those transactions were a mix of investment sales, mortgage loans – both
fixed and floating-rate, mezzanine loans and preferred equity.
Alison Hoyt — Senior Director, Consulting and Analytics — STR
Ali Hoyt is Senior Director of Consulting and Analytics for STR (STR, Inc.). STR provides clients from multiple market sectors with
premium, global data benchmarking, analytics, and marketplace insights. Founded in 1985, STR maintains a presence in 14
countries with a corporate North American headquarters in Hendersonville, Tennessee, and an international headquarters in
London, England. As Senior Director of Consulting and Analytics for STR, Ali leads a consulting team focused on providing custom
data solutions to clients using STR’s extensive database. Projects range from comp set selection and optimization to customized
data-infused dashboards in Excel or Tableau software. She assists with new subscription-based report and product development.
In 2016, Ali was awarded the Lori Raleigh Award for Emerging Excellence in Hospitality Consulting from the International Society
of Hospitality Consultants (ISHC). She is a frequent speaker at industry conferences and meetings. Ali earned her bachelor’s
degree from Cornell University’s School of Hotel Administration.
Teague Hunter — President — Hunter Hotel Advisors
As president of Hunter Hotel Advisors, Teague is responsible for the company’s direction and focus. Under Teague’s leadership,
Hunter has expanded into one of the country’s premier providers of hotel investment advisory services with seven national offices.
In 2012, Teague played a key role in launching Hunter’s Capital Markets Group, a real estate investment banking group offering a
full spectrum of advisory services to the hospitality industry. During his nearly 20-year career in hotel advisory, Teague has closed
more than $5 billion dollars in hotel transactions and financing, and has listed properties for the industry’s most influential
financial institutions including the nation’s top REITs, investment banks and private equity companies. www.HunterHotels.net
Justin Jabara — Vice President of Development — Meyer Jabara Hotels

Justin Jabara is a third-generation hotelier representing the Meyer Jabara Hotel’s legacy of excellence in hotel management and
ownership. Meyer Jabara Hotels is a respected thirty-nine-year-old hospitality management company owning and operating a
diverse portfolio of 27 branded and boutique hotels in 11 states. Justin began his journey within his family’s business at a young
age, working in numerous front line positions such as room service and banquet prep at the Hilton in Christiana, Delaware. After
graduating from the prestigious Johnson and Wales Hotel Management program, he quickly moved into leadership roles at various
branded properties throughout the eastern United States. His leadership was a key force in the success of significant taskforce
projects and corporate programs that repositioned the future for Meyer Jabara Hotels. Justin’s experience spans across operations
and into construction. Today, Justin bears the title of Vice President of Business Development, rebuilding the MJH portfolio through
third party contracts and acquisitions. He is developing a respected reputation as a leader with an entrepreneurial mindset, filling the pipeline
currently with five new projects and several innovative opportunities that will grow this business east of the Mississippi and beyond. He is leading
rebranding, renovation and repositioning initiatives throughout the company. Because of his aggressive attitude toward responsible growth, the
portfolio has never been stronger, nor the future brighter. This journey for Justin has now found him leading the pack, learning along the way and
continuing a legacy. Justin is a native of Ridgefield, Connecticut, and currently resides in Manhattan.
Eric Jacobs — Chief Development Officer — Marriott International - US and Canada
Eric Jacobs is Chief Development Officer for Marriott International – US and Canada. He is responsible for franchise and managed
growth for Marriott’s Select Brands including Courtyard, Sheraton Four Points, SpringHill Suites, Fairfield Inn and Suites, AC by
Marriott, Aloft, Moxy, Residence Inn, Element by Westin, and TownePlace Suites. Mr. Jacobs began his career with Marriott
International in 2005, where he led Marriott’s Select Service and Extended Stay franchising and managed development efforts in
the Western United States. His career includes 30 years of experience in the hospitality and restaurant business with extensive
experience in hotel acquisitions and development, franchising, market planning and analysis, hotel and restaurant operations,
branding, concept development, and sales. He has worked for both private and publicly held companies including Hilton
International, InterContinental Hotels Group, Stouffer Hotels and Resorts, Tarsadia Hotels and Club Corp of America. He sits on
the board of Extreme Response International, a global humanitarian aid organization committed to changing the lives of people living in extreme,
often life-threatening, situations. The programs are designed to bring help and hope to those in need with a particular emphasis on at-risk children
and women. Mr. Jacobs earned his bachelor’s degree in Hotel Administration from the University Nevada, Las Vegas.
Dave Johnson — President & CEO — Aimbridge Hospitality
Dave Johnson oversees the management of Aimbridge’s entire portfolio consisting of over 500 hotels, approximately 3 billion in
annual revenue and over 20,000 employees. Through his dedication and leadership, Aimbridge is recognized as one of the Premier
Hotel Management companies in the United States. Aimbridge Hospitality’s portfolio includes assets under ownership and
management from Marriott, Hilton, Starwood, Hyatt, IHG, Choice and Wyndham. Additionally Aimbridge oversees an impressive
resort and luxury division of hotels including its own proprietary all-inclusive Jewel Resorts. Prior to joining Aimbridge, he spent
17 years at Wyndham International helping them grow from 10 hotels to over 500 at the time of his departure. While at Wyndham,
Johnson served as President of Wyndham Hotels, overseeing approximately 15,000 employees and responsible for approximately
3 billion dollars in annual revenue. Mr. Johnson received his bachelor’s degree from Northeastern Illinois University in Business
Economics, graduating with highest honors. Mr. Johnson currently is a Director on the Hilton Grand Vacations Board where he is a Member of The
Audit & Compensation Committees. He also serves on The Owners Board of The Dallas Stars NHL Franchise. Mr. Johnson had previously served
on several Boards including Strategic Hotels (NYSE: BEE) where he was also a member of the Audit Committee and Corporate Governance
Committee from 2012 to 2016. Johnson served from 2009–2012 as a Director of Gaylord Entertainment (GET-NYSE). He also serves on several
nonprofit Boards including The Juvenile Diabetes Research Foundation and Plano YMCA. Most recently he was recognized as a finalist for the
Ernst & Young 2014 Entrepreneur of The Year.
Karen L. Johnson, MAI, CRE, ISHC — President — Pinnacle Advisory Group West
Karen Johnson, MAI, CRE, ISHC, is the President of Pinnacle Advisory Group West based in Newport Beach, California and supervises
all of the consulting activities for that office. Ms. Johnson has been active as a hospitality consultant since 1981 and has extensive
experience across all hospitality property types, providing solutions for a wide range of consulting questions. Prior to opening
the West Coast office of Pinnacle in 2011, Ms. Johnson was employed by Warnick + Co as a hotel asset manager and consultant.
Ms. Johnson spent almost nine years at Jones Lang LaSalle Hotels where she directed their Hotel Advisory Services Group for the
Americas. In the late 1990’s she headed up Horwath Landauer Associates’ West Coast hospitality consulting practice. Earlier
experience includes PKF Consulting in Los Angeles, Marriott’s Market Feasibility Department and Pannell Kerr Forster. Ms. Johnson
has been the asset manager for four hotels in the Western United States. Ms. Johnson has prepared valuations and analyses for
urban and suburban hotels. She has testified or provided expert witness reports for the US District Court, San Diego; US Bankruptcy Court,
Northern District of Illinois, Eastern Division; the 14th Judicial District Court of Dallas, Texas; and arbitration proceedings in London. She has
authored articles for the Cornell Quarterly, Hotel On-Line and Hotel News Now, and co-authored 2 chapters of “Hotel Asset Management, Principles
& Practices”. Ms. Johnson is an MAI and a member of the Urban Land Institute, sitting on the Recreation Council. She was also admitted to the
International Society of Hospitality Consultants (ISHC) and the Counselors of Real Estate (CRE).
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Naveen P. Kakarla — President and CEO — HHM
Naveen Kakarla is the President and Chief Executive Officer and also on the Board of Directors of HHM, formerly known as Hersha
Hospitality Management. HHM manages over 115 hotels in the Northeast, Florida, Texas and California. Naveen is responsible for
HHM’s investment and fund management, acquisitions and development, finance and accounting, human resources, and capital
projects. Naveen launched HHM’s “Independent Collection (iC),” which is comprised of more than twenty luxury and lifestyle
hotels in gateway markets across the country. He prior led the New York City region for HHM and also oversaw its construction
and technical services division. Prior to joining Hersha in 2005, Naveen worked with a private equity firm and its portfolio companies
on early stage investments and “roll ups” in various industries. Naveen had been an active real estate investor in the multifamily
space prior to joining Hersha. Outside the real estate sector, Naveen was previously a partner specializing in corporate and securities law at the
national law firm of Jenkens & Gilchrist, P.C., and was previously associated with Akin, Gump, Strauss, Hauer Feld, LLP in Washington D.C. Naveen
earned a Bachelor of Arts from Austin College and a law degree from Cornell Law School.
Christopher M. Kearney, PE, LEED® AP — Director of Hospitality — exp

Chris currently oversees exp’s Hospitality Practice. Combining his building design and construction experience, Kearney has
managed large-scale projects with notable clients such as Trump International, Ritz Carlton, Waldorf Astoria, Viceroy, Starwood,
and Mandarin Oriental. Along with building design, Chris has a passion for sustainability. He uses his expertise to reduce energy
consumption and increase indoor air quality while having a positive impact on the building’s bottom line. Working closely with
exp’s Sustainability group, Chris is a thought-leader who provides sustainable design and construction solutions which have led
to more efficient buildings. Chris is constantly challenged with balancing first cost, energy savings, and the environment without
compromising the “guest experience.” Engineers are traditionally known for forgetting the “soft” aspects of their designs – Chris
makes them a priority. Over the past several years, Chris has led numerous American Institute of Architects (AIA)-registered lunch and learns
including one on building commissioning and another on the Carbon Neutral Island. Chris was featured in Consulting-Specifying Engineer
magazine’s article titled, “How to Engineer Systems Mixed Use Buildings: HVAC and Controls.” He received his Bachelor of Science in Architectural
Engineering, Kansas State University, Manhattan, KS.
John Keeling — Executive Vice President — Valencia Group

John Keeling is EVP of Valencia Group and primarily responsible for sourcing and vetting both hotel acquisitions and development
projects. He brings 39 years of experience in hotel management, asset management, brokerage, appraisal and development
consulting to Valencia. Valencia Group specializes in the development, branding, repositioning and operation of luxury independent
hotels. Differentiating Valencia from its competitors is its proven ability to create authentic and unique identities for each property.
Valencia owns and operates Hotel Valencia in San Jose and San Antonio and designed and operates Hotel Sorella in Houston for
a third party owner. All are on the Condé Nast Gold List of the 510 best hotels in the world. Recent openings include Hotel Sorella
Country Club Plaza in Kansas City and the Lone Star Court in Austin. Mr. Keeling and the Valencia development team along with
the Midway Companies are developing Hotel Alessandra Houston, a 225-room luxury hotel in downtown Houston. He received his BA from UCLA
and MBA in Hotel Management from Michigan State. Previous positions included Senior Vice President of PKF Consulting, Partner with Laventhol
& Horwath and manager with Marriott. He is a CPA, MAI and holds the CRE designation.
Mark Keiser — Senior Vice President & Chief Development Officer — SH Group | Baccarat Hotels & 1 Hotels
Mark Keiser is Senior Vice President & Chief Development Officer for SH Group. In his position, he is primarily responsible for the
growth of the Baccarat Hotels & Resorts and 1 Hotels brands. Mr. Keiser most recently was a leader on Starwood Hotel’s development
team for over ten years and was responsible for its managed and franchised development efforts for the nine brands in the western
half of the US. Prior to that role, Mark held varying leadership roles including leading Starwood’s luxury development activities
across the US, Canada and Caribbean, and Starwood’s real estate investment activities on the East Coast and in the Caribbean.
Before joining Starwood’s development team, Mr. Keiser gained a diverse range of experiences in the hotel industry working for
the financial services firm, Bear, Stearns & Co. Inc. as well as at the hotel companies Wyndham International and Prime Hospitality.
Mark Keiser holds a BS in Hotel Administration from Cornell University and is an active member of its Young Alumni Dean’s Advisory Board and
of the Recreational Development Council of the Urban Land Institute.
Austin Khan — Chief Investment Officer — Laurus Corporation

Austin Khan, Chief Investment Officer of Laurus Corporation, has over $3 billion in real estate transactions in both principal and
advisory roles over the past 17 years. Mr. Khan’s experience in the hospitality, office, retail and multifamily sectors has positioned
him as an expert in the commercial real estate arena. In his role as CIO, he oversees the acquisition and capital raising for Laurus.
Mr. Khan was previously VP of Acquisitions for TRT Holdings, a private investment firm with $5.5 billion in assets under management.
He led sourcing for new investments while staying on track with acquisition strategy and managing capital market relationships
on behalf of the firm. Mr. Khan was a key player in completing landmark transactions of the real estate assets of the Amelia Island
Company, the development of the 1,000-key Omni Dallas Convention Center Hotel and the recapitalization of the 720-key
Champions Gate Resort in Orlando. Prior to that, Mr. Khan was a Real Estate Acquisitions Manager for the Palmetto Hospitality Fund on behalf of
its development affiliate, OTO Development, where he focused on acquisitions and ground-up development of midscale and upscale hotels. Mr.
Khan started his real estate finance career in investment banking as part of the leisure, lodging and gaming group at Bank of America Securities
and the Real Estate Capital Markets Group of Andersen Corporate Finance, a broker-dealer subsidiary of Arthur Andersen, LLP. Mr. Khan received
his MBA with concentrations in Finance and Real Estate from Columbia Business School and a B.S. in Commerce from the McIntire School of
Commerce at the University of Virginia. He is also a Certified Public Accountant.
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Christopher King — Design Principal — AC Martin
Christopher King is a design principal at AC Martin and the director of interior architecture for the firm, where he has worked for
16 years. He brings a wealth of knowledge to the design department with a background in hospitality, education, retail, residential
and civic projects. Chris’ passion and self-imposed responsibility is to ensure the highest level of innovation and creativity within
the firm. He has led the design on many of the firm’s award-winning projects, including the Guerlain Spa at the Waldorf=Astoria
in NYC, the LAB Gastropub, Hollenbeck Police Station, The Shop Café, Chapman’s Argyros Forum Campus Center and most recently
the interiors of the Wilshire Grand Hotel/Tower in downtown LA. Chris’s work on the Wilshire Grand/ Intercontinental Hotel
Downtown Los Angeles spans nearly a decade. His direct oversight of the 2.2 million interior square feet at the Wilshire Grand
includes lobbies, ballrooms and meeting space, guest accommodations, a health club, an expansive pool deck. In addition he led the design efforts
of the restaurant and bar venues including La Boucherie on 71, Dekkedance on 69 and Spire 73 – a 360 degree open air rooftop bar and lounge.
Chris was directly responsible for choreographing an extensive in-house team, specialty consultants and creative collaborations to deliver a
highly bespoke hospitality project that is a reflection of downtown Los Angeles for visitors and native city dwellers alike. Christopher holds a
BARCH from Cornell University and is a Licensed Architect in the state of California belonging to both the American Institute of Architects (AIA)
and the International Interior Design Association (IIDA).
S. Kirk Kinsell — Principal — Panther Ridge Partners, LLC
Kirk Kinsell has over three decades of experience as a global senior executive with expertise in hotel and restaurant multi-unit
development, operations, real-estate and profitability of franchised, managed and owned brand concepts with proven ability to
enhance and protect customer value. He is considered an articulate, transformational leader capable of establishing vision and
culture, sorting through value-at-stake analysis, implementing strategic intent and driving operating results through end-to-end
processes and managing relationships with all stakeholders. He is recognized for his exceptional ability to attract, retain, and
develop engaged talent and high performance teams. He has 20+ years of board experience with public and private companies
and industry associations. Kinsell is founder and principal in Panther Ridge Partners, LLC, a hospitality advisory and investment
platform. Most recently, he was President & CEO of Loews Hotels. Prior to joining Loews Hotels, Kinsell spent 19 years with InterContinental Hotels
Group (IHG) holding multiple leadership positions and serving on the Group’s Board of Directors. He has also held leadership positions with
Sheraton Hotels, Trammell Crow Hotel Company, Micell Technology and Avado Brands. Kinsell serves on the Board of Directors for EVOQ Medical,
LLC; is a Board Advisor to Oasis Collections, LLC; is a member of the AH&LEF Board of Trustees; as well as the Cornell University, School of Hotel
Administration’s Dean’s Advisory Committee. Additionally he serves on the Board of Directors for the Georgia Aquarium. Kinsell has received
numerous recognitions and accolades including: Industry Leader of the Year, Michigan State University, School of Hospitality Business; 2014
Honoree, UJA-Federation of New York, Hospitality Division; The Good Scout Award, Boy Scouts of America, Philadelphia and the 2011 MMH
Outstanding Alumnus of the Year, presented by the Master of Management in Hospitality (MMH) program at the Cornell University School of Hotel
Administration. He holds a Master’s of Professional Studies degree from the School of Hotel Administration, Cornell University and a Bachelor’s
degree in Economics from the University of California, San Diego. Kinsell also completed the Senior Executive Program at the London Business
School.
Paul Kirwin — President and CEO — Northcott Hospitality and AmericInn
Paul Kirwin, President and CEO of Northcott Hospitality is a hospitality and travel veteran with over 30 years of global leadership
experience with major brands, including Hyatt, Regent, Radisson, Country Inns and Suites, AmericInn, TGI Friday’s, Houlihans,
Perkins and Carlson Wagon-Lit Travel. Prior to joining Northcott Hospitality, Kirwin spent 25 years with Carlson, growing from
hotel manager to leadership responsibility for several regional theatres, including President, Carlson Asia Pacific and President,
Carlson Hotels Worldwide, Americas. Along the way he spent 13 years with Country Inns & Suites By Carlson in various senior
operational positions, including five as president, leading the overall business operations and expansion of this industry leading,
mid-tier hotel brand. For his contribution, Paul was honored with two Carlson Fellows awards, representing the company’s highest
career achievements in leadership and customer service. Prior to joining Carlson, Kirwin spent five years in management roles with Hyatt Hotels
and Resorts in Washington, DC, Hilton Head, SC, Orlando, FL, and Atlanta, GA. He is a past board member of the International Franchise Association,
is active in various industry groups, has been a featured speaker and panelist at seminars and major industry events, and has been frequently
published on topics such as hotel operations and quality management. Kirwin graduated magna cum laude from the University of New Hampshire
with a Bachelor of Science degree.
Tom Klein — Chief Operating Officer — Canyon Ranch
Tom Klein has more than 30 years of experience in the luxury hospitality industry and a strong commitment to healthy living,
making him a dynamic force in the evolving Canyon Ranch brand. He joined the Ranch team in 2016 as Chief Operating Officer.
He directs all operational aspects of the company businesses and corporate brand extensions – Canyon Ranch in Tucson, Arizona,
Canyon Ranch in Lenox, Massachusetts, Canyon Ranch SpaClub® at The Venetian and The Palazzo in Las Vegas, and SpaClub at
Sea day spas on 20 cruise ships. Tom is responsible for overall fiscal operations and planning, managing owner relations, and
provides strategic input on all new development opportunities. Born in Germany, Tom has extensive experience in managing
multiple-unit luxury hotels and resorts in the U.S. and international markets. He began his career in management positions across
the country for Hyatt Hotels Corporation. He then served in ascending roles for The Ritz-Carlton Hotel Company, including General Manager of
The Ritz-Carlton, Sydney, where he successfully launched the brand’s first international hotel. Just prior to joining Canyon Ranch, Tom dedicated
15 years to Fairmont Raffles Hotels International and its sister company Swissӧtel Hotels and Resorts, holding positions such as Regional Vice
President and General Manager for Fairmont Raffles Hotels International. He directed all aspects of seven hotel operations for the brand’s
California-based properties, including overall operations of the flagship hotel, Fairmont San Francisco. Tom graduated from Boston University
with a Bachelor of Arts degree in sociology, and later earned his MBA at Loyola University.
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Jon Kline — Founder and Chief Executive Officer — Clearview Hotel Capital
Jon Kline is the Founder and Chief Executive Officer of Clearview Hotel Capital, LLC. Clearview is a hotel investment company
formed in 2007. Clearview has made twenty hotel investments, collectively comprising over 8,500 rooms for an aggregate amount
of over $1.4 billion. Previously, Mr. Kline was President and Chief Financial Officer of Sunstone Hotels (NYSE: SHO). Prior to joining
Sunstone in 2003, Mr. Kline directed the U.S. hospitality and leisure investment banking practice at Merrill Lynch, with responsibility
for lodging, gaming, restaurants and other leisure industries. Prior to Merrill Lynch, Mr. Kline was a real estate investment banker
at Smith Barney, focused on lodging and other real estate asset classes and an attorney with Sullivan and Cromwell in New York.
Mr. Kline is a member of the Board of Directors and Chairman of the Audit Committee of CareTrust REIT, Inc. (NASDAQ: CTRE), the
Board of Directors and Chairman of the Conflicts Committee of KBS Growth & Income REIT, the Urban Land Institute and its Hotel
Development Council, and the Marriott Owner Advisory Council. Mr. Kline was previously a member of the Board of Directors of
the Juvenile Diabetes Research Foundation, Orange County Chapter; the United Way, Orange County; and Heritage Pointe. Mr. Kline was named
the Orange County CFO of the Year (2005) and the American Jewish Committee Humanitarian of the Year for Orange County (2007). Mr. Kline
holds a B.A. in Economics from Emory University and a J.D. from New York University School of Law. Mr. Kline lives in Newport Beach, California.
Mark Knott — Director of Business Development & Marketing — T&G Constructors
Mark Knott is the Director of Business Development and Marketing at T&G Constructors. Since joining T&G in 2006, Mark has
successfully filled several different roles including operations manager where he supervised a staff of more than 40 and executed
$50 million in construction volume. Prior to T&G, Mark worked as a vice president of development at Intrawest, a network of resorts
throughout North America. At Intrawest, he held a leadership role in various areas of development, including acquisitions, master
planning, pre-construction, design permitting/zoning, critical path schedules and sales/leasing on projects in excess of $300
million in value.
David Kong — President and Chief Executive Officer — Best Western Hotels & Resorts
David Kong is an industry leader with a long track record of success. Since being named President & CEO of Best Western® Hotels
& Resorts in 2004, Kong has led the company to significant financial achievements including an average RevPAR index of 110 over
the past five years as well as unprecedented performance in guest loyalty and hotel satisfaction. Best Western has a global network
of 4,200 hotels in more than 100 countries and territories worldwide, with annual hotel revenue of almost $8 billion. Kong is known
in the industry as a strategic thinker and innovator. Best Western’s launch of a completely reimagined and modern brand identity
last year clarifies its diverse portfolio and signals exciting changes at Best Western. The investment of $2 billion in property
improvements is enhancing and broadening the brand’s appeal. The company now offers seven hotel brands including two new
lifestyle and boutique concepts - GLō℠ and Vīb®. Additionally, in 2016, Kong introduced Best Western’s foray into the economy
segment – SureStay℠ Hotel Group. With Kong’s background and involvement in sales and marketing, Best Western has achieved
more industry recognition than any other brand including winning 36 HSMAI Adrian Awards in 2017 and being recognized as AAA’s “Partner of
the Year” every year since 2008. In addition, the brand’s loyalty program, Best Western Rewards, was ranked as a top hotel loyalty program for
four years in a row by U.S. News & World Report. Kong has received numerous industry recognition including HSMAI Life Time Achievement Award
and Stephen Brener Silver Plate award.
Peter Kressaty — Senior Vice President — Forbes Travel Guide
Peter Kressaty, Senior Vice President at Forbes Travel Guide brings a culmination of 28 years of extensive experience in hospitality
to global luxury ratings. He began his career with Hyatt Hotels Corporation in various capacities, including sales, marketing,
operations and development. He rose quickly through the ranks at iconic and well-respected institutions, serving as General
Manager of The Lowell in New York, Clubhouse Manager of The Yale Club of New York City, Senior Vice President of Carino Hotels
and Regional Director of The Preferred Hotel Group. Peter remains very involved with his Alma Mater, Fairleigh Dickinson (New
Jersey), as well as Wroxton College (England), serving as the Global Fund Raising Chair on its Advisory Committee for nine
consecutive years. His experience at Wroxton ignited his desire to travel and piqued his interest in the hospitality industry. Kressaty
shares his passions of travel, skiing and squash with his wife, Amy, and their three sons.
Adrian Kurre — Global Head, Homewood Suites by Hilton and Home2 Suites by Hilton — Hilton
Adrian Kurre serves as the global head for Homewood Suites by Hilton and Home2 Suites by Hilton; the award-winning brands
that are part of Hilton Worldwide’s “All Suites” category. Kurre is responsible for the overall strategy for both brands. Kurre is a
highly experienced brand leader, with nearly 40 years of hospitality experience. He began his hospitality career as a waiter and
bartender and transitioned into restaurant management for Black Angus Restaurants. He then pursued a career in hotel hospitality
at Courtyard by Marriott and eventually became Director of Operations. Prior to his appointment as global head for Homewood
and Home2 Suites by Hilton, Kurre led the growth and development as global head for Hilton Garden Inn. During his nineteen-year
tenure, Hilton Garden Inn grew from merely four hotels to more than 650 global properties with multiple award wins. Previous
positions have included Vice President of Brand Management of Focused Service Hotels for Hilton Garden Inn, Hilton Suites and
DoubleTree Club by Hilton hotels. Originally from the small town of Milaca, MN, Kurre is a fitness advocate and enthusiast with
four marathons to his credit including one in Antarctica and the St. Jude Memphis Marathon where he raised over $11,000 in donations as a St.
Jude Hero. He was also a finalist in the 2014 Men’s Health Ultimate Guy Search Competition highlighting his fitness transformation. Kurre enjoys
spending quality time with his wife, Tammy, daughter and twin boys.
Adam Lair, MAI — Managing Director — HVS
Adam Lair partners with Suzanne Mellen to oversee the firm’s California practice, and is currently based in both San Francisco
and New Orleans. Adam has been involved with appraisals and consulting for hotel and commercial real estate since 2002. The
hundreds of assignments under his belt include existing and proposed properties throughout the United States. Adam oversees
some of the firm’s most complex consulting and valuation engagements. Adam excels at complex financial analyses for commercial
real estate assets. His standout accomplishments at HVS include a feasibility study for a proposed full-service resort hotel outside
of Atlanta and the appraisal of the Westin New Orleans Canal Place in the city’s historic French Quarter. Adam has also written on
the post-Katrina, post-recession growth of the New Orleans hotel market. He graduated cum laude from Louisiana State University
and studied under scholarship at Tulane University School of Law in New Orleans. He has also completed an advanced set of
courses in the analysis and valuation of real estate through the Appraisal Institute. Adam holds the designation of MAI as a
Designated Member of the Appraisal Institute and is a state-certified general appraiser.
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Don Landry, CHA — Owner — Top Ten
Don Landry, CHA, is the owner of Top Ten, an independent hospitality advisory company serving lodging companies and companies
that serve the industry. Landry currently serves on the board of directors of Hersha Hospitality Trust (HT)as Lead independent
director and acquisition chairman, Condor Hospitality Trust (CDOR) as investment and nominating chairman, Unifocus, Campo
Architects, and Windsor Capital Group. In 2015, Landry was selected lead independent director of the year by the NYSE governance
services. Top Ten provides clients with development, marketing, strategic planning, industry networking and expert witness
services. A 40-year veteran of the industry, Landry served as president of some of the hotel industry’s largest management, real
estate and franchise companies. He has held the positions of vice chairman and CEO of Sunburst Hospitality Corporation, president
of Choice Hotels International, president of Manor Care’s hotel and assisted living divisions, president of MHM, and EVP/COO of
Richfield Hotel Management. Landry also serves on the board of the University of New Orleans School of Hotel, Restaurants and Tourism and is
a former board member of Friendly Hotels, Choice Hotels Canada, Hotel Tools, Educational Institute, Johnson& Wales University, ISHMC, Dallas
and Texas Hotel Association. Don is a frequent speaker at industry conferences and universities and author of “F-Words for Success”.
Jeffrey S. LaPour — Founder and President — LaPour Partners
Jeffrey S. LaPour is founder and President of LaPour Partners, a commercial real estate and hospitality development firm, active
in the western US. Over the past 20 years, he has led development ventures as a principal on over 4M SF of office, industrial, and
hospitality space. The firm has a specific focus, and successful history on complicated transactions. LaPour began his career at
Hilton Hotels, followed by a tenure in commercial brokerage before launching the development firm. Mr. LaPour studied Liberal
Arts at the University of Nebraska, serves on the Board of Directors of the National Association of Industrial and Office Properties
(NAIOP) and is a member of Urban Land Institute (ULI).
Gregory J. Leighton — Partner — Neal Gerber Eisenberg

Gregory J. Leighton is a partner in Neal Gerber Eisenberg’s Intellectual Property practice group and is also a registered patent
attorney. Greg’s practice involves both patent prosecution and the protection and enforcement of various forms of intellectual
property. Greg is a Certified Information Privacy Professional (CIPP/US) by the International Association of Privacy Professionals,
indicating he has a comprehensive understanding of U.S. privacy and data laws, regulations and requirements. He regularly
counsels clients on domestic and international privacy issues, including privacy policies and cross-border data flows. He is deeply
experienced in methods to proactively utilize Big Data to mine value and mitigate risk, and can provide clients with counsel on
how to build efficient and effective information governance plans. Greg has also represented clients in numerous patent, trademark,
and copyright cases in federal court and the Patent Trial and Appeal Board dealing with digital or e-commerce-based properties.
Many of these cases have turned on issues at the forefront of how laws are adapted to govern technology, including a ground-breaking decision
in the Seventh Circuit regarding the type of copyright liability that can be attached to hyperlinks. Greg frequently counsels clients on how to
structure their websites and online content to avoid legal pitfalls and take advantage of the safe harbors provided by the Digital Millennium
Copyright Act.
Bill Linehan — Executive Vice President, Chief Marketing Officer — RLH Corporation
Bill Linehan joined RLH Corporation in February 2014 as Executive Vice President and Chief Marketing Officer. He has more than
25 years of hospitality experience, most recently as Chief Marketing Officer and Managing Director at Richfield Hospitality and
Sceptre Hospitality Resources, where he led the sales, marketing and resource management activities surrounding the company’s
portfolio of hotels and resorts. At Sceptre, Linehan repositioned the company to become a global leader of hotel revenue
technologies. Prior to that, he was Vice President of Global Marketing for InterContinental Hotels Group where he established the
marketing to re-launch seven IHG brands to the development community. Linehan also previously served as Global Vice President
of Marketing, Brand Alignment and Partnerships for Starwood Hotels and Resorts and held sales and marketing positions with
both Hyatt and Sheraton.
Angel Llull — Regional Director North America — Booking.com
As Booking.com’s Regional Director of North America, Angel is responsible for leading Sales, Operations, Global Chains, and Partner
Marketing while overseeing all 25 commercial and support offices in North America. He also heads departments focused on
Content, Connectivity and Vacation rentals for the whole Americas region including the US, Canada and LATAM, growing business
for property partners and empowering customers to seamlessly experience a range of unique stays in the region. He serves on
the company’s leadership team for the Americas region, participating on the board of directors of Booking.com USA. Angel joined
Booking.com in 2012 as Regional Manager for Spain and Portugal while also overseeing the business in other southern European
countries, including Greece, Croatia, and Morocco, as well as some eastern European countries. Angel has 15 years’ experience
in the hospitality sector, including eight years working as CEO of IBB Hotels before joining Booking.com. He also previously worked
for Horwarth consulting, looking after international mergers and acquisitions. Angel is currently based in San Francisco, has been graduated in
Stanford School of Business, and holds an Executive MBA from IE Business School in Madrid.
Carl Long — Senior Vice President — Purchasing Management International (PMI)
Carl Long, Senior Vice President of Purchasing Management International (PMI), earned Bachelor’s and Master’s Degrees from
Texas Christian University. He also earned a Masters of Business Administration from the University of North Texas. He is the
current president of the International Society of Hospitality Purchasers (ISHP). His is a member of the Founding and Allied Executive
Member Committee for AAHOA. Mr. Long contributes to the ongoing success of PMI as part of the executive project team. He is
an expert in project purchasing for the renovation and new construction hotels, resorts and casinos. He has extensive experience
evaluating and developing annual CapEx plans and budgets and has done so for clients such as GE Capital, Harrah’s Entertainment,
QuintaReal, and Interstate Hotels. He is has completed projects in the US, Canada, Mexico, the Caribbean, and India.
Joe Lorsung — Architect — LJA
Joe has extensive experience in all design aspects of hospitality projects, from schematic design and programming with the client,
to project coordination and design development, through project delivery and construction administration and observation. Joe’s
construction background and architectural experience enables him to understand and negotiate the relationships and challenges
between design concepts and constructability. He also brings a willingness to understand and communicate with each discipline
on a project, and harness that understanding to meet a client’s expectations and project satisfaction.
Vito F. Lotta, AIA, LEED AP — Vice President, Architecture & Design Full Service Brand — Hilton
Vito oversees the design of Hilton Hotels & Resorts, Curio Collection by Hilton, Tapestry Collection by Hilton and DoubleTree by
Hilton properties in North America. Oversight and design approvals include new builds, adaptive reuse developments and
renovations. His team collaborates with hotel owners, operators and their design consultants, providing design guidance so that
they may maximize the quality of our guests’ experience and the hotel performance. Hilton’s Global Design team is active in
Hilton’s cross-departmental research on hospitality that advances innovation in hotel design, creates Brand Design Narratives
and design resource tools, which communicate the essence of each brand’s DNA. These resources provide guidance and help
facilitate freedom for innovation and transformation, elevating the brand experience while creating individually unique properties.
Prior to joining Hilton, Vito was with Gensler based in Chicago where he served as Regional Hospitality Practice Area Leader and prior to that, he
was a Project Manager/Designer with The Gettys Group. Vito is dual Licensed in Architecture and Interior Design and graduated from the University
of Illinois at Chicago and earned a Bachelor of Architecture degree.
Thomas Magnuson — CEO and Co-Founder — Magnuson Hotels

Thomas Magnuson co-founded Magnuson Hotels, America’s fastest growing hotel brand as a US based business with his wife
Melissa in 2003. Today, Magnuson Hotels is a top 15 global hotel chain with 1000 hotels across 3 continents. Magnuson Hotels’
newly formed distribution partnership with Chinese operator Jin Jiang Hotels and Europe’s Louvre Hotels is the world’s largest
hotel alliance, forming a consortium of over 8,000 hotels and 800,000 rooms worldwide, equal to the size of a top 2 global hotel
chain. Thomas Magnuson is a Graduate of Harvard Business School, Pepperdine University School of Business and Tufts University.
Prior to Magnuson Hotels, Thomas was a professional drummer in Boston and Los Angeles.
Guy Maisnik — Partner & Vice Chairman, Global Hospitality Group — Jeffer Mangels Butler & Mitchell LLP
Guy Maisnik is a hotel lawyer at Jeffer Mangels Butler & Mitchell LLP (JMBM). He is the Vice-Chair of JMBM’s Global Hospitality
Group®, a senior member of JMBM’s Chinese Investment Group™, and a partner in JMBM’s Real Estate Department. In addition to
advising on hotel transactions in the U.S., Guy has handled matters throughout Mexico, Canada, South America, Caribbean, Eastern
and Western Europe, Australia, Middle East and Asia. Guy also has significant experience in structuring capital raises through
Chinese and EB-5 investments, and structuring workable condo hotel and resort trust solutions for domestic and foreign buyers
and investors. With nearly three decades of commercial real estate finance experience, he advises clients on hospitality
transactions, representing lenders, opportunity funds, banks, special servicers, owners, REITs and developers in hotel transactions,
including senior mezzanine and project financing, workout and debt restructure, co-lender, participation and securitization arrangements, joint
ventures, management agreements, buying, selling and ground leasing of hotels, complex mixed used resort development, fractional and
timeshare. Guy has been recognized as an outstanding lawyer in The Best Lawyers in America®, Los Angeles Magazine, California Real Estate
Journal and Real Estate Southern California. Contact Guy at MGM@jmbm.com or +1 (310) 201.3588.
Matt Marquis — CEO & President — Pacifica Hotels

Mr. Marquis started his career on Wall Street working on the ownership side of large public limited partnerships. He worked heavily
in asset management and portfolio valuation with firms such as Dean Witter Realty and Investcorp International. He returned back
to his hometown of Santa Barbara 20 years ago to work with his father in developing their family business which has become
focused mostly on hospitality assets. Currently, Pacifica Hotels owns and operates over 30 hotels and has developed soft brands
such as The Wayfarer and The Kinney.
Ian McAuley — President — American Hotel Income Properties REIT LP

Mr. Ian McAuley serves as the President of American Hotel Income Properties REIT (GP) Inc., the General Partner of American Hotel
Income Properties REIT LP. Under the guidance of the CEO and the Board of Directors, Mr. McAuley focuses on executing AHIP’s
strategic plan and ensuring the organizational readiness to fulfill the company’s long-term objectives. Ian oversees AHIP’s hotel
manager, ONE Lodging Management, in addition to providing leadership and direction to AHIP’s acquisition team as the company
continues to accumulate a diversified portfolio of investment grade, high-margin, select-service premium branded hotels. Prior
to joining AHIP as Executive Vice President – Asset Management in 2015, he served as President and CEO Continuum Health Care
Holdings Ltd., a senior housing developer, owner, and operator for five years until its sale in 2016. For 15 years prior, he was President
and COO of Superior Lodging Corp., one of Canada’s leading hotel investment and development companies. Mr. McAuley is a member of the
Institute of Corporate Directors and holds MBA and BA degrees along with a specialized diploma in Hospitality Administration.
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Joseph A. McInerney — President & CEO — McInerney Hospitality International LLC
Joseph A. McInerney CHA is the president & chief executive officer of McInerney Hospitality International LLC. He is the emeritus
president and chief executive officer of American Hotel & Lodging Association. He is an advisor to three start-up companies and
a major Black Sea development company in the Republic of Georgia. He serves on the Advisory Boards at three Universities
hospitality programs, and is the author of Change is the New Status Quo, a book about leadership, management, people, and
lessons learned. Earlier this year McInerney completed the repositioning, restructuring and sale of the American Hotel & Lodging
Educational Institute. He previously led an eighteen-month customer service training assignment for the Municipal Development
Fund of the Republic of Georgia and the World Bank. He has over 50 years of experience in the hospitality industry as president/
CEO of ITT Sheraton’s Franchise Division, Hawthorn Suites, Trusthouse Forte Hotels Inc., the Pacific Asia Travel Association, and
the American Hotel & Lodging Association. It provides him with a global prospective and a greater understanding of the various business models
as well as the cultural diversity sensitivities throughout the world. McInerney is a United States Army veteran, an honor graduate of Boston College,
and a Certified Hotel Administrator via the Educational Institute.
Charles McKee — Senior Vice President and Chief Commercial Officer, Americas — Carlson Rezidor Hotel Group
Charles McKee is Senior Vice President and Chief Commercial Officer of Carlson Rezidor Hotel Group, Americas. McKee reports
to Ken Greene, President, Americas as well as Eric de Neef, Executive Vice President, Global Chief Branding & Commercial Officer
and is based in Minneapolis. McKee is a seasoned international travel and tourism leader and is responsible for implementing an
integrated revenue generation strategy across the Americas, and ensuring global alignment across Marketing, Branding,
Development, Commercial, and Operations strategies. Prior to joining Carlson Rezidor, McKee lead the restructuring of the
marketing, loyalty and branding functions at Malaysia Airlines in Kuala Lumpur. Work prior to that includes serving as Chief
Marketing Officer of Delta Hotels and Resorts and Air Canada and Commercial Executive Vice President of lastminute.com. He
has nearly a decade of senior leadership experience with Virgin Atlantic Airways. Besides Kuala Lumpur, Charles has worked in
New York, Tokyo and London. His overseas experience has further been broadened by leading the international offices of the Canadian Tourism
Commission in 12 countries. McKee graduated from Harvard University with a specialization in East Asian studies.
Ed McNeill — President — Lodging Media
A 35-year veteran of the publishing industry, President and CEO of McNeill Media Group, Ed McNeill, started his career as an
account executive working for Harcourt Brace Jovanovich, Murdoch Magazines, and Miller Freeman. As his career progressed, he
grew his expertise in print media and was named publisher of a series of travel, meetings, tourism, and commercial real estate
publications. In 1988, McNeill partnered with Murdoch and founded SportsTravel magazine, which is still in print today. In 1991, he
founded and launched McNeill Media Group, a representative firm focused on selling advertising for consumer and business
publications. Clients included major publishers like Reader’s Digest, Condé Nast, and Hearst, as well as organizations like the
American Hotel & Lodging Association (AHLA) and the National Apartment Association. As time progressed, McNeill Media Group
evolved into a custom publishing house for business and consumer publications. In 1995, he launched his first publication within
his new company, MultiFamily Executive magazine. Today, McNeill is the president of LODGING Media, home of LODGING magazine, the official
publication of AHLA. McNeill first became associated which AHLA and LODGING in 1992 as an independent sales rep. In 2005, McNeill purchased
the publication from AHLA and formed LODGING Media, a multi-platform publication with a presence online and in-print. Since acquiring LODGING,
McNeill has launched LODGING Daily News, a daily e-newsletter for hospitality professionals, as well as LODGING Insider, a brand new video series
that debuted in August of this year. McNeill is also an experienced investor and owner of commercial property, including apartments, offices,
and retail establishments.
Antony J. McShane — Partner — Neal Gerber Eisenberg
Antony J. McShane is a partner in Neal Gerber Eisenberg’s Intellectual Property practice group. He focuses on the development,
protection and enforcement of all forms of intellectual property. Tony helps Fortune 500 companies, social media start-ups and
growth companies manage the daily demands of trademarks, copyrights, trade secrets, patents, domain names and social media
portfolios. He enforces their IP rights in federal and state courts throughout the country, and before administrative tribunals such
as the Trademark Trial and Appeal Board. Tony has served as an editor for the Trademark Reporter, published by the International
Trademark Association, and as faculty of the International Trademark Association’s Trial Advocacy Workshop, which was sponsored
by the National Institute of Trial Advocacy. He has been an adjunct professor at the Kellogg Graduate School of Management,
where he taught a class on Intellectual Property Strategies for Managers of E-Commerce. He speaks frequently before industry
and legal groups on intellectual property and social media strategies. He regularly conducts client seminars on identifying, developing and
protecting intellectual property.
Michael G. Medzigian — Chairman and Managing Partner — Watermark Capital Partners
Michael G. Medzigian is Chairman and Managing Partner of Watermark Capital Partners, a real estate investment management
firm, and he is also President, CEO and a Director of Carey Watermark Investors Inc., and Carey Watermark Investors 2 Inc., both
publicly-registered Real Estate Investment Trusts. He has led some of the world’s largest real estate private equity funds and has
overseen over $17 billion of investments. He was previously President and CEO of Lazard Freres Real Estate Investors, overseeing
the repositioning of an opportunity fund operation with five equity funds, $3 billion of committed capital and a $7 billion portfolio
of holdings in 12 operating companies in the office, industrial, retail, lodging, senior living, homebuilding, multifamily, condominium,
land, mezzanine lending and net lease sectors. He was previously a Founding Partner of Olympus Real Estate Corporation, the real
estate fund management affiliate of Hicks, Muse, Tate & Furst, which during his tenure invested over $3 billion in a broad range
of real estate holdings. Earlier in his career he was President of Cohen Realty Services, he founded and was National Director of the Hospitality
Consulting Practice at Deloitte & Touche, and he held various management positions with Marriott Corporation. He has served on numerous public
and private boards and is a graduate of Cornell University.
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Jonathan P. Mehlman — Chief Executive Officer and President — Hospitality Investors Trust, Inc.
Jonathan P. Mehlman serves as Chief Executive Officer and President of Hospitality Investors Trust, Inc. Previously, he served as
Executive Vice President and Chief Investment Officer of Hospitality Investors Trust, Inc. (formerly known as American Realty
Capital Hospitality Trust, Inc.), its advisor and its property manager from their formation in July 2013 to November 2014. Mr.
Mehlman has 25 years of experience in the real estate investment banking and capital markets with significant focus in the
hospitality sector. Within the real estate industry, Mr. Mehlman has acted as a Mergers and Acquisitions advisor, investment banker
and lender and has many years of experience coordinating transaction activity for public and private global hotel brands and US
hotel REITs. From August 2012 until January 2013, Mr. Mehlman was co-head of the real estate advisory group at KPMG before
joining American Realty Capital in January 2013 as an Executive Vice President and Managing Director. From September 2009
through August 2011, Mr. Mehlman was co-head of the lodging and gaming investment banking business for Citadel Securities,
an affiliate of The Citadel Group, a Chicago based $13 billion hedge fund. From August 2008 to September 2009, Mr. Mehlman served as head of
the real estate advisory group at HSBC. From 2005 to 2008, Mr. Mehlman led the hospitality investment banking effort for Citigroup Global Markets.
From 1993 to 2005, he worked at Deutsche Bank Securities and its predecessor company, Bankers Trust Company, in the real estate investment
banking group, specializing in the business development and client coverage within the hospitality sector and for real estate private equity
sponsors. Mr. Mehlman received his bachelor of art in art history from the University of Michigan as well as a master in business administration
with a focus in real estate and finance from the University of North Carolina.
Suzanne Mellen, MAI, CRE, FRICS, ISHC — Senior Managing Director - Practice Leader — HVS
Suzanne is the Senior Managing Director – Practice Leader of HVS. She has unparalleled experience, having appraised thousands
of hotels, gaming assets, and related real estate throughout the world over the past 40 years. She specializes in complex hotel
and casino feasibility issues and is nationally recognized for her industry expertise. In 2012 and 2013, she led the valuation of
several high-profile multi-billion dollar hotel portfolios. In that time she also developed an expertise in the valuation of casinos
for assessment purposes and recently testified as an expert witness in one of the nation’s largest casino property tax cases.
Suzanne has developed innovative appraisal methodologies such as a mortgage-equity income capitalization formula for variable
income properties, a refinancing model for hotel investments, and a methodology for valuing the real property component of
casinos in Pennsylvania, where gaming has been newly established. As an in-demand presenter for conferences throughout the
United States, Suzanne has spoken at numerous industry events that include annual appearances at JMBM’s Meet the Money and
the Americas Lodging Investment Summit (ALIS).
Christopher Meskers — COO — Concierge by Foodbuy | S. Sherman Associates
Chris Meskers joined Stuart Sherman Associates in 1999 and currently holds the position of COO. S. Sherman Associates is an
operational consulting division of Concierge by Foodbuy, the nation’s largest Hospitality and Leisure Procurement Services
company. Concierge by Foodbuy equips hotel operators with over $22B in contracting power helping them secure the most
competitive pricing on both food and nonfood essentials necessary to run their operations. Today, Foodbuy supports over 15, 000
hotels across all brands, nationwide. Chris has owned and operated several restaurants prior to joining S. Sherman. As a shareholder
and GM, Chris was instrumental in launching Kona Grill in addition to other culinary concepts. Chris is actively involved in strategy,
development and the execution of sales for a portfolio of Luxury Hotels, Resorts and Restaurant clients. Chris has provided
procurement and supply chain expertise to clients in more than 30 countries, and has worked alongside with dozens of the world’s
top chefs.
Richard Millard — President & CEO — Trust Hospitality
Richard Millard is the Chairman and CEO of Trust Hospitality. Richard was born in London and at the age of 17 immigrated to the
United States. Shortly after arriving in New York, he began his career in hospitality, first as a mail and information clerk on the
night shift at the Hilton Hotel in Mid-Town. Over the years, Richard worked his way through the ranks of the industry, beginning
as a bellman and car park attendant in a Key Biscayne hotel and elevating himself to the lead position of General Manager of a
1000+ room Hyatt. In 1984, Richard began working at Trust Hospitality (then called “Tecton Hospitality”). Throughout the next
decade, under Richard’s leadership, Trust Hospitality successfully managed over 150 hotels as workouts for the federal government
and private banks. In 1995, Richard became the majority shareholder and President. In 2004, Richard launched the boutique
division of Trust Hospitality and in 2008 formed Trust Hospitality International (formerly Desires Hotels International) in partnership
with Michael Register. In 2010, Richard merged Trust Hospitality with Ocean Blue Hospitality. Today, as Chairman and CEO, Millard
focuses on strategic issues including financing the company’s growth plan and developing further strategic partnerships. The company continues
to concentrate on resort and urban projects throughout the world.
Mitch Miller, J.D., M.B.A. — Chief Executive Officer — Miller Law Group, Inc.
Representation of hotel owners, developers, and management companies for 33 years, including 10 years as EVP-COO for two
hotel companies with supervising responsibility for renovating, operating and/or developing ten hotels, including the 4-star Garden
Court Hotel, Palo Alto, California, the first ground up boutique hotel in the United States. Hotel legal assignments include: 30+
buy/sell transactions; 35+ debt financings including conduit, conventional and mezzanine; 20+ equity financings including private
syndications and institutional joint ventures ; 70+ franchise negotiations; workouts and Chapter 11 reorganizations; 1031 tax
deferred exchanges and tenancies in common; development and construction agreements; marketing and reservation agreements;
restaurant/banquet leases; ADA claims; litigation matters. Allied Memberships: AAHOA, AHLA & CHLA, CLIA, ICSC and NABHOOD.
Board Positions: Sustainable Business Institute, Hotels That Help. Recent Publications and Presentations include CH&LA, “Current
Developments and Strategies in Hotel Acquisition, Development and Financing: webinar; CH&LA Industry ENewsletter, “Key
Franchise Issues for 2016”; CHLA Newsletter, “Key Issues To Consider When Seeking a CMBS Loan”; CEB Update, Real Property Sales Transactions
Guide, rewrote Chapter 5 “Specialty Commercial Purchase and Sale Agreement Provisions: Hotels”.
Matt Mitchell — Senior Vice President — HALL Structured Finance
Mr. Mitchell has over 15 years of experience in commercial real estate and finance. As Senior Vice President of HALL Structured
Finance, Mr. Mitchell takes on senior management responsibilities within the company and helps manage and mentor the
production side of the HSF business. Prior to joining HALL Structured Finance in 2013, Mr. Mitchell held various management and
analytical positions in the commercial real estate industry, including 5 years with Ernst & Young’s Transaction Real Estate Practice,
where he participated in and managed various valuation, loan underwriting and transaction due diligence projects related to
commercial real estate transactions totaling over $5 billion. Mr. Mitchell is a graduate of Texas A&M University with a BS in Finance.
WORK: 214.269.9542 EMAIL: mmitchell@hallstructured.com
Greg Mount — President & CEO — RLH Corporation
Greg Mount joined RLH Corporation as President and Chief Executive Officer in January 2014 and brings more than 25 years of
experience to the company. Prior to joining RLH Corporation, he served as President of Richfield Hospitality, Sceptre Hospitality
and Richfield Hospitality China, where he executed a number of strategic deals, including the acquisition and merger of Whiteboards
Labs into Sceptre Hospitality. Previously, he held senior roles at Sage Hospitality, as well as Starwood Hotels & Resorts Worldwide,
where he led the full-service division responsible for developing franchises and management contracts for the Westin, Sheraton,
Four Points by Sheraton, Le Meridien, and Luxury Collection brands in the United States, Canada and the Caribbean. Before joining
Starwood, Mount held senior operating positions at Interstate Hotels Corporation and Marriott International Hotels, working his
way up through several hotel and regional management positions before moving into Development.
Hiren Mowji — Director of Robot Adoption (Sales) — Savioke
William J. Nassikas — President and Chief Operating Officer — Westroc Hospitality

William J. Nassikas is the President and Chief Operating Officer of Westroc Hospitality founded in 1999. Located in Scottsdale,
Arizona, the company redeveloped and operates a boutique resort and spa named Sanctuary on Camelback Mountain and the
historic Hotel Valley Ho in Scottsdale, and the iconic Mountain Shadows Resort in Paradise Valley, Arizona. Prior to founding
Westroc, Nassikas served as Senior Vice President Operations of Grand Bay Resorts, joining that organization as part of the
merger-acquisition of Carefree Resorts. He has held a number of executive management positions within Hyatt Hotels as well as
extensive hospitality training throughout Europe, including the famed Restaurant Girardet in Switzerland. A graduate of Cornell
University Hotel School, Mr. Nassikas also holds a Diplome Finale des Etudes from Ecole Hoteliere de la Societe Suisse des Hoteliers
in Switzerland. He has been honored as “Hotelier of the Year” by The Chaine des Rotisseurs, named to the Arizona Culinary Hall
of Fame by The Arizona Republic newspaper, is a recipient of the Ivy Award from Restaurant & Institutions magazine, was given
the CSX Award of Excellence, nominated for the SMOCA Contemporary Catalyst Award, and recognized with the 2006 Industry Leadership Award
from The Arizona Hospitality Industry Professionals. Most recently, Nassikas served as a visiting lecturer to the Inaugural Master of Real Estate
Development Class at ASU, as well as the Nassikas Lecture Series for the University of New Hampshire School of Hospitality Management.
Additionally, he has served on various national boards including The Chaine des Rotisseurs, Chevalier du Tastevin and the American Institute of
Wine & Food. Currently, he is a member of the Board of Directors of Deer Valley Resort, and is a Director Emeritus (1996-2004) of The Arizona State
University Foundation Board.
Arte Nathan — President — Strategic Development Worldwide
Arte Nathan served as Chief Human Resources Officer for Steve Wynn’s gaming companies from 1983 – 2006: during that time
he opened all of his casinos in Atlantic City, Las Vegas, Mississippi and China. Arte retired from the gaming industry in 2006 and
moved to Southern California where he became President of Strategic Development Worldwide and opened the Resort at Pelican
Hill. Since returning to Las Vegas in 2013, he taught at UNLV for 3 years and is currently engaged with providing advisory services
to companies interested in optimizing their human capital. Arte recently joined the board of Hope for Prisoners, a Las Vegas-based
non-profit organization that facilitates reentry and reintegration services to men, women, and young adults who are exiting various
segments of the judicial system. Arte graduated from Cornell University in 1972 with a Bachelor of Science degree in Industrial
and Labor Relations. He has been the recipient of many awards for his work in Human Resources, community affairs and education.
He is a frequent guest lecturer at colleges and universities, and has addressed numerous professional associations and conferences
on the subjects of leadership and human resource management. He is an avid musician, hiker, canoeist, book enthusiast and grandfather.
C. Robert (Bob) Neal — Principal — Cooper Carry
A principal in COOPER CARRY’s Hospitality Studio for over 17 years, Bob directs the design of upscale convention, boutique, luxury
and resort hotels throughout the United States, the Caribbean, Africa and the Middle East. His work has been recognized by the
American Institute of Architects (AIA), the Urban Land Institute (ULI), The National Register of Historic Places and various other
national and local associations for design excellence and urban responsibility. Bob promotes “idea based design, innovation and
technology” as differentiators in hotel development, writing and speaking on these topics within the hospitality community.
Recognizing that responsible food and beverage design can improve return on investment for hospitality stakeholders, in 2015,
Bob was instrumental in combining design forces between COOPER CARRY and The Johnson Studio, a national restaurant design
firm. He has directed the design and completion of over 15 hospitably projects structured by a public private partnership, including
the Washington Marriott Marquis and the Cleveland Hilton Downtown and currently the Kansas City Convention Center Hotel and
The Hotel at Avalon, an Autograph Collection, near Atlanta. He is an active participant on the projects on which he works, bringing over 29 years
of hospitality design and management experience to these projects. Having graduated from Virginia Polytechnic Institute and State University,
he is a member of the National Council of Architectural Registration Board (NCARB), the American Institute of Architects (AIA), and is a registered
architect in 20 states and Puerto Rico.
Dennis Nessler — Editor-in-Chief — Hotel Interactive
Dennis Nessler is the Editor-in-Chief of Hotel Interactive, a hospitality company which produces a series of hospitality events and
operates a website consisting of industry news and feature stories. Prior to joining Hotel Interactive, Nessler was Editor of Hotel
Business magazine, where he spent some 14 years covering the lodging industry. Nessler has more than 25 years of journalism
experience in total covering a variety of industries, including housewares, textiles and hospitality. He also frequently moderates
educational sessions at key lodging industry events.
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Peter L. Nichols — Vice President/National Director, National Hospitality Group — Marcus & Millichap
Peter L. Nichols is vice president and national director of Marcus & Millichap’s National Hospitality Group (NHG). Mr. Nichols joined
the firm in 2015, bringing 20 years of industry experience, first as Regional and General Manager of Promus Hotels (now Hilton),
followed by four years as President/Founder of Signature Hotel Group, where he worked in the acquisition of boutique hotels. In
2003, he joined Hodges Ward Elliott as Vice President, devoting ten years to working with a team of agents in the listing, marketing
and sale of more than 250 hotels, totaling almost $6 billion in hotel transactions. Just prior to joining Marcus & Millichap, Mr.
Nichols was Senior Vice President of Business Development for Richfield Hospitality, where he managed a team of senior level
executives on acquisitions, underwriting, due diligence and hospitality investments. He is based in Marcus & Millichap’s New
Haven office. Mr. Nichols was a three-time All-America swimmer at Southern Connecticut State University before transferring to
Johnson & Wales University and earning a degree in Hospitality and Lodging Management.
Mark F. Nogal — Global Head, Curio Collection & Tapestry Collections by Hilton — Hilton
Mark Nogal is global head of Curio Collection by Hilton and Tapestry Collection by Hilton, Hilton’s collection brands serving the
upper upscale and upscale markets, respectively. He is responsible for the strategic direction and growth of the brands, as well
as overseeing brand performance support, global marketing and visual identity. Nogal has more than three decades of hospitality
and brand experience, and has held multiple leadership roles at Hilton over the last 27 years, including property-level and corporate
positions in operations and marketing. Nogal was responsible for pioneering the Hilton Garden Inn brand – from marketing the
first hotel to leading the brand’s growth throughout Europe – and most recently served as regional head of focused service brand
management for Hilton in the Europe, Middle East and Africa region. Prior to that role, Nogal served in several senior positions for
Hilton Garden Inn, including vice president of brand performance and sales support, and vice president of marketing and sales.
In those roles, he was responsible for guiding and communicating with hotel owners, management companies and general
managers, and overseeing strategic planning, operations management and budgeting for brand sales, marketing, advertising, sales, marketing
communications, relationship marketing and research for the brand. Nogal studied hotel restaurant and tourism studies at the University of New
Orleans and architecture at Louisiana State University in Baton Rouge. An avid cook, traveler and explorer of different cultures, Nogal enjoys
visiting Hilton collection properties and learning more about hotels joining each brand.
Robert M. O’Halloran, Ph.D. — Professor & Director — East Carolina University, School of Hospitality Leadership
Robert M. O’Halloran is a professor and currently the Director of the School of Hospitality Leadership at East Carolina University.
He worked previously at the University of Memphis, the State University of New York at Plattsburgh, the University of Denver,
Michigan State University and Central Michigan University. Professor O’Halloran teaches courses in planning and development,
financial feasibility and food and beverage operations. Professor O’Halloran has developed and presented workshops and seminars
in countries around the world and he has also presented educational programs in numerous locations across the United States.
His hospitality industry background includes management and training positions with The Harborside Inn on Martha’s Vineyard,
Massachusetts, Jolly Roger Restaurants Inc., in California, and Pannell Kerr Forster, a management and consulting company in
Los Angeles and Boston. Currently he serves on boards and or committees of the North Carolina Restaurant and Lodging
Association, The American Hotel & Lodging Education Foundation. Professor O’Halloran is a recipient of the Innovation in Teaching
Award presented by International CHRIE and the Anthony G. Marshall Award from AHLA. He is author and or co-author of over one hundred articles,
columns, cases, books and chapters. He is also co-editor and contributing author for Cases in Food Service and Cases in Hospitality and Tourism
published by Pearson Prentice Hall and co-author of the book, Mise en Place for Teaching: A Handbook for Hospitality & Tourism Educators and
Trainers published by AH & LA.
Chip Ohlsson — Executive Vice President and Chief Development Officer, North America — Wyndham Hotel Group
Chip Ohlsson is executive vice president and chief development officer, North America, for Wyndham Hotel Group. In this role, he
is responsible for the development strategy for Wyndham Hotel Group’s 19 brands across North America, identifying and building
strategic partnerships to position Wyndham Hotel Group in new markets and to optimize its presence in existing markets. Chip
is also responsible for strengthening and expanding relationships with owners and key ownership groups including real estate
investment trusts, developers and financial institutions with hospitality portfolios. Wyndham Hotel Group partners with owners
to convert high brand awareness into consistent revenue by maintaining a clear brand focus and enhancing brand equity to attract
the next generation of travelers, creating opportunities for entrepreneurs to grow their business. A 25-year veteran of the
hospitality industry, he brings with him hotel financing and portfolio management experience, as well as many established industry
relationships. Most recently, Ohlsson served as vice president of North American development at Starwood Hotels & Resorts where
he was responsible for the development and pipeline expansion for the company’s renowned hotel brands. Prior to this, Ohlsson held several
leadership positions across the industry including senior vice president, vice president and franchise sales director with Cendant/Wyndham
Hotel Group. During this time he oversaw sales, business development and financial management initiatives and was consistently a top sales
producer, earning accolades including Vice President of the Year among several other notable awards.
Cynthia Olcott — President — Horizon Hotels, Ltd.
Ms. Cynthia Olcott is co-owner of Horizon Hotels Limited, and directs the property operations system-wide. She also serves as
the primary liaison and contact for all hotel franchises. In 1992, Ms. Olcott was appointed Vice President and Director of Operations
& Development-West Coast, and in 1995 she was appointed President and Chief Operating Officer. Ms. Olcott works closely with
property owners and asset managers to determine and direct priorities for each property, adopting an ownership mentality in all
her analysis and decision-making. Under the leadership of Ms. Olcott, Horizon was named Business Partner of the Year by the
Department of Treasury, Management Company of the Year and was granted re-certification by the WBENC as a Women Owned
business for 2016-2017.
Mark Owens — EVP & Head of Hospitality Capital Markets — CBRE Hotels
Mark Owens is an EVP and the Head of Hospitality Capital Markets for CBRE Hotels. He is responsible for the origination and
placement of hospitality transactions, including debt, equity, joint venture equity and transaction sales. Prior to CBRE, Mark ran
the hospitality practice at Ackman-Ziff, and was a key component in building the team’s production to in excess of $1 billion in
annual transaction volume. In addition to Ackman-Ziff, Mark was a vice president at Sonnenblick Goldman where he closed $3
billion in transactions. He also worked at HVS New York. Mark is a graduate of the Cornell University School of Hotel Administration,
was a founding board member of AH&LA’s Under 30 Council, and was voted one of Real Estate Weekly’s Rising Stars. Mark is a
member of the ULI, has spoken at ALIS, the NYU International Hospitality Investment Conference and is a member of the Cornell
Real Estate Council.
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Michael C. Palmer — Managing Member & Co-Founder — California Real Estate Regional Center
A native of Southern California, Mr. Palmer is an active real estate developer and investor. Mr. Palmer is the Founder and Managing
Director of Realty Center Management Inc. and California Real Estate Regional Center, These entities provide funding, development
expertise, asset and property management services to hotels, commercial and residential properties within the United States.
Over the last 30 years Mr. Palmer through his real estate investment and management vehicles has been responsible for over
$500 million in real estate projects. He is a Certified Public Accountant in the State of California and has also served in a variety
of positions including; Chairman and Managing Director of Kaptivating Technology, Chairman and Chief Executive Officer of
Olympic Bancorp, Chief Executive Officer of Pacificnet, Chief Executive of eSat, Managing Director of Hollywood Park Casino,
Founder and Chairman of the Board of Global Cash Card and Board of Directors Western Waste Industries (NYSE). Mr. Palmer
served a four-year term on the California Gambling Control Commission. The Governor of the State of California appointed him to that position
in the year 2000. The five members of the Commission are responsible for regulating and licensing of gambling activities within the State of
California. In addition, Mr. Palmer currently manages California Real Estate Regional Center (“CARE”), which is authorized by the U. S. Citizenship
and Immigration Services EB5 program to provide foreign nationals an opportunity to invest in the U.S.A. and gain citizenship. CARE has funded
over 200M into various EB5 projects. A graduate of the University of Southern California with a Bachelor of Science Degree in Business
Administration and a Masters Degree in Taxation. He also attended the Northrop Institute School of Law. Mr. Palmer is a member of the Pepperdine
University Board and the Marshall School Board of Leaders. In 2005 he received the University of Southern California Leventhal School of
Accounting Distinguished Alumni Award.
Jagruti Panwala, CHO — Treasurer 2017-18 — AAHOA
Jagruti Panwala serves as Treasurer of the Asian American Hotel Owners Association (AAHOA) and is the first female officer in
the association’s 28-year history. Prior to becoming an elected AAHOA officer, Panwala served as a Female Director at large; a
position she held for six years. Panwala helps lead AAHOA’s advocacy efforts aimed at protecting the interests of hotel owners.
Her advocacy work on behalf of AAHOA includes testifying before a Congressional Committee about the harmful impact of over-
regulation on small businesses. Born in Surat, India, Panwala immigrated to the U.S. in 1991. She earned undergraduate degrees
in both finance and economics from East Stroudsburg University. In 1999, Panwala founded Wealth Protection Strategies Inc.
where she currently serves as President & CEO. Wealth Protection Services is an investment management company specializing
in succession planning. Jagruti is also a second generation hotelier. She and her husband, Ahmed, own and operate multiple hotels
throughout the Northeastern United States. They reside in suburban Philadelphia with their two children.
Bhavesh Patel — Chairman — AAHOA
Bhavesh Patel is the 2017-18 Chairman of AAHOA, the largest hotel owner’s association in the world. He has been an active member
of the association since 1994, previously serving as the Regional Director for the Mid-Atlantic region. A native of London, England,
Bhavesh moved with his family to the United States in 1976. He earned a Bachelor of Science degree in Business Management
and Finance in 1990 from York College of Pennsylvania. Following graduation, Bhavesh joined the family business and launched
a successful career in hospitality. Bhavesh is a principal of ADM Hotels, a family-owned, full-service real estate company,
specializing in hospitality management, development, and investments. The ADM Hotels portfolio features several branded and
independent hotel properties concentrated in the northeastern United States. ADM Hotels is currently developing additional
properties expected to be completed during 2018. Bhavesh is an active member of his community. He is a past President of
Charotaria Leuva Patidar Seva Samaj and currently serves on its Board of Trustees. Bhavesh also served as President of the Runnemede, Bellmawr,
Glendora Rotary Club, where he earned the prestigious Paul Harris Fellow designation. Bhavesh is an active supporter of youth education. He
serves as the “village representative” for Barasadi Primary School, which is a part of the Tiny Smiling Faces Foundation. Bhavesh and his wife
Amita have two sons, Nikhil and Milan. The Patels reside in Cinnaminson, New Jersey.
Biran Patel — Secretary, AAHOA | Partner — BHP Investments Company
Biran Patel is the Secretary of the Asian American Hotel Owners Association (AAHOA), the largest hotel owners association in the
world. He has been an active member of the association since 2001, and has served on AAHOA’s board of directors since 2014. A
native of Birmingham, England, Biran is a second-generation hotelier who started learning the hospitality business as a teenager
in the family owned hotel. He earned a B.S. degree in Finance from the University of Texas at Austin. Today, Biran owns and operates
multiple branded and independent hotel properties and is also a partner in BHP Investment Company. Biran plays an active role
in his community and has been involved with the Irving City Chamber of Commerce for the past 5 years. He is actively involved in
the Leuva Patidar Samaj (LPS) local chapter, SLPS. Biran has also served on the board of directors of the Texas Hotel & Lodging
Association since 2014. Biran currently resides in Irving, Texas with his wife, Poonam, and their two children.
Hitesh (HP) Patel — Vice Chairman 2017-18 — AAHOA
Hitesh (HP) Patel is an Austin, Texas-based hotelier and community leader with a strong entrepreneurial background. Born in
England in 1972, HP and his family immigrated to the United States when he was eight years old and put down roots in Elgin, Texas.
Two years later, 10-year-old HP was working the front desk, in housekeeping, and in maintenance at his parents’ 18-room hotel.
HP is a 1996 graduate of the University of Texas at Austin, where he earned a BBA. In 1998, he launched his hospitality career with
the construction of a Microtel Inn in Stafford, Texas. In the years that followed, HP added branded properties like Best Western,
Choice, IHG, and Wyndham to his portfolio. Today, HP is the president of Capital City Hospitality Group and the creator of Global
Green Consultants, which offers “green” consulting services primarily to hotels. He holds several leadership positions within the
hotel industry, including a place on both the Austin Hotel & Lodging Association and the Leuva Patidar Samaj (LPS) Board of
Directors; an appointment to the Austin Economic Growth and Redevelopment Task Force; and an IHG Owners Association Ambassadorship. A
member of AAHOA since 2004, HP began his service on the AAHOA Board of Directors in 2010, when he was elected Director at Large. He
subsequently won the AAHOA Award of Excellence for his work in supporting AAHOA’s educational initiatives. He is also the 2017-2018 AAHOA
Vice Chairman, and will assume the AAHOA chairmanship in 2018. HP currently resides in Austin with his wife, Trusha, and their two children,
Kylissa and Khaleal.
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Mehul Patel — Chairman & CEO — NewcrestImage
Mehul Patel came to the United States in 1990 and settled with his family in Garland, Texas. He chose a future in business before
graduating from high school, when he and Chirag partnered to buy their first company, a small bulk mailing business. They sold
the mailing business and, with Mehul’s brother Sanjay, bought an independent motel in Dallas. Mehul continued to build his
reputation as a hotel developer, and before long, Newcrest Management was born. The company catered to “staycation” travelers
by developing limited-service hotels along interstate highways and in college towns. When the economy plunged into a recession
in 2008, the company was committed to an ambitious development plan that included 30 new hotels. As forecasts grew worse by
the day, Mehul mobilized his team and some key partners to adapt. The outcome was a bold decision to recapitalize by selling 20
hotels in a single portfolio jointly owned by Newcrest Management and their partners at Image Hospitality, to Starwood Capital.
The sale prompted discussions of the future of the partnership, and in 2012, the companies merged to form NewcrestImage. From 2013 to 2014,
Mehul served as the youngest chairperson of the Asian American Hotel Owners Association (AAHOA). Mehul is often invited to share his story
and expertise with industry peers at both public and private engagements. He is a 2015 Ernst & Young Entrepreneur of the Year finalist and
received his undergraduate degree in computer information systems from the University of Texas at Arlington.
Mitch Patel — President & CEO — Vision Hospitality Group, Inc.
Mitch Patel founded Vision Hospitality Group, Inc. in 1997 with the goal of creating a company dedicated to excellence with a focus
on community and family. Today, Vision holds a growing portfolio of 33 hotels and a pipeline of 16 properties affiliated with premier
brands such as Hilton Worldwide and Marriott International, including the company’s first boutique hotel, The Edwin. Mitch has
led Vision to be the recipient of many awards, as well as industry media recognition in the fields of development, community
service, design and achievement. Most recently, Vision received the Marriott International Developer of the Year Award, the Marriott
International Spirit to Serve Award, the Developer of the Year Award for the Hampton Brand by Hilton Worldwide, and the Multi-
Brand Developer of the Year Award by Hilton Worldwide. Mitch serves on the Marriott International Franchise Advisory Council
and the Hilton Worldwide Owner’s Advisory Council. Mitch maintains his presence on boards of local organizations that support
education, the arts and economic development in Vision’s hometown of Chattanooga, TN, and is an advocate for ending human trafficking in the
hospitality industry. Mitch holds a Bachelor’s degree and a Master’s degree in Civil Engineering from the University of Tennessee.
Ravi Patel — President — Hawkeye Hotels
Ravi Patel is the President of Hawkeye Hotels, one of the fastest growing, privately-owned hotel companies in the country. Patel
has overseen the development of fifty new construction and acquisition projects with total transaction volume exceeding $750
million. Leading Hawkeye Hotels to become a fully vertically-integrated hospitality firm with expertise in management, development
and acquisitions. In addition to the hotel industry, Patel is an investor and political activist. He is the Founder of Built By Iowa, a
private equity firm that has invested in over 20 early-stage companies. Recently, Patel was a candidate for United States House
of Representatives for the 1st Congressional District in Iowa. Ravi earned a Bachelor’s degree in Business Management and
Entrepreneurship from the University of Iowa. His current board service includes: President of the Iowa Venture Capital Association,
Tippie College of Business Alumni Board, and West Bank Board of Directors. Patel is also a visiting lecturer for the University of
Iowa and Kirkwood College.
Sanat Patel — Co-Founder and Chief Sales Officer — AVANA Capital
Sanat Patel is co-founder and Chief Sales Officer for AVANA Capital, a direct commercial real estate lender. He has been in the
commercial banking industry for over two decades and leads the sales team at AVANA Capital. Sanat enjoys meeting business
owners and bringing them solutions to grow their business. With over 26 years of experience, Sanat’s strength is being adaptive
and driven in all aspects of his work. His sense of reward is in being a contributor to the success of his team and his clients. He
has been instrumental in driving AVANA’s loan volume to over $900MM, including $120MM in ground-up hospitality financing over
the past two years.
Vinay B. Patel — President & CEO — SREE Hotels, LLC

Vinay Patel was appointed President and CEO for SREE Hotels, LLC in June 2012. Prior to being named President & CEO, Vinay
served as the Senior Vice President, Operations and Sales and also VP of Sales & Marketing for SREE Hotels, LLC. In these roles,
Vinay was responsible for the day-to-day operations, sales and marketing for the 27 hotels that are owned and operated by SREE
Hotels and franchised with Hilton, Marriott, Intercontinental Hotel Group and Starwood Hotels. Prior to joining SREE, Vinay Patel
served as vice president, brand marketing for Microtel Inn & Suites from 1999 to 2001. As the primary individual responsible for
the brand, he headed up all efforts to provide additional support to Microtel franchisees in the areas of services, quality and
training. Patel’s priorities included tracking performance, customer satisfaction and brand specific sales results. Patel joined
Microtel after serving as Vice President of Marketing for Knights Franchise Systems, a division of Cendant Corp., since 1996. His
responsibilities included creating, administering and executing national sales, marketing and advertising campaigns for a national budget brand
with over 230 hotels and 18,000 rooms. In addition, he was involved in all strategic planning for the brand, executing the brand’s national
conferences, and creating the Knights Inn Co-Operative Council (KICC), a regional marketing and training program. Patel also worked for Days
Inns of America in various franchise marketing and services management positions. A native of the Fiji Islands, Patel received his bachelor’s
degree in economics from the University of North Carolina at Chapel Hill. He resides in Charlotte with his wife, Shefalee and two sons, Milan and
Javel.
Dilip Petigara — Chief Operating Officer — Access Point Financial, Inc.
Petigara has over 23 years of experience in both the hospitality and finance industries. Petigara joined Access Point Financial
from a real estate and capital advisory service firm which focused on hospitality. Prior to his advisory role, he served as Senior
Vice President of Specialty Finance Group. His responsibilities included management of loan operations, internal credit approval,
closing/funding and asset management with specific focus on support to participations, syndications and reporting to warehouse
lenders. Prior to SFG, Petigara served as Assistant Vice President and Senior Underwriter at GMAC Commercial Mortgage. About
Access Point Financial, Inc. Access Point Financial, Inc. (APF) is a direct full-service lending and advisory platform based in Atlanta,
Georgia serving branded and independent hotels in the United States and Canada. Access Point Financial is a venture of Stone
Point Capital (Trident Funds), a private equity firm based in Greenwich, Connecticut and the APF Management
Defining Project Management and
Owner’s Representation
Owner/Manager
Franchisor Architect
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Matthew Petrie — President — BDRC Americas
Matthew Petrie is a highly experienced researcher whose work has spanned the sectors of hospitality, consumer products, media,
policy and arts & culture. Matthew has helped clients succeed and grow with strategic, business-led insights for over 20 years.
Prior to his current role at BDRC Americas, Matthew was the founder and president of consultancy Fusion Research + Analytics.
His previous experience includes work at both agencies and corporations, including nine years in senior roles at global media
company Discovery Communications, where he executed research to evolve business strategies for network launches, retail,
consumer products and digital media. As President of BDRC Americas, Matthew leads a team specializing in consumer insights
for hotels, travel and tourism. Sector-focused research products include the Hotel Guest Survey, MeetingsMetrix and VenueVerdict,
all delivering valuable data, analysis and trends to these dynamic markets.
Andrew Pine — Program Director, Global Customer Culture — Porsche Cars North America, Inc.
Andrew Pine heads a newly created global team with a clear goal to define and implement a sustained customer-centric culture
across the entire Porsche organization in an initiative called “Excite!” Excite! is the long-term blueprint for ensuring that Porsche
is known not only for the power and precision they put under the hood, but also for the relationships they build with those behind
the wheel. Andrew joined Porsche Cars North America (PCNA) in January, 2009. As Vice President, Customer Relations he was
responsible for its broad strategic focus to better approach every customer interaction as an opportunity to solidify customer
loyalty and build brand value. Primary areas of responsibility included a new focus on Customer Experience, leading an innovative
CRM practice, driving improvements in Customer Satisfaction and Loyalty within PCNA and its dealer network, leading Market
Research and Consumer Insights, and delivering world class contact center operations. Before joining PCNA, Mr. Pine held leadership positions
in Marketing with the BMW Group, CITI Group, Sears Holdings, and advertising and event marketing agencies. Pine received a Bachelor of Science
in Mathematics from Tulane University, New Orleans and a Juris Doctorate from Fordham University School of Law, New York City and passed the
New York Bar. PCNA is headquartered in Atlanta and is the importer of Porsche sports cars, the Macan and Cayenne sport utility vehicles and the
Panamera sports sedan, for the United States.
Ron Pohl — Senior Vice President and Chief Operations Officer — Best Western® Hotels & Resorts
Ron Pohl is Senior Vice President and Chief Operating Officer for Best Western® Hotels & Resorts. He joined the brand in 2007,
serves on the company’s executive committee and leads the brand’s operations and development efforts for North America and
Asia. Pohl’s responsibilities include key departments within the hotel company, including customer care, member services, revenue
management, education and training, design, supply, and global quality assurance. He was instrumental in repositioning the three
core brands, Best Western®, Best Western Plus® and Best Western Premier® as well as launching the newest brands: Vīb®, Glō℠,
BW Premier Collection® and the SureStay℠ Hotel Group. Prior to joining Best Western, Pohl spent 25 years with Boykin Management
Company and Marriott Corporation. With Boykin, he served in a number of senior-level positions in the areas of marketing, sales,
and revenue management, and ultimately Senior Vice President of Operations. Pohl earned awards for sales leadership, website development,
and outstanding customer service. He currently serves on the American Hotel & Lodging Association’s Board of Directors and previously served
on the board of directors for the Convention & Visitors Bureau of Greater Cleveland. Pohl is the recipient of the prestigious 2016 American Hotel
& Lodging Educational Institute Arthur Landstreet Award.
Gregory R. Portman, NCARB, AIA — President and Managing Principal — PFVS, Inc.
Greg is the President and Managing principal of PFVS, Inc. (an AC Martin Company), a full service architectural firm with a nationwide
reputation for hospitality design. Formed in 1987, PFVS has grown from a staff of three to a diversified firm of more than 40
architects and interior designers. With more than 260 hotel projects completed or under design, PFVS is well equipped to design
projects in any market niche. PFVS is consistently ranked in the top 25 of all national hotel design firms and is much acclaimed
for its skill in adapting brand standards in unique and innovative solutions. In addition to his management of the firm, Greg has
also demonstrated the ability to produce projects of exceptional quality. Organizational skills, refined over 34 years of experience,
enhance Greg’s ability to meet budget and time constraints and to anticipate and avoid potentially problematic situations. This
attention to detail results in reduction of the Client’s risk, and ultimately produces a more refined building design. A partial list of recent projects
include Embassy Suites in Chattanooga, TN; St Augustine, FL & Berkeley Hts, NJ; custom Hyatt Place projects in Bloomington, IN; Denver, CO and
Nashville, TN; Autograph by Marriott hotels in Tampa, FL, West Palm Beach, FL and Pittsburgh, PA as well as numerous dual branded projects in
Indianapolis, IN and Richmond, VA. A graduate of Ball State University, Greg received the degree of Bachelor of Architecture in 1974 and has spent
his entire career in the Atlanta area. He is a member of the American Institute of Architects and National council of Architectural Registration
Boards with current registrations in 17 states.
Brian Quinn — Senior Vice President, Franchise Development — Choice Hotels International
Brian Quinn is senior vice president of franchise development at Choice Hotels International. Quinn is responsible for leading
franchise development in the United States for Choice brands including Comfort Inn, Comfort Suites, Sleep Inn, MainStay Suites
and Suburban Extended Stay. He also helps lead Choice’s overall growth and performance strategy. Quinn joined Choice in January
2017 and has more than 25 years of experience in the hospitality industry. Prior to joining Choice Hotels, Quinn served as senior
vice president and chief franchise officer at Red Lion Hotels Corporation, where he oversaw hotel franchise development
opportunities and facilitated expansion of the Red Lion Hotel brands across the United States. His previous roles also include
executive vice president of development at Driftwood Hospitality Management, and vice president of upscale franchise development
at InterContinental Hotels Group, where he oversaw growth of the Crowne Plaza and Hotel Indigo brands across key markets. Quinn earned a
bachelor’s degree in business administration from the University of South Florida.
Kerry V. Ranson — Chief Development Officer — HP Hotels
Kerry V. Ranson is one of the co-founders of HP Hotels. Kerry leads the development efforts for the company’s vision to grow and
further diversify the portfolio. Kerry leverages his extensive industry experience as well as the relationships he has cultivated
over the 23 years in the hotel industry to further the growth of HP Hotels’ portfolio of managed properties nationwide. Kerry has
grown management firms into highly successful companies. Formerly President and Chief Operating Officer of Expotel Hospitality
Services, a New Orleans-based hospitality ownership management and development company, he also held the prestigious position
of 2015 Chairman of IHG (InterContinental Hotels Group) Owner’s Association. He began his hospitality management career in
the food and beverage arena with Ruby Tuesday’s restaurant chain. Kerry entered the lodging side with Mirage, opening the Beau
Rivage Resort in Biloxi, Mississippi and also spent time with Wilson Hotel Management Company. In 1999, Kerry joined IHG as an Area Director,
where he drove both occupancy and ADR by implementing structured revenue management systems at each of his 20-plus properties. Kerry left
IHG to join the start-up team of HP Hotels and was instrumental in its founding in 2002 with six hotels, which grew to more than 35 hotels in 16
states. HP Hotels entered the TOP 100 Management Companies under his tenure. Kerry’s extensive client relationships span over well-known
groups such as the Laurus Corporation, Stratford Hospitality, The Berger Company & Hotel Capital, to name a few. Kerry is well recognized in the
hospitality industry by both peers and industry experts.
Robert A. Rauch, CHA — President and Chief Executive Officer — RAR Hospitality
Robert Rauch, CHA, is CEO of RAR Hospitality, a leading hospitality management firm with 20 hotels under management. Rauch
has over 35 years of hospitality-related management experience in all facets of the industry. Widely recognized as the “hotel
guru,” Mr. Rauch maintains a blog where he expounds upon insights and trends in the hospitality industry at www.hotelguru.com.
Along with the blog, he also publishes Hospitality Innsights, a monthly electronic newsletter. Mr. Rauch held nearly every position
in the hotel business including General Manager of full-service Four Diamond hotels for Hilton and Embassy Suites in Phoenix.
With a bachelor’s degree in Hotel Administration from Western International University and a master’s degree in Tourism
Administration from Arizona State University, Rauch has served as president and on the board of numerous tourism organizations.
Mr. Rauch is a Faculty Associate at Arizona State University and California State University San Marcos. He is widely quoted on television, radio
and in numerous publications including the Wall Street Journal and Los Angeles Times. He has developed several leading brand hotels, some of
which the firm still owns and manages and opened a Fairfield Inn & Suites by Marriott in San Diego this past summer and a Doubletree by Hilton
in Phoenix this month.
Joe Reardon — SVP of Business Development and Marketing — Hotel Equities

Joe Reardon serves as Senior Vice President of Business Development and Marketing for Hotel Equities, an Atlanta-based, full-
scale hotel ownership, management and development firm. With 25 years of hospitality experience, he oversees the development
and growth strategies for the Hotel Equities organization. Mr. Reardon has built a highly successful business development team
to negotiate management contracts and evaluate the financial feasibility of the firm’s acquisition opportunities. He utilizes the
existing portfolio of hotel assets as a platform for smart growth with current and potential owners. Mr. Reardon orchestrated
Hotel Equities’ growth to over 100 properties in 22 states from Connecticut to California, including the addition of seven full
service hotels in the past year. The firm expanded its leadership team by hiring additional key personnel at executive and regional
levels and opened its first regional office to oversee 16 properties in Texas. Mr. Reardon came to HE from Alliance Hospitality where he served as
Executive Vice President of Sales and Marketing and Business Development. He previously served five years as VP Sales and Marketing for the
Noble Interstate Group and Noble Investment Group where he managed a nationwide portfolio of hotels. Mr. Reardon began his career with Marriott
International in Sales and Marketing before being promoted to a Regional Director of Sales and Marketing. Over a 17-year span, he earned
prestigious awards for work in select service, full service and resort hotels. With a proven track record of transforming sales cultures and systems
to drive top line revenue, he develops and leads strong teams to make a positive impact on market share and profitability. Mr. Reardon holds a
B.S. degree in Business Administration & Tourism Management from North Carolina State University.
Michelle Renn — Managing Editor — Hotel-Online

As managing editor for Hotel-Online.com, Michelle oversees the production, editorial and advertising for the original, and leading
online news magazine for the hospitality industry. Michelle has been associated with hospitality related news and events since
2007 through her involvement with Hospitality Upgrade, the leading technology magazine for the hotel industry. Assuming her
role as editor with Hotel-Online in early 2009, and managing editor in 2010, she has been instrumental in diversifying the news
mix to better suit the growing need for information relating to operational functions in a variety of segments for hoteliers worldwide.
Previous experience as a general manger, event and meeting planner, independent business owner, and having a role as an
executive leader in many civic and community organizations has provided her a well-rounded perspective on the unique needs
of business, personnel management and motivation. A graduate of the University of Utah and mother of two, she currently resides in a suburb
of Atlanta, Georgia.
Stephanie M. Ricca — Editor in Chief — Hotel News Now

Stephanie Ricca is editor in chief of Hotel News Now, where she manages the content vision and day-to-day operations for the
group’s award-winning daily newsletter, as well as other initiatives. She has a decade’s worth of experience in hotel trade
journalism, most recently serving as editor in chief of Hotel Management magazine before joining HNN in January 2015. She is a
graduate of Wittenberg University and holds a master’s degree in journalism from the Medill School of Journalism at Northwestern
University.
Kip Richards — Principal/Director — Source Direct Imports
Kip Richards is a graduate of Economics from the University of St. Thomas, in St. Paul Minnesota. In addition, he completed a
degree in Spanish while studying abroad at The St. Louis University, Madrid. Kip resides with his wife Stephanie and his two
children in Paradise Valley, Arizona. He is very active in various associations and with community activities. He began his career
in the commercial real-estate industry. Later, his service-minded nature compelled him to enter the hospitality industry in order
to satisfy needs not adequately met in today’s marketplace. His manufacturing firm Source Direct, fulfills a niche between cutting
edge design and economic realities through a unique and redundant process. Source Direct designs, engineers and manufactures
barn door systems, custom doors, shower glass systems, and complete vanities systems for their customers at an affordable
level. Source Direct has earned the respect of their clients and become the specified supplier for many of the national branded
hotels. The goal of Source Direct is to provide the industry with quality products that arrive on time, are easy to install, and maintain a high
preserved value. Their products are known to be easily specified by architectural and design communities.
Dan Richardson — National Director of Business Development — Entegra Procurement Services
Dan is a lifelong veteran of the hospitality industry who has retained a fresh outlook and passion for the industry he loves. Dan
started in restaurants at the age of fourteen and today is the National Director of Business Development for Entegra Procurement
Services ( a Sodexo Company). Dan is an Highest Honors Graduate of the Culinary Institute of America, Hyde Park, NY and has
held positions which included; Brand Recognized & Awarded Hotel General Manager, Vice President of Food & Beverage Lodging,
Executive Chef, Area Vice President Restaurants and Principle National Purchasing Network.
Victoria S. Richman — Chief Financial Officer — HVS

Vicki Richman has been advising hotel investors and lenders for the past 30 years, the last 13 with HVS, the largest hotel consulting
firm in the world. Ms. Richman oversees all of the division’s asset management and consulting assignments in addition to her
duties as the company’s Chief Financial Officer responsible for finance, accounting, insurance, and human resources and advises
hotel investors and lenders as to a hotel’s operational and investment potential and quality/service, providing strategic planning
and due diligence and developers on hotel development: facilities planning and design, pre-opening budgets, chain affiliation,
preparation of opening and annual plans. Vicki is frequently asked to negotiate franchise license agreements and hotel management
agreements for owners and to testify as an industry expert witness for parties on all sides of the transactions. Ms. Richman is a
member of the Financial Management Committee of the American Hotel & Lodging Association, which writes the Uniform System
of Accounts for the Lodging Industry, the global industry-standard accounting presentation for hotels and resorts. Vicki graduated with a
Bachelor’s degree in Political Science from Brown University and an MBA in Finance from The Wharton School.
Robert Rippee, MBA — Director, Hospitality Innovation Lab — International Gaming Institute, UNLV
Robert is the Director of the Hospitality Innovation Lab at UNLV. The Hospitality Lab develops and designs innovative applications
and ideas for the global hospitality industry. Robert also actively researches millennial ethnography, behavior and eSports Gaming.
He is a director of consulting firm, Elysian LLC and the former Senior Vice president of Marketing for Las Vegas Sands Corporation.
He brings more than 25 years of innovation experience in hospitality along with a powerful network of advisors and mentors across
venture capital, big tech, big hospitality, and gaming. He serves as a board advisor and consultant to several technology startup
companies. He is the author of several innovative papers. Rippee is also a PhD student at UNLV, holds an MBA from the University
of Georgia’s Terry College of Business and an undergraduate degree in Finance from The University of Wyoming. Throughout his
business career, he has received several prestigious industry awards and he’s been tapped as a thought leader and asked to
lecture at organizations as diverse at the Luxury Marketing Council in Manhattan to The Graziadio School of Business and Management at
Pepperdine University. This summer (2016) he will be speaking on the future of the integrated resort at The 16th International Conference on
Gambling and Risk Taking in Las Vegas; on innovation in hospitality at the 23rd annual iHITA Research Conference and in September on millennial
behavior at The Lodging Conference. He is also a Veteran, serving as a Pilot in the United States Navy from 1980 to 1989.
Ryan J. Rivett — President & CEO — My Place Hotels of America
Ryan Rivett is Co-founder President & CEO of My Place Hotels of America, My Place is an up and coming niche extended stay hotel
chain, commonly described as a midscale product at an economy price. My Place was founded in 2012 and began franchise sales
in 2014. Under Ryan’s leadership the all new-construction chain has grown to 32 operating hotels with an equal number presently
under development or construction. In addition to My Place, Ryan is a principal and operating partner of Legacy Management, a
professional hospitality management company with over 40 hotels across 17 states and Legacy Builders, a hospitality focused
general contractor with a successful track record of hospitality construction management across the US. Prior to founding My
Place, Ryan held various positions focused on multi-family, and hospitality real estate development, construction, and management
within the Rivett organization. Ryan obtained a bachelors degree in business management from Northern State University, and
in Aberdeen, South Dakota where he lives with his wife Jennifer and their four children.
Charles H. Rodriguez — Vice President, Human Capital Management — Adams Keegan
Charles has served as a management advisor within the outsourced human resource services (HRO) industry since joining Adams
Keegan in 2003 after working with the City of Minneapolis-Mayor’s Labor Relations Team. In his current role he is responsible for
helping organizations with their people and compliance strategies – what drives individual success and how organizations invest
their efforts. He is at his best challenging workplace leaders to reflect and build on the kinds of best practices and success stories
he collects from collaborations across national, industry diverse work environments. He is an active industry contributor at trade
conferences, especially those focused on professional services and hospitality, and for publications. He holds a bachelor degree
in management from University of Florida, and master of business administration from Auburn University.
WESTIN PHILADELPHIA MARRIOTT CHARLOTTE CITY CENTER
DON CESAR JAMES HOTEL WEST HOLLYWOOD
Hodges Ward Elliott is proud to announce its representation of the sellers/owners

and developers in the following select transactions for 2017:
Marriott Charlotte City Center Hyatt Place San Jose

(Sale & Financing) San Jose, CA | 236 Rooms YTD September 2017, Hodges Ward Elliott has sold
Charlotte, NC | 446 Rooms and financed in excess of $3.4 billion of assets with a
Don CeSar
James Hotel West Hollywood combined total of more than 100 properties throughout
St. Pete Beach, FL | 277 Rooms
Los Angeles, CA | 286 Rooms the United States. When it comes time to sell or finance
Sirata Beach Resort (Financing)
Westin Philadelphia your hotel, consider Hodges Ward Elliott.
St. Pete Beach, FL | 382 Rooms
Philadelphia, PA | 294 Rooms
Starwood Portfolio (Financing) hodgeswardelliott.com
MCR Portfolio 66 Hotels | 6,460 Rooms
18 Hotels | 2,187 Rooms
W Buckhead
Atlanta, GA | 291 Rooms
Chip Rogers — President and CEO — AAHOA
Chip Rogers serves as President and CEO of AAHOA, the nation’s largest hotel owners association. During his tenure as President
& CEO AAHOA has established association records for membership, lifetime membership, event attendance, PAC fundraising, and
revenue. Chip also serves as a member of the Forbes Nonprofit Council, the California State University Hospitality & Tourism
Management Education Alliance Advisory Panel, Board member of the American Legislative Exchange Council Private Enterprise
Advisory Board and the Board of Directors for Community Leaders of America. Prior to joining AAHOA, Rogers had a long career
as a small business owner and public servant. He previously served in the Georgia General Assembly, being elected six times.
Senator Rogers was unanimously elected to serve two-terms as the Senate Majority Leader. He was elected the first National Chairman of the
Majority Leaders conference and served on the National Board of Directors for both the American Legislative Exchange Council and the State
Legislative Leaders Foundation. As a lawmaker Rogers earned more than two dozen Legislator of the Year awards, including twice from the Georgia
Chamber of Commerce, and was a three-time winner of the Golden Peach award given to the lawmaker most dedicated to digital learning in
Georgia. In the private sector Rogers has been a long-time small business owner with interests in broadcasting, marketing and real estate. He
founded and led Rogers Communications for two decades. He earned his undergraduate degree from Georgia Tech and an MBA from Georgia
State. He and his wife Amy have four children and live in metro Atlanta.
Adam Rolston — Partner, Creative & Managing Director — INC Architecture & Design
Adam has been engaged in the practice of architecture since 1985, was born and raised in Los Angeles and attended Syracuse
University School of Architecture, where he studied both in Syracuse and in Italy under the influence of the northern Italian
Rationalists. Adam has served as the Senior Designer and Project Architect for many large-scale, commercial office, residential
condominium, private residential, hospitality, and retail projects in Southeast Asia, Europe and New York. He is known for his keen
attention to detail, his ability to tackle the design and planning of complex projects at a variety of scales and for his careful
attention to client and user needs. Adam is a registered architect in the State of New York, a member of the AIA New York chapter
and the USGBC.
Terry Sanders — Chief Development Officer, Americas — Carlson Rezidor Hotel Group
Terry Sanders is the Chief Development Officer for Carlson Rezidor Hotel Group in the Americas and reports to Ken Greene,
President, Americas. As the chief development officer, Sanders leads, builds and delivers the development and growth strategies
for the group in the Americas region. He also manages strategic investments for the portfolio and spearheads merger and
acquisition activity related to portfolio growth. Sanders is a 20-year veteran of the hotel industry. Most recently, he was a senior
broker at Avison Young in Dallas, Texas. Prior to that, he held various positions at Wyndham Hotel Group for almost 15 years,
including as the senior vice president of development for franchised and managed hotels for the U.S. and Western Canada. Before
Wyndham, Terry was a partner at DDS Capital Group. He began his hotel career in 1997 as a franchise sales director with HFS, Inc., which later
became Cendant.
Russell C. Savrann — Partner — Sandman Savrann PLLC

Russ provides sophisticated legal services for clients on hotel development, strategic planning, transactions, franchising and
operational matters, including finance, mergers & acquisitions, joint ventures, management agreements, and franchise. Russ’s
prior experience in the hospitality industry includes positions at Starwood Hotels & Resorts Worldwide, Inc. (Vice President,
Associate General Counsel), and at The Ground Round, Inc. (Director of Legal Affairs - acting General Counsel and Corporate
Secretary). With offices in New York City, Boston, New Haven, Scottsdale, Seattle and Tacoma, Sandman Savrann delivers its
exceptional service and value through its fifty plus highly regarded industry counselors and para professionals, who are
distinguished by their extensive knowledge, experience, and contacts in the hospitality industry. They lead our comprehensive legal team, handling
all the special needs and structures of the industry, as well bringing to bear in-depth practice and technical knowledge in real estate, restructuring,
finance, litigation, employment, securities, and tax. Russ is also principal and co-founder of RISA Hospitality Solutions LLC a full service hospitality
consulting firm specializing in facilitating off market hotel, residential and mixed use development in major markets including New York City and
matching private equity and debt with projects.
Amanda Saye — Director of Marketing — GreenTree Hospitality Group, Inc.

As the Director of Marketing of GreenTree Hospitality Group, Amanda Saye is leading the roll-out and marketing initiatives for
GreenTree Inn throughout North America. Saye brings over 6 years of experience in marketing, branding and publishing. Prior to
joining GreenTree Hospitality Group, Amanda held positions gaining valuable experience in market analysis, marketing, advertising
and brand awareness campaigns. Additionally, she has managed social media marketing and the digital online growth for previous
organizations. Saye produced viable, revenue generation programs leading to increased awareness and brand recognition. Applying
her expertise in data-driven, strategic marketing planning, Amanda has proven to be a strong addition to the GreenTree executive
team. Saye holds a Bachelor of Science in Business Administration, Marketing degree with a certificate in Promotions from Northern Arizona
University. Amanda serves as the Director of Communications on the HSMAI Arizona board.
2018 CALENDAR OF EVENTS
hospitalitydesign.com
Miami January 31, 2018 Toronto September 11, 2018

Atlanta February 27, 2018 New York October 3, 2018
Los Angeles March 21, 2018 San Francisco October 24, 2018
Chicago April 24, 2018 Dallas December 12, 2018
Washington D.C. June 12, 2018
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June 2018 November 2018
The ultimate connector to the hospitality design industry

K. Michael Schmitt — CEO — Clairvoyix
Mike Schmitt is the CEO and founder of Clairvoyix, LLC, a Las Vegas based marketing automation company focused on the travel
and leisure market. Mike is responsible for the strategic direction of Clairvoyix, and serves an operational role as business needs
dictate. Mike is a big believer in automating the marketing process, with a healthy dose professional services to help our clients
fully leverage the Clairvoyix technology. With over 25 years of software industry experience, including eighteen years in
management positions, Mike has worked in nearly all functional areas of the software industry. Prior positions include the Executive
Director, Systems and Software for Océ Printing Systems USA, as well as the Director, Systems and Software for Siemens Nixdorf
Printing Systems. During Mike’s tenure at Siemens he worked at a U.S. division that grew from a start-up to over $350 million in
annual sales. Mike’s pre-sales and post-sales software support group was responsible over 2,000 customers at a national level, including numerous
marquee companies such as American Express, Wells Fargo Bank, Wal-Mart, AT&T, Sprint, and Allstate Insurance. While at Siemens Mike was a
co-inventor of US Patent No. 6,137,967, “Document Verification and Tracking System for Printed Material”. Mike holds a Bachelor of Science,
Computer Science degree from California State University, Long Beach and a Masters of Business Administration from Nova Southeastern
University. Mike resides in Las Vegas with his wife, daughters, Roxy the dog and a tortoise named Blaze.
Kevin Schramm — Regional Vice President of Franchise Sales & Development — IHG (InterContinental Hotel Group)
Kevin Schramm serves as the Regional Vice President of Franchise Sales and Development for the Intercontinental Hotels Group
(“IHG”). He leads a team of seven Regional Directors focused on increasing distribution of IHG’s Core Brands including: Holiday
Inn, Holiday Inn Express, Staybridge Suites and Candlewood Suites in the Western half of the United States. Prior to joining IHG,
Mr. Schramm was the Vice President, Real Estate and Development, for Hyatt Corporation. In this role, he oversaw real estate
development and franchising for Hyatt’s select service and extended stay hotel brands in seventeen states and across Canada.
Previously, Mr. Schramm served as Senior Director of Franchising for Wyndham Worldwide (formerly Cendant) where he was
responsible for franchise development in the Western United States. Preceding his stint with Wyndham, he was involved in the
food service industry as a single unit operator, multi-unit operator, and managing partner of a restaurant/bar concept in Houston, TX. Mr. Schramm
attended The University of Louisiana-Lafayette, where he played baseball and majored in Finance.
Rushi Shah — Principal and CEO — Aries / Conlon Capital

Rushi Shah is Principal and CEO of Aries/Conlon Capital, a boutique commercial mortgage banking firm formed by the merger of
Aries Capital’s and Conlon & Co’s capital market teams. Before co-founding Conlon Capital, Rushi was Executive Vice President
and top producer for Aries Capital, closing over $250 million in financing for all property types in his first two years; with a strong
focus on non-recourse bridge and CMBS permanent debt with cash out for flagged hotels nationwide. In addition, Rushi established
the firm as a Club Blue Founding Member for the Asian American Hotel Owners Association (AAHOA), the largest hotel owners’
association in the world. Prior to Aries, Rushi held management position at Chicago’s Northern Trust Bank in its Derivatives Credit
Strategy, Structured Finance, Private Equity Fund and Hedge Fund groups, as well as its London offices. Rushi also helped develop
and manage the interest rates risk management solutions business for the bank’s institutional and sophisticated wealth clients, generating over
$30 million in new revenues for the bank. Rushi holds a Master of Business Administration from the University of Chicago’s Booth School of
Business and a Bachelor of Science in Accounting and Finance from the University of Illinois, where he graduated with honors. He was also
awarded a fellowship in the Riordan Fellows Leadership Development Program at the Anderson School of Management at UCLA. A frequent speaker
and author, Rushi is a member of ICSC, Chicago’s Real Estate Investment Association and the Self-Storage Association.
Roger Shedlin, M.D., J.D. — President, CEO and Chairman — WINfertility

Dr. Roger Shedlin has applied his training in medicine and law to become an early developer of the medical specialty benefit
management industry and a leader of successful health services companies. He is a proponent of applying evidence-based clinical
protocols to achieve optimal outcomes and increased efficiencies for healthcare purchasers, providers and patients. Dr. Shedlin
is the founder, President, CEO and Chairman of WINFertility (WIN). WIN is the nation’s leading specialty benefit management
company that is focused on fertility. WIN provides clinical, claims, network, financial and administrative services, which manage
infertility care and costs for health plans, employers and consumers. Dr. Shedlin has also founded and built benefit management
companies in other specialties including orthopedics and oncology. He has also represented the United States on numerous
healthcare trade missions to various Western and Eastern European countries, Russia and Asia. Dr. Shedlin is a graduate of the Northwestern
University Six Year Honors Program in Medical Education and the Northwestern University Medical School, where he was inducted into Alpha
Omega Alpha, the national medical honor society. After earning his medical degree, he trained in orthopedic surgery. Dr. Shedlin is also a graduate
of Harvard Law School. Dr. Shedlin is a three term elected official to the legislative body of his town as well as a member of its Certified Emergency
Response Team (CERT). Dr. Shedlin was the 2012 recipient of the Ernst &Young Entrepreneur of the Year award in life sciences.
Julie Shepard, SPHR — Senior Human Capital Consultant — TriNet

Julie Shepard, SPHR is a senior human capital consultant with TriNet, where she focuses on helping small and midsize businesses
with employee relations and employment law compliance. Prior to working for TriNet, Julie was corporate director of human
resources for popular Los Angeles eatery Bottega Louie. Her hospitality experience includes working as director of human resources
for Andaz West Hollywood and as assistant director of human resources for the Hyatt Regency Huntington Beach. Julie is certified
as a Senior Professional in Human Resources (SPHR) and is a member of both the Society for Human Resource Management and
the Professionals in Human Resources Association. Julie holds a bachelor’s degree in hospitality from the University of Nevada,
Las Vegas.
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Stacy Shoemaker Rauen — Editor in Chief and Associate Publisher — Hospitality Design Magazine
Stacy Shoemaker Rauen is a well-respected and talented editor and writer, and is the editor in chief and associate publisher for
Hospitality Design (HD) magazine, the leading publication for the industry. Besides overseeing the content and direction of the
magazine, Rauen—who has been with the magazine for 15 years—is a noted speaker at industry events, and as an avid tracker of
trends, places, projects, and people, she puts together panels at HD’s conferences, and has been quoted in various respected
media outlets including CNBC and the Washington Post. She is also the founder of HD’s CitySCENE, a networking event series held
in metropolitan areas throughout the U.S. and internationally, meant to connect design professionals in each market, as well as
HD NextGen Forum, a conference for the next generation of hospitality design leaders. She holds two degrees from Northwestern
University’s Medill School of Journalism, including a master’s in magazine journalism.
Morgan Sickles — Senior Loan Officer — Live Oak Bank

Morgan is the Senior Loan Officer at Live Oak Bank in charge of business development and originations for all existing hotel
projects – acquisitions, repositions, and refinances. He has over 15 years of experience in the real estate, finance, and hospitality
industries. Prior to joining Live Oak, Morgan successfully established his own consulting business with major projects executed
for both institutional and private clients in loan underwriting, CMBS surveillance, and real estate investment/development. His
previous work experience includes asset management and project finance with Extended Stay America, commercial real estate
underwriting with PNC, and mortgage banking with Cushman & Wakefield. Morgan earned MBA and BA degrees from the University
of North Carolina at Chapel Hill and serves on the Boards of the Historic Wilmington Foundation and the Carolina Raptor Center
in Charlotte.
Rich Siegel — President & Publisher — Hotel-Online & Hospitality Upgrade

Richard Siegel has been involved in the hotel industry since 1974, first as a bell hop, front desk clerk and hotel manager, to training
users of hotel applications and eventually to selling technology to the hotel industry. In 1992, Siegel created the first-ever industry
publication that was 100 percent dedicated to hospitality technology. Today his publication, Hospitality Upgrade, has more than
32,000 readers in 108 countries. Published three times a year, it is the leading technology magazine published for hotel, travel
and foodservice professionals including management, independent operators, executives and chains. In 2002, Siegel created and
produced The CIO Summit, the industry’s first-ever event for the “who’s who” of hospitality technology leaders. In 2005, Siegel
created and produced a similar event for the industry’s vendor community to interact at the most senior levels, the Executive
Vendor Summit. Siegel serves as managing director of Hospitality Internet Media LLC, the parent company of Hotel-Online, the industry’s No. 1
news Web site daily e-mail news service. Siegel’s intimate involvement with numerous industry events, associations and committees furthers
his vision to make technology more mainstream to the industry. In recognition of his efforts, Siegel was inducted into the prestigious HFTP
International Hospitality Technology Hall of Fame in 2003. Through Hospitality Upgrade, Hotel-Online, The CIO Summit, and the Executive Vendor
Summit, Siegel has significantly expanded the role technology will play in the hospitality industry today and in the future.
Stephen Siegel — President — H-CPM (HospitalityCPM)

Stephen is responsible for managing his team of professionals in all aspects of renovations and construction projects. Stephen’s
experience with managing projects is comprehensive; from the early planning stage to final completion. His vast experience and
success in construction project management of existing hotels and new development projects led to the formation of H-CPM.
Stephen’s hands-on experience in managing projects is comprehensive; from the early planning stage to final completion. As
Senior Vice President for Paramount Hotel Group, Stephen was credited with awards from various franchisors for the renovation
projects he managed. As Vice President – Construction for Prime Hospitality Corp, Stephen was responsible for over $1.0B in new
hotel construction and managing capital improvement for Prime’s portfolio of over 200 hotels. He is a proven professional in the
areas of design, engineering, contractor negotiation and project management for new construction and renovation projects. Stephen earned
both a Bachelor’s and a Master’s Degree in Construction Management from the University of Florida.
Stacy Silver — President — Silver Hospitality Group

Stacy Silver is President of Silver Hospitality Group, a boutique consultancy firm specializing in building revenues and profitability
for hospitality companies through targeted industry relations’ outreach, creative marketing solutions and special events. Prior
to launching Silver Hospitality Group, she served as Executive Director, Business Development and Sales for Questex Hospitality
Events. Over the past two decades, Silver has held increasingly influential positions with two of the industry’s leading media
companies, serving in such capacities as vice president, publisher, executive director events and executive director digital media,
for Hotel Business (ICD Publications) and Hotel Management (Questex Media Group). A 20-plus year hospitality-publishing veteran,
Silver has a long track record of creating successful print, online products and events for the hospitality industry. She is a leader
in multiple industry fund-raising activities for charitable organizations and served as a board member for the Latino Hotel Association and charter
member of the International Society of Hospitality Purchasers among a number of other industry organizations. Silver also is a frequent speaker
at major industry events. She holds a Bachelors degree from SUNY Oneonta. Silver resides in Florida with her husband, Scott, and their two
children, Alex and Rayna.
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Noah J. Silverman — Chief Development Officer, North America Full Service Hotels — Marriott International, Inc.
Noah Silverman is Chief Development Officer, North America Full Service Hotels for Marriott International, Inc. He is responsible
for overseeing all aspects of the development process in the United States and Canada for the Marriott, JW Marriott, Westin,
Renaissance, Le Meridien, Sheraton, Delta, Gaylord, Ritz-Carlton, St. Regis, EDITION, W and Bvlgari brands and The Luxury Collection,
Autograph Collection, and Tribute Portfolio. Prior to his current role, Mr. Silverman served as Senior Vice President, Global Asset
Management, where he led Marriott’s asset management efforts on a worldwide basis. Before that, he was Senior Vice President,
Development Asset Management, providing overall global leadership in managing hotel deals from the time a transaction is signed
through opening. Before that, Mr. Silverman was Senior Vice President, Project Finance, where he led a variety of complex
transactions, including seeking outside investors to own Marriott’s company-owned hotels subject to long-term management agreements. Mr.
Silverman joined Marriott in July 1997 in the Marriott Law Department. In June 2002, he became Vice President, Global Asset Management, where
he negotiated a number of transactions to preserve and enhance the stability and value of Marriott’s long-term management and franchise
agreements. Prior to joining Marriott, Mr. Silverman was an associate with the law firm of Covington & Burling in Washington, D.C. He holds an
A.B. from Princeton University and a J.D. from the University of Pennsylvania Law School.
Vanessa Sinders — SVP, Government Affairs — American Hotel & Lodging Association
Vanessa Sinders is senior vice president and department head of government affairs for the American Hotel & Lodging Association.
In this role, she oversees the association’s advocacy efforts on Capitol Hill and with administration policymakers, and is responsible
for directing the governmental affairs department in the development and execution of key strategies for addressing the issues
facing the lodging industry, including technology and distribution, workforce and labor as well as promotion of travel and tourism.
She also directs the association’s political action committee, HotelPAC, and grassroots program. Ms. Sinders comes to AH&LA
from her previous position as chief of staff for the Campaign to Fix the Debt, a bipartisan organization advocating for a solution
to the nation’s long-term debt problems. Prior to that, she was chief of staff for former Massachusetts Senator Scott Brown (R),
the policy director for former New Hampshire Senator Judd Gregg (R), and served as an analyst for the Senate Budget Committee. Ms. Sinders
received her BA in Government from Dartmouth College in Hanover, New Hampshire.
Julienne Smith — Senior Vice President, Real Estate & Development — Hyatt Hotels Corporation
Mrs. Smith is Senior Vice President Real Estate & Development for Hyatt Hotels Corporation where she is responsible for the
franchised and managed development of Hyatt Place and Hyatt House hotels in the United States and Canada. Previously, Smith
served as Vice President of Real Estate and Development where she oversaw the growth of Hyatt’s select service brands throughout
the Northeastern and Mid-Atlantic regions of the United States. Prior to joining Hyatt in 2005, Smith held several positions within
Marriott International’s Lodging Development group in Bethesda, MD and Newport Beach, CA. Mrs. Smith is a graduate of Boston
University’s College of Arts & Sciences. She is an active member in several hospitality industry organizations including AH&LA’s
Women in Lodging Group and AAHOA. She currently resides in Chicago with her husband and two children.
Michael Sonnabend — Managing Member — PMZ Realty Capital LLC

Michael Sonnabend is the managing member of PMZ Realty Capital LLC and founded the firm in 2009 with Peter Berk. He has been
active in the Hospitality Financing Market for over 20 years. PMZ is the leading provider of financing to private owners of hotels
in the United States. During the past 12 months, the firm has completed over $800,000,000 of transactions including acquisition,
permanent, recapitalizations and construction financing. Since beginning his career in 1988, Michael Sonnabend has completed
over $10 billion in financing and sale transactions nationwide. He has arranged financing both full and limited service brands for
every major hotel chain, including: Marriott, Hilton, Intercontinental Hotels Group, Starwood, Choice Hotels and Wyndham. In
addition, he has arranged both debt and equity capital for independent and boutique properties. He began his real estate career
at MetLife. Mr. Sonnabend holds an MBA with a concentration in Real Estate and Finance from the University of Michigan and a BBA from George
Washington University. Sonnabend@PMZCapital.com
John Sonnier — Senior Vice President — Hodges Ward Elliott

A graduate of the University of Houston Conrad N. Hilton College of Hotel and Restaurant Management, John has almost forty
years of experience in the hospitality industry. His past positions have included development and acquisitions, business
development, operations and consulting. Throughout his career, he has been involved with virtually every type of hospitality
project including resorts, conference centers, convention centers, full service hotels, select service hotels and food and beverage
establishments. A Senior Vice President with Hodges Ward Elliott since 1999 and an integral member of Mark Elliott’s team, John
has worked closely with Mark on some of HWE’s largest assignments as the lead manager. Recent relevant transactions include
the sale of the Seattle Marriott Bellevue for $179 million, the Denver Embassy Suites Downtown Convention Center for $170 million,
the Q & C Hotel New Orleans for $51.2 million, the Courtyard Downtown Nashville for $57.150 million, the Nashville Union Station Autograph for
$52.2 million, and the Hilton College Station for $46 million. Other major transactions include the representation of a client for the sale of 37
hotels in five separate transactions, the largest of which was a portfolio of 29 of the client’s select service hotels to a single buyer for over $292
million, the sale of the Westin Atlanta Airport for $74 million, the sale of the Tampa Embassy Suite Downtown for $77 million, the sale of the
DoubleTree Tampa Westshore for $43.1 million and the sale of the Indigo Atlanta Midtown, the first Indigo ever developed.
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Jay Stein — Chief Executive Officer — Dream Hotel Group
Jay Stein is Chief Executive Officer of Dream Hotel Group, overseeing the evolution and expansion efforts of the Company and
its portfolio of brands: Dream Hotels, Time Hotels, The Chatwal and Unscripted Hotels. With over three decades in the hospitality
business and more than 20 years with Dream Hotel Group’s predecessor, Hampshire Hotels Management, Stein has served in a
variety of property and corporate roles with both large and boutique hotel brands, including Hilton Worldwide, Starwood Hotels
and Resorts, and Doral Hotels. Stein began his career in 1983 with Hilton Worldwide at the Vista International Hotel in the World
Trade Center in New York City. A veteran of food and beverage management, he turned his sights to general hotel operations in
1987 and quickly rose up through the ranks to become Managing Director for three Doral Hotels in New York City. After taking those properties
through the transition to Starwood Hotels and Resorts, he joined Dream Hotel Group as Executive Vice President of Operations and was soon
promoted to Chief Operating Officer in 1997, overseeing hotel operations and playing a vital role in the Company’s expansion efforts. Stein was
named Chief Executive Officer in 2015.
Robert Stevenson — CEO — KEYPR

Robert Stevenson is tech and entertainment executive with over 20 years’ experience across a number of corporate disciplines.
Stevenson, an early investor in KEYPR, has served as Chief Executive Officer since August 2017. Prior to joining KEYPR, Stevenson
served as the Head of Content Strategy at Facebook for Oculus, the world’s largest VR & AR platform, where he oversaw the business
of branded and marquee VR experiences, games and 360 content. He also served as Chief Product Officer at GAIKAI, a Sony
Computer Entertainment Company, where he led the brain trust behind PlayStation Now, the world’s largest game streaming
service, driving revenue growth, millions of new users and the second fastest adoption of any service on PlayStation Network.
Stevenson holds an MBA from the Kellogg School of Management at Northwestern University and the Schulich School of Business at York University,
with studies at the Hong Kong University of Science & Technology.
Kenneth Svendsen — Chief Executive Officer — Entertainment Cruises

As Chief Executive Officer of Entertainment Cruises, Kenneth Svendsen oversees the nation’s largest dining cruise company.
Headquartered in Chicago, Entertainment Cruises serves over 1.9 million guests annually and offers unmatched experiences and
views of some of the nation’s most beautiful skylines--New York, Chicago, Boston, Washington, D.C., Baltimore, Norfolk and
Philadelphia. Entertainment Cruises’ fleet of 37 ships provides dining and sightseeing cruises under its familiar brands of Odyssey,
Spirit, Bateaux, Seadog, Mystic Blue, Elite and Potomac Riverboat Company. Prior to Entertainment Cruises, Kenneth served as
President of Walt Disney Travel Company and Senior Vice President of Global Sales for Disney Destinations. Prior to that, he was
Senior Vice President and Global Head of Sales & Reservations for Hilton Worldwide. Kenneth is a native of Denmark and a veteran of the U.S. and
international hospitality and travel industries. His experience has taken him to five continents, and he speaks six languages.
Al Sweeny — Director — Baker Tilly

Al Sweeny, director with Baker Tilly, is a cybersecurity and privacy leader with more than 20 years of experience in delivering,
managing and supporting large and complex information and technology projects. He is a champion of a data-centric approach
to cybersecurity and privacy, performing privacy impact assessments, data inventory and mapping, data loss prevention strategy
and implementation and privacy by design initiatives. Al executes maturity, readiness, and compliance assessments as well as
consults on information security architecture for social media, mobile device management, mobile application development,
money movement, fraud tools and much more.
David J. Tarr — Senior Vice President, Real Estate and Development — Hyatt Hotels Corporation
David Tarr was appointed Senior Vice President of Real Estate and Development for Hyatt Hotels Corporation in September 2007.
In directing the Americas Region development team for Hyatt, David oversees new hotel development, acquisition, franchise and
management contract transactions for Hyatt’s full-service brands (Hyatt Centric, Hyatt Regency, Grand Hyatt, Park Hyatt, Andaz
and The Unbound Collection) in North America, and all brands, including Hyatt Place and Hyatt House, in Latin America and the
Caribbean. Prior to joining Hyatt, David’s 10-year career at Marriott International included a variety of Development and Asset
Management positions. His last role at Marriott was Senior Vice President of Development, overseeing the company’s full-service
hotel development activity in the Eastern Region of the United States for its Marriott, Renaissance and Ritz-Carlton hotel brands. A 28-year
industry veteran, David’s previous hotel real estate and development experience included tenure as a hospitality industry consultant, providing
hotel market, feasibility, and appraisal advisory services to property developers, owners, and lenders, as well as corporate development with
Extended Stay America. He holds a Bachelor of Science Degree from Cornell University’s School of Hotel Administration, and is based at Hyatt’s
corporate headquarters in Chicago, Illinois.
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Kenneth L. Taylor — Vice President, Strategic Development — MarkeTeam Inc.
As Vice President of Strategic Development for MarkeTeam Inc., Ken works closely with corporate hotel groups, casino, cruise line
and restaurant clients on F&B development projects and identifying critical opportunities that leverage the agency’s 25 years of
hospitality experience. Formerly with Royal Caribbean International, Ken oversaw all F&B Operations of a billion-dollar business
and 17,000 employees serving nearly a 100,000 covers a day. Ken focused largely on building the industry’s largest ships, developing
new and exciting concepts, growing year-on-year revenues, implementing efficiencies and creating new and dynamic experiences
for the cruise lines’ 6 million guests a year. Additionally, Ken spent 15 years in leadership roles with Four Seasons Hotels in Newport
Beach, Beverly Hills, Dallas, Las Colinas and Seattle. During his hotel career Ken learned of the critical importance F&B plays in
today’s modern hotel. He has been recognized by Mobile Travel Awards for having overseen 3 Mobile-Five Star restaurants. He is
a co-recipient of IFMA’s coveted Silver Plate award, as well as Nation’s Restaurant News’ Spirit Award for leading the restaurant industry in the
development of internationally recognized training programs. In 2010 Ken received the industry recognized Ivy Award from R&I Magazine, formerly
published by Reed Business Information. Ken has been a speaker and panelist for the National Restaurant Association, NRA’ Bar 2016 and 2017,
is a participant with the Marketing Executives Group, speaker for the Multi Unit Food Service Operators conferences, and has sat on multiple
industry and corporate food boards.
Jonathan M. Tisch — Chairman & CEO — Loews Hotels & Co | Co-Chairman of the Board — Loews Corporation
Jonathan Tisch is chairman and CEO of Loews Hotels & Co. and co-chairman of the Board and Member of the Office of the President
of Loews Corporation. Tisch has led Loews expansion and emergence as a leading hotel company with a culture that embraces
the power of partnerships – with team members, guests, communities and owners. He was recently voted “Hotelier of the World”
by HOTELS magazine. Recognized nationally as a leader of the multi-billion dollar travel and tourism industry, Tisch founded and
served as Chairman of the Travel Business Roundtable, and now serves as Chairman Emeritus of its successor organization, the
United States Travel Association. Committed to a vibrant tourism industry locally, Tisch served as Chairman of NYC & Company,
the city’s official tourism agency, for nearly six years. Concurrent with his national efforts to help stimulate travel in the aftermath
of 9/11, Tisch served as Chairman of New York Rising, which played an instrumental role in reviving tourism and the local economy.
Tisch is the author of three bestselling books: The Power of We: Succeeding Through Partnerships; Chocolates on the Pillow Aren’t Enough:
Reinventing the Customer Experience; and Citizen You: Doing Your Part to Change the World. He was the host of the Emmy-nominated television
series, Beyond the Boardroom. Tisch is a champion of civic engagement and currently serves on the Board of The Shed, New York’s new cultural
center for artistic invention, as well as Vice Chair of the Board of Trustees for Tufts University, where he is the naming benefactor of the Tisch
College of Civic Life. He was instrumental in bringing Super Bowl XLVIII to the region and served as co-chair of the historic 2014 NY/NJ Super Bowl
Host Committee. He is a co-owner of the 2007 and 2011 Super Bowl Champions New York Giants.
Geoffrey Toffetti — President & CMO — Frontline Performance Group (FPG)
President and Chief Marketing Officer of Frontline Performance Group (FPG), Geoffrey Toffetti is primarily responsible for client
acquisition, solutions development, and strategic account management in over 20 countries, on four continents. He is leading
the way to deploying the company’s quantitative results and innovative technology solutions to large, complex customers in
verticals in such as luxury hotels, and theme parks and attractions. Prior to FPG, Toffetti was the first employee of ZeroChaos, a
global business process outsourcing company working with numerous Fortune 500 companies in dozens of countries that now
have revenues in excess of $3 billion. He held various leadership roles including VP of Strategic Solutions, in which he developed
a channel solution group responsible for revenue in excess of $200M annually. Geoffrey is also a sought-after speaker on the
topics of leadership, employee engagement, and incremental revenue strategy.
Ryan Totaro — Chief Executive Officer — NYLO Hotels
Ryan Totaro is a commercial real estate investor, developer, and creator of hospitality concepts. For over a decade he was
responsible for evaluating, structuring, and managing commercial real estate investments for Capital Trust Inc. (now doing business
as Blackstone Mortgage Trust), leading the deployment of over $2-billion of capital. In 2013, he co-founded a venture to invest in
commercial real estate assets and platforms focused on the re-imagination of space. Led by Totaro, the venture currently holds
a diverse portfolio of office, residential, and mixed-use buildings. Totaro also serves as a board observer for the member-based
co-working collaborative NeueHouse. In 2015, Totaro’s venture acquired NYLO. With a commitment and focus on the impact of
our living spaces on our wellbeing, Totaro has assembled a team to create a new home for the next generation of travelers.
Christina Trauthwein — Editor — Hotel Business | Hotel Business Design
Christina Trauthwein is the Editor of Hotel Business and Hotel Business Design magazines. Previously, she was Editor-in-Chief of
professional publications in the architecture and interior design communities, both commercial and residential. Christina’s 20+
years of brand leadership—in both print and digital media—has been focused on strategizing, writing and editing features and
stories about need-to-know industry topics, design trends, industry leaders and cutting-edge projects and products.
Scott Trebilco — Principal, Real Estate — Blackstone

Scott Trebilco is a Principal in the Real Estate Group at Blackstone and is based in New York. Mr. Trebilco focuses on new investment
opportunities in North America, with a primary focus on the hotel and hospitality sector. Before joining Blackstone, Mr. Trebilco
worked at Goldman, Sachs & Co. for eight years focusing on the commercial real estate and lodging sectors. Mr. Trebilco received
degrees in Finance and Law from The University of Auckland, New Zealand, where he graduated with honors.
Nancy Trejos — Travel/Hotels Reporter — USA Today
Nancy Trejos has been a travel writer for USA TODAY since 2011. She covers destinations and hotels. Previously, she spent 13 years
at The Washington Post, covering topics such as education, local government, personal finance and travel. She also did a stint in
the Post’s Baghdad bureau covering the war in Iraq. She’s worked for the Los Angeles Times and the Associated Press and was a
contributor to Latina magazine. She’s written stories in Brazil, Germany, China, Honduras, the United Kingdom, Colombia, and
many other parts of the world. She is the author of a personal finance book, “Hot Broke Messes: How to Have Your Latte and Drink
it Too.” She graduated from Georgetown University in Washington, D.C. She now lives in New York City.
Rajiv Trivedi — Executive Vice President, Franchising & Chief Development Officer — La Quinta Franchising LLC
Rajiv Trivedi is a senior hotel and franchising executive with 30 years of experience in the hospitality industry who is best known
for his active, dynamic management style. He is responsible for all facets of franchising, including sales, services and administration
and also has significant experience in franchising and development outside the hotel industry, with a number of leading consumer
brands. He has spearheaded the growth of the system to 540 franchised properties in his tenure – an unprecedented growth rate
in the hotel industry, and beyond. In November 2000, Mr. Trivedi joined La Quinta as VP/Franchise Operations, where he was
responsible for designing and implementing the company’s franchising program, managing franchise sales, services, administration
and training. He was promoted to Senior Franchise Development Officer in 2004 and, upon the acquisition of La Quinta by an affiliate of the
Blackstone Group, was promoted to his current position as Executive Vice President. In February 2009, he was also named Chief Development
Officer. Master of Science (Mathematics) – University of Illinois, Chicago 1985. Bachelor of Science (Mathematics) – University of Illinois, Chicago
1983.
Kim Twiggs — Assistant Vice President, Market Development — AT&T

As an Assistant Vice President of AT&T, Kim Twiggs manages the company’s Hospitality & Institutions DIRECTV business unit. In
this role, Ms. Twiggs is responsible for creating and implementing strategies that support the sale of DIRECTV free-to-guest
programming and products to hotels and other commercial institutions, such as hospitals, senior living facilities and universities,
across the United States. DIRECTV’s Hospitality & Institutions business unit is supported by a network of more than 200 in-room
television integrator partners, also managed by Ms. Twiggs’ team. These integrators sell and support a variety of products that
deliver DIRECTV programming, including the DIRECTV Residential Experience (DRE) and COM2000, through which guests can
access hundreds of HD channels, a customizable welcome screen, interactive programming guide, premium On Demand content and most recently,
a streaming solution that allows guests to watch their personal device content on the in-room TV. Previously, Ms. Twiggs oversaw the development
and launch of DIRECTV’s Multi-Dwelling Unit (MDU) business. Ms. Twiggs has been with DIRECTV since 2006.
Homi Vazifdar — CEO and Managing Director — Canyon Equity LLC

Homi Vazifdar is CEO and Managing Director of the Canyon Group based in Larkspur, California just of north San Francisco. The
Canyon Group owns and/or develops ultra-luxury resorts in exotic destinations around the world. The Company currently owns
assets in North America, Latin America and the South Pacific. The Canyon Group’s resorts are managed by marquis brands such
as Amanresorts and Four Seasons Hotels & Resorts. Vazifdar is extremely passionate about the wonderful world of lodging and
over the years has “touched” almost every aspect of the industry, and worked with some of the stalwarts in the business. He is a
frequent speaker at lodging and tourism conferences around the world and has over 30 years of multi-faceted lodging and
hospitality experience ranging from development, design and investment banking. Before founding Canyon Equity in 2005, he was the global
head of lodging at Banc of America Securities in San Francisco where he was involved in numerous high profile transactions.
Kyle Walker — Founder and Managing Partner — Green Card Fund, LLC and NewGen Worldwide
Kyle Walker is a Founder and Managing Partner of Green Card Fund, LLC and NewGen Worldwide. With Green Card Fund, Kyle Walker
founded Arizona’s first and leading EB-5 Regional Center. Domestically, Kyle focuses on identifying attractive project opportunities
to develop them to successful EB-5 investment opportunities for local project developers and international investors. Heading
the firm’s office in Shanghai Kyle spends much of his time exploring international markets to grow Green Card Fund’s global
investor base. As a national industry leader, he is engaged in the process of industry representation and legislative outreach. Kyle
earned a BA in Interdisciplinary Studies from Arizona State University with a focus in Business and Urban Planning. Mr. Walker is
also involved with the Greater Phoenix Economic Council’s (GPEC) International Leadership Council, was a founding member of the China Arizona
Alliance and is on the board of directors of Invest in USA (IIUSA, the national EB-5 trade association). NewGen Worldwide, the parent company of
Green Card Fund, is engaged in capital formation, hospitality brokerage and real estate holdings.
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Richard Walters — Partner — Spencer Fane LLP
Richard Walters is a partner in the Spencer Fane Real Estate Solutions Group, where his national practice focuses on real estate
development, finance and construction, including the use of financial incentives, tax credits and private equity for commercial
real estate developments and housing projects. Richard represents for-profit and nonprofit developers, tax credit investors and
construction, permanent and equity lenders in all types of tax credit transactions, and has been active in the LIHTC program since
2004. Richard’s tax credit practice includes low-income housing tax credits, renewable energy tax credits, historic rehabilitation
tax credits and various state tax credits. Richard represents developers, investors and lenders in renewable energy projects,
including solar projects. Richard’s experience includes representation of lenders in construction and permanent solar loans,
including use of guaranteed loan programs, and investors in solar projects utilizing the Investment Tax Credit program. Richard
represents community, regional and national banks in financing transactions involving national and local commercial real estate developments,
HUD and guaranteed loan programs, tax credit and incentive based development loans. Richard counsels clients on all aspects of commercial
real estate development and finance, focusing on acquisition, disposition, development and management of hotels, mixed use projects and
multi-family developments. Richard maintains a national construction and development practice with specific experience in the hospitality
sector, sports arenas and stadiums, mixed-use commercial developments and multi-family projects. Richard represents national contractors,
large subcontractors and suppliers on these projects.
Herb Warmbrodt — Principal — HREC Investment Advisors
Herb Warmbrodt is a Principal with HREC Investment Advisors, a leading national hotel and casino advisory firm that specializes
in property sales, debt financing, consulting, appraisal and litigation support. Herb began his hospitality investment career with
RHW Companies in the mid-1980s as Director of Acquisitions for the development, financing, management and disposition of
Residence Inn by Marriott hotels. In 1991, Mr. Warmbrodt joined a Kansas City based boutique investment banking firm as a partner
and headed the hospitality platform. He formed Warmbrodt Hotel Investments (“WHI”) in 2003 to provide advisory services solely
to the hospitality industry. WHI merged with HREC in 2016. Mr. Warmbrodt had the honor of being a finalist for the prestigious
Jack A. Shaffer Financial Advisor of the Year 2011 award by the American Hotel & Lodging Association. He was recognized at the
ALIS Conference as one of the most influential hospitality executives in the industry for that year. Having been in involved in over
$1.5 Billion in hotel transactions, he is a frequent panelist and participant in national round tables.
Jeff Weinstein — Editor In Chief — HOTELS Magazine/HOTELS’ Investment Outlook
Jeff Weinstein has been Editor-in-Chief of HOTELS magazine since November 1994. In 1996, he created HOTELS’ Investment Outlook,
a quarterly publication for the hotel investment community. He is also responsible for developing HOTELS website, www.hotelsmag.
com. Starting in 1986, Weinstein was Senior Editor for Restaurants & Institutions, which covered all aspects of the foodservice
industry in the United States. Weinstein, a five-time winner of the Jesse H. Neal award, presented by the American Business Press,
is a 1979 Journalism graduate of Drake University and the father of two residing in suburban Chicago.
Gil West — Sr. Executive Vice President & Chief Operating Officer — Delta Air Lines, Inc.
Gil West is senior executive vice president and chief operating officer for Delta Air Lines. In his current position, Gil leads the team
responsible for safe, reliable operations across the globe, including more than 70,000 employees in Airport Customer Service;
Cargo; Corporate Safety, Security and Compliance; Delta Connection; DAL Global Services; Delta Material Services; Delta Private
Jets; Fleet Strategy & Procurement; Flight Operations; In-Flight Service; Information Technology; Operations Analysis &
Performance; Operations & Customer Center; Supply Chain Management; and Technical Operations. Previously, Gil served as
senior vice president–Airport Customer Service and Technical Operations, overseeing Delta’s airport operations, customer service,
contracted services, workplace safety, and operational IT strategy, as well as maintenance activities, flight safety and regulatory
compliance, and aircraft modifications. Joining Delta in March 2008, Gil led the Delta and Northwest airport and customer service
merger integration and helped champion customer service and operational improvements which have resulted in consistent annual ranking
improvements from the Department of Transportation. Prior to Delta, Gil worked for Laidlaw Transit Services as President and Chief Executive
Officer and also held leadership roles at Northwest Airlines, United Airlines and The Boeing Company. Gil attended North Carolina State University
where he earned a bachelor’s degree in Mechanical Engineering. Additionally, he received a Master of Business Administration from National
University in San Diego.
Shawn Whitney — Partner — Spencer Fane LLP
Shawn Whitney is the Co-Chair of the Spencer Fane Real Estate group and also chairs the firm’s Tax Credits, Housing, and
Development Incentives team. He is focused on structuring low-income housing, historic rehabilitation, and new markets tax
credit transactions for developers, investors, syndicators, and lenders. His primary practice focus is representing developers,
lenders, QALICB’s, and tax credit syndicators/investors on the adaptive reuse of historic buildings utilizing state and federal tax
credit programs along with other incentives such as tax abatements/exemptions, TIF, and other development incentives. Shawn
has extensive experience dealing with state tax credit issues and twinned projects. He also closes both 4% and 9% low income
housing tax credit projects. Many of his deals require him to work with clients to layer HOME funds, non-profit grants, and NMTC
leverage loans into tax credit projects. Often his projects utilize HUD 221(d)(4) construction loans as well as HUD 223(f) refinancing.
As well as his focus on the development side of tax credit projects, he regularly represents federal tax credits syndicators/investors with acquisition
and disposition of projects subject to LIHTC land use restriction agreements; and (ii) general partner removal issues. Shawn and his team also
represent clients on the acquisition and disposition of large multifamily complexes throughout the country. He also has extensive experience
with the development of student and senior housing.
Bill Wilhelm — President — R.D. Olson Construction
A leader in the construction industry with more than 30 years of experience, Bill Wilhelm serves as R.D. Olson Construction’s
president. With a vision for partnership at all levels working to achieve success, Bill’s team-oriented leadership approach inspires
an entrepreneurial mindset that attracts the best talent in the industry. Bill remains at the forefront of emerging technologies
and building trends, drawing on his extensive development and operations background and his unique ability to understand the
complexities of design. Bill has played a pivotal role in shaping R.D. Olson Construction to become one of the nation’s top
contracting firms, capturing the attention of national media including Wall Street Journal, GlobeSt.com and Construction Today.
He takes great pride in the relationships R.D. Olson Construction has built with clients, ultimately helping communities transform
their visions into realities. Bill’s client roster includes Marriott, Kimpton Hotel & Restaurant Group, Starwood Lodging, UDR and Affirmed Housing
Group. As a member of R.D. Olson Construction since 1994, Bill focuses on fostering an inclusive and engaged culture, leading the team to receive
numerous Superior Performance in Real Estate Awards. His culture-oriented business approach has also ranked R.D. Olson Construction as one
of Orange County Business Journal’s “Best Places to Work in Orange County.” From spearheading team events to building homes for Habitat for
Humanity, or pro-bono work for Cal Poly Pomona, Rady’s Children’s Hospital and work for the Ronald McDonald Corporation, community
development is at the heart of Bill’s leadership style.
Chris Williams — Managing Director — Western Alliance Bank Hotel Franchise Finance
Chris Williams joined Western Alliance Bank in 2016 when the bank acquired GE Capital’s national Hotel Franchise Finance lending
platform. Chris is currently a Managing Director of hospitality lending for the Hotel Franchise Finance team at Western Alliance
Bank. In his role, Chris originates on-book, bridge loans with hospitality borrowers throughout the West and Southwest. Prior to
his GE Capital Hotel Franchise Finance debt originator role, Chris held various roles of increasing responsibility centered in
hospitality and commercial real estate lending at both Merrill Lynch Capital and Fifth Third Bank out of Chicago, IL. Chris graduated
from Boston College with a BS in Biology. Chris has over 18 years of lending and banking experience and brings an extensive
amount industry knowledge and expertise to the team. Chris is based out of Western Alliance Bank’s corporate offices in Phoenix, AZ.
Peter Willis — Executive Vice President and Chief Investment Officer — Chatham Lodging Trust
As the Executive Vice President and Chief Investment Officer of Chatham Lodging Trust (NYSE: CLDT), Mr. Willis brings over 25
years of hotel acquisition experience. From 2001 to 2006, he served as Vice President of Acquisitions and Business Development
for Innkeepers USA Trust and oversaw over $500 million of investments in 18 hotels. From June 2006 to January 2009, Mr. Willis
served as Senior Vice President at The Kor Group, a privately held, fully integrated real estate investment firm with a portfolio of
over $2 billion in upscale hotel and resort investments. Mr. Willis also held positions with an industry-leading firm supporting the
opening of luxury hotels. Establishing the organization’s first international operation in the Asia/Pacific region in 1994, he directed
the repositioning and opening of properties throughout the region and in the United States. By 2001, Mr. Willis led overall strategic
planning, business development and investor relations, as well as integrating acquisitions among the firm’s operating entities. Mr. Willis began
as an analyst and asset manager of hotel, residential and commercial properties for Japanese investment firm JDC America in Tokyo and in the
United States. Mr. Willis received a Bachelor of Science in Business Administration from the University of Florida in 1989 and has completed
professional programs at Cornell University’s Hotel School and Obirin University in Tokyo.
Ed Wilms, AIA — Principal, Hospitality Leader — DLR Group

Ed is DLR Group’s North Central Hospitality Sector Leader and the firm’s expert for hospitality, gaming and entertainment design.
He empowers teams to develop design solutions that maintain over time. Ed understands the importance of engaging stakeholders
in a highly collaborative design process to produce captivating spaces enhance the guest experience and build brand loyalty. His
strong leadership and guidance creates an open and effective project team to accomplish the clients’ vision. Ed is instrumental
in DLR Group’s ongoing design for expansion and renovations at the Mall of America including the JW Marriott Minneapolis. He
works closely with Marriott, Hilton, Hyatt, Starwood and boutique brands.
Dave Winkler — Vice President & Director of Western Regional Operations — The Allied Group
David Winkler joined The Allied Group in 2013 as Vice President and Director of the firm’s Western Regional Office. He is the primary
point of contact for customer relations and is responsible for business development throughout the western United States,
supporting the company’s strategic initiative to diversify the industries it serves and expand its project portfolios in the college
campus and senior living markets. David began his career as a National Director of Engineering for Marriott and Hilton Franchised
Hotels. During his 35 years in the construction industry, David has worked in the multifamily, commercial and high-end residential
sectors and on all sides of the hospitality industry. He has held leadership positions in operations as a national director of
engineering for an ownership group; as a developer of ground-up projects; and as a project manager for owners and developers.
He also has served as an owner’s representative and general contractor for hospitality groups, development groups and professional firms
including Woodfin Suites, Sunstone Hotels, Western National Group and Jonathan Nehmer & Associates. Recent accomplishments include the
$42 million renovation of the St. Regis Resort and the $5 million completion of its Chefs Club restaurant in Aspen, Colorado. David’s professional
affiliations include membership in the Project Management Institute and he is a former member of The National Association of Power Engineers.
In addition, he holds a California contractor’s license. He volunteers time and services in his community, and is actively involved in supporting a
local non-profit water polo club which teaches the sport to youngsters and provides those who excel the opportunity to play at a high level in
programs such as the Olympic Development Program (ODP) and National Junior Olympics (NJO).
HOTELS PASSION FOR HOSPITALITY
Passion drives the life of a hotelier, 24 hours/7 days a week, through late
nights,early mornings andholidays. Passionforserviceexcellenceand
perfecting the art of hospitality keep these devoted hoteliers striving
to create beautiful and satisfying experiences for the guests they host.
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Mark Woodworth — Senior Managing Director — CBRE Hotels | Americas Research
Mr. Woodworth is Senior Managing Director of CBRE Hotels | Americas Research based in Atlanta. Mark has over 35 years of
hospitality industry advisory experience. Before joining CBRE, Mr. Woodworth was a Partner and Industry Chairman of the
Hospitality Industry Consulting practice for Coopers & Lybrand L. L. P. Mr. Woodworth has been quoted on hospitality issues in
such noted publications as The Wall Street Journal, The New York Times, The Los Angeles Times, The Washington Post, Barron’s,
USA Today, The Financial Times and numerous industry publications. Furthermore, Mr. Woodworth is a frequent speaker at industry
conferences and is a Dean’s Distinguished Lecturer at Cornell University and is a member of the Conference of Business
Economists. He serves on the Board of Directors of the Atlanta Convention & Visitors Bureau, the Finance Committee of the United
Way of Metropolitan Atlanta and advises the Georgia Hospitality & Lodging Association. He also completed a three-year term on
the Board of Advisors for the Center for Hospitality Research at Cornell University. Mark and his wife Mary Kay are the parents of Harry, Will, Sam
and Savannah, and reside in Atlanta.
Jon Wright — President & CEO — Access Point Financial, Inc.
Jon Wright, a 25-plus year veteran of commercial real estate and hospitality finance, currently serves as chief executive officer
of Atlanta, Ga.-based Access Point Financial, Inc. (APF), a direct full-service lending and advisory firm focused on the hospitality
industry. APF ranked 17th on the prestigious Inc. 500 listing of America’s fastest-growing private companies. APF also executed
the industry’s first Asset Based Securitization (A-rated) comprised solely of hotel loans, a first of its kind initial tranche. Wright
is a member of Center for Hospitality Research (CHR), an industry fellow of the Center for Real Estate and Finance (CREF) at the
Cornell School of Hotel Administration, a member of the Mortgage Bankers Association, American Hotel & Lodging Association,
Metro Atlanta Chamber, ICSC, IHG Owners Association, Honorary Board member of the Starwood Franchisees and Owners of North
America (ASFONA), as well as involved in several charitable organizations. Wright has been married to his wife, Paige, for over 20
years and together have two children.
Joseph Yung — Senior Vice President of Development — Columbia Sussex Corporation
Mr. Yung has worked for Columbia Sussex Corporation his entire career spanning all aspects of Hotel Operations up to and including
General Manager of the Westin Casuarina Resort and Spa in Grand Cayman, B.W.I. Mr. Yung has also been involved in the development
of over 50 properties throughout the United States and Caribbean, most recently the Renaissance Cincinnati Hotel.
SESSIONS AT-A-GLANCE
Tuesday, October 31, 2017
8:55-10:15 OPENING GENERAL SESSION
A View from the Top
Moderator:
Don Landry, Owner, Top Ten Hospitality Advisors
Panelists:
Geoff Ballotti, President & CEO, Wyndham Hotel Group
Michael Barnello, President and CEO, LaSalle Hotel Properties
Eric Danziger, Chief Executive Officer, Trump Hotel Group
Dave Johnson, President & CEO, Aimbridge Hospitality
David Kong, President and CEO, Best Western Hotels & Resorts
Key Discussion Points
Where do you see the opportunities for acquisition, development and lending?
What will be the short-term and long-range impact of new brands on independents and soft brands?
Innovation…How do you keep up without going broke?
What is the best new technology on the market?
Big data, instant, constant communications, social media…are we suffering from information overload?
When guests book a room, they have a certain expectation of the amenities your hotel offers. What is the impact on PIP
cost and product life spans?
Do you foresee any potential derailments that would impact demand and supply forecasts?
What are the financing trends, opportunities and danger zones?
What are the critical factors for success in 2018?
What keeps you up at night?

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Grand Canyon Room
T-1 Investing Today: Smart Growth Strategies
Moderator:
Panelists:
Daniel Beider, Chairman, Paramount Lodging Advisors
Murray L. Dow, II, President, The Dow Hotel Company
Mark Keiser, Chief Development Officer, Baccarat Hotels & 1 Hotels
Peter Willis, Executive Vice President, Chief Investment Officer,Chatham Lodging Trust
How would you characterize today’s investment environment? Challenging? Opportunistic?
What tactics and strategies are you are utilizing to grow your portfolio?
For the past seven years, hotel cap rates have generally declined. From 2008 through early 2010, hotel cap rates jumped
roughly 150 to 250 basis points. Since then, hotel cap rates have declined roughly 200 to 300 basis points. However,
research shows that hotel cap rates are beginning to increase. So, is it a good time to sell hotels?
What are your strategies for growing revenues while at the same time managing costs? How do you balance the two?
What are some of the markets you see growth potential in? What are some of the markets investors should avoid?
The brand companies continue to churn out new brands, particularly in the select-service and soft brand space. Obviously
they wouldn’t unveil them if they didn’t have developers out there willing to build them and customers willing to stay in
them. What’s your take on the brands today from a value proposition and ROI perspective?
Some would say that hotel companies launch new brands to get around AOPs? Is that valid?
Who do you expect to be the big buyers in 2018?
What data point(s) do you take into consideration the most when deciding on an investment?
What has been one of your biggest investment success stories?

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Aztec Room
T-2 Hotel Valuation for Owners and Investors
Moderator:
Suzanne Mellen, MAI, CRE, FRICS, ISHC, Senior Managing Director – Practice Leader,HVS
Panelists:
Mike Cahill, CEO and Founder, HREC - Hospitality Real Estate Counselors
Anthony Falor, Managing Director, Ten-X
John Sonnier, Senior Vice President, Hodges Ward Elliott
Now that RevPAR growth has slowed and operating expenses are rising, what is the outlook for hotel asset appreciation?
What types of hotel products and markets are seeing the greatest investor interest?
How are buyers and sellers valuing/pricing their hotels in today’s market?
How are PIPs and major capital improvement requirements being factored into hotel values?
We are seeing significant new supply in many markets – how are hotel buyers factoring in the potential impact of new
competition to their purchase price decisions?
What are five key factors impacting hotel values today, and what is the outlook for these metrics over the next few years?
We have seen a moderation in hotel transaction activity since 2015, with some capital leaving the hospitality space for this
cycle. What is your take on the current transaction market and the outlook going forward?
The current cycle seems to have gotten a second wind - what challenges/opportunities are you seeing in your own practices/
businesses?
What is the Ten-X business model and what kind of activity are you seeing in the hotel space?
What are the disruptors in your respective businesses?

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Frank Lloyd Wright – Salon A
T-3 New Branding Trends
Moderator:
Dennis Nessler, Editor-in-Chief, Hotel Interactive
Panelists:
Bill Linehan, EVP & Chief Marketing Officer, RLH
Corporation
Charles McKee, Senior Vice President and Chief Commercial Officer, Americas
Carlson Rezidor Hotel Group
Brian Quinn, Senior Vice President, Franchise Development, Choice
Hotels International
Amanda Saye, Director of Marketing, GreenTree Hospitality Group, Inc.
Kevin Schramm, Vice President, Franchise Sales & Development - West Region, IHG
What indicators do you see that justify a new brand?
When designing a new brand, what is the single (or top few) driving forces behind the design, programming, market
positioning, etc.?
How much distribution is required to comfortably state that a brand has critical mass?
With so many new brands announced within the past few years, can they all make it to critical mass?
What makes your (each franchisor) new brand distinct from other brand in your portfolio? From the target comp set?
How critical is making sure a new brand has a development friendly model or prototype?
How much do consumers understand about the nuances of the new brands being launched?
How much of a factor is social media in creating new brand concepts?
Are the millennials the focus of many of the new brands or do they have broader appeal?
What is the impact of all the new brand intros on traditional, older brands?
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Gold Room
T-4 Accessing Capital
Moderator:
Russell C. Savrann, P
artner, Sandman Savrann PLLC
Panelists:
Scott Andrews, EVP, Managing Director, Wells Fargo Bank, N.A., Hotel Franchise Finance
David Capps, Senior Vice President of Development, Aimbridge
Hospitality
Mat Crosswy, President, Stonehill Strategic Capital
Joe Hercenberg, Managing Director, Walker & Dunlop – Capital Markets
Mark K. Owens, EVP
& Head of Hospitality Capital Markets, CBRE
Hotels
How is the economy from the perspective of the lending community?
How has the lending community responded to the Fed? What impact will the FED pending interest hikes have on the
industry?
Is the debt market stable?
Who is providing debt and for what projects?
SBA 504 loan can help a hotel owner purchase and/or renovate their property. What can be included in that financing?
Where are we in the cycle?
What are key terms, interest rates, LTV etc.?
Is Mezzanine debt available? What gaps are being filled and on what terms?
How important are the major flags in getting debt and equity approval?
Are the soft brand collections such as Ascend, Curio, Autograph financeable? What about the collections Preferred,
Leading, luxury hotels etc.?
Are interest cap rate insurance products being required and what do they cost?
Is EB-5 a viable funding source for equity or debt? Are any projects getting done with EB-5?
Sedona Room
T-5 Social Media and Your Digital Marketing Campaign
Moderator:
Panelists:
Benji Greenberg, CEO, BCV Social
Cynthia Olcott, President, Horizon Hotels, Ltd.
What social media sites are the most valuable for your hotel? Are there any to avoid?
What are the biggest differences between the social media platforms?
How can my marketing team turn social media visitors into onsite guests?
What are the best strategies to gain new followers?
Is pay to “promote” a post worth it, specifically on Facebook?
Out of all the social media platforms, which is the most effective to promote hotels and restaurants?
What would you suggest is the best way to engage current followers to make them more active/aware of our pages?
Which Facebook analytics/insights/stats are most important to determine Facebook page success?
It’s important for owners/operators to have reign over general content. However, the people executing the posts and
pictures need to be local. What guidelines and set of rules should be implemented for the local social media associate?
a) How many times a day or week to post?
b) General guidelines regarding political and religious posts?
c) Overall content that needs to be posted on a weekly or monthly basis.

Grand Ballroom
T-6 2018 Market Pulse: What the Data Reveals
Presented by:
Ali Hoyt, Senior Director, Consulting and Analytics, STR

Adam Lair, MAI,Managing Director, Senior Partner, HVS
Strong and weak markets for 2018
Markets ready for additional development
Supply / Demand
Rate forecast
RevPAR Growth
Overview of the US lodging real estate cycle
Updated pipeline metrics with comparisons
Top markets with the most new supply in the pipeline
Forecast for new hotels openings
Update on the transactions market in the US
Predictions for 2018

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Prescott Room
T-7 Hot Button Issues: Join the Conversation and Make a Difference
Moderator:
Vanessa Sinders, SVP, Government Affairs, American Hotel & Lodging Association
Panelists:
Jagruti Panwala, Treasurer, AAHOA
Kerry Ranson, Chief Development Officer, HP Hotels
Tax reform is front and center with Congress and in Washington DC, with continued calls for action before the end of the
year. Do you think there is a path forward for bipartisan tax reform under the current political climate? What would you like
to see included in the reform package?
In cities like Seattle and Long Beach, we have now seen hotel-only ordinances with onerous work rules pushed under the
auspices of protecting hotel employees. How do you think the industry should respond to these ordinances and what do
you find most concerning about this trend?
Given that many states and cities across the country are still tackling the issue of regulating and taxing the short-term
rental market, why has it taken governments so long to address this new business model? What are the most important
issues from your perspective?
Recently, we have seen efforts at the state level to pass legislation that preempts local government from regulating short
term rentals. What do you think is the most effective approach to get ahead of this issue before legislation is filed and
passed?
Online hotel booking scams perpetrated by third-party websites continues to be an issue for consumers across the
country. What are Congress and the Administration doing to address this? What can hoteliers do to flag this issue for their
elected officials?
In the age of constantly evolving and changing technology and the significance of the online marketplace, what new
distribution challenges do you see the hotel industry facing in the future? How is your company positioning itself in light of
these dynamics?
Have recent travel policies contemplated by the Administration affected inbound international travel to the U.S.? Have you
felt an impact at your hotels?
The Wall Street Journal recently reported that the Administration has been exploring the possibility of cutting portions of
the J-1 visa exchange visitor program. If these cuts occur, what would this mean to your business? How important is this
program for our industry?
The previous Administration’s overtime rule, which doubled the salary threshold, was struck down by the courts. What
considerations should the Department of Labor take into account when drafting a new rule?
With all the issues facing the hotel industry – how can hoteliers get involved with their elected officials to influence policy
debates and ensure that our interests remain at the top of their list?
Cameron Room
T-8 Generate Income with F&B
Moderator:
Robert M. O’Halloran, Professor & Director, East Carolina University - School of Hospitality Leadership
Panelists:
Sumner Baye, President/Partner, International Hotel Network, LLC
Christopher Meskers, COO, Concierge by Foodbuy / S. Sherman Associates
Bob Neal, Principal, Cooper Carry
Dan Richardson, National Director, Hospitality, Entegra Procurement Services
Kenneth L. Taylor, V ice President, Strategic Development, MarkeTeam Inc
Can hotels lease food and beverage outlets and still maintain control of catering and banquets?
How important is the impact of Grab & Go in Limited, Focused and Full- Service hotels, i.e. quick and efficient food and
beverage offerings that add value, convenience and revenue?
From a design perspective, where should F&B outlets be placed? How important is street access?
Are you seeing willingness from your clients to work with specialized restaurant design firms for their F&B operations?
While hotels are the “destination”, F&B is quickly becoming a primary experience driver in today’s hotels and have become
fundamental in generating incremental revenue and now, more than ever, critically important to net unit profit. How big a
role does F&B play in driving guest experience in a hotel?
How do hotels place F&B beyond the bar and restaurant space? How well are we optimizing the revenue centers: In-
Room dining, catering set ups and table top, training & incentives in catering, experience design in venue spaces, lobby,
poolside, roof top?
What are the criteria for selecting a local restaurant company to occupy space in a hotel? Is there a trend for management
companies to outsource the food and beverage to a “well known” local restaurant operator? What are the benefits, or pros
and cons? Are there some brands that are more open to rethinking F&B strategies than others?
Can we as an industry re-think hotel F&B and evolve to a bar centric model? Is this a sustainable trend?
What’s brewing in back of the house, or at the front lobby? How does a limited service hotel have a viable and profitable
coffee program?
What other trends do you see in F&B? What is on the horizon? How is the industry overcoming traditional hotel F&B
issues? Or are they?
Grand Ballroom
T-9 From Main St To Wall St: What’s Trending and How Will It Impact Hotels in 2018
Presented by:
Vince Ciepiel, Senior Analyst, Cleveland Research Company
Steve Cohen, Vice President, Research & Insights, MMGY
Global
Matthew Petrie, President, BDRC Americas
Lodging preferences by generation
The luxury traveler: it’s not just Boomers anymore
Does hotel brand really matter? And if so, how does it vary by hotel tier and across older and younger hotel guests?
Hotel imagery comparisons among older (Boomers) and younger (Millennials) hotel guests for select major hotel brands (across tiers).
American international air passenger foreign city destination preferences and key travel expectations when traveling
outside the US for leisure.
Current Trends: How RevPAR growth in 3Q materialized relative to guidance/outlook’s that the publicly traded hotel
companies provided on the late July/early August round of earnings calls.
Updated Outlooks: How the 4Q and 2017 outlooks have evolved in the last 90 days
Predicting the Future: The initial 2018 RevPAR outlooks and assumptions/commentary
a) Demand drivers on a high level within GDP assumptions and more specific trends within Group,
Leisure, and Transient.
b) How supply growth/Airbnb/price transparency may be impacting the initial 2018 outlooks
T-10 Dual and Triple Brand Hotels
Moderator:
Jeff Higley, VP/Editorial Director, STR/Hotel News Now
Panelists:
Navin Dimond, President/CEO, Stonebridge Companies
Eric Jacobs, Chief Development Officer, Marriott Select Brands, Marriott
International
Ron Pohl, SVP & Chief Operations Officer, Best
Western Hotels & Resorts
Gregory R. Portman, AIA, President, PFVS, Inc.
What are the primary operating cost savings and efficiencies of a multi-branded project?
What are the benefits of dual branding for developers?
What are the primary design challenges?
What are the best brands to match up and why? Can brands from different families work in a multi-brand project?
How do franchise agreements work in multi-branded projects?
What is your approach to public space, including breakfast areas?
How does the property-management system work in a multi-brand environment?
Is there a minimum/maximum number of keys needed, and does the complex require separate towers?
What are the challenges with dual- and triple-branded hotels when it comes to zoning permits—especially if there are
extended-stay properties involved in the project?
How do you reconcile P&Ls between dual-branded properties?

Aztec Room
T-11 Best In Class: Destination Resorts and Luxury Hotels
Moderator:
Christina Trauthwein, Editor, Hotel Business | Hotel Business Design
Panelists:
John Keeling, Executive Vice President, Valencia Group
Thomas Klein, Chief Operating Officer, Canyon Ranch
Peter Kressaty, Senior Vice President, Forbes Travel Guide
Homi Vazifdar, Chief Executive Officer, Canyon Equity LLC
How have luxury brands reacted to ever-changing and evolving demographics—specifically millennials? What are you
doing to attract this growing group of guests?
Millennials aside (don’t tell them that!), what are some key initiatives to attract and retain the luxury traveler?
Tastes and behaviors always change/evolve: What are some of the top things the luxury guest now not only wants but also
expects?
How do owners and developers go about selecting an ultra-luxury brand that distinguishes itself from the pack and
creates new and innovative guest experiences? How does your brand/portfolio differentiate itself from the competition?
Are you currently developing any resorts? What are the biggest challenges you face? Is a residential development
absolutely critical to the financial success of a resort?
Many brands are now adding a wellness component to the experience. What is your definition of wellness versus well-
being? How are hospitality brands designing with wellness in mind—i.e., how are they providing physical spaces and
materials dedicated to this trend?
How important is this in the luxury sector? What is the next evolution of wellness services in this sector?
We all know guests want authentic, curated experiences, but what are some other trends you’re seeing in the luxury
hospitality market? What does the future look like?
How does Forbes Travel Guide define luxury/luxury service?
How important is it to Forbes Travel Guide to take into account unique/experiential travel when publishing/selecting
properties?
NATIONWIDE HOTEL FINANCING
– RECENTLY CLOSED PROJECTS –
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$32.1 MILLION $14 MILLION
Beaufort Hotel Staybridge Suites
New Construction New Construction
RICHLAND, WA NEW ROCHELLE, NY

$14.3 MILLION $14.4 MILLION
Lodge at Columbia Point The V Hotel
New Construction New Construction
SCHAUMBURG, IL NEWPORT, OR
$5 MILLION $11.8 MILLION
Fairfield Inn Elizabeth Street Inn
New Construction Acquisition
GALLOWAY, NJ HEWITT, TX
$8.1 MILLION $3.6 MILLION
Hampton Inn & Suites Sleep Inn
New Construction Acquisition
SANTA CRUZ, CA
$25 MILLION
Hyatt Place liveoakbank.com/hotels
New Construction ©2017 Live Oak Banking Company. All Rights Reserved. Member FDIC.
Sedona Room
T-12 Build, Buy, Hold, or Sell? Strategies for this Stage in the Cycle
Moderator:
Edward J. McNeill, Jr, President, Lodging Media
Panelists:
Jeff Dauray, Senior Vice President, Acquisitions, RLJ Lodging Trust
Christopher P. Diffley, Managing Director, Rockbridge
Justin Jabara, Vice President, Development, Meyer Jabara Hotels
Herb Warmbrodt, Principal, HREC Investment Advisors
Historically, when has been the best time to hold a property? What has been the best time to sell?
How is access to capital right now in the hotel industry? How much has it slowed acquisitions?
Are we in a bubble or is our growth sustainable?
What sectors do you see growing in 2018?
Are certain markets more attractive than others?
What are feasible financial goals for the next few years? What factors are influencing those goals?
How has the influx of new brands impacted investment dollars? Are legacy brands struggling as a result of the new brands?
Grand Canyon Room
T-13 Private Equity Players
Moderator:
Stephanie Ricca, Editor in Chief, Hotel News Now
Panelists:
Michael Depatie, Managing Partner, KHP Capital Partners
Jon Kline, Chief Executive Officer, Clearview Hotel Capital, LLC
Jon Mehlman, President & CEO, Hospitality Investors Trust
Scott Trebilco, Principal, Real Estate, Blackstone
Has your typical investment strategy changed over the past year or so, and how?
In 2017, will you be a net hotel buyer? Net hotel seller? Net staller? Why?
Is now a good time to be a private equity investor in hotels, given the nature of what you do in terms of quick turnarounds
and asset flips? How has that changed?
What concerns you today when you look at overall U.S. operating and supply/demand statistics? Why?
What is the No. 1 most important statistic you look at, and why?
Tell us what you’re seeing today in terms of financing terms. The first half of the year was pretty favorable; how is the latter
half shaking out, and will it continue?
A big part of what you all do is add value to the hotels you invest in. What are some of the biggest market concerns having
an impact on that? (For example, construction costs.)
It’s not just buying and selling for most of you. It’s asset management as well. Tell us about the kind of conversations
you’re having at this point in the cycle with the management companies of your properties, and even with the brands and
other owner partners?
Share your thoughts on the M&A environment that characterized a lot of 2016 and 2017. We saw some public REITs merge,
some good-size portfolio transactions between non-traded REITs and a whole lot of chatter about the possibilities of and
pros/cons of mergers. Has that affected your business?
Given the macro conditions that play a role in the hotel industry cycle, share your forecasts for your company in 2018, and
then for the total industry.
Frank Lloyd Wright – Salon J
T-14 Transform Your Hotel Operations
Moderator:
Christopher M. Kearney, PE, LEED AP, D
irector of Hospitality, exp
Panelists:
Fred Grapstein, Senior Vice President, Vornado Hotels
W. Chris Green, C hief Operating Officer, Chesapeake Hospitality
Joe Reardon, Senior Vice President, Business Development & Marketing, Hotel
Equities
What are some good tools for driving employee satisfaction?
Are there any new tricks in the revenue generation space?
How can training improve guest satisfaction?
Is anyone pursuing energy efficiency strategies to increase the bottom line?
Are any of the current administration’s new policies impacting you?
How is technology being used to increase efficiency?
What are the drivers for maintaining or improving guest satisfaction?
How are retail, F&B, and spa venues affecting your hotel operations?
How does maintenance play into your hotel operations on both the profitability and guest satisfaction side?
What keeps you up at night?

LODGING
M E D I A
LO D G I N G M A G A Z I N E | LO D G I N G M A G A Z I N E . C O M | O N L I N E M A R K E T P L A C E
D I G I TA L E D I T I O N S | E - N E W S L E T T E R | C U S T O M E - B L A S T | W E B I N A R S | C O N F E R E N C E S
D O N S E R FA S S
MARKETING DIRECTOR
2 1 5 - 3 2 1 - 9 6 6 2 X 6 4 | D S E R F A S S @ LO D G I N G M A G A Z I N E . C O M
Cameron Room
T-15 Understanding Taxes and the Value of Your Business
Presented by:
David Chitlik, Vice President, Property Tax, Hospitality, Altus
Group
Do’s and Don’ts when presenting a hotel real estate tax appeal
a) Do not discuss the amount of taxes you owe.
b) Do not discuss the quality of the government services that are provided such as trash pick-up, snow
removal, slow emergency response time, etc.
c) Do not assume you know more about the local hotel market than whoever you are dealing with within
the government.
Do’s and Don’ts when preparing a hotel pre-acquisition tax projection
a) Be sure to only look at other hotels with the same taxing authority.
b) Know when the next assessment cycle starts.
c) Do not assume stable tax rate changes.
Liquidation Strategies for Operating Businesses to Minimize Income and Estate Taxation and Setup Tax Advantaged
Retirement Assets – CRTs; CHESOP; CLTs.
Strategies to minimize income and/or estate taxes using valuation discounting balanced with business growth needs.
Syndicated Ownership - Planning for 1031 Deferred Exchanges.
LLCs v. LPs in hotel ownership.
Asset Protection Strategies – jurisdictional issues and trusts.

Prescott Room
T-16 On Alert: Top Risk Management and Cyber Challenges
Moderator:
Gregory J. Leighton, Partner, Neal Gerber Eisenberg
Panelists:
K. Michael Schmitt, CEO, Clairvoyix
Al Sweeny, Director, Baker Tilly
What is considered “reasonable risk mitigation”?
Where is your guest data stored? Does it contain credit card numbers or other sensitive PII (personally identifiable
information)? How is it protected on its journey from your property to your vendors or the brand? The best solution is not
necessarily the most expensive.
Why you do not want a “server” closet on property without careful planning and coordination with IT (still a bad idea either way).
What are the pros and cons of in-house data storage vs. the cloud vs. other remote solutions…what is the cloud? Is it
always safe? How do I transfer data safely to the cloud?
External (hackers) versus internal (employees/contractors) threats – Is it one size fits all? Unfortunately the answer is “no”.
Are your vendors/partners who manage your data vulnerable? How would you know? And who owns the guest data
(always a fun question)?
Where is my hotel most vulnerable? What can I do to protect my most vulnerable areas?
We are already PCI compliant, is that enough?
How do companies know when they have been breached? How do I know I have not already been breached?
Back in May, the FBI released a public service announcement concerning increased social engineering scams. Is it really
that bad? [https://www.ic3.gov/media/2017/170504.aspx]
Why are we hearing about so many successful large attacks lately?
Haven’t security tool vendors figured all this out yet?
What are the top 3 things you think enterprises should be focusing on?
National Hospitality Group
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Sedona Room
T-17 What’s Trending in Lifestyle
Moderator:
Jeff Weinstein, Editor In Chief, HOTELS Magazine
Panelists:
John Cohlan, Chief Executive Officer, Margaritaville Hotels and Resorts
Thom Geshay, Chief Operating Officer, Davidson Hotels & Resorts
Jay Stein, Chief Executive Officer, Dream Hotel Group
David Tarr, Senior Vice President, Real Estate & Development, Hyatt
Hotels Corporation
Ryan Totaro, Chief Executive Officer, NYLO Hotels
Lifestyle is not new and some would say it is the new norm, so what is new in lifestyle?
How are lifestyle hotels impacting traditional brands such as core Hilton, Marriott, etc.?
Are there demand, opportunity differences outside US?
What are the keys to acceptance of a brand’s unique essence?
Review of sectors: What does lifestyle mean from economy to luxury?
Is the social hub mindset the big differentiator and ancillary revenue driver?
How do you hire differently for lifestyle?
Where does lifestyle go next to compete with rapidly expanding shared economy products such as OneFineStay or Airbnb?
Will we see hotel companies expand or further invest in adjacent spaces such as co-work, co-live segments?
Soft brand: Is it an extension of lifestyle, are there applicable takeaways from one or the other?
How big is the wellness opportunity in lifestyle?
Predict the future of micro-hotels in lifestyle, and will the pendulum swing back to bigger rooms at some point?
What are the keys to success with lobby social?
Best marketing practices: Is it best driven by content, social media, influencers?

Hotels & Resorts
T-18 Let’s Talk Tech
Moderator:
Michelle Renn, Managing Editor, Hotel-Online
Panelists:
Chris Hemmeter, Managing Director, Thayer Ventures
Julie Shepard, SPHR, Senior Human Resources Consultant, TriNet
Rich Siegel, President & Publisher, Hotel-Online & Hospitality Upgrade
Robert Stevenson, CEO, KEYPR
Kim Twiggs, Assistant Vice President, Market Development, AT&T
How can hoteliers play a greater role in hospitality technology innovation? Should they?
Should hoteliers (operators/owners) be giving a seat at the decision making table to a technologist?
Technology does still have limits: please explain why it’s important to hire experts in addition to your technology package
and what you should look for in a consulting or tech provider?
It may sound obvious, but what are the main advantages of investing in technology?
How do you determine which new technology to embrace and implement right away?
When do you recommend hotels start looking into technology options in their development process? How soon is too
soon? How late is too late?
What are the advantages and disadvantages of working with multiple vendors?
With technology changing so rapidly, where do you draw the line on new investment knowing you will need to reinvest in a
shorter time span than has been historical? Should there be a line?
Continuing with the rapid pace of change, what are major technology companies doing to help customers keep up and
stay current? At what cost to the owner, operator, brand?
What are the benefits of using technology for staff retention, particularly with the rising cost of investment in a tech stack?
Does this type of technology help offset the costs of other technology?
What impact might there be on distribution technology for brands due to the rise of the private accommodations
business?
What is the future of a hotel tech stack? Should it be open-stack technology? How will this new architecture shake out and
what are the threats and opportunities for operators, owners and brands?
Let’s talk about some of the latest trends set to reshape the industry. What excites you the most about tech and hotels?
Aztec Room
T-19 A Guide to Soft Brands
Moderator:
Michelle Finn, Senior Vice President, ST Media Group International
Panelists:
Steve Belmonte, Chief Executive Officer, Vimana Franchise Systems, LLC
Antony J. McShane, Partner, Neal Gerber Eisenberg
Mark F. Nogal, Global Head, Curio Collection & Tapestry Collection by Hilton, Hilton

Mitch Patel, President & CEO, Vision Hospitality Group, Inc.
Noah Silverman, Chief Development Officer, Full Service Hotels, Marriott
International
What is the difference between a hard brand, soft brand and a complete independent?
How does the guest/consumer view a soft brand versus a hard brand?
Why are we seeing an increase in popularity of soft brands?
What are the primary advantages of a “soft brand” versus a true independent solution? Versus a hard brand?
What types of hotels work best for a “soft brand”? Where are the most opportunities/growth and why? Examples?
How important is F&B?
What does it take to execute a soft brand, including consideration of design/branding teams?
What are the significant quality control considerations in developing and licensing a soft brand?
How does developing a soft brand impact the legal strength of the primary, hard brand?
What role does technology play in soft brands? What’s new on the horizon?
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Grand Canyon Room
T-20 Turn Lookers into Bookers: Optimize Your Distribution Strategy
Moderator:
Cindy Estis Green, C
EO and Co-Founder, Kalibri Labs
Panelists:
Patrick Bosworth, Co-Founder and CEO, Duetto Research
Angel Llull, Regional Director North America, Booking.com
With the Titans of the industry entering the scene like Google, Facebook and Alibaba, what does this mean for the OTAs,
for brands and for individual hotel operators?
Will Airbnb become another OTA?
What is a direct booking today?
Give an example of how OTA’s and brands can best co-exist?
How does the cost of customer acquisition play into the equation for marketers and for revenue management executives?
What can a hotel or brand do to manage more profitably in an expensive digital ecosystem?
Some say that you can’t change a consumer’s preferred channel for booking. Whether or not this is true, what are some
best practices for shifting channel mix at the hotel level?
In thinking about corporate volume, what is the best approach in the current environment? How much do you want to
invest to acquire an account?
How is Google HPA changing the booking landscape? Better for Hotels or OTAs (or just better for Google - $$$)?
What kind of analytics can be used to make informed decisions around revenue optimization? Which are used for digital
marketing, for revenue management, for forecasting/budgeting?
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Frank Lloyd Wright Salon J
T-21 Navigating the EB-5 Landscape
Moderator:
Jim Butler, Chairman, Global Hospitality Group®, Jeffer Mangels Butler & Mitchell LLP
Panelists:
Aaron Goforth, Principal, Baker Tilly Capital, LLC
Scott David Greenberg, P resident, SMASHotels | President, GO EB-5 RC, Regional Center LLC
Kyle Walker, Managing Partner, NewGen Worldwide
Is EB-5 still a viable source of financing for new development? Are hotels still the darling of EB-5? Who should use it and how?
Lender issues with EB-5: What’s the difference in EB-5 financing compared to typical bank construction loans? What are
the special lender issues? Will you need “gap financing” and what is available?
What are the first steps developers should take to explore EB-5?
What is the best way to tap into the EB-5 opportunity? Direct offering, engage a Regional Center (RC), “rent” an RC, form
your own RC, hire marketing agents, set up an office in China?
How can developers maximize “certainty of execution” in an EB-5 deal?
What are the early red flags and biggest mistakes developers make in EB-5?
What’s the best capital stack structure for EB-5 money? How much? Where does it go in the capital stack? What is the all-
in cost to the developer? How long does it take today?
What is the practical impact of all the new developments in international markets and the proposed regulations and laws on EB-5?
Advice today: What should I do now? Start an EB-5 process? Can you raise money for me? Should I wait on the sidelines
for market or regulatory clarity?
What are lessons learned?

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For further information, contact Mitch Miller at (650) 566-2290 or mmiller@ millerlg.com
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Wednesday, November 1, 2017
8:45-9:45 OPENING GENERAL SESSION
A View from the C-Suite
Moderator:
Panelists:
Liam Brown, President, Franchising, Owner Services and MxM Select Brands, North America
Kevin Frid, COO, North & Central America, AccorHotels

Ken Greene, President, Americas, Carlson Rezidor Hotel Group
Thomas Magnuson, CEO and Co-Founder, Magnuson Hotels
Michael Medzigian, Managing Partner, Watermark Capital Partners, LLC
Greg Mount, President & CEO, RLH Corporation
Bhavesh Patel, Chairman, AAHOA
What are some of the factors driving dual-branding and multi-branding, and do you see this as an area for continued growth?
Is there one recent technological advancement that has been game changing in our industry, and can you predict what the
next one might be?
Is the continued emergence of new brands good for franchisors, good for owners, neither, or both?
One negative social media post can be very damaging to both the individual owner and the brand. How do we stay on top
of the “hottest” social media platforms, and how do we use social media to our advantage?
Eco-friendly hotel practices are becoming the norm. What are some of the trends in this area, and will they last?
What is the next big trend?
How do brand mandates impact the bottom line?
What’s the right balance between technology and the human touch?
How are changing consumer behavior trends affecting your business?
As companies consolidate, how does that change the competitive environment?

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Vice President Washington, DC
Mortenson Development, Inc.
(763) 287-5431
nate.gundrum@mortenson.com www.mortenson.com/development
Let’s Talk Development
Moderator:
Michael G. Desiato, P
resident, MGD Consulting Services
Panelists:
Janis Cannon, Senior Vice President, Upscale Brands, Choice
Hotels International
Chris Drazba, Vice President, Core Brands & Mexico Development for the Americas, IHG

Chip Ohlsson,EVP and Chief Development Officer, Wyndham
Hotel Group
Jon Wright, President, CEO, Access Point Financial, Inc.
How are the current hotel market dynamics and economic environment affecting your strategy and brand business goals?
Are you optimistic about the hospitality financing market going forward? Do you have any misgivings about overall future
development and sales activity in your respective sector?
Has your pace of transactions slowed YOY?
Describe your last transaction. What was the deal structure, did the deal get done – why or why not?
What is your best guess for value changes for 2018?
Is this a bad time to be a buyer? And if you are a buyer, what would you buy – and why? Are you seeing development deals
being pulled due to lack of financing?
What worries you about the current hotel cycle?
Soft brands are on the rise. Today’s traveler is looking for a unique, bespoke experience on their trip - from activities,
to dining, down to their hotel room - and soft brands seem to be the industry’s answer to delivering that independent
experience. What is the future of this segment?
New brands continue to permeate our industry every day. In a sea of options, how does a franchisee determine the right
brand for his/her hotel opportunity? How do they determine if they even need a brand partner?
Hurricanes Harvey, Irma and Maria were storms of epic proportions. How did your properties fair?
What is your current view of the hotel capital markets appetite/availability in the construction space?
As a direct lender, what inducements do you see (via brand participation/key money or other), and how do lenders use
such competitive capital offerings to decision loan approvals?
How competitive are community or regional banks compared to private equity or other non-public entities?
Gold Room
W-1 Catch These Markets on the Upswing
Moderator:
Bruce Ford,Senior Vice President, Director of Global Business Development, Lodging
Econometrics
Panelists:
Marty Collins, Chief Executive Officer, Gatehouse Capital Corp
Austin Khan, Chief Investment Officer, Laurus Corporation
Terry Sanders, Chief Development Officer, Americas, Carlson Rezidor Hotel Group
1. General Overview of Texas
a. Selected Highway Locations
b. Major Market Select Service
2. Resort Destinations
a. Ski Resorts
b. Waterfront Resorts
3. 2nd Top 25 Cities
a. Kansas City, MO
b. Pittsburgh. PA
c. Salt Lake City, UT
4. Top 25 Markets
a. Philadelphia, PA
b. Miami, FL
c. Los Angeles, CA
d. Nashville, TN
Canyon Room
W-2 Asset Management to Maximize Value
Moderator:
David A. Berins, Managing Partner, Berins & Co., LLC
Panelists:
Kerry Gaber, Vice President, Asset Management, Host Hotels & Resorts
George Gudgeon, Senior Vice President, Watermark Capital Partners, LLC
Karen L. Johnson, President, Pinnacle Advisory Group West
Vicki Richman, Chief Financial Officer, HVS Asset Management
With the resurgence in group business are your hotels changing cancellation and attrition policies? Deposit requirements?
How do asset managers best influence the brands that operate their hotels to improve value?
Are brands getting easier or harder to negotiate with for PIP items and timing?
What are some tools and/or resources used by an asset manager that either aren’t or can’t be done by the operator to
help the owner achieve its investment goals?
Are wage pressures being driven now by statutory changes, or by market pressure, and more importantly, will it end soon?
How are your hotels managing the health insurance premium increases?
What type of owners would benefit most or least from hiring an asset manager?
What are some best practices on how to engage in a market and best understand the dynamics/competitive landscape?
What are the challenges with relationships between brands and asset managers and how are they overcome?
Has anyone converted to hotel recently to enable smart phone check in and what did it cost per key? Pitfalls? Who’s
using it? In what year do smart phone check-ins overtake live encounters?
Aztec Room
W-3 Beyond Hospitality: What Can We Learn From Other Industries
Moderator:
Alan Benjamin, President, Benjamin West
Panelists:
Andrew Pine, Program Director, Global Customer Culture, Porsche
Cars North America
Roger S. Shedlin, M.D., J.D., P resident, CEO and Chairman, Winfertility
Kenneth Svendsen, CEO, Entertainment Cruises
Gil West, Chief Operating Officer, Delta Air Lines, Inc.
The last decade, and especially during the last five years, we have seen an acceleration of both the major brands adding
“soft brands” and pure independent hotels. How important is “brand”? How do you use your brand to differentiate? What
are some of the branding trends you see in your space?
Tied to the brand issue is overall “CRM” Customer Relationship Management. What steps have you taken to improve
Customer Satisfaction?
How important are loyalty programs to each of your firms and what does the future look like?
Every unsold seat when the boat sails or when the plane takes off is revenue lost; between the hotel, cruise and airline
industry, who has the magic yield management formula?
Overall unemployment is at a 16 year low and the hotel industry is suffering labor shortages at many levels. How are you
addressing this?
In the hotel industry, smart phones have caused a total change in communication between hotel manager and guest, due
to any potential negative social media and instant feedback shared to the world. In each of your businesses, what are the
best lessons learned in how to address “situations”?
Government regulation affects all these industries; how do you address this? Do you each have a trade organization like
the American Hotel and Lodging Association?
For each of your industries, what role is technology is playing?
You all compete in very crowded spaces with many consumer choices for every one of your industries. How do you “un-
commoditize” the offering?
No one “Needs” a Porsche, no one needs a 5 star hotel room or a 1st class seat. How is the luxury end changing?
What is the one piece of advice or lesson learned that you would like to share with our audience of hospitality executives?
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cuningham.com ❙ Design Poole, Inc.
Chicago ❙ DLR Group designpoole.net
❙ Curioso dlrgroup.com ❙ Niemann Interiors
curioso.us ❙ ESG Elness Swenson Graham niemanninteriors.com
❙ Simeone Deary Design Group Architects, Inc.
simeonedeary.com esgarch.com
Toronto
❙ The Gettys Group ❙ Design twg
gettys.com Northwest (Seattle) designtwg.com
❙ Dawson Design Associates, Inc. ❙ McMillan Design
Dallas dawsondesignassociates.com mcmillandesign.ca
❙ MatchLine Design Group ❙ Degen & Degen architecture ❙ Moncur Design Associates, Inc.
matchlinedesign.com and interior design moncur.ca
❙ Remington Hotels ddseattle.com
remingtonhotels.com ❙ Interior Design International, Inc.
United Kingdom (London)
❙ Studio 11 Design idiinc.com ❙ Hirsch Bedner Associates International
studio11design.com hba.com
Orange County Region ❙ RPW
Houston ❙ Gensler/Newport Beach rpwdesign.co.uk
❙ EDI International gensler.com ❙ Studio Proof
edi-international.com ❙ HFS Concepts 4 studioproof.london
❙ Mitchell Carlson Stone, Inc. thehfsgroup.com
mcshouston.com ❙ MLH Design Group
Vancouver Region
❙ Tipler Design Group MLH Design Group ❙ B+H CHIL Design
www.tiplerdesign.com childesign.com
Pittsburgh Region ❙ Hager Design International, Inc.
Las Vegas ❙ Caruso Design Group, LLC hagerinc.com
❙ MGM Resorts International® ❙ DRS Architects, Inc. ❙ SSDG Interiors, Inc.
mgmresorts.com drsarchitects.com ssdg.com
❙ Novus Architecture ❙ Hospitality Furnishings & Design, Inc.
novusarchitecture.com ffenow.com
Washington DC Metropolitan
❙ Tandem ❙ Cauhaus Design
tandemlasvegas.com Rocky Mountain (Denver) cauhausdesign.com
❙ Design Force ❙ SR/A Interior Architecture and Design
Los Angeles Founding Chapter designforcecorp.com srainteriordesign.com
❙ Gensler LA ❙ OZ Architecture ❙ Studio 3877
gensler.com ozarch.com 3877.design
❙ KNA Design ❙ Rowland + Broughton
knadesign.com Architecture & Urban Design
❙ Rodrigo Vargas Design rowlandbroughton.com NEWH.ORG
rodrigovargasdesign.com 800.593.6394 0800.404.7104 UK
Thank you Hubbardton Forge for sponsoring the custom crafted awards for our TopIDs NEWH.ORG/TOPID
W-4 Deals Under $20 Million
Moderator:
Stacy Silver, President, Silver Hospitality Group
Panelists:
Kevin Brickner, Senior Vice President, Wyndham Hotel Group
Peter Nichols, Vice President/National Director – National Hospitality Group, Marcus
& Millichap
Mehul “Mike” Patel, Chairman & Chief Executive Officer, NewcrestImage

Michael Sonnabend, Managing Member, PMZ Realty Capital LLC
Does deal size matter when it comes to financing?
Are certain lenders better to approach for deals under $20 million? Which ones? What types?
The CMBS market seems to be tightening its underwriting criteria. What do deals look like today? Is Cash out available?
I’ve heard the construction financing market has all but dried up… Is that accurate?
Are there any markets that are better / worse for financing?
Floating rate loans are very popular for institutional grade larger assets, are they available for smaller deals?
Are there other lenders taking up the slack for any deals that don’t fit into the capital markets?
Do brands support developers in finding capital? How? What are the upsides/downsides in working through my brand?
What are some best practices in terms of obtaining financing or land acquisition?
Do brands offer any support for a developer setting out to build a hotel from square one?
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Grand Room
W-5 Robots and AI: Here! Now!
Moderator:
Kenneth R. Greger, M
anaging Director, AETHOS Consulting Group
Panelists:
Hiren Mowji, Director of Robot Adoption (Sales), Savioke

Arte Nathan, President, Strategic Development Worldwide
Relay, Robot, Savioke
Robert Rippee, Director, Hospitality and esports Labs, International
Gaming Institute, UNLV
What is the current state of robotics in hospitality?
Once the novelty of robots that interact with the public wears off, over what time frame will robots become an integral,
cost-effective part of hospitality operations?
What challenges will this integration present to human employees as they navigate the adoption phase of the new
technology? What are some ways these challenges can be addressed?
There is the physical interaction with robots to consider, but how is artificial intelligence evolving to allow for cognitive
interaction and, thus, “social robots.”
The robots being developed today can learn by watching people and will be continuously improving their skills. At the
same time, they are machines, not humans. Where should we draw the line in what we allow robots to learn?
What legal issues are anticipated to arise from the integration of AI and Robots into our lives?
What are the cost models involved – Purchase? Lease?
There is apprehension that robots may take some jobs away, but what new jobs can we expect will be created as a result
of robotics?
How are guests responding to interaction with robots and AI, and will higher-end hotels ever be able to replace that human
touch? If so, in what areas of the guest experience is that anticipated?
What are some of the key advantages offered by robots and artificial intelligence? And what areas should be avoided?
Where should we as humans be cautious?
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Sedona Room
W-6 Structuring Mixed-Use Developments
Moderator:
Jonathan Falik, CEO, JF Capital Advisors
Panelists:
David Callaghan, Vice President, Resort Sales & Service, Interval
International
Michael Fleischer, Senior Vice President, Related Fund Management
Jeffrey LaPour, CEO/President, LaPour Partners
Guy Maisnik, Partner & Vice Chairman, Global Hospitality Group®,Jeffer Mangels Butler & Mitchell LLP
Is there a typical process for entitlement on a mixed-use project where you have hotel use along with office?
What is the process for deciding on the size of each component within a mixed-use development?
How do investors/lenders view mixed-use development? Are there multiple parties? Are there separate investments/loans
for separate components?
How do you handle allocation of common area or shared construction costs and of operating expenses?
Can you please comment on the compatibility of uses in a mixed-use project?
How critical is it to get the project governing documents correct and what can go wrong?
When you finance a mixed-use development with a hotel component, how do you determine when to allow the release of
the components?
How do you feel branding impacts the value of the other components?
What is the most challenging part of the transaction process in bringing a mixed-use timeshare project to market?
Having a VO component can actually boost the profitability of the hotel component. How does that occur?
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W-7 Independent Hotels - Making a Success of Going It Alone
Moderator:
Pamela Barnhill, President & COO, IHT: IBC Hospitality, IVHTravel, InnSuites
Panelists:
Jody Harwood, President/Managing Director, Grace Hospitality
Naveen Kakarla, President & CEO, Hersha Hospitality Management
Richard Millard, Chairman & CEO, Trust Hospitality
William J. Nassikas, President & COO, Westroc Hospitality
Are soft brands considered “going it alone”? What about endorser brands?
How do lenders feel about non-affiliated hotels?
How do non-affiliated hotels break away from dependence upon the OTA’s?
From a third-party manager’s perspective, how does one keep ownership on track as far as FF&E reserves are concerned,
and making sure the hotel’s physical plant and interiors are maintained?
Do consumers recognize the difference between independents and soft brands? If so, how do we know?
Given the brands do a lot of the heavy lifting and might have more reach with marketing, can you give us a sense of what
independents need to budget in terms of marketing dollars as a percent of revenue and where should the marketing
dollars be applied?
Operating as an independent, what are the key components of establishing your “identity brand” in your market?
How do independent hotels combat loyalty programs at big brands?
How important are restaurants and bars at independent hotels?
Do consortiums like Preferred Hotels and Leading Hotels offer independents a viable alternative to soft branding?
When can the decision to go independent be an advantage over branding?
What are independents doing to boost loyalty while competing in a brand POINTS world?
Sedona Room
W-8 Secure Your Loan for Acquisition and New Construction
Moderator:
Christopher K. Anderson, Ph.D., Professor and Director, Cornell Center for Hospitality Research
Cornell School of Hotel Administration
Panelists:
Brian Holstein, Principal, US Hotel Advisors
Matt Mitchell, Senior Vice President, Hall Structured Finance
Sanat Patel, Chief Sales Officer, AVANA Capital
Dilip Petigara, Chief Operating Officer, Access Point Financial, Inc.
Christopher Williams, Managing Director, Western Alliance Bank Hotel Franchise Finance
From a lender perspective, are there any differences in analysis or underwriting for ground-up development projects
versus acquisitions with conversion or renovation?
What re-branding opportunities exist with an acquisition? Will the buyer/developer up brand or down brand?
How does the explosion of soft/white brands affect lending? How does this affect the independent?
What are the long term impacts from the recent Hurricanes? What are the effects on an already tight labor market and
short supply of building materials? What are the implications of increasing construction costs?
Are build times increasing and what are the loan implications?
How does the lender handle the increasing brand requirements for cap ex?
How has hotel acquisition underwriting changed since last year’s conference?
Now that the “Wall of Maturities” is behind us, and was largely uneventful, what, if any, risks do you see in the capital
markets over the next 12 months?
What are some of the benefits of non-recourse financing versus traditional recourse financing?
When trying to achieve higher leverage, what should borrowers be paying attention to when choosing a stretch senior or
mezzanine lender?
What is your organizational forecast of key factors impacting hospitality such as ADR, Occupancy, Rev Par, CAP Rates,
Construction Cost, Labor Market and etc.?
Do you lend on Modular Construction Projects and what are the key risk factors lenders and developers should consider?
How can hotel operators and developers use the SBA 504 “Green” Program? Is SBA lending beneficial to the borrower and
how does it compare in processing time to conventional lending?
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Aztec Room
W-9 Smart Renovation to Add Value and Increase Profits
Moderator:
Roger Bloss, EVP & President of Global Development, RLH
Corporation
Panelists:
Robert Alter, President, Seaview Investors, LLC
Joe Lorsung, Architect, LJA
Kip Richards, Principal/Director, Source Direct Imports
David Winkler, Vice President & Director of Western Regional Operations, The
Allied Group
Some renovations, especially cosmetic ones in nature, would require only a qualified Interior Design Consultant, but as
soon as you talk about moving walls, it’s time to get an Architect, and possibly Engineers involved. Do you have the right
design team consultants (architect, designer, procurement agent, GC etc.)?
When should you hire your team?
A solid A&E team for hotel renovations will have an extensive project resume, brand contacts and brand experience, and
be willing to assist you with franchise negotiation and communication. Does your A&E team have familiarity with your
market and your brand portfolio?
What is the right brand for your property today, tomorrow, 10 years from now?
Depending on the brand and the PIP, renovations can be costly and extensive. Do you have realistic expectations for your
renovation?
What recommendations could you make that will help assure a project starts on time and is executed according to
schedule?
How do you determine what items of scope or specification can be value engineered in the event a project is over budget?
What can an owner do to lessen the scheduling impact of long lead time items?
In recent years, what processes have you observed that need improvement when launching a project?
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Grand Canyon Room
W-10 Latest Developments in Extended Stay
Moderator:
Joseph A. McInerney, P
resident & CEO, McInerney Hospitality International LLC
Panelists:
Ron Burgett, EVP Franchise Development & Operations, WoodSpring
Hotels
Adrian Kurre, Global Head Homewood Suites by Hilton and Home2 Suites by Hilton, Hilton

Vinay Patel, President & CEO, SREE Hotels, LLC
Ryan Rivett, President/CEO, My Place Hotels of America, LLC
What have been some of the biggest surprises – both good and bad, that you have seen in the growth of the extended
stay market?
What draws developers to the extended stay sector?
What impact do you see with some of the consolidation that is happening in the industry (Marriott/Starwood)?
What are some of the threats to this sector and the industry?
What are the biggest investment challenges in developing an extended stay property today?
What markets are the hottest? What markets should you avoid?
What lessons have we learned from the last few years that will benefit resort investors over the next five years?
As you are basically single brand companies, would you consider dual branding with another brand/company?
Are looking to expand internationally?
What advice do you have to developers who are interested in the extended stay market, other than joining your company?
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W-11 CapEx: Where Does the Money Go
Moderator:
Carl Long, Senior Vice President, Purchasing Management International (PMI)
Panelists:
Darlene Henke, ISHC, President/CEO, Audit Logistics
Stephen Siegel, President, H-CPM (Hospitality CPM)
As brands continue to evolve, how do I determine the amount of reserve in order to maintain brand standards?
When looking for a value-add opportunity, where do I put my renovation dollars in order to capture market share, increase
revenue and create new revenue streams?
How do I plan for future technology requirements today? It seems like we are always playing catch up and the answer
seems to be spend more money.
Who is best suited to advise on the capital technology requirements? It often seems there are competing agendas and
requirements between vendors, consultants, brands and management companies.
How can I or can I measure my ROI for capital spending on technology?
At what point can I expect true integration of technology packages as developers of other buildings receive as in MDU,
office space, mixed use?
Even the best project budgets can be strained through the construction and renovation process as unexpected challenges
arise. The shipping, warehousing, and installation of FF&E happens at the end of the project. Are there any areas of low
hanging fruit from a logistics perspective that owners could take advantage of to save money to possibly use in other areas?
Are you seeing any trends that owners should have on their radar that could potentially impact budgets in a negative way
or need to allow some additional contingency for?
This has been a very active hurricane season so far. Do you see any impacts or disruption in the supply chain that could
affect hotel construction or renovation?
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Gold Room
W-12 Deals Over $20 Million
Moderator:
Teague Hunter, President, Hunter Hotel Advisors
Panelists:
Peter Berk, President, PMZ Realty Capital LLC - Hotel Finance Group
Ben Brunt, Principal and Executive Vice President, Acquisitions & Development, Noble Investment Group
Ian McAuley, President, American Hotel Income Properties REIT LP
Rushi Shah, CEO & Principal, Aries / Conlon Capital
In your opinion, what was your best deal of 2017 and why?
Going into the fourth quarter of 2017, have you felt that deal flow is increasing or not?
Is there an advantage in economics of a debt deal once you get to a larger number?
How do you make the decision to finance with CMBS or traditional recourse?
In what situations will you underwrite off of trailing twelve financials vs. high-water mark historicals vs. projections?
What type of construction financing are you seeing in the market for these larger developments?
How important is brand affiliation when seeking financing and are new brands affecting that dynamic?
How should people be taking advantage of foreign capital inflows (South Korea, China, Middle East, Israel) into the U.S. for
larger deals?
What are your largest influencers on capital structure and is that changing in any way?
What are the main obstacles to getting deals done today and what are some creative ways to get the larger deals done?
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W-13 Human Resources: Recruiting and Retaining Talent
Moderator:
Kirk Kinsell, Principal, Panther Ridge Partners, LLC
Panelists:
John R. Cauvin, MS, Executive in Residence/Professor, Northern Arizona University
The W.A. Franke College of Business - School of Hotel and Restaurant Management
Hitesh (HP) Patel, Vice Chairman, AAHOA
Charles Rodriguez, Vice President – Human Capital Management, Adams Keegan, Inc.
Geoffrey Toffetti, President and CMO, Frontline Performance Group
Recruiting:
How is your organization really selling the job? (Why should he/she want this job?)
What role, if any, is social media playing in your efforts to recruit new staff?
What core competencies and competitive capabilities are you looking for when interviewing a candidate?
To avoid recruiting the wrong associates what are the risk factors one should be looking for during the
interviewing process?
Who at your hotels is responsible for hiring? Is there more than one person involved in the process?
What role does technology play in your hiring process, if any?
What are the challenges in hiring and promoting women in senior roles?
Retention:
How are you assessing the internal engagement/individual performance (especially, discretionary
performance) for key employees?
How does the organization identify, foster the needs of key staff (e.g. innovation, upward/outward mobility,
cross-training, cross-discipline flexibility)?
How are you using behavioral assessments to target and adapt to candidates and each employee’s life cycle?
The best to way to retain associates is to have a retention plan. What should your plan include?
What are the top three reasons for turnover, and what can you do to better address this?
Are there non-monetary perks you offer that help retain good employees?
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Grand Canyon Room
W-14 Select Service Continues to Dominate.
Moderator:
Panelists:
Jennifer Gribble, Vice President, Holiday Inn Express, IHG
Paul Kirwin, President & CEO, Northcott Hospitality and AmericInn
Ravi Patel, President, Hawkeye Hotels
Rajiv Trivedi,EVP & Chief Development Officer,La Quinta Inns & Suites
The select-service space continues to generate the bulk of attention by developers based in part on a low-overhead, high-
margin proposition. Let’s get specific: Why does select service continue to be such a hot sector of growth and opportunity?
All of the companies represented on the panel have select-service brands within their portfolio. And one, IHG, has just
added a new select-service midscale brand called Avid. It seems that the majority of new brand offerings target the
select-service space. What kind of value are the brands bringing to the space? How are they protecting and growing
franchisee/owner ROI?
Moreover, what is the impact of new brands in the space? Are new brands created because there is an honest gap in the
market or because brand companies know that developers will build them regardless?
What is the calculus that goes in when deciding to embark on a full-service or select-service project?
How has F&B in the select-service space evolved? What does it look like today vs five years ago?
How do the lending markets view select-service?
From the owner perspective, what is the appetite in the space as it relates to new-build versus acquisition? Do you favor
one particular mode of growth?
How do customers view these hotels? Why are they so attractive to leisure and corporate travelers alike?
From a design standpoint, certainly select-service hotels have evolved and prototypes have changed. How are new
designs appealing to guests and also to owner budgets?
Do select-service brands drive loyalty as well if not better than more up-market brands?
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Sedona Room
W-15 Repositioning: Chart the Course from Distress to Value
Moderator:
Joseph A. McInerney, P
resident & CEO, McInerney Hospitality International LLC
Panelists:
Mark Knott, Principal, Director of Business Development & Marketing, T&G
Constructors
Matt Marquis, CEO & President, Pacifica Hotels
Morgan Sickles, Senior Loan Officer, Live Oak Bank
Joseph Yung, Senior Vice President of Development, Columbia
Sussex
What are some of the things owners need to address when repositioning a property?
The primary objective to repositioning is to improve the properties performance. How do you analyze this?
Is a flag necessary in this location? If so, which of the major brands are least represented in the market, which flag will
best represent this asset?
When evaluating a distressed property, do you look at alternated solutions such as the highest and best use of the property?
What new product is expected in this market in the near future? How will it be competitive with where I am going with the
repositioning of this asset?
Is this a market that can adequately attract the quality of staff that will be expected in this repositioned asset?
How important is the chain/brand in repositioning a hotel?
On the right size property would you consider dual branding as part of the repositioning strategy?
How do you reposition properties that are not distressed that you believe can provide greater value?
In repositioning a property are you comfortable with an owner/operator or are you looking for a third party operator?
W-16 The Changing Landscape of Management and Franchise Agreements
Moderator:
Panelists:
Richard Cotter, Chief Operating Officer, Performance Hospitality Management
Biran Patel, Secretary, AAHOA
Brands seem to be adding and increasing fees at every turn. Do owners have any protections against creeping fees? Are
these governed by “policies” rather than franchise agreements?
With consolidations and new brands emerging, what protections, if any, do owners have against cross-brand impact in
their protected territories?
Several brands have undergone rebranding or repositioning in the last few years, each of which involved significant PIPS
and capital expenditures. Are these necessary to stay competitive? Fair to owners? Is there any middle ground?
What are we seeing as far as the negotiability of franchise agreements? Any changing tides here?
Are there material changes to wording or interpretation of franchise agreements?
Cyber risks – indemnifications under franchise agreements and need for insurance.
How has the increased complexity of the hospitality business affected the management company responsibilities and fee
structure?
How can we best align the interests of the owner, management company and franchise?
A review of key provisions in management agreements including intellectual property rights, termination for performance,
area of protection, budgeting, and control issues.
I R .
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Amanda Belmonte, V.P. W ept d a
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(407) 654-5540 development@vimanafs.com

•2017 All rights reserved. Vimana franchise systems LLC. Centerstone and Key West Inns, hotels, Suites, Resorts and Plaza Hotels are registered trademarks
of Vimana franchise systems LLC. This is not an offering. Federal regulations and the laws and regulations of some states regulate the sale of franchises. An
offering will only be made in compliance with those laws and regulations, which require that we provide you with a disclosure document.
H OT E L S
Aztec Room
W-17 Historic Building Conversion
Moderator:
Richard Walters, Partner, Spencer Fane LLP
Panelists:
Mike Conway, Chairman & Chief Portfolio Officer, Winegardner
& Hammons Hotel Group, LLC
Vito F. Lotta, Vice President - Architecture & Design Full Service Brand, Hilton

Shawn Whitney, Partner, Spencer Fane LLP
Bill Wilhelm, President, R.D. Olson Construction
Ed Wilms, AIA, Principal – Hospitality Leader, DLR Group
What did you do to differentiate your hotel from the competition?
Do you recommend affiliating with a franchise brand?
What are the specific challenges and advantages of developing a historical adaptive reuse building into a hotel?
How do you develop your brand if you go it alone?
What is the process for pursing historic tax credits? Are they limiting to future development? Are historic tax credits worth
the trouble?
What are the positive/negative long-term impacts on the community?
What are the unique building challenges/opportunities faced with mixed-use adaptive reuse developments to optimize the
highest and greatest use of space? What are the most common limiting factors on planning?
How should developers and hotel owners budget adaptive re-use projects effectively?
Discuss the process of proactively minimizing the unknown factors by extensive due diligence before purchase.
What are some of the most shocking surprises that popped up in spite of the teams due diligence?
Your guests demand
modern infrastructure.
An Ideal, Seamless
Guest & Associate
Experience
Design Build Deploy Sustain
Information Gigabit
Monitoring Analytics
Assurance PON
Report Visualize Insight Advise
@VTGroup1970 @VTGroup1970 VT Group vt-group.com

CHO O S E T HE P L AT FO R M
T H AT P ER FO R MS
TOP-RANKED $19.3B 600+ 150+

LENDER 2016 TRANSACTION CLIENTS SERVED CAPITAL SOURCES
WITH FANNIE MAE, VOLUME IN 2016 CLOSED IN 2016
FREDDIE MAC & HUD1
SPEAKER
JOE HERCENBERG KEATON MERRELL
Phone 201.292.1322 Phone 602.926.7429

jhercenberg@walkerdunlop.com kmerrell@walkerdunlop.com
MATT BALDWIN JACOB COHEN
Phone 813.793.6681 Phone 201.366.8355

mbaldwin@walkerdunlop.com jacob.cohen@walkerdunlop.com
To fund your vision, visit WalkerDunlop.com

FANNIE MAE | FREDDIE MAC | HUD | LIFE COMPANY | INVESTMENT SALES | BRIDGE
1
MBA 2016 Commercial/Multifamily Annual Origination Rankings
California loans will be made pursuant to Finance Lenders License #603H310 / BRE Broker #01982999.
W-18 Trends in Hospitality Real Estate Development
Moderator:
Panelists:
Russ Flicker, Managing Partner, AWH Partners
Nate Gundrum, Vice President, Real Estate Development, Mortenson
Development, Inc.
Julienne Smith, Senior Vice President, Real Estate & Development, Hyatt
Hotels Corporation
What segments are growing and within what markets?
Can you name any under-served or under-appreciated markets that investors should explore next?
How will the focus on development of limited service or select service hotels versus full service hotels generally impact
the industry through the next cycle?
Who is currently developing hotels? Who is acquiring? Who is lending?
What recent transaction (sale or new build) impressed you the most and why?
If you could envision the perfect new build opportunity for your company, what would it be?
Dual brands have mushroomed into tri brands, quad brands and have even included competing brand families. Given the attractive
economics and the strategic play to tie up two brands in a market, when WOULDN’T you consider or pursue a dual brand?
What are some of the smartest, most creative financing options available to finesse the deal? Historic tax credits, or what
else do you have up your sleeve?
How much can green technology impact the overall value and viability of a project? Can you enviro-engineer your way to feasibility?
What trends do you see in on-property technology and how will this impact the industry?
Wells Fargo’s Hotel Franchise Finance group is
proud to sponsor the 2017 Lodging Conference
Wells Fargo’s Hotel Franchise Finance Banking group offers a wide range of specialized products and
services to meet the distinctive real estate and banking needs of hotel owners and operators nationwide.
We build long-term relationships with our customers by offering access to the complete spectrum services:
• Commercial Banking • Capital Markets

• Treasury Management • Interest Rate Risk Management
• Merchant Services • Insurance
• Private Banking • Payroll Services
Scott Andrews • Managing Director, Hotel Franchise Finance • 480-404-9513
wellsfargo.com
Commercial banking products and services are provided by Wells Fargo Bank, N.A. Investment banking and capital markets products and services are provided by Wells Fargo Securities, and are not a condition to any
banking product or service. Wells Fargo Securities is the trade name for certain securities-related capital markets and investment banking services of Wells Fargo & Company and its subsidiaries, including Wells Fargo
Securities, LLC, member NYSE, FINRA, NFA, and SIPC, and Wells Fargo Bank, N.A., acting through its Municipal Products Group. Municipal derivatives services are provided by Wells Fargo Bank, N.A., a swap dealer registered
with the CFTC and member of the NFA. © 2017 Wells Fargo Bank, N.A. All rights reserved. Member FDIC. PDS-984810
IN THE HOSPITALITY
INDUSTRY, AS IN
BANKING, IT’S ALL ABOUT
ACCOUNTABILITY.
MEET YOUR LOCAL

BANKING EXPERT:
Chris Williams Barry Lieberman Jim Petty

Managing Director Managing Director Managing Director
West Northeast Southeast
CWilliams1@westernalliancebank.com BLieberman@westernalliancebank.com JPetty@westernalliancebank.com
(602) 346-7492 (201) 881-8535 (470) 639-1678
Bank on Accountability
westernalliancebank.com
A division of Western Alliance Bank. Member FDIC.

Gold Room
W-19 Great Projects: Three Awe-Inspiring Destinations
Moderator:
Stacy Shoemaker Rauen, Editor
in Chief and Associate Publisher, Hospitality
Design Magazine
Panelists:
Jeffrey G. Beers, Founder, Jeffrey Beers International
Christopher M. King, Design Principal, AC Martin
Adam Rolston, Partner, Creative & Managing Director, INC Architecture & Design
What were the features about El San Juan that you thought were most important to preserve?
What design tactics did you employ to keep its memory alive while giving it a fresh modern look?
Jeffrey Beers International was involved in redesigning another Morris Lapidus property, the Fontainebleau. What
similarities did the two properties have and what challenges did you face in both projects?
What was your favorite aspect of renovating the El San Juan Hotel?
What were some of the lessons learned in renovating such a historic project?
What kind of research did INC Architecture & Design do to push the needle on sustainability for 1 Hotels?
What are some of your favorite features of the hotel and why?
Can you talk about how you used local craftsman to truly create something authentic?
How are you pushing the idea of sustainability and wellness in other projects? Can you talk about some of your work at
Equinox health clubs and what you are doing there?
For AC Martin, was there anything surprising/lesson learned in building the tallest building in LA?
How did you evolve the idea of the urban resort?
How are you translating hospitality into the other design disciplines you work on, i.e. Student living?
Join us and grow.
WoodSpring Suites are sprouting up everywhere.
SM
238
OPEN PROPERTIES
74
UNDER CONTRACT
35
OPENING SOON
DISCOVER THE
ADVANTAGES
OF PARTNERING
WITH WYNDHAM
Buying power of over 8,100 hotels across 19 global brands
Proven growth with nearly 1,200 hotels in the pipeline
52 million Wyndham Rewards members
Hotel Galvez and Spa

A Wyndham Grand Hotel
Galveston, TX
Find Us at BOOTH F & G in the Lobby
THIS IS NOT AN OFFER. FEDERAL AND CERTAIN STATE LAWS REGULATE THE OFFER AND SALE OF FRANCHISES. AN OFFER WILL ONLY BE MADE IN COMPLIANCE WITH THOSE LAWS AND REGULATIONS, WHICH MAY REQUIRE WE PROVIDE
YOU WITH A FRANCHISE DISCLOSURE DOCUMENT, A COPY OF WHICH CAN BE OBTAINED BY CONTACTING ANY OF THE FRANCHISORS ABOVE OR WYNDHAM HOTEL GROUP AT 22 SYLVAN WAY, PARSIPPANY, NJ 07054. ALL HOTELS ARE
INDEPENDENTLY OWNED AND OPERATED WITH THE EXCEPTION OF CERTAIN HOTELS MANAGED OR OWNED BY AN AFFILIATE OF THE COMPANY. ©2017 WYNDHAM HOTEL GROUP, LLC. ALL RIGHTS RESERVED.
Save the Date for 2018
September 24th — 27th, 2018

Monday — Thursday

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Deacon La Quinta Inns & Suites US Hotel Advisors

Delta Air Lines Level 3 Construction Valencia Group

Directline Hospitality Live Oak Bank Vimana Franchise Systems

DIRECTV Hospitality LJA Centerstone Hotels/Keywest Inns

Breezeway ��������������� Hilton Exhibit Hall 36 ��������� US Hotel Advisors

Lobby E ������������������� Hyatt Hotels Corporation Centerstone Hotels/Keywest Inns

Lodging B Hotels Magnuson

Lodging B Hotels Magnuson

G1 - Access Point Financial G11 - Keiffer Design Group

ADD A STAR to your next hotel renovation project!

Pre Construc,on/Project Management Services Turn-Key Interior & Exterior Renova,ons

SUSTAINova,on® Renova,ons Complete Project Oversight from Concept to Comple,on

Maintenance, Repair, & Emergency Services

VISIT OUR WEBSITE AT ADDASTAR.COM

Manage your largest expense with our specialized hospitality expertise

Contact: Anne Orchard

MONDAY, OCTOBER 30, 2017

8:30 Golf Tournament at WildFire Golf Club

Squaw Peak Terrace

8:30-10:30 Nightcap by Wyndham Hotel Group

TUESDAY, OCTOBER 31, 2017

Frank Lloyd Wright

Frank Lloyd Wright Ballroom

8:10-8:25 Industry Overview

8:25-8:45 Economic Outlook

You take care of your guests.

- Steven Carr, CFO The Packard Companies

Merchant Processing for Hospitality

Easy Integrations USA & Canada 24/7 Live Support

Call American Payment Solutions to learn more at

8:55 -10:15 OPENING GENERAL SESSION

­A View from the Top

11:00-12:15 CONCURRENT THINK TANKS

Grand Canyon Room

Frank Lloyd Wright — Salon A

Our holiday activities are endless! Learn more at www.arizonabiltmore.com

Call (602) 954-2527 or email

Frank Lloyd Wright Ballroom

1:00 Above & Beyond Award

1:15 Driving Forward Together: An AH&LA Outlook

1:45-3:00 CONCURRENT THINK TANKS

Frank Lloyd Wright — Salon A

LEARN MORE AT AZLTA.COM

Grand Canyon Room

Frank Lloyd Wright — Salon J

Exhibit Hall and Gold Room

Exhibit Hall and Gold Room

4:00-5:15 CONCURRENT THINK TANKS

Frank Lloyd Wright — Salon A

Grand Canyon Room

Frank Lloyd Wright — Salon J

WEDNESDAY, NOVEMBER 1, 2017

Frank Lloyd Wright Ballroom

8:45-9:45 GENERAL SESSION

9:45-10:45 GENERAL SESSION

Let’s Talk Development

11:30-12:45 CONCURRENT THINK TANKS

The best opportunities are

Want a more visionary advisor? The choice is right in front of you.

Connect with us: bakertilly.com/real-estate

An independent member of Baker Tilly International

Breezeway �� Hilton Exhibit Hall 36 �� US Hotel Advisors

Lobby E �� Hyatt Hotels Corporation Centerstone Hotels/Keywest Inns

A View from the Top