MGT 368 Project Report

The Mind Hunters

Section: 16

Submitted to:
Shabab Absarul Islam
Lecturer, Department of Management
School of Business & Economics, North South University

Submitted By:

Name ID
Mashuqul Alam Ishti 1712093630
Kazi Sharmin Kabir Silvy 1632332630
Rakshanda Soria Samad 1811958030
Ridwan Rafid 1711439030
Twasin Tasawar 1632468630

Submission Date: 22nd April, 2020

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Letter of Acknowledgement
The business plan for Reservation.xyz is the conclusion of not only a one evening of brainchild but also the
hard work and persistence of every single member of the group “The Mind Hunters” as we tailed through
providing evidence as per wished in the given business plan skeleton.
Even though the plan is created for our university course report submission, we guaranteed that our
expectations are provide backing by real life actualities, with the intention of presenting a realistic business
plan of such a startup as Reservation.xyz, the given online event-based services reservations.
In our primary research, we have preferred to use a virtual assessment for the resolution of appraising the
demand for online event-based services reservation in Bangladesh. For our secondary research, we had
designated to evaluate and make contrasts of alike existing businesses in other countries.
It is to be detailed this is the business plan for the Startup, “Reservation.xyz”, as offered by Team “The
Mind Hunters” of Section 16 of MGT 368, Spring 2020. The participants of the mentioned team are as
follows.

Kazi Sharmin Kabir Silvy

Mashuqul Alam Ishti
Rakshanda Soria Samad
Ridwan Rafid
Twasin Tasawar

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Letter of Transmittal
23rd April 2020
Shabab Absarul Islam
Lecturer, Department of Management
School of Business and Economics
North South University
Subject: Submission of the Business Plan Proposal of “Reservation.xyz”

Dear Sir,
It is a great pleasure for us to be able to hand in the submission of the business plan for our proposed startup,
Reservation.xyz. This plan is the conclusion of the understanding we have assembled from the relevant
course, Entrepreneurship (MGT 368) as well as sources from the Internet, Market Survey and your
continuous supervision.
Throughout the completeness of the time during which we concluded the plan, all members of the group
did their level best by thoroughly working on the sections of the work we allocated among us. However we
are in the learning curve, this report has enabled us to gain a better understanding about the niches and
corners of instigating a startup.
We thank you for your invaluable insight into assisting us in assessing the probability of each section of the
plan. We hope you will appreciate our hard work and excuse the minor errors.
Sincerely
Team The Mind Hunters
Sec 16, Spring 2020

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Executive Summary
Bangladesh is one of the many South Asian countries that are still recognized as developing nations. However,
as recently as can be judged from the last two decades, the country has made giant digital leaps towards
welcoming web-based services. Some of the most successful ones to take advantage of the digital growth are
bKash, the country’s largest online mobile payment service provider and Pathao, an online dynamic platform
that mainly offers transportation and food delivery. Not just in Bangladesh but also in regions around the globe,
consumers are gradually becoming more and more accustomed to the idea of service sharing platforms. In spirit
of that, we would like to propose an online venue booking platform that would connect interested bookers to
potential venue sites, based on a primary and secondary selection process that filter through event types, venue
types, location, budget along with specific requirements. Or mission statement is to communicate our customers
with all information about surrounding venues to help them make the best choice. A loftier aim, or our vision,
so as to speak, is to transform the way people make memories. We envisage a seamless portal that enables
accommodation of all services required to make an event successful, at the click of a touch. A detailed description
of the venture includes facts about our proposed services and initial size of the business. A list of equipment and
office supplies are included in the operational plan. We move on to the main functioning organs of the company:
marketing, production and operation plans of Reservation.xyz, a simple name with a strong message. The brand
wants to establish booking venue as booking memories for its customers but the timeline of the marketing shows
that we wish to gradually move towards becoming a strong brand that can expand into other ventures, as we
become a household name. The production plan revolves around three components: the connecting chain
between Venues, Reservation.xyz and Bookers. After perusing through our plan, we hope you see the vast
difference between the value of flow between venues and bookers with and without Reservation.xyz as a
middleman. The Operational plan includes our ideas for location details, equipment and supplies, and the
utilization of technology. Each of these three plans will be supported with a detailed action plan and timetable.
An organizational plan and human resource management team shows how we propose to break down the
hierarchy into groups of employees. A list detailing each of the members of the management team will be
attached with a list of roles and responsibilities that they are to perform after the initiation of the company. While
we are optimistic about the feasibility of our business, there are certain risks attached to the line of industry,
especially since we are, in many ways, the first online venue booking portal company in the country. We shall
discuss those risks as well as adding methods of combating these threats. And lastly, the financial plan provides
forecasted sales revenues and expenses, and based on that, a breakeven analysis of when we may hope to generate
substantial profits. A list of performance indicators and relevant ratio analysis aid our financial assumptions.

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Table of Contents
Introduction .......................................................................................................................... 8
Name and address of the business ................................................................................................................................ 8

Name(s) and address(s) of the principal(s) .................................................................................................................. 8

Statement of the financing needed ............................................................................................................................. 10

Statement of confidentiality of report ......................................................................................................................... 10

Business Model ................................................................................................................... 11

Business Model Canvas .............................................................................................................................................. 11

Pricing Model .............................................................................................................................................................. 12

Social Goal .................................................................................................................................................................. 13

Sustainability ............................................................................................................................................................... 13

Eco-Friendly................................................................................................................................................................ 13

Ethical.......................................................................................................................................................................... 13

Business Environment Analysis ........................................................................................... 14

Future Outlook and Trends ........................................................................................................................................ 14

PESTEL Analysis ........................................................................................................................................................ 14

Porter’s Five Forces.................................................................................................................................................... 16

SWOT Analysis............................................................................................................................................................ 17

Stake Holders Analysis ............................................................................................................................................... 17

Industry and Market Forecasts .................................................................................................................................. 18

Description of Ventures ....................................................................................................... 19

Mission......................................................................................................................................................................... 19

Vision ........................................................................................................................................................................... 19

Service.......................................................................................................................................................................... 19

Size of the business...................................................................................................................................................... 19

Office equipment ......................................................................................................................................................... 20

Background of the Entrepreneurs .............................................................................................................................. 20

Marketing Plan ................................................................................................................... 23

Customer Analysis....................................................................................................................................................... 23

Product & Service Description ................................................................................................................................... 24

Pricing ......................................................................................................................................................................... 28

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Distribution Plan ......................................................................................................................................................... 28

Advertising & Promotion Plan ................................................................................................................................... 29

Customer Service Policy ............................................................................................................................................. 41

Production Plan/Service Delivery Model .............................................................................. 42

Service Delivery Process ............................................................................................................................................. 42

Names of suppliers and raw materials ....................................................................................................................... 44

Operational Plan ................................................................................................................. 45

Description of Company’s Operation ......................................................................................................................... 45

Action Plan & Time Table .......................................................................................................................................... 46

Flow of Service ............................................................................................................................................................ 47

Organizational plan ............................................................................................................. 48

Form of ownership:..................................................................................................................................................... 48

Identification of partners. ........................................................................................................................................... 48

Roles and responsibilities of member’s organization: ............................................................................................... 49

Human Resource Management: .......................................................................................... 51

Organogram: ............................................................................................................................................................... 51

Human resources policies and strategies:.................................................................................................................. 51

Key Employees: ........................................................................................................................................................... 52

Management Team Background: ............................................................................................................................... 52

Risk Management Plan ....................................................................................................... 52

Risk Associated with the Business .............................................................................................................................. 52

Contingency & Mitigation Plan: ................................................................................................................................ 53

Financial Plan .................................................................................................................... 54

Assumptions................................................................................................................................................................. 54

Sales Forecast.............................................................................................................................................................. 55

Cost of Sales ................................................................................................................................................................ 56

Expenses ...................................................................................................................................................................... 57

Pro-Forma Income Statement .................................................................................................................................... 57

Pro-Forma Balance Sheet .......................................................................................................................................... 59

Cash Flow Statement .................................................................................................................................................. 59

Sources of funds .......................................................................................................................................................... 61

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Breakeven Analysis ..................................................................................................................................................... 61

Performance indicators............................................................................................................................................... 61

Go Global Scheme ............................................................................................................... 67

Appendix ............................................................................................................................. 69
Letter of Investment .................................................................................................................................................... 69

Market Research Data ................................................................................................................................................ 70

Price List ...................................................................................................................................................................... 72

Bibliography ....................................................................................................................... 73

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Introduction

Name and address of the business

The name of our startup is Reservation.xyz. We have carefully selected a location for our startup
considering every aspect, and the address is: House #452, Road #31, Mohakhali DOHS, Dhaka 1206.

Name(s) and address(s) of the principal(s)

Reservation.xyz will be recognized under a general form of partnership. In total we have five partners, who
will be playing vital roles in the management team.
The list of the principals is shown below:

Name Address
Kazi Sharmin Kabir Silvy 19/3 Panthapath, Dhanmondi, Dhaka.
Mashuqul Alam Ishti Sheltec Grand Palace, 58/59-A, Dinnath Sen Road,
Gandaria, Dhaka - 1204
Rakshanda Soria Samad 16, Nawab Street , Wari , Dhaka 1203
Ridwan Rafid 33/A Sharat Gupta Road, Narinda, Dhaka -1100

Twasin Tasawar 5/8, Block A, Dhanmondi 27, Dhaka

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Nature of the business

In Bangladesh people are very much festive oriented and they love to celebrate their significant events with
utmost care. The problem in this is that there is no technical solution available in the market which can
refrain people from taking the extra hassles while organizing and managing those events specially people.
In order to tap this market, a digital solution is needed that can help them to find the things they need for
organizing an event within a few minutes and can manage all of these on its own. That’s where a group of
young passionate and most importantly lively people putting their heart and soul to bring an all in one
digital platform, called Reservation.xyz.
“Reservation.xyz” is an online based one stop reservation platform for end users to avail a wide range of
event-based services within a few clicks without any hassle. Our business mainly falls under the Service
Industry of Bangladesh; as here we will be providing services only.
We will develop an App and Website
for our business, which can be simply
logged in through any smart phones,
tablets, desktops/ laptops or any kind of
smart devices. Our website will have a
simple interface with the search option
where users can easily discover their
preferred services by using a number of
handful filters. Similarly, users don’t
have to log in when they want to
reserve something through website.
They just simply have to put their
necessary info while confirming their
first order. After that for each
reservation the contact details will be
auto filled. However, if the user wants
to change their current info, they can do
it as well. Moreover, our website will
contain all kinds of blogs and vlogs on
different categories. Users can also
subscribe our newsletters through the
website.
Our App will be avail in both Google Play Store & Apple Store. Our Android and IOS App will have all
the same features as the website but with some added special features. The special features include- event
creation, event scheduling, push notifications, service comparison and a trend hub. These added features
can only be avail through the App.
Our Revenue model will be mainly based on commissions from service provides upon each reservation and
we will also generate profit from content pushing in our App and website sponsored by the service
providers.

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Statement of the financing needed

The partners of Reservation.xyz will need to sign an agreement for the financial need to verify their
ownership, owing to the sanctioned requirements in order to be realized to launch the commerce. Legal
Paper work is required to cover the different types of costs of the
business. To cover those fixed expenses and finish the legal
requirements, we will be needing a significant chunk of money
which we will bring about from the investments of the partners in
the amount of twenty lakhs, from loans in the amount of six lakhs
and from angel investors and parents in the amount of nine lakhs,
financing a total of thirty five lakhs. We are also planning on to pay
back the sum unpaid as well as when we come across added
expenditures of the business once we begin making revenues.

Statement of confidentiality of report

The signatories’ reader of “Reservation.xyz” Business Plan with these means accepts that the information
contributed in this report is absolutely confidential and thus the readers come to an understanding not to
reveal whatsoever exposed in the business plan without the declaration of written consent of the founders:
Kazi Sharmin Kabir Silvy, Mashuqul Alam Ishti, Rakshanda Soria Samad, Ridwan Rafid, Twasin Tasawar.
The readers of the report is suitable to unveil private information only if obliged to do so by lawful appeal,
testimony, order, investigative call or alike procedure. Only at that
moment our company will not sue the readers legally responsible for
revelation of Private Information.
It is also accredited by the people who read that the data to be well-
found in this business plan is private in nature in all aspects, excluding
information that is free in public domain over other means. Any sort
of exposure or usage of the same by the readers possibly will cause
severe damage and loss to “Reservation.xyz”
Upon application this business plan manuscript will be straightaway
give back to the founders: Kazi Sharmin Kabir Silvy, Mashuqul Alam Ishti, Rakshanda Soria Samad,
Ridwan Rafid, Twasin Tasawar.
Similarly The receivers will, upon cancellation of this Contract or as per the Business’s appeal, instantly
give back or put an end to all sort of notes, archives, and written, published or other touchable resources in
its control relating to the private information, and will carry on to obey with all added terms and regulations
of secrecy within the contract.

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Business Model

Business Model Canvas

Key Partners
The owners of restaurants and event planners will be our major partners. Besides, other logistic partners
will also be our key partners with whom we will have to maintain a very good relationship.

Key Activities
Satisfying all of our clients should be our first priority, so we have to manage our orders in proper ways.
Also, maintaining our websites and apps are also included in our key activities, we have to provide a very
user-friendly app to our customers so that they can easily book the providers without facing any hassle.
Key Resources
We will have our restaurant partners, logistic partners and event consultants as our key resources. To operate
our business, we will also need an office and a ware house to store some of our stuffs. We will collect our
name clearance certificate, patent, trade license etc.

Value Proposition
We are the first company to offer this service. On top of that, our website will let our customers to book a
hassle-free venue according to their desired features. We will also provide insightful digital guide for event
planning.

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Customer Relationships
There will be a creating and pushing automated venue booking suggestions based on customer’s special
days data. Also, customers will earn points to get discounts on next booking upon every venue booking.
Our customers can also consult to our community management team if they feel confused or if they need
any help.

Customer segments
We will mainly target the high, high middle class and middle-class families. Also, we will serve the
corporate clients and youths as well.

Channels
We will have our own website and app so that our customers can reach us easily. For promotion we will
use the social media and the push notifications as well. Through the app and the website, customers can
also evaluate our service and can also purchase and deliver.

Revenue Streams
We will take commissions for every venue booking and for every event planner that will be hired. The
customers will have to pay to the providers through us. We will keep our part of the commission and will
give the rest to the service providers. Also, service providers who will pay us extra amount of money will
be at the top of the list of the dashboard so that the customers can look at their names first while searching.

Pricing Model

reservation.xyz has three different categories of pricing. It takes different percentage from service providers
with different price range. The following is the pricing for reservation.xyz:

Venue Category Fee Range Percentage

1 0- 30,000 15%

2 30,001-5,00,000 10%

3 5,00,001-10,00,000 5%

It is important for the service providers to perceive the cost as low as possible in order to keep the price low
for the end-users. The price sensitivity in this market is moderately high and if the end-users get service
providers for cheaper price, they will switch.

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Social Goal
The social structure of Bangladesh has been changed as it has a booming economy. Bangladesh has a lot of
middle-class people who enjoys a stable economic life. We will try to do something that is beneficial to the
society, to the members of the society.
By delivering this service we are trying to solve some problem from the society. As we all know, throwing
an event or to invite guests at a party is a matter of self-respect and it has a social impact as well. Our target
will be that, our customers and the guests will be completely satisfied with our service. As a result, we are
fulfilling our social goal as well. So, by offering our best service we will help the people of our country as
well.

Sustainability
Sustainability is very important for any business. The market of Bangladesh is very sustainable because
people of Bangladesh spends a lot at the events. And it actually goes with the culture of Bangladesh.
Bangladeshis are more interested in doing events than the western people. So, usually they always keep the
budget pretty big in terms of throwing events.

Eco-Friendly
Our service is completely safe for the environment. Also, we will try to keep our venue area neat and clean.

Ethical
Customers want quick response and quick service. So, we will try to provide our best and quickest service
to our customers. Though, we will provide the service providers, but we will not be responsible if the
provider fails to complete his goal. If a food provider makes a mistake, then it is the fault of the food
provider, not ours. But we surely will take the feedback after every event so that we can eliminate the bad
providers from our dashboard and offer best providers to our clients. We will help our clients in every way
possible by providing the best service providers so that they can have a perfect event.

Our business will be technology based and every single data will be protected, both online and offline.
Strong data privacy will be used so that no third parties can get access to our personal documents. The
information of our clients will not be given to anyone. The amount of money spent by a client and other
details will never be revealed. Also, the name or profile information of our clients will not be stored in our
server. Instead of names, numbers will be used so that we can identify our clients. Also, due to this, the real
identity of our clients will never be revealed to anybody else. On the other hand, we will be very careful in
terms of paying taxes, we will make sure that we pay the right amount of taxes to the government.

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Business Environment Analysis

Future Outlook and Trends

The event planning sector in Bangladesh is booming right now. People are spending way too much on
occasions like marriages, birthdays mostly. Even on small events, people spend a lot. Bangladeshis are fond
of doing multiple events on marriages as well. A couple of years back, people used to spend less on
marriages. But now, some people even manage to have 8-9 programs on their marriages. Different programs
need different type of providers as well. So, Bangladesh is a big market for event planners.

PESTEL Analysis

Political

Political situation plays an important role in terms of economic and industrial development. The political
situation of Bangladesh is unpredictable. The relation between the opposition parties isn’t good enough. As
a result, political problems or clashes, curfew takes place sometimes. During those times, the economic
sector of Bangladesh faces a lot of problems and no events or programs take place at that time, so it might
be a big problem for our business.

Economical

Bangladesh is a developing country and the economic situation of Bangladesh is becoming good day by
day. As it is improving and we, the Bangladeshis love to attend events, so, our business seems quite
profitable in the future. And as our main targets are the high, high middle class and middle-class people so
we might get big orders during the events.

Social

The population of Bangladesh is almost 165 million. Though it is a poor country but it has good number of
people who belongs to the high, high middle class and middle-class families and we are okay with it because
they will be our main targeted customers. As the overall income of the economy is changing, so it is also
changing the lifestyle of people as well.
According to the Bangladeshi culture, people of Bangladesh are fond of celebrating festivals. Some of the
big festivals are, Eid Ul Fitr, Eid Ul Azha, Pahela Falgun, Pahela Baishakh, Indipendence Day, Victory
Day etc. So, it also perfect for our business as it gives us more chance to manage more events.

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Technological

Being a developing country, the technology sector of Bangladesh is improving rapidly. Our government is
very serious about the improvement of technology. Firstly, the government focused on using of mobile
phones. They tried their best to reach mobile phones to their citizens, as a result from the year 2005, the
usage of mobile phones started to increase.

Technological progression can be a great thing for our business as we will be connected with our customers
through internet. Also, due to the advancement of technology, it will be easier for us to improve our security
system as well.

Environment

Our business will not affect the environment at all. We will try to do every work efficiently and pollution
free as well.

Legal

The implementation of property rights is still very weak in Bangladesh. The labor and other laws are not
strictly maintained. Also, in case of doing business, certain rules and regulations have to be followed which
has been set by the government. As we are doing business, there will be a professional lawyer who will be
hired, so that we don’t face any legal problems.

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Porter’s Five Forces

Threat of New Entrants

Threat of new entrants is high for this business. As this business is new to our country, so others might want
to start it as well. And, as there are a lot of service providers, so it will be not be that tough to start a business.

Bargaining Power of Suppliers

As we will have a lot of options, so the bargaining power of the suppliers should be low. There are a lot of
service providers in Bangladesh, so it will not be tough for use to replace the suppliers. As a result, the
supplier will not have much power.

Bargaining Power of Buyers

A perfect event needs different type of services, so, to get all the best service providers at once is not that
easy. As a result, the bargaining power of the buyers will be low. Because, it is a big problem to manage
different type of service providers individually. As a result, to avoid that hassle, the buyers will have to
accept our terms.

Threat of Substitutes

The threat of substitute is low. Consumers will not want to call different providers individually. Also, it
will be really easier and also time saving for them if they just get every type of providers at once from us.

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Competitive Rivalry of the Industry

Our business has no existing competitor in the market. But, if some other company start this type of business
in the future, then it may lead to competition then.

SWOT Analysis

Strength

The strongest point will be that, we will be able to offer multiple type of providers together. Also, most
people use internet nowadays, so it is our advantage. Because contacting different providers from different
places is a bit hassle, so to avoid that, people can easily book their providers through online. Our app will
be easy to use, we will have our proper guidelines as well. And we will also keep their personal
information’s secured.

Weaknesses
Our small sized team might be a problem for our business and also lack of experience of the owners may
lead to big issue.

Opportunities
We can expand our business countrywide in the long run. And as government is trying their best to improve
the internet, we can take that advantage as our service is also online based.

Threats
Though we don’t have any competitors yet, but after seeing our success, people will try to start this type of
business. Also, if there is any change in government rules and regulations, we might face problem to adopt
those rules.

Stake Holders Analysis

Venues
It is important to have nicely decorated venues for an event. So, we need to keep them satisfied.

Restaurants
They can play vital role in our business, as restaurants can provide us food and venue as well.

Logistic Partners
They have to be keep updated and they can also help us by giving information about the market.

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Event Planners
They are very important for our business. So, they have to keep satisfied and happy. They are essential for
overall distribution.

Catering service:
Food is one of the most important factors of an event. We will have our professional chefs to offer the
delicious foods at the events.

Makeup Artist

We will have our professional makeup artists who can provide the service by coming at home and can save
the valuable time of the bride.

Industry and Market Forecasts

The Economy of Bangladesh is classified into three sectors. Between them, the maximum contribution
comes from the service sector and most of the development of national economy has also been contributed
by the service sectors. A sample of ten years data of GDP from 2000-01 to 2009-2010, it is found out that
the average growth rate of service sector is 6.17%. Also, the average contribution of service sector to the
GDP is 49.33%. Over years, The GDP of Bangladesh has improved a lot.

According to ‘The Financial Express’, in future, Service sector will be the prime mover of the world
economy. Keeping with global trend, the service sector of Bangladesh has been expanding fast and
maintaining an upward trend over the years.

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As we can see that, the service industry is doing really well in Bangladesh, therefore we can hope that,
Reservation.xyz can have an upward growth in the near future.

Description of Ventures

Mission
To provide a seamless service to the end consumers and to make people believe that they can sustain their
business through our platform.

Vision
Our vision is to grab the whole reservation-based service industry which is still untouched in the country.
Apart from this, we also want to advertise the product or service from other people or company such as
makeup artists, t-shirt seller who don’t have any portfolio yet.

Service

Bangladesh is a nice country filled with various traditions and festivals that reflect the countries unique
culture. People of all religions observe their particular festivals and other various festivals as people are
event-freak her in Bangladesh. Events can be of many kinds as in birthday party, get together party, new
year celebration, marriage ceremony, family functions etc. However, the problem is that people get
confused while asking the whole package for an event. That's why we have come up with this idea. We
believe that this market is huge and we can penetrate the market with our new service.
Our target is to serve the people with their fullest satisfaction. People can lessen their hassle using our
service which is reservation.xyz. Basically, we are a company that provides services (reservation for events)
to the customers through our website and app. We know that in order to make an event successful - makeup
artists, logistics, decorators, chefs, event planner, photographer are needed but this is really a time-
consuming task for the people. Hence, we developed our idea to give people ease with our service. People
can go to our website or they can use our app and then they will select all the things according to their
choices (such as which venues they will select for their event, who will be the photographer, chefs,
decorators etc.) for their event.
The application will be available both to Android and iOS users. The interface will be user-friendly in both
English and Bengali language and the instructions will be given clearly so that people can easily navigate
our app. Moreover, people can comfortably book all the things needed for their event from our app/website.

Size of the business

We want to form a business which is service oriented. It is completely new in Bangladesh but the potential
customers could be anyone as people like to celebrate every now and then in this country. That's why, our
target market size is pretty much huge. From a mini birthday party to a corporate gathering, people will
find ease using our app and websites. It's like all in one because customers can choose everything according
to their preference through our app. As most of the people use technologies in their day to day life, it's not
difficult for them to reach out to us though we are new in the market. So, our business penetration rate is

19
obviously high here. Our venture need seed funding because it has already crossed the pre-seed stage. Our
head office is located at Mohakhali.

Office equipment
As our company is tech-based, it is mandatory to have Desktop/Laptop. Besides it, pens, pencils, desk,
eraser, table, sharpener, stapler, chair, binder clips, rubber band, scissors, paper, stamp, printer, punch
machine, sticky notes, white board, photocopy machine, printer, scanner, envelops, calculator, bulletin
board, file rack.

Background of the Entrepreneurs

Kazi Sharmin Kabir Silvy

CEO, reservation.xyz

Silvy: Our CEO of Reservation.xyz, is pursuing her Finance & Economics degree at North South
University. She is currently working as a Teaching Assistant at the Department of Economics & Research
Assistant at the Department of Accounting & Finance at North South University. Besides, she previously
worked at YOUNG (Youth Organization) as an Outreach Coordinator. She has a strong intelligence in
dealing people and can hold her concerns in taking strong and audacious decisions for the business. A high
performing individual, showcasing drive, enthusiasm and initiative, with the ability to work well under
pressure, consistently delivering quickly and accurately by maintaining a high standard of analysis and
insight. She leads every segment of the business and thus her role is incomparable.

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 Mashuqul Alam Ishti
CMO, reservation.xyz

Ishti: Our CMO of reservation.xyz is one of his kind. A young consultant, marketer, and strategist for
business development for brands and organizations. A marketer who is data-driven and tech-savvy in order
to execute successful and meaningful campaigns for businesses. Deeply aligned and involved with the
changing startup ecosystem of Bangladesh. Ishti has a diverse experience in the field of startup ecosystem
for about 3 years. Ishti, at his part startups has mainly worked on business development which gives him
the credibility for scaling businesses. He has also worked in an incubation program which allows him to
understand the needs of a fast-paced startup and lead accordingly.

Rakshanda Soria Samad

CGO, reservation.xyz

Rakshanda: Our CGO, Rakshanda Soria Samad has always been a passionate and hardworking person and
comes from a business background. Currently she is completing her undergrad in finance from North South
University. She also did internship in RHSTEP earlier. She was always passionate about keeping things up
to date.

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 Ridwan Rafid
CFO, reservation.xyz

Ridwan: Ridwan Rafid is the CFO of Reservation.xyz. He is a hard-working young guy. As he is passionate
about fitness, he carries his relentless work ethic in and out of the gym. He majored in Finance from North
South University and loves to play with the number. So, he is very enthusiastic on taking the charge as CFO
at Reservation.xyz. His roles at Reservation.xyz will be to take care of all the financial details including
budgeting for the launch of new marketing campaign, daily accounts checking, he may assist the CEO when
it comes to forecasting, cost-benefit analysis etc. He is very responsible to his role at the company because
he is very fond of the quote - "Beware of little expenses; a small leak will sink a great ship"

Twasin Tasawar
COO, reservation.xyz

Twasin: Our COO Twasin Tasawar, has always been a passionate and hardworking guy. He did his major
in Marketing from North South University and during his time at North South University, he worked at
RainCloud Digital, a digital marketing agency, as a content creator. He also writesarticle for New Age
Newspaper. With his creativity and experience in the marketing field, heoversees the ongoing business
operations within the company.

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Marketing Plan

Customer Analysis

For the target consumers of our brand, we will divide them into two core categorie:

a) Service Providers
b) End Consumers

Service Providers
The service providers will be the segment which will be the main powerhouse of our platform. The service
providers will include, venue providers, catering services, makeup artists, decorators, event planning
agencies, restaurants, hotels, and so on. The one commonality that all our service providers will hold is that
they will serve their consumers through our platform and they will join our platform to create their own
sales funnel. Now, we will discuss the challenges that these service providers face in the current market and
how our proposed value will help them to overcome the challenges

Challengers for Service Providers

The current market is full of crowd as well as noise. The era of social media has given everyone the
accessibility to showcase themselves in the market. However, this ‘accessibility for all ’has also brought
challenges and competition for all sorts of business entities. In terms of venue booking and other event
related services, customers get lost in the portfolios of these businesses easily. They really can’t differentiate
the offerings of several providers. Hence, they only rely on feedbacks & reviews of other customers only.
In this process, the businesses fail to showcase their PODs (Point of Differentiations) to the customers. The
mass media and the social media both are full of noise. Thus, the demand of a niche & noiseless yet a
diverse platform is now on highest priority

Value for Service Providers

At reservation.com we are focusing to offer such a platform to our service providers where they can use
our platform to successfully deliver their core value to their target customers. Also, there will always be
complementary services which will help the businesses to generate tractions by default. Also, to reduce
noise we are dividing our service providers into categories and we are providing them with catalogues for
their each of the service providers. There, they will have a subpage of their own on reservation.com.

S-T-P for Service Providers

End Consumers
As for the end consumers, we will have a multi-tier customer range. These tiers will depend on the socio
economic and demographic class and will be targeted with relevant services from our portfolio. As our
services will also have all sorts of varieties and ranges, we will concentrate on each tiers of customers with
proper care. For example, we will target the female consumers for our makeover services and will push
contents of their interest only. In this way we will have a good hold the segments and we can position our
offerings to the customers accordingly.

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Challenges for End Consumers
When it comes to that one special day or a special moment, every person has one common trait to share and
that is to be picky, selective and rational. This is directly connected to emotion and slice of life. They want
best of everything that suits themselves. Now accumulating all the elements of a festival or an event gets
tough for everyone. If we think of a typical marriage ceremony in Bangladesh, two families need at least 5
types of service providers to make the event happen. They cannot let anything go wrong as these things
highly creates an impact on our social norms and social stigmas as well. Till now there are no solutions in
the market for the end consumers which they can solely rely on to manage all these things under a single
dashboard. That’s the challenge reservation.xyz will take on for the end consumers

Value for the End Consumers

Now that we have discussed the challenge for the end consumers, now we will see how exactly
reservation.xyz will take on the challenges for end consumers. First of all, we will let customers manage
their events in our platform in a very unique style. Customers can add service providers as needed for that
event and they can manage them from a single dashboard. Also, the customers can search for their desired
services by various filters like budget, location, availability, ratings, categories and hashtags.

Product & Service Description

Product: The App

Our core product will be the app itself which will be available on Android and iOS platforms as well as
there will be one common web platform for the app. This will give access to the wider range of users to our
product. As we have talked about our two categories of customers which are service providers and the end
consumers. Our mobile app will only be available for the end consumers on iOS and Android platforms.
The service providers will only can login through the website portal to manage the reservations. We will
also contact the service providers when they receive any order to confirm their acceptance.

24
reservation.xyz is designed to be smoothest for user of any age, kind or technical knowledge. The app is so
intuitive that anyone can surf the app for 10 minutes and can tell themselves where they can find what. This
is the best way to build a product that can be self-guiding for our users. The app resembles the brand color
and has a liquid UI/UX as well. The navigation bar of the app is at the bottom of the app where they key
segments (buttons) lies. All the actionable buttons also pop up in the bottom of the screen. The reason
behind it is ensuring more reachability for our users. In this way users can feel More comfortable when
they are using the app and specially when they are performing any action within the app. Now let’s talk
about the segments/buttons of the navigation bar:

a) Home: The most typical or common segment of any app. In Home, we have our main search bar that
allows users to search for their desired event-based service providers with a primary category filter.
After searching service providers with category filters. Besides, category, we also have some other
handful filters that can help the users to find their desired providers. Such filters are: price range,
availability, location, discounts/promo. Under the search bar, people will find the core service provider
segments which are relatively popular. Users can also compare between two service providers under
the same category through the mobile app. Also, in the home page they will find the best deals/offers
for the time and can avail them right from there.

25
b) Trending: In the trending tab, the users will see all sorts of ongoing trends that are popular among
people. Also, from our end we will push contents in the trending tab such as blogs, vlogs etc. The
trending tab will also have push contents from service providers as well. Those will be content based
advertisements. Also, in the trending section we will publish how to wikis as well.

c) Create an Event: This is one of the coolest features of the mobile app. In this tab, end users can create
an event and then can they include several service providers under that particular event. This will give
users a clear view on what they are planning for an event. Also, the service providers will have a status
bar and a progress bar to let users see what is still left to do from the service providers end. Also, we
will generate an auto task manager that will notify
the end users about the tasks that are needed to perform. The users can also share the event with their
family members and can also invite people from within the app via email, SMS, Facebook, WhatsApp
and other core channels. The best part is, a Facebook Event page will be automatically created when a
user creates an event in the reservation’s app. This is will only happen when the users connect their
Facebook profile with the app.

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d) Calendar: This will be the event calendar tool for the app users. Here they can see all their own
upcoming events as well as the events other users invited them. They can also add an event based on
date and time right from the calendar and also can reserve a service provider on that selected data and
time range.

e) Profile: This is a typical section where the users can change their profile information like name,
password, profile picture, address, payment options and more. They can also switch between dark and
light themes from here. Also, the FAQs, Terms & Conditions and the privacy policy information will
also be available on this tab. People can also sign out or add another account in this section.

27
Service: The Smart Reserve
With our app/website as the product on the hand our main service is to crowdsource both service providers
and end users under a single platform. In this platform end users can find all the event-based service
providers and the service providers can sell and promote their services to their desired target audience
through the app. This is also a one stop event management solution both with a hub of service providers as
well as the ability to manage those services with ease. The decision making for selecting the best fit for
everyone’s precious events is the main goal of our service from reservation.xyz. To fulfill that the service
will be completely user oriented and service provider focused.

Pricing
reservation.xyz has three different categories of pricing. It takes different percentage from service providers
with different price range. The following is the pricing for reservation.xyz:

Venue Category Fee Range Percentage

1 0- 30,000 15%

2 30,001-5,00,000 10%

3 5,00,001-10,00,000 5%

It is important for the service providers to perceive the cost as low as possible in order to keep the price low
for the end-users. The price sensitivity in this market is moderately high and if the end-users get service
providers for cheaper price, they will switch.

Distribution Plan
The distribution of reservation.xyz will meet 3 key touch points.
a) Website & Mobile App
b) Direct Sales/Acquisition
c) Social Media

Website & Mobile App

The mobile app and website serve as the main distribution channel for the startup. It needs to direct people
who are looking for event-based service providers to this website via promotion.
Direct Sales/Acquisition

For the initial years, reservation.xyz will also have direct sales as the agents of it will proactively look for
people looking for event-based service providers directly to make a sale.

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Social Media

With its unique marketing in social media, the brand will try to direct many curious minds to the website
and eventually educate them to use the service.

Advertising & Promotion Plan

Reservation.xyz conversion plan for both end-users and service providers include three steps and they are
reach, act and engage. The model will help the company to strategize its marketing activities in order to
achieve these three objectives, which will eventually convert lead into customers. But the integrated
marketing message will have to be about memories for both the service providers and end-users.

Promotional Activities: The End Users

The Race

The race is campaign that will be integrated in the pre-launch video, launch video and one below the line
campaign. The first part of the campaign will be in the pre-launch. It will feature a young student, a bride
and a businessman: three people from very different backgrounds standing in the racetrack. They are all
waiting to race for something. The next part of the campaign will be in the launch video where it will take
us on a flashback to reveal that they are all competing for the same venue because they did not know that
other service providers are available and they do not want to risk it. So, for no reason, three of them begin
to race towards the same venue. The third part of the campaign will introduce a real-life race where people
can participate cosplaying one of these three roles.

Pet Wedding & Celebrity Events

This is a hype building and relationship growing campaign. Reservation.xyz will sponsor a pet wedding,
which will mimic the reception of human wedding. This will create a sizzle around the people and increase
the reach. With the same idea in mind Reservation.xyz will also sponsor celebrity events.

Your Birthday is Now Free

This is an engaging campaign that will bank of the common trend in the country that the birthday boy has
to give treat to everyone. Reservation.xyz will host a lucky person’s birthday for free. This will engage the
audience and increase the equity of the brand.

Memory Package

After every event the company will make a video package for the event that it hosted which will promote
the service providers in return as well but mainly will build a relationship with the customers. Alongside
the video, a photo frame will be gifted from time to time as well.

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Overview of the Marketing Activities: End Users

Type Activities Purpose

Type Activities Purpose
Advertising Advertising Ad onAd onmedia
digital digital media Reach Reach
Advertising Advertising Billboard Placement
Billboard Placement Reach Reach
Advertising
Lifestyle Magazine Ad Ad Reach
Advertising Advertising Lifestyle Magazine Reach
Advertising Newspaper Ad Reach
Advertising Direct RadioNewspaper
Ad Ad Reach Reach
Advertising Direct Radio Ad
E-Mail Reach Act
Direct SMS E-Mail
marketing Act
Direct Sales promotion
Act
Direct Sales promotion Wishes from us
SMS marketing Act
Engage
Sponsorship Lucky winner for free birthday Engage
Direct Wishes
Sponsorship Discount from us
coupon Engage Act
Sales Promotion PR Pet Wedding
Lucky winner for free birthday Engage Reach
PR
Sales Promotion Celebrity events
Discount coupon Act Reach
Social Media & community
Social Media & community The Race is coming to you Act
Sponsorship Pet Wedding Reach
Search marketing Help make memories Engage
Sponsorship Search marketing SocialCelebrity events
Media user group Reach Engage
Video Advertising
PR SocialThe
media
Racemarketing
is coming to you Act Reach
Video Advertising
PR Video Advertising SEO Help make memories Engage Reach
SEM Reach
Social Media & Community Social Media user group Engage
Pre-Launch Video Reach
Social Media & Community Social
Launch videomedia marketing Reach Reach
Search Marketing Memory
SEOPackage Reach Engage

Search Marketing SEM Reach

Video Advertising Pre-Launch Video Reach
Video Advertising Launch video Reach
Video Advertising Memory Package Engage

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Marketing Activities: Service Providers

Constant Acquisition

Service providers are like inventories for Reservation.xyz. Therefore, the brand is constantly working on
acquiring more service providers in their website in order to achieve long tail. No matter which department
you work in everyone has to contribute in this activity as much as possible via networking, negotiating
and more.

Percentage Reduce

Even though listing in our website is a zero risk for the service providers because they do not have to pay
until a booking has been made, the functionality-oriented service providers will still be hesitant to convert.
Therefore, this campaign will specially target them by reducing the percentage of the fees upon booking
for a certain amount of booking.

Recognition

For the service providers that are looking for promotion and identity rather than functionality-
Reservation.xyz has designed multiple campaigns for them. Such as, the website will have a trending
section where people can see the trending service providers and also there will be ranking based on different
variables- aesthetic, service, food quality and more. Moreover, as soon as a new venue gets listed the
channels of Reservation.xyz will feature them as the newest host of memories.

Wishes from You

The idea of wishing customers their birthday and more can be done from service providers as well.
Quite a few service providers would like to maintain relationship by sending wishes to the people they
have once hosted an event for.

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Overview of the Marketing Activities: Service Providers

Type Activities Purpose

Advertising Digital Ad Reach
Advertising Newspaper Ad Reach
Advertising Leaflet Engage
Advertising Radio Ad Reach
Direct E-mail Act
Direct Venue to venue Act
Sales Promotion Reduce percentage for certain amount of reservations Act
Sponsorship Host a pet wedding Engage
Sponsorship Search Host a celebrity event Engage
Marketing Search SEO Reach
Marketing Video SEM Reach
Advertising Video Pre-launch video Reach
Advertising Launch video Reach
Website Marketing Trending Page Engage
Website Marketing Featured Page Engage
Relationship Building Gifts Act
Relationship Building Suggestion Report Act
Relationship Building Wishes from you Act
Advertising Venue Acquisition Act

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Marketing Campaign Timeline: End Users

Activities Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
The Race is coming to you
Pre-Launch Video
Ad on digital media
Billboard Placement
Lifestyle Magazine Ad
Newspaper Ad
Radio Ad
E-Mail
SMS marketing
Pet Wedding
Social Media user group
Social media marketing
SEO
SEM
Launch video
Wishes from us
Lucky winner for free birthday
Discount coupon
Celebrity events
Help make memories
Memory Package

33
Marketing Campaign Timeline: Service Providers:

Jan Fer Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Activities

E-Mail
Venue to venue
Pre-Launch Video
Venue Acquisition
Digital Ad
Newspaper Ad
Leaflet
Radio Ad
Reduce the
percentage
for certain amount of
bookings

Host a Pet Wedding

SEO
SEM
Launch video
Trending Page

Featured Post
Host a celebrity
event

Gifts
Suggestion Report
Wishes from you

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Social Media Promotion

We will consider social media promotion as one of the most vital part of our promotional strategy. Our core
social media platforms will include:

• Facebook
• Instagram
• YouTube

Facebook

For Facebook promotions we will be using our Facebook page and Facebook group to push our digital
media contents. Through the Facebook page we will push our sponsored posts and our Facebook page will
be the base of our end user community. They can share their event pictures, experiences with our service,
any kind of feedbacks. We will be actively responding to those all the time.

35
36
37
We will use social CRM to manage our social media queries and will profile each customer to reach them
anytime. We will be using Facebook Pexels as well to retarget our customers. Our Facebook analytics will
be a vital KPI to measure our social ROI. Our Facebook page contents will generally have the informative
posts regarding the service and some static and motion contents.

Instagram

Instagram is the heart of content creators. It is more like a creative and interactive content hub more than a
social media. We will leverage on Instagram stories and post to engage our customers. We will repost all
the happy moments of our customers who availed our services with their consent. We will also promote
them on our Insta stories and posts. This will make a closer relationship with our customers and will help
us to be a part of their life. We will also promote our office culture and

Insta Feed

38
Insta Post

Insta Story

39
 YouTube

We will use our YouTube channel only to promote motion contents. We will upload short How To videos
so that our customers can learn how to use our app/website in no time. We will also post the customer
feedback and experience videos in our YouTube channel. We will also post our brand promotional videos
and product into videos on YouTube. We will also share those YouTube video links to cross platforms.

LinkedIn

We will maintain our LinkedIn page in order to have our presence in the corporate, startup and investor
community. We will post our startup’s success factors in order to make ourselves stand out in the corporate
community and the investor community. We will seek their attention for:

• Fundraising
• Key Partnership
• Mentorship
• Incubation or accelerator programs
• PR

40
Customer Service Policy

We will have certain customer service policies that will be followed strictly. They are mentioned below:

• We will only confirm the reservations when both parties accept on the terms and conditions and be
on the same page with each other.
• We will facilitate payments according to the type of service and service delivery process.
• We will not charge the customers in full until they receive the service: top to bottom.
• We will have a refund policy for customers if the service providers cancel the reservation after
accepting it
• If the service providers take any kind of unappreciated and inappropriate action towards the
customers, we will take proper actions for it and will do our best to mitigate any kind of damages
that will ensure utmost customer satisfaction.
• Our customer success executives will always look after customers’ problems regarding using
reservation.xyz.
• We will also open an on-demand consultancy service to set the right service providers for the most
important moments for our customers. In some cases, we will have free consultancy offers as well.
• We will also provide loyalty accounts and offers to our frequent customers to build a separate
community for reservation.xyz users.
• We will also do time to time on site event visits to make sure of the service that our customers are
getting. We will obviously do that with the consent of our customers.

These are the service policies that we will take under to ensure a seamless customer experience by all
means. Our R&D works will also involve regular improvements and add-ons over these policies so that our
end users can really feel the positive change within our service quality and the organization itself. We will
be open to our customers’ feedbacks and the community suggestions all the time. We will take account on
all the feasible and constructive feedbacks just to ensure our customers best experience with our service
which can make their life easier and happier. Our one of the cores KPI will be to check if our service has a
minimal contribution to the happy moments and celebrations of our customers or not.

41
Production Plan/Service Delivery Model

Service Delivery Process

Service Providers End Users

The whole process of the service delivery boils down to three components: Service Providers,
reservation.xyz & End Users. The company works as an intermediary, the service delivery process making
sure it works seamlessly as an intermediary for the delivery of value from right to left. Breaking down the
process into two separate flow:

The Process for Service Providers

Event-based service providers
Enter reservation.xyz
Agreement of listing
Required information input
Additional information like extra facilities and after sales services
Additional information input
Becoming a service provider
End users search and find out about the service provider and sends
Get request
Acceptance
Contact and service delivery
Event-based service provider of any kind who are unaware of
reservation.xyz
Get aware of reservation.xyz/Get approached by reservation.xyz
Both parties get in touch and reach an agreement of listing in the
website & app
Required information are inputted in reservation.xyz database
are also added
After reservation.xyz confirms the info, the service provider gets
enlisted in the website and app
a reservation request
The service provider accepts the reservation
End user gets notified and the service provider contacts the
customer

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 The Process for End Users
Need of service providers End users need an event-based service provider
Enter reservation.xyz Get aware of reservation.xyz
Find Use smart filters to get a list of suggested suitable service providers
Shortlist Shortlist the ones they want
Analyze Analyze them based on reviews, portfolio and more
Choose Finally pick one
Reserve Send a reservation request with details to the service provider
Confirmation Getting Confirmation
Pay Pay advance/full amount through app/website (optional)
Additional Benefits Optional additional benefits from reservation.xyz

The Website & The App

Perhaps the most important components of the whole business are the website and the mobile app.
Therefore, reservation.xyz will continually work on improving the experience of the website and the app
for both the service providers and end-users

Characteristics of the website & app:

• Simple & Impactful User Interface: The Company will use single color and font for most cases for
the website and the app. It will capitalize on the captivating pictures of various events to essentially
making the websites a gallery for memory.

• Mobile Compatibility: The number of mobile users in the country is extremely high and
Reservation.xyz will make sure the website works seamlessly on mobile devices

• Easy to Scan: The website will go through experiments to make sure the key messages go through
even if people just skim through it.

• Fast Load Time: Nobody likes to wait. Reservation.xyz will be loaded within 4-6 seconds to make
sure satisfactory experience.

Relationship with service providers

Even though it is intangible, the relationship with the service providers is very important for
Reservation.xyz to make sure a seamless memory hosting is done. The following are the possible hindrance
that could happen if relationship is not maintained:

• Discourage the end-users to use the website

43
• Not keeping Reservation.xyz up to date with the schedule

• Not assisting the company to better the experience

• Long lead time to confirm a booking

• Not confirming the bookings at all

Therefore, Reservation.xyz have decided to treat the “relationship with service providers” as a separate
entity in the production process.

Payment Method:

The service providers will initially be reluctant to share its revenue with the company; therefore, the
payment method has to be easy for the service providers. Reservation.xyz will provide various options for
payment. Such as: Cash, Credit Cards and Mobile Payment. But the company will make sure to make them
feel special with thank you message, occasional gifts, discount, loyalty reward, early payment reward in
order to educating them about sharing service providers.

Names of suppliers and raw materials

Service Providers

The service providers will be the main source of suppliers for our service. Our service providers are diverse
and they cover some major industry like, venues, restaurants, hotels, beauty and healthcare, fashion, food
etc. We will have our list of service providers in detail and through proper verification of their authenticity
and their service credibility. We will also segment them by their categories and will delegate teams to look
over specific categories. In this way we will have better control over all the service providers. We can also
manage a good relationship with our service providers in such way.

Marketing Agency

We also have a tier 3 marketing agency with us that can help us in content marketing by providing audio
visuals and static graphic designs. This will make our creative execution and digital media management.
They will also be looking after our outreach events. We will have Madmen Digital as our marketing agency
in regard of this. As they are robust and fast paced it will fit us as a fresh startup and will be much more
feasible for us to manage.

QC Outsourcing

As a tech-based startup quality assurance will be one of the vital things that we will be focusing on. As an
early stage startup, we will not have a separate QC department. That is why we will depend on outsourcing
in this regard. We will be putting together group of students who will be helping us in this. They will be

44
testing our app feature by feature with flexible time period. As they are students, instead of giving out
salaries, we will be giving them discounts and loyalty cards which they can to avail discounts in several
restaurants & hotels. Also, in near future if someone turns out be so good at the work, we will hire them as
part timers or interns. This will be cost effective for us. Moreover, students can give us feedback on modern
and regular trends in user experience on which we can leverage our product development.

Payment Partners

As mentioned previously reservation.xyz must make the payment as seamless as possible. We will partner
with SSL COMMERZ to ensure the efficiency of the payment method for the company. SSL COMMERZ
is a payment gateway that takes responsibility for receiving payment for online stores. Providing the
responsibility to a third party will allow the team of reservation.xyz to work on its other activities. The

Operational Plan

Description of Company’s Operation

The office of Reservation.xyz is open 5 days a week and it in fact does not have a set office hour, giving
flexibility to the employees to choose their office hours as soon as they can get their job done.
Reservation.xyz holds a team session to set their objectives and forms a team for each objective to ensure
result. The workforce in office has to make sure they are well connected to the external forces. Since the
business process happens mostly on the website, the team focuses on marketing, service provider
acquisition and website development. The day to do operations can be broken down to these categories

• Customer Success Management

• Service Provider Acquisition and management

• Marketing Activates

• Website & App Improvement

• Lead Managements

• Partnership Management

Location of the Office

The operations of our firm will be dealt under a single roof at first. It should be mentioned that this is an
initial plan; we might shift to a bigger location if it is needed. But at the moment we are keeping our
investment as minimum as possible. Since we are only providing online service and don’t need any physical
touch points, we will be using an apartment flat for our operational procedures. We have decided to rent

45
out 1800 square feet flat for our company. The address of our company as mentioned above is House #452,
Road #31, Mohakhali DOHS, Dhaka 1206. Our company is on the 4th floor of the six-storied building. We
decided to rent out our office in one flat

We have decided to pay the rent as follows.

• Advance (one time): 100,000.00

• Rent (per month): 25,000.00

We are maintaining a lease contract with our landlord to make sure that our company doesn’t face any
future problem. The main agreement we have is that we cannot be uprooted from this location within 5
years. Also, the payment details, Utility, timetable etc. are described in our contract. The reason for
choosing this particular location is that is best accessible by our partners and this apartment belongs to our
family friends, as well as in order to cut down the unnecessary cost of property for our startup.

Action Plan & Time Table

Website Execution

Reservation.xyz will officially launch in January but it will have to start working with product development
from October to launch the website in time. Our product development team has provided us with their
assumed time table for the execution of their website. The action plan is given below:

• Project Proposal: After a briefing, Product Development Team will devise a specific project
proposal for founders to review.

• Approval of the project proposal: Founders will then cross check the proposal to ensure it fulfills
all the requirements.

46
 • Form the project team: Product Development Team and Reservation.xyz than will form a team that
will work exclusively to work on the website and another team to work on the app development for
iOS and Android.

• Specify Detail Requirements: After the overview, now the team will specify the detail requirements
such as: Color, Pictures, Font and more.

• Develop Prototype: With the detailed specification, Product Development Team can finally
develop a prototype.

• Test Beta Version: Product Development Team then will test the beta version with the outsourced
QC team and make changes as needed.

• Apply Final Correction: After all the beta testing, it is time to make the final corrections.

• Approve Final Version: Reservation.xyz will do one last review before approving the final version
of the website.

• Train User: Reservation.xyz need to train its employees to how to use the website to meet the
company’s goal.

• Roll Out Final Version: With that the Reservation.xyz will launch the final version.

Flow of Service

Reservation.xyz is a strong believer of seamless flow of values can lead to maximum efficiency and online
utility is the future to mobilize value faster than ever. It is even more apparent if you compare the booking
venue industry without Reservation.xyz and with reservation.xyz.

Without reservation.xyz With reservation.xyz

End Service Providers reservation.xyz

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Users
The Service Roadmap

The above service roadmap shows the value that reservation.xyz will create all along the service process.
The journey starts with the well-built website and mobile app which are the hearts of our service. We will
kick off the process with onboarding the service providers in our platform. We will be conducting relentless
demo in our B2B service provider acquisition meetings and will exchange an agreement of partnership as
well trust to build a strong supply hub. After that, we will be using several methods such as influencer
marketing, event outreach, digital media promotional activities etc. Once the end users are starting to surf
our platform and start availing services, we will promote our customer experiences on all the channels.
Once the end users adopt reservation.xyz as the key factor of their every celebration, we will leverage on
that as a credible option to onboard more and more service providers. We will use the success stories and
success factors of the existing service providers to funnel more service provider in our supply hub. In this
way, we will streamline our crowdsourcing and both parties: service providers and end users will increase
in our platform. This process will go on as a loop and will generate a effective and impactful business model
for us in the long run.

Organizational plan

Form of ownership:

Our business venture Reservation.xyz will have a formal ownership. This venture is owned by five
individuals and therefore, it is a partnership business. Partnership is based on formal written agreement. All
of the partners will have the authority of decision making.

Identification of partners.

• Kazi Sharmin Kabir Silvy

CEO, reservation.xyz

48
 • Mashuqul Alam Ishti
CMO, reservation.xyz

• Rakshanda Soria Samad

CGO, reservation.xyz

• Ridwan Rafid
CFO, reservation.xyz

• Twasin Taswar
COO, reservation.xyz

Roles and responsibilities of member’s organization:

CEO:
The Chief Executive Officer or CEO, Kazi Sharmin Kabir Silvy of this firm will be in charge of managing
the venture and overall activities throughout the organization. The CEO will be the prime decision maker
and her responsibility will focus on strategic management and key policy making. The CEO will be
responsible for maximizing the value of the entity.

CMO:
The chief marketing officer or CMO, Masuqul Alam Ishti of this firm will be responsible for all the
marketing activities within the organization which includes directing the marketing plans and making
marketing strategies. The CMO will lead the marketing communications, advertising and promotions,
public relation, research of market, brand management. CMO’s task will also include creative and
interpersonal tasks such as coordinating with executives of other company, planning lucrative service
promotion.

CGO:
Chief growth officer or CGO, Rakshanda Soria Samad will have a vital role in technology based digital
consumer service. CGO of this venture will be responsible to ensure the growth of the company. CGO’s
tasks will also include maintaining customer growth, expansion of services, revenue growth to ensure
overall growth and development of the firm. Procurement of resource

is also an essential part for the growth of the firm. CGO and CMO will coordinate their activities to achieve
the goal of this business venture.

CFO:
CFO or chief financial officer, Ridwan Rafid will be responsible for managing this venture’s finances which
will include financial planning, assessment of risk, record keeping and preparing financial reports. CFO’s

49
tasks will also include capital budgeting, planning capital structure and managing working capital to operate
different activities. CFO will also project future financial need and arrange funds according to the budget.
CFO will also prepare annual budget which is key element for decision making procedure.

COO
Chief operating officer or COO, Twasin Tasawar, will discharge his duties in a way that it will ensure
operations in the firm are running efficiently and effectively. COO of this firm will have a diverse
responsibility that will include managing resources properly, distribution of services to customers. COO
will also plan strategies to prioritize customers and ensure quality customer service as well as, arrange
necessary training to develop the skills of the employees.

Authority of principle

In this business venture Reservation.xyz we will practice modern management style and will emphasize on
flexibility of authority. This flexible approach will help us to adapt with uncertain changes and will be
fruitful as it will be easier to response effectively in uncertain and unpredictable circumstances. Principle
members of this firm will be open to incorporate new innovations to overcome challenges and will revise
their plan. Creative problem solution skills and adaptability are highly encouraged. Principle members will
work as team and no one will boss around and team players will be encouraged. Therefore, everyone will
contribute equally in decision making process.
Moreover, communication within the organization will be informal and interpersonal. Collaboration and
communication between employees and co-workers will be appreciated. To make sure employees feel
valued and reach their potential, stagnant hierarchical structure won’t be followed. Members will be able
to express their voice in different level of operations. Employees’ will not face restrain in workplace to
voice their ideas. This will motivate them and encourage them to work spontaneously. This will motivate
them and encourage them to work spontaneously

50
Human Resource Management:
The five-founding member of the Reservation.xyz will form an organized HRM plan to carry out its
operation smoothly an efficiently.

Organogram:

CEO CMO CGO CFO Coo

Manager Manager Manager Manager

Executive Executive Executive Executive Executive Executive Executive Executive

As we already discussed there will be one manager and two executives, who will work under each vital
department leading by the founding members.

Human resources policies and strategies:

a. Maternity leave: Employees will have maternity benefits for 4 months according to Bangladesh
Labor Law 2006.
b. Performance based incentives: This firm will provide fair and performance-based compensation to
encourage people who add value to the firm. Under this policy company will follow these measures:
i. Employee Appreciation Day: Here the firm will select the best employee of the month
based on their performance and will determine how the employee helped to increase
revenue in that particular month and will add bonus as reward with their salary.

51
 ii. Team player of the month: Here the firm will encourage teamwork of the employee by
adding bonus and incentive with the salary and promote teamwork and unity.
c. Skill Improvement Policy: Under this policy the firm will take effective measures to develop the
skills of the people working within the firm. Every two-week Reservation.xyz will arrange
workshop or training for the betterment of the employees. As it is a technology-based service, it is
essential for them to keep them up to date with the developing technology and relevant skills. This
firm will also emphasize on the job training to promote productivity.
d. Zero tolerance for any sort of bullying and workplace harassment.
e. HRM layout will ensure a healthy and safe work environment. It will also promote positive attitude
towards work.
f. Employee Discount Service: As Reservation.xyz will work with different business merchant and
will have them as logistic partners. Such as beauty parlors, restaurants, decorators, catering
services, decorators. Our employees will enjoy certain discount in those provision.
g. Provident fund and insurance: Systematic retirement saving scheme and basic health insurance will
be covered.
h. Flexibility of work: As it is a technology-based service, employees will have the flexibility to work
from home and will have flexible office hour.

Key Employees:
It was already mentioned in the previous section.

Management Team Background:

It has already been discussed in the previous section.

Risk Management Plan

Risk Associated with the Business

There are certain risks that are associated with the business model of reservation.xyz

• Struggle for service providers to adopt tech driven solution

• Seasonal demand fluctuations
• Uncertainty regarding retention
• Low switching cost for the customers
• Uncertainty regarding the consistency of service providers
• Lack of proper management from service provider’s end
• Fierce future market competition

52
Contingency & Mitigation Plan:

As of for the risk associated with the business, there can be a possibility that people are not using the mobile
app in a regular basis. In that case, customer retention will be a great problem. People in our country are
still pretty much technologically challenged. For that, we will be setting up a feasible contingency plan that
will help us to mitigate any major risk involving our core business model. If the users decrease their app
usage frequency by a massive margin, then we will go old school and we will set up an order management
team who will be 24/7 active in our dedicated CRM platform. The users will just have to take a single
action. It can be:

• A single click in our Facebook Messenger BOT

• A single tap on Website CTA
• A single tap on Facebook page CTA
• A single call in our Hotline

These actions will be received by our order management team in real time. They will then contact back to
the customers and consult them for their orders. According to their preferences they will place and confirm
the order and will send them necessary documents. After that the service providers will be connected to the
customer’s contact number. After that, service provider will call the customer and they will proceed with
the work according to their own conveniences. We will also be up for any kind of support until the service
provider delivers the whole service to the customer.

Pros of the contingency

• Low cost on technical development

• Ensuring customers’ service usage recurrence
• Reduce manual work for end user
• Reduce manual work for service providers

Cons of the contingency

• High cost in order management team

• Increased workload
• Lack of automation
• Less smooth service delivery model
• Risk in brand establishment
• Lack of content push
• No chance of in App Advertisements or, paid promotions

So, we can see that our main business model has some good upper hands. However, the contingency plan
will surely be able to mitigate massive risks in future in uncertain times.

53
Financial Plan

Assumptions

Total funds available 3500000

Salaries 2160000

Office rent 300000

Marketing cost 500000

Utility expense 78000

Miscellaneous expense 3730

Web maintenance 60000

Depreciation expense (straight line) 28502

Supplies expense 14895

Total 3145127

Depreciation rate 10%

Tax rate 30%

Growth rate 10%

Salaries yearly increase rate 2%

Dividend yearly 5%

Interest rate 8.75%

54
Sales Forecast

15% commission from types of service providers (AVG)

Venue 25,000
Makeup Artist 10,000
Restaurant 5000
Event planner 15000
Logistics 8000
15% commission from types of service providers per month (Average) 12600

Basically, we will provide our service through our website and app. Our main sales will happen when the
customers start reserving venues, restaurants, event planner, makeup artists or logistics using the app or
website. Our earning will be commission based. When any customer completes the payment procedure,
15% of that amount will be counted as our commission. We have shown how that commission amount
could be in the table given above.

This table shows the forecasted monthly sales revenue for 2021. Here we assume how many numbers of
reservations we can get per month of the year (213 in total). Then we put the average commission amount
from the previous table. This sums up our monthly revenue from providing the services. Along with that
we also forecast our earnings from ‘in-app promotion’. We keep it constant throughout the year and the
amount is 45000 BDT per month.
Monthly revenue = (Number of reservations of that month 15% commission from service providers on
average) + In app promotion revenue
Yearly revenue = Monthly revenue * 12

55
Cost of Sales

Year 2021 2022 2023 2024 2025

Sales Revenue 3223800 3546180 3900798 4290877.8 4719965.58
Salaries Expense 2160000 2203200 2247264 2292209.28 2338053.466
Website M. Cost 60000 60000 60000 60000 60000
Office Rent 300000 300000 300000 300000 300000
Marketing Expense 500000 450000 405000 364500 328050
Utilities Expense 78000 78000 78000 78000 78000
Office supplies 14895 14895 14895 14895 14895
Miscellaneous Expenses 3730 3916.5 4112.325 4317.94125 4533.838313
Depreciation Expense 28501.7 28501.7 28501.7 28501.7 28501.7
Total Expenses 3145126.7 3138513.2 3137773.03 3142423.92 3152034.004
Gross Profit 78673.3 407666.8 763024.975 1148453.88 1567931.576
Cost of sales 3116625 3110011.5 3109271.33 3113922.22 3123532.304

We know that,
Revenue –Cost of sale – Depreciation expense = Gross profit
So, Cost of sale (2021) = Revenue – Depreciation – Gross Profit
= 3223800 – 28501.7 – 78673.3
= 3116625 BDT
We calculated the cost of sale for the following year in the same way.

56
Expenses

Year 2021 2022 2023 2024 2025

Administrative Expenses
Salaries Expense 2160000 2203200 2247264 2292209.28 2338053.47
Website M. Cost 60000 60000 60000 60000 60000
Office Rent 300000 300000 300000 300000 300000
Marketing Expense 500000 450000 405000 364500 328050
Utilities Expense 78000 78000 78000 78000 78000
Office supplies 14895 14895 14895 14895 14895
Miscellaneous Expenses 3730 3916.5 4112.325 4317.94125 4533.83831

Fixed Expenses
Office Equipment 285017 256515.3 228013.6 199511.9 171010.2
Depreciation Expense -28501.7 -28501.7 -28501.7 -28501.7 -228501.7
App & website 1500000 0 0 0 0
development
Prepaid rent 0.00 0.00 0.00 0.00 0

Total 4873140.3 3338025.1 3308783.23 3284932.42 3066040.8

Pro-Forma Income Statement

PRO FORMA INCOME SATEMENT

2021 2022 2023 2024 2025

Sales Revenue 3223800 3546180 3900798 4290877.8 4719965.58
Salaries Expense 2160000 2203200 2247264 2292209.28 2338053.466
Website M. Cost 60000 60000 60000 60000 60000
Office Rent 300000 300000 300000 300000 300000
Marketing Expense 500000 450000 405000 364500 328050
Utilities Expense 78000 78000 78000 78000 78000
Office supplies 14895 14895 14895 14895 14895
Miscellaneous Expenses 3730 3916.5 4112.325 4317.94125 4533.838313
Depreciation Expense (10% 28501.7 28501.7 28501.7 28501.7 28501.7
straight Line)
Total Expenses 3145126.7 3138513.2 3137773.025 3142423.921 3152034.004

57
 EBIT 78673.3 407666.8 763024.975 1148453.879 1567931.576
Interest Expense 52500 52500 52500 52500 52500
Earning Before Tax (EBT) 26173.3 355166.8 710524.975 1095953.879 1515431.576
Tax Expense (30%) 7851.99 106550.04 213157.4925 328786.1636 454629.4728
Net Income 18321.31 248616.76 497367.4825 767167.7151 1060802.103
Dividend Paid 916.0655 12430.838 24868.37413 38358.38576 53040.10516
Net income after dividend 17405.2445 236185.922 472499.1084 728809.3294 1007761.998

Projected Net Income

1200000
1007762
1000000
AMOUNT OF MONEY (BDT)

800000 728809.3294

600000 472499.1084

400000
236185.922
200000
17405.2445
0
2021 2022 2023 2024 2025
YEAR
Figure: Projected net income for the next 5 years

This figure shows that net income of the company in 2022 will increase from 2021 a way more. This is a
clear indication of the company’s profitability and every year this net income will be increasing. So, the
company’s profitability is very high.

58
Pro-Forma Balance Sheet

Pro Forma Balance Sheet

2021 2022 2023 2024 2025
Assets
Fixed Assets
Office Equipment 285017.00 256515.30 228013.60 199511.90 171010.20
Depreciation Expense 28501.70 28501.70 28501.70 28501.70 28501.70
App & website development 1500000.00 0.00 0.00 0.00 0.00
Total Fixed Assets 2256515.30 228013.60 199511.90 171010.20 142508.50
Current Assets
Prepaid Rent 500000.00 0.00 0.00 0.00 0.00
Office Supplies 14895.00 14895.00 14895.00 14895.00 14895.00
Cash in hand -67752.00 -129663.50 273880.17 1157195.20 2645485.73
Cash in bank 600000.00 -61911.50 403543.67 883315.02 1488290.53
Other Current Assets 766246.94 2754757.57 2486759.52 2080984.18 1823981.83
Total Current Assets 1313389.94 2578077.57 3179078.37 4136389.40 5972653.10
Total Asset 3569905.24 2806091.17 3378590.27 4307399.60 6115161.60
Liabilities & Owners Equity
Liability
Current Liabilities
Loan Payable 52500.00 52500.00 52500.00 52500.00 52500.00
Long term liability 600000.00 500000.00 600000.00 800000.00 1350000.00
Total liability 652500.00 552500.00 652500.00 852500.00 1402500.00
Owners’ Equity 2900000.00 2000000.00 2000000.00 2000000.00 2250000.00
Retained earnings 17405.24 253591.17 726090.27 1454899.60 2462661.60
Total Liability + Equity 3569905.24 2806091.17 3378590.27 4307399.60 6115161.60

Cash Flow Statement

Year 2021 2022 2023 2024 2025

Cash inflow
Capital 3500000 3500000 3500000 3500000 3500000
Net profit 17405 236185.9 590409.6 994107.9206 1455527.065
Revenue 3223800 3546180 4078107 4689823.05 5393296.508
Total cash inflow 6741205 7282366 8168517 9183930.971 10348823.57

Cash outflow

59
 Fixed assets 2256515 228013.6 199511.9 171010.2 142508.5
Cost of sale 3116625 3110012 3109271 3113922.221 3123532.304
Salaries Expense 2160000 2203200 2247264 2292209.28 2338053.466
Website M. Cost 60000 60000 60000 60000 60000
Office Rent 300000 300000 300000 300000 300000
Marketing Expense 500000 450000 405000 364500 328050
Utilities Expense 78000 78000 78000 78000 78000
Office supplies 14895 14895 14895 14895 14895
Miscellaneous Expenses 3730 3916.5 4112.325 4317.94125 4533.838313

Total cash outflow 8489765 6448037 6418055 6398854.643 6389573.108

Net cash flow -1748560 834329.3 1750462 2785076.328 3959250.465

Projected Net Cash Flow

5000000

4000000 3959250.465
AMOUNT OF MONEY (BDT)

3000000
2785076.328

2000000
1750462
1000000 834329

0
2021 2022 2023 2024 2025
-1000000

-1748560
-2000000

-3000000
YEAR

Figure: Projected net cash flow for the next 5 years

In 2021, our net cash flow is negative (-1748560 BDT). This means that we will spend more cash than we
take in. This is not basically our loss. As we just start our business off, it is quite common to have negative
cash flow for the first few years. This time we can support our negative cash flow with our equity or debt
funding. However, this negative cash flow will not remain over the years. We will achieve the positive cash
flow in the very next year 2022. From there, it will keep on increasing every year.

60
Sources of funds
Initially, we start our business off with 3500000 BDT. This whole amount will come from different sources.
Firstly, we, all the partners will gather 2000000 BDT in total (400000 BDT each). We will use these
amounts of money to cover the fixed expenses and complete the legal procedures required for our business.
The rest 600000 BDT will come from loans, 900000 BDT from the angel investors respectively

Breakeven Analysis
Breakeven point is the production level at which total revenues for a product equal total expense. In our
case, a breakeven point is at which our business's revenue balances out its expenses. We can show
breakeven both in units and money.

Breakeven point in units (reservation) = All expenses/Contribution margin

All expenses = 3145127
Contribution margin = Revenue per unit (reservation) - Expense per unit (reservation)
=23576.67-20.645.78
=2930.89
Breakeven point in units = 3145127/2930.89
= 1073 reservations
So, it depicts that the company needs to sell 1073 reservations to cover the expenses and go further to meet
the profit objectives.
Payback period
The payback period is the length of time it takes to recover the company's initial investment. The payback
period of Reservation.xyz is 3.9 years. That means Reservation.xyz will take 3.9 years to recover its
investment which is 3500000 BDT

Year Cash flow Balance

0 (Initial investment) -3500000 -3500000
1 -1748560 -5248560
2 834329 -4414231
3 1750462 -2663769
4 2785076.328 121307.328
5 3959250.465 4080557.793
Payback period 3.956443805

Performance indicators

To measure and track progress in essential areas of a business, performance indicators play a vital role.
Performance indicators Performance indicators are a set of quantitative measures that a company uses to
analyze its performance over the time. Quantification of these indicators allows a business to measure the
effectiveness. Therefore, it is easier to understand if the company is achieving its organizational and

61
strategic goals. Ratio analysis helps to analyze the financial condition and performance of a company easily.
Current ratio, debt ratio, asset turnover ratio, return on asset, return on investment are some of the key
performance indicators.

Current ratio: It is a liquidity ratio that measures a company’s ability to pay short term obligations or
those due within one year. It is better to have a higher current ratio. 2:1 is considered as benchmark for
current ratio. It helps an investor to understand how a business can pay its short- term debt with the current
assets. The current ratio is calculated dividing total current assets by the total liabilities. The formula of
current ratio is as follows:
Current Ratio= total current assets ÷ total current liabilities
The projected current ratios of Reservation.xyz for the upcoming 5 years are enlisted in table

Year Current assets Current Debt Current Ratio

2021 1313389.945 52500 25.01695132
2022 2578077.567 52500 49.10623936
2023 3179078.375 52500 60.55387381
2024 4136389.404 52500 78.7883696
2025 5972653.102 52500 113.764821

Current ratio

113.764821
120

100
78.7883696
80
60.55387381
60 49.10623936

40 25.01695132
20

0
2021 2022 2023 2024 2025

Current Ratio

Figure: Projected current ratio for next 5 years.

Interpretation: The graph portraits the current ratio for Reservation.xyz for the upcoming 5 years. From
the graph we can see that current ratio for 2021 is almost 25.01 which means Reservation.xyz has 25.01
taka of current asset for its each 1 taka of current liability. As we know way too higher current ratio indicates
opportunity cost for holding excess current asset. But to avoid complexity in the beginning period of the
business we are not investing in financial market. Therefore, our current ratios are increasing at an
increasing rate over the period and we have an uplifting current ratio.

62
Debt ratio: Debt ratio measures the extent of a company’s financial leverage it shows what proportion of
company’s assets are financed by debt. Potential creditors and investors are interested to know this ratio as
it shows how much borrowed fund a company is using in its operation. A lower debt ratio is better and
attractive to investors and creditors. It is calculated by dividing total asset by total liabilities. The projected
debt ratio of Reservation.xyz for the coming five years is shown in the following table.

Year Total Liabilities Total assets Debt ratio

2021 652500 3569905.245 5.47
2022 552500 2806091.167 5.08
2023 652500 3378590.275 5.18
2024 852500 4307399.604 5.05
2025 1402500 6115161.602 4.36

Debt ratio
6.00
5.47
5.00 5.08 5.18 5.05

4.36
4.00

3.00

2.00

1.00

0.00
2021 2022 2023 2024 2025

Figure: Projected debt ratio for next 5 years.

Interpretation: The graph portraits the debt ratio for the next 5 years of Reservation.xyz. In 2021 the debt
ratio is 5.47 from the graph it is evident that the debt ratio is decreasing over the period and in 2025 it is
4.36.
Return on Asset (ROA):
Return on asset or ROA is a measures effectiveness of management. It measures how effectively a company
is managing its available assets efficiently and generating profits. The higher return on assets are better for
a company. It shows how much revenue a firm can generate for each 1 taka of asset investment. It is
calculated by dividing net income or profit by total assets. The formula is written below:
Return on Asset (ROA) = Net Profit ÷ Total Assets

63
The projected ROA for Reservation.xyz are demonstrated below:
Return On Assets
Year Net income Total assets
(ROA)
2021 17405.2445 3569905.245 0.004875548
2022 236185.922 2806091.167 0.084169012
2023 472499.1085 3378590.275 0.139850964
2024 728809.3294 4307399.604 0.169199377
2025 1007762 6115161.602 0.16479728

0.169199377 0.16479728

0.139850964

0.084169012

0.004875548
2021 2022 2023 2024 2025

Figure: Projected ROA for the next 5 years.

Interpretation: The graph above portraits Return on assets or ROA of Reservation.xyz for the upcoming
5 years. From the graph it is evident that ROA has increased over the period as it has an upward trend. In
2025 the ROA is .1647 or 16.47% which indicates that for each 100 taka of asset investment the firm has
generated return of 16.47 taka which is impressive and quite satisfactory for the investors.
Asset turnover ratio:
Asset turnover ratio is used as an indicator of efficiency of how a company is using its assets to generate
sales revenue. The higher the asset turnover ratio the more efficient the company is at making revenue. It
is calculated by divining the sales by the total asset of a firm.
Asset turnover ratio: Net sales ÷ Net assets
Projected Asset turnover ratio for the upcoming 5 years for Reservation.xyz
Asset turnover
Year Net sales Total assets
ratio:
2021 3223800 3569905.245 0.903049179
2022 3546180 2806091.167 1.263743688
2023 3900798 3378590.275 1.154563792
2024 4290877.8 4307399.604 0.996164321
2025 4719965.58 6115161.602 0.771846418

64
 Asset turnover ratio:
1.4
1.263743688
1.2
1.154563792
1 0.996164321
0.903049179
0.8 0.771846418

0.6

0.4

0.2

0
2021 2022 2023 2024 2025

Figure: Projected total asset turnover for the next 5 years

Interpretation: The graph shows the total asset turnover for the next 5 years of the venture Reservation.xyz
From the graph we can see that asset turnover ratio increased then decreased a bit over the period. In 2022,
asset turnover ratio will be 1.26 times which means this firm can generate 1.26 taka of revenue for each 1
taka of investment in total asset. As we can see asset turnover ratio diminished on 2025 as we did not invest
our sales revenue in somewhere else. Therefore, sales revenue will increase the asset which will result in
lower asset turnover ratio.
Return on Investment (ROI):
Return on investment or ROI is financial measure of profitability that is used widely to calculate return or
gain from an investment. It measures the overall profitability of a firm. Potential investors often look at
ROI to decide whether they should invest in a firm or not. A higher ROI is better for a firm as ROI indicates
how much revenue a company is generating against each taka of asset investment.
Projected ROI for the next 5 years for Reservation.xyz.

Year Sales revenue Sales expense ROI

2021 3223800 3145126.7 1.02501435
2022 3546180 3138513.2 1.129891695
2023 3900798 3137773.025 1.24317405
2024 4290877.8 3142423.921 1.365467521
2025 4719965.58 3152034.004 1.497434854

65
 ROI
1.6 1.497434854
1.365467521
1.4
1.24317405
1.2 1.129891695
1.02501435
1

0.8

0.6

0.4

0.2

0
2021 2022 2023 2024 2025

Figure: Projected ROI for the upcoming 5 years.

Interpretation: The graph demonstrates the Return on investment for the upcoming 5 years. From the graph
it is evident that ROI of Reservation.xyz has been increasing over the period which is a positive sign for
this venture which indicates this firm is using its investments efficiently. The ROI is uplifted from 1.02 to
1.49 over the period. In 2025 the ROI is 1.49 times that means this firm will generate profit of 1.49 taka for
each 1 taka of investment that is outstanding.

66
Go Global Scheme
We have a plan to expand our business globally. We will start by opening our branch in Bangalore, India.
India has 28 states and 8 Union Territories. People from different religion lives in India. As a result,
different kind of festivals are celebrated in India throughout the whole year. As India is our neighboring
country, we have a lot in common in our culture. Just like the Bangladeshis, the Indians also like to celebrate
different festivals. Some of the most important festivals of India are Diwali, Holi, Dussehra, Eid, Durga
Puja, Janmashtami etc. Also, just like the Bangladeshis, when it comes to wedding, the Indians also
celebrate multiple events. So, India will definitely be a good fit for our business.

We will be able to find necessary resources in India as well. Also, as the Economic and Political condition
of India is good, so we will not have to suffer much. Also, technologically India is in a very good condition.
One of the reasons we chose Bangalore for our business because it is one of the major information
technology hubs of India. It is also known as the Silicon Valley of India. The revenue from the IT sector is
huge.

As the IT sector of India is strong and technology also plays an important role in our business, so we can
take the advantage and can use it to improve our security system also.
Also, a lot of people are eager to start business in India. In the technology sector a lot of people come up
with new startups every year.

67
So, just like Bangladesh, in India also, clients can book the service providers through us according to their
choices. Any event services like Makeup Artist, Multimedia Service Providers, Catering service, Venue
and all, our clients can book them through us. So, hopefully our business will be successful in India as well.

68
Appendix

Letter of Investment

From
Reservation.xyz
House #452, Road #31, Mohakhali DOHS, Dhaka 1206
Bangladesh
23rd April, 2020
To
The City Bank
136 Gulshan Avenue, Circle 2, Gulshan, Dhaka 1212,
Bangladesh
Subject: Proposal for Investment.
To whom it may concern:
It has been gotten to our consideration that you are an appropriate investor in startup businesses. At present,
we are running an online app & website-based event services from our home, but the demand for our
services has become much more than we projected, and we would like to expand our business. It is with
great pleasure that we would like to offer you to be a part of this startup by financing in our startup.
We have enough confidence that we can generate a smoothly run business that would provide significant
financial value to us both if we had the capital to pay the employees and purchase some equipment.
Using Reservation.xyz we aim to give the clients a wide range of event-based services within a few clicks
without any hassle. We have on board people who have years of competence in the field. Your portion of
investment will be used for bearing some costs and for the promotion of the App. We would like to propose
our investors with an ROI of from 1.02 to 1.49 within the coming 5 years.
We understand that The City Bank is one of the most obvious and highly regarded investors of all time.
Financing with us will only benefit you to develop both regarding standing and financial traits. We would
like to meet you and provide you more information about our startup as well.
Thank you for your time.
Sincerely,
CEO: Kazi Sharmin Kabir Silvy
CMO: Mashuqul Alam Ishti
CGO: Rakshanda Soria Samad
CFO: Ridwan Rafid
COO: Twasin Tasawar

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Market Research Data

We have conducted an online survey to collect some market insight. We will work on the market research
data and generate insights from it. These will be leveraged to create action plans and delegate them to the
team.

Survey:

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Major Insights:

1. 90% of the participants said they love and enjoy personal and formal events

Response

8%
2%

90%

Yes No Somewhat

2. 78% of the participants said that they surf internet to find the right service providers for their event
management

Response

4%

18%

78%

Internet Take suggestion from others Use a website/app

3. 92% of the participants said they desire a smarter solution to search service providers to manage their
events.

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 Response

6%
2%

92%

Yes No Maybe

Takeaways from the insight:

• We can say that people are more online driven solution seeker
• We can claim that the events matter to people
• People are picky about their personal/family events
• People are very much into solutions that can help them find event-based service providers
• The business model has a market demand
• People are technology driven consumers nowadays

Price List

This is a summary of price list from our office material suppliers:

Item Unit Quantity Total

Price

1. Personal computer 25000 6 150000

2. Office Chair 1500 12 18000
3. Office desk 3000 10 30000
4.Medium Conference Table 25000 1 25000
5.Office electronics 50,000
6.Stationaries 18912
7.Coffee Machine 5000 1 5000
8. Water Filter 3000 1 3000
Total 299912

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Description:
Since Reservation.xyz is a technology-based service firm. It will need supplier for the mentioned essential
items. As it will conduct its function in an office, they need to setup and office. Therefore, we will provide
a price list for office setup costs. And that is the price list from supplier mentioned above.
To setup its office Reservation.xyz will start their first office with basic office equipment only which will
include personal computers, officer chair and desk, one medium conference table, office electronics,
stationaries, one coffee machine and water filter.
Here office electronics will include fans, lights, printer, scanner, wireless internet router, portable air cooler,
multimedia projector etc. On the other hand, office stationaries will include necessary papers, pen,
whiteboard, stapler, marker, board pins etc. To keep the employees energetic a small coffee corner will be
provided.

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