Professional Documents
Culture Documents
If you would like to work with me on your own Creative Career goals and
would like more information feel free to email me at
perspectivepathway@gmail.com. Feel free to connect with me on LinkedIn
as well at: https://www.linkedin.com/in/chris-hurley-6655762b/
PITCH JAM!
PRESENTERS: ROB HOEGEE, ADAM JEFFCOAT, JIM BRYSON
● It’s important to know your audience
● You want the character to be young enough to be relatable, but they also need to have
some agency and fit in the scenario they are in.
● Relatability doesn’t need to be the same age as your audience.
● Relatability as well as aspirational. The struggle is balancing the two.
● How do you know it’s a good idea?
○ Are you passionate about it? If yes, explore it.
○ How do you know if you can sell it is the next question to explore.
■ Explore what is on the air right now.
■ If there is something on the air that is similar right now either existing or in
development it will be harder to sell.
● Get plugged into the industry. Read https://www.animationmagazine.net/ and
https://kidscreen.com/
● Get access to a general meeting and what they are looking for.
● Track all the things that excite you about your bitch, but remember that it is not what is
always going to get the buyer excited.
● If all you talk about is the back story, you have put the nail in the coffin. Wait for the “tell
me more” to explore the backstory.
● Best stories have conflict. Conflict isn’t fighting necessarily. Moreso having the
characters play off one another.
● You have to have enough to get people excited but you also need to be flexible enough
to make adjustments to your pitch by the people who are selling it. This can be
frustrating and it feels like it is not your show. Once it has been bought it no longer
becomes your show. You have to get used to the idea that some things are going to
change because you will have other creatives working on the show.
● The more fleshed out the pitch is, the more unique it will be.
● I treat a pitch not to go in to sell a show but to have a conversation. Breaking the ice is
part of it.
● Executives buying shows, especially in animation are really good at putting you at ease.
They are really good at driving the conversation.
● Demonstrate why I am excited about it. Putting context with the show.
● Bring people on a journey.
● Think back on when you come up with the idea and what makes you love that idea so
much. That is your way into the pitch.
● Increasingly there is less of a consumer angle because kids are buying less toys.
● The new thing is quality of content. This is awesome!
● Setting out to come up with something specifically unique is not a good way to start.
Starting with a clique and keep pushing it until it becomes unique.
● Animation is a business and businesses operate on a budget. What drains a budget the
most is locations. Limit the amount of sets you have in your show. Having a location or
locations where a majority of the action takes place can help with that. Need to be able
to balance this if your story is exploring the globe.
● Every show needs to have conflict. Conflict can come from situations and the villian.
● When you have your characters all fleshed you find that story just comes to you.
● If you put together a really great presentation but not good at pitching it can maybe be a
better strategy to allow them to review it themselves.
● When you are pitching a show, you are pitching yourself. That is really hard to convey
when you are not doing it yourself.
● Every show I have sold has been a pitch document with words on a page. No art existed
at the time of the pitch. Art does help though.
● When I am doing a written pitch it is 2 pages of text maximum. If there is art it is maybe 4
pages maximum. Key art in the front.
● Remember you are selling an animated series so your sketches need to have life and
movement to them.
● Discuss your characters, world, and sample stories. Any more than that and I think you
have over-thought it. You need to have room for development. Development is the word
you will learn to hate.
● The sad reality is you will be lucky to be part of the show you have created unless you
are a bonafide showrunner.
● Animation is such a hughley collaborative job but it does help to have one person’s
vision.
● There is a benefit to having some distance from the show.
● Eventually you sell a show and it becomes a hit and more and more people will get
interested in you and it will snowball into other opportunities.
● What happens when someone picks up your show: They will provide an option which is
a small amount of money and they hold the rights to develop the show. It will wait for the
● Things you typically get - a royalty for each episode, credit, producer credit if you are
lucky.
● Recommend finding a lawyer who is willing to consult your contract. If you do not have
an agent or manager it is essential to get a lawyer to negotiate the sales contract.
● If you are an in house board artist you have a better chance to get your show pitched.
● How do you get an opportunity to pitch? Having an agent or a manager can really help.
● More shows are based on pre-existing materials compared to original content.
● Never go into a pitch with just one idea. You are going to be asked, what else do you
got? Even if it is only one sentence.
● When a pitch fails, try to turn it into a general meeting. Ask what are you looking for and
what are some of the holes in your slate.
● Remember you are not just selling your show, you are selling you. Prove to them that
they want to work with you even if this pitch doesn’t work. That first pitch has the goal to
be invited back to pitch again. Or even give you a job on something else.
● https://www.mipcom.com/
● Don’t write a pilot script.
SIMPLY FINANCES
Presenter(s): Tuna Bora, Claudia Yi Leon
● There are basics you can learn on taxes but it can take a long time to know deep things.
● Law is a constantly evolving thing.
● Let’s talk about our rates because the more information we all have the better rates we will
get.
● If you are not a US citizen and you are living abroad you are not subject to US Tax.
● If you are here for more than six months you are a “US Resident” for tax purposes only.
● What is taxable?
○ Income
○ Royalties
○ Assets (Selling stocks, rental income)
● Gifts are not taxable but if I give more than $15,000/year the giver of the gift get’s taxed.
● Taxe Types: Payroll, Income, FICA, Self Employment, Federal and State taxes.
● When you are self employed you pay the whole Payroll tax
● Federal and State Taxes are progressive taxes meaning they take
● There is no minimum of what you have to report. Taxable income is from all sources
received. It is asking if you want to
● Contractor, Freelancer, Small Business owner all mean Freelance. W-2 you get taxes taken
out. Without a W-2 you need to pay the taxes after the fact.
● Even if you have not received a 1099 document from a company. However you are still
expected to report it. The onus is on you to report it.
● Tips are taxed.
● You are entitled to legal rights as employees. However you cannot take any deductions.
Contractors and Freelancers can but you do not have any employee rights. Freelancers are
making a business to business service.
● Negotiate your rate and overages before you start your gig in the contract phase.
● Use language that some transaction has occurred “You have bought my time.”
● Graphic’s guild to ethical guidelines -
https://www.amazon.com/Graphic-Artists-Handbook-Pricing-Guidelines/dp/0932102166
● Keep track of how much money you have made. There are too many people who have lost
track of invoices that they have never gotten paid.
● The consequences of not paying enough tax is a penalty and it is on an interest rate basis.
● They are expecting you to make the same amount of money as last year. They have a pay as
you go system.
● That has always been your money when you are writing things off. You are entitled to it. You
probably just have not finished the forms right.
● Finding the deductions you are only taxed on your profit after your expenses.
● You need to have an itemized list to actually write it off. The IRS loves administrative burden.
Credit card statements do not count. You need to know who, what, where, when, and why.
● Some of the stuff we write off will be fun stuff e.g. Netflix subscription and that is because
they are reference and research materials.
● Auto you have to track your business miles and your total miles. You divide the two to get the
%.
● Have the client take the deduction themselves. You should really try to have the client give
you a reimbursement.
● Don’t be afraid to have some administrative work to do.
● If you are selling a physical object there is a sales tax which varies state to state.
● Resource on sales tax: h ttps://www.taxjar.com/
● Everything is negotiable and you are not the only person who has ever been late on a
payment or defaulted on a loan. Even your medical bills.
● GoFund Me’s are considered gifts which are not taxed. Do not exchange something for that
gift because then it becomes income. GoFund Me will haec to send you a 1099K if your
receive $20,000 or 200 gifts.
● Patreon is income.
● I suggest everyone take a business community law class.
● Freelancers are the last people to get paid. You would get a threat of legal action.
● If your friends are telling you that the company has real problems with getting paid. Listen to
them. The only thing to do in this case is to take legal action.
● All a tax shelter is to reduce your taxable income by a loss.
● How do you keep track of invoices and stuff?
○ I love Wave Apps - h ttps://www.waveapps.com/
BREAKING INTO ANIMATION – INTERNSHIPS (Got to this one late from the last
session)
PRESENTERS: MARIA AZELLEA, JOCELYN NAVES, FLORA REES-ARREDONDO, ZAMIR
RAMIREZ
● Read and re-read your proofed materials.
● Cover letter and resume should be an example of you being hard working.
● Tailor your resume for the studio you are applying to. Fit in with their core values.
● Keep a resume to one page. People are spending a short amount of time looking at it.
● Use good typography skills to give their eyes to rest.
● Start applying before you think you are ready. Recruiters track people.
● Persistence can be a good thing. They like to see growth and progress.
● Go to events. They are a lot of work to organize and a great way to network. Especially if
they are events connected to your internship.
● Nickelodeon internship gave me a full breath of the entire pipeline.
● Face that rejection head on and keep on going.
● When someone gives you the greenlight to email you then go ahead and email them.
BREAKING INTO ANIMATION
PRESENTERS: CRAIG HARTIN, JASON SHWARTZ, AARON HAWKINS, ASHLEY LONG,
SIMON CHONG, BROOKE KEESLING, JOEL KUWAHARA
● I didn’t really know Flash at the time but I really faked it until I made it.
● I made short films which got picked up.
● Animation is just here to stay but when I graduated there was no work.
● I love connecting people and I became a recruiter.
● The internet is a wealth of information so keep teaching yourself new skills.
● What we can do better as an industry is recognizing and mentoring talented women.
● Be assertive and proactive especially if you are a woman because we have been
educated to not be those things by the culture.
● Having your email on your social media.
● As recruiters we really want to know what you want to do. If you do everything it makes it
a little overwhelming for us.
● It might be easier to get your foot in the door with props in comparison to Character.
● I have an open door policy so come in and say high.
● Make yourself findable.
● LinkedIn is a great place to list what you do.
● If you are in a program that makes you finish a film, make sure you finish that film so we
can see your personal vision.
● I look for talent who might want to pitch for us.
● Find out who makes the content you love and introduce yourself. Cold call people.
● Ask good questions (informational interviews). It is about cultivating the relationships.
● Social media you have to be careful with what you are doing and announce what you are
doing.
● These Zoom calls are one too many on the production side. What normally is a quick
question down the hall now it is now a scheduled event.
● Animation is pretty much holding up Hollywood right now. We didn’t miss a beat on how
quickly we have transitioned to remote work.
● Animation is a long game. A lot of students I meet have anxiety of getting their dream job
out of the gate. Give yourself time and keep working at it.
● I thought I would need to know everything in school but you learn a lot on the job.
● Don’t undervalue networking. It’s a small community. Keep those connections open and
keep building those bridges.
● Don’t be afraid to take chances. Just because it is big doesn’t mean you shouldn’t do it.
● Surround yourself with smart people.
● Do personal projects. They are the one time you can make what you want. Once you get
into the industry you will then get direction.
● Everything is online now so you can network anywhere in the world.
FROM YOUR SKETCHBOOK TO A PUBLISHED PICTURE BOOK! (I was a little late to
this lecture from the last lecture)
Presenter(s): Michael Relth
● An agent is a superhero in publishing.
● I was lucky that they offered to represent me.
● Agents offer to pitch your book to publishers. It is really hands off as the artist at that point.
● Agents also help navigate the contract and share the process of the industry. From contract
to print was 1.5 years.
● Find a good editor.
● Writing is rewriting.
● You have to respect valid criticism especially when it comes from a good source but you
can’t get lost in it. You have to hold onto your own vision.
● Don’t violate any contracts in sharing your work ahead of time before the book is published.
● Don’t get so caught up in the outcomes with expectations. Stay curious and enjoy the
process.
● Publishers do the marketing for the book and work on getting the book in libraries and
schools.
● Start following artists you like and be good humans to them.
● Just continue having fun because that will encourage you to continue making art.
FINDING FAERY
Presenter(s): Iris Compiet
● I try to not fight my pieces. If something is not working. I will put it down and pick it up
later.
● In the end I want more than a beautiful picture. I want the piece to have a saol. When
that happens everything is working together.
● Creating makes me feel alive and helps me cope with everything that is going around us
particularly what we are doing to nature.
● I admire every artist no matter the tool (traditional or digital). You are the master of your
own tools.
● For highlights I try to keep the wite of the paper.
● Reference does not mean copying. Reference means learning from the piece. Taking
notes on composition and color. If you post your piece always credit the reference.
● Mentioned for references: https://www.deviantart.com/senshistock
● I love it when my pieces are open to interpretation. It allows the piece to have a life on
it’s own.
● I don’t take on every single job that is offered to me. I want to be ok with what the
company does. I have come to the point where I take the jobs that I know I am a good fit
for. If I do not want it I pass it along to a colleague.
● When I do my own stuff no one tells me what to do.
● Always credit the artist you are re-drawing. Let people know where it comes from. Mostly
I try to encourage everyone to do their own thing.
● https://www.schoolism.com/online-art-classes-workouts/faery-workout-with-iris-compiet
online class.
● The only thing I have to be is better than myself. My goal is to become a better artist with
every painting I paint. There will always be someone better.
● I am not afraid to show you my raw sketches or the things that don’t work. You shouldn’t
either. There is no reason to put out only the perfect version of your art.
● I am in my forties and I plan to be one hundred and twelve so I am in no rush to become
a great artist. I have the time. I am slowly climbing my mountain.
● The work found me. I was working a day job in 2016. On the side I was an artist. I didn’t
really find my voice. I was always trying to sound like what I saw. It just wasn’t me. I was
burnt out by the day job. I wasn’t having fun at the day job. I had fallen out of love with
art. I hated that feeling and it was my lowest. I wanted to go back to the feeling as a child
where I didn’t care what people thought of my art. I started doing daily sketches. The
only requirement was it had to be one sketch, start posting it, making up stories, and
people started enjoying the work. It is like training at a gym. After a month it becomes
easier the more you do it.
● I made it my priority to tell people my story of failing a lot and staying true to who I am as
an artist.
● You know the piece is finished by a feeling. I need to stay focused while I am painting. It
is a conversation between me as the artist and the piece. Sometimes there are
limitations like the paper not taking on any more paint.
● Sometimes I have to put the piece aside for a couple of days and revisit it.
● I got my art out through Instagram. I am not an algorithm wizard. I post when I want to
and when I have something cool to share.
● Every medium takes some time. The worst that can happen is you waste some paper
and paint.
● Try everything and have fun with it. The tools you are using are all done with personal
preferences so experiment with everything.
THE ART OF BALANCE: KIDS & CAREER WITH WIA (WOMEN IN ANIMATION) |
PRESENTED BY CONCEPT ART ASSOCIATION
Presenters: Gina DeDomenico Flanagan (The Boys, Stargirl), Charlene LeScanff (Blizzard
Entertainment), Jisoo Kim (Cartoon Network Studios), Griselda Sastrawinata (Walt Disney
Animation / ArtCenter Alumn) and Carolina Tello Zeleski (Oculus)
● I took ten years off because it wouldn’t let me mother the way I wanted to.
● The chaos of the industry hours made it really hard for me to be a good parent and
employee.
● When I went back it was all digital. When I left I was on paper.
● Once I saw other people starting to have children that made me comfortable to have my
own.
● I wanted kids in my 20’s but I was so afraid of what my employer was going to think.
There was a real fear there.
● I actually demoted myself because it became clear that I wasn’t going to be the mom I
wanted to be. I was lucky I had an amazing company to hire me as a concept artist. It
was a break in a way. I am not back to an Art Director. You can always get back.
● Women are resourceful because we always make it work.
● I am lucky to have found a studio that supports family live and work life balance.
● Things for self care:
○ I have been going for runs with a podcast after my child goes to sleep. This helps
me feel better.
○ I go for drives. I also started training sessions over zoom. I used to go for a
manicure. It is important to carve out at least thirty minutes that are just for you
and not service to another human being.
○ Exercise is the best self care. Spa days help too.
○ It is self care but it is also care for your whole family too. Because if you get sick
you are not helping your family.
● You unfortunately sacrifice your sleep.
● Having children in school has been really challenging. Every week gets a little easier.
● We need to stop it is “only one”. It is all hard no matter the number. Motherhood is not a
competition. Everyone is trying to survive pre, during, and after COVID. Chill out and
stop judging every other mom out there.
● Having the one child is the hardest thing I have ever done. The level of sleep deprivation
I have endured as a parent is tougher than Art School.
● Once you have kids you have better management of your time. You are craving that
productivity because you want to get back to drawing. Studios should want to hire Moms
because they are so productive.
● Communicate what you need.
● Motherhood is actually not mostly about happiness. It is high highs and low lows. I use
drawing to take out my frustrations and process. So my work can display the sadness.
You do everything and give everything but it never feels enough.
● There is no shame asking for a break. If you have family close by, lean on them.
● COVID has limited our ability to reach out to ask for help.
● What can partners do to be supportive?
○ There are times when I just need you to take over. There were times I was
incapable of verbalizing what I need right now. Over communicate because my
head is not all there.
○ You need a break so you can be a better parent.
○ Having walks in the afternoon.
○ When he just grabs the baby and walks away that is the best.
● Final Advice
○ There was a ton of time to work. My ego wanted me to keep my foot in the game.
Someone told me to stop, there is a ton of time for you to work in your life. Your
child will only be young for so long.
○ If you are a mother in the industry be visible. I was looking for a community to
connect with. Get rid of the “Don’t speak about that.” Don’t be afraid to talk about
your motherhood. It is helpful to connect and find a community. This goes for any
underrepresented groups.
○ Speak up for yourself and do not be afraid to make demands. Men ask for stuff
all the time. Women tend to hold back.
● Will be uploaded on the concept art association youtube channel:
https://www.youtube.com/channel/UCFwORC8yGzaVXZ7vCROmb-Q