OVERCOMMUNICATION

HOW MUCH COMMUNICATION IS TOO MUCH

COMMUNICATION

Business Communication
Neelesh Mishra
202031012
Section D
If you think you're a great communicator because you communicate every little thing to
everyone, you're mistaken. In fact, over-communicating can be detrimental too, because it
tends to cause confusion or slow things down. Employees suffer from the modern workplace
malady known as 'communication overload,' a productivity-killing infirmity characterised
by too many meaningless meetings and an excessive number of emails, notifications and
alerts that are devoid of importance, context or urgency.
Have you ever wondered if you’re communicating too much or too little with customers and
prospects? With too much communication, people opt out and stop paying attention. With too
little communication, you miss out on sales because your competition got to them before you
did — or an existing customer leaves and goes to a competitor because they feel they don’t
matter to your company. In short, having the wrong communication strategy costs you loads
of money in one way or another.
How much content can you send every day, week, or month without annoying people? For
email, you can typically send daily, with the occasional multiple emails in a single day. Many
business owners feel that sending out a daily email is too much. I’ll often hear “I’d
unsubscribe if someone sent me an email every day.
If you want a simpler answer to the question of how often is too often to communicate with
prospects and clients, I’ll leave you with this thought: Nearly every company I look at —
whether I’m looking to buy, invest, or as add as a mastermind member — 100 percent of
them are under-communicating, and of that number, many of them are not communicating at
all.
So how to know when you are over communicating (a problem for extroverts and some
ambiverts too)? This is not a figurative subject like maths or an art to be imagined, it comes
with observation and experience. So, try to become a good listener and understand people
before flooding them with our thoughts.