Professional Documents
Culture Documents
1 Face to face
The Importance of Face-to-Face Communication
While it is impossible to deny the importance of these platforms and the way that they
have revolutionized communication, it is important to balance these online interactions
with face-to-face communication.
Face-to-Face Advantages
You can gauge how interested someone is in what you are talking about by reading their
body language. If you are in a meeting and your colleagues are fiddling with their pens,
or checking their watches, you know that you have to: adjust the tone of your voice or use
more exciting language to capture their attention. Likewise, if colleagues and partners are
actively nodding their heads and smiling, it is clear that they are engaged with you and
your message.
Effectiveness
Face-to-face communication can also be much more effective for those who may struggle
with written communication. Everyone has their own unique set of skills, and some
people are much more fluid and clear with verbal communication.
A Personal Touch
Swaying people to our point of view is an essential skill for the small business owner.
And the vast majority of the time, it’s much easier to get people to see your perspective
when they’re in the room with you.
You aren’t an email window that can just be closed and forgotten about. You can engage
them, change tactics, and make your case – persuasively!
It’s a lot harder to say “no” to someone in-person than over the phone.
2. Stronger Connections.
Trust isn’t built over text-message. A colleague or client who never sees your face is not
likely to feel the same connection to you as someone whose hand you shake on a regular
basis.
Getting to know someone, even if it’s just what kind of dog they have or where they like
to go on vacation, can go a long way. It’s the personal touch. Face-to-face interaction and
socialization lead to a sense of community and camaraderie, which leads to a stronger
working relationship in the long-term.
It’s not just about talking. There’s another important dimension of communication: body
language. Non-verbal cues can tell you a lot about a person, and that’s information that
you can’t get over email, over the phone, or even over video chat.
Body language can tell you how a person is feeling – and how they’re feeling about
what you’re talking about. It can tell you if they’re not confident about a sale or a deal. If
they’re inattentive to your pitch. If their friendliness is sincere or just an act.
Based on non-verbal cues, you can change tactics in a pitch, adjust what tone of voice or
what language you’re using, and tell for sure when you have someone’s attention back.
Whether we’re talking with our own team or communicating with a client or investor,
email can cause more problems than it solves. Problem-solving is better done face-to-
face.
It might take ten emails to hash out a minor detail that could be handled in two minutes in
person. You might go back and forth all day trying to find a solution to a problem that
you could solve in a half-hour meeting. Instantaneous replies can build off each other. A
question won’t sit in an inbox for three hours.
Though some members of your team might go out on a limb to send you an idea or a
quick thought over email, others might only do so if prompted. A community setting like
a meeting is a great space to invite participation from every member of your team.
Although you can always use notes and memos to make announcements, business letters
tend to be more formal in nature—making business letters more appropriate for setting
requests, forwarding complaints, and delivering a sales pitch.
Apology Letter: Letters of apology express your regret for a fault or an inconvenience
that occurred in the past. The writer may also provide the measures to be taken to correct
these mistakes as a positive response to the situation. One must be sincere when writing
this letter to show that they accept accountability and are willing to resolve the issue as
soon as possible.
Appreciation Letter: When someone from the upper management wishes to express his or
her gratitude toward a lower-level employee, appreciation letters work their magic. An
appreciation letter—or what others call a thank-you letter—recognizes the efforts that
employees put into their work for continuous motivation. It acts as an inspiration for
employees to remain productive, especially during instances when performance becomes
seemingly low.
Cover Letter: Cover letters usually support an accompanying document for a more
persuasive approach. Personal résumés and business proposals often come with a cover
letter to help summarize your objective and call-to-action concisely for a recipient to
grasp. It’s important to keep these letters short so as not to divert one’s attention from the
main material.
Follow-Up Letter: Anyone looking to inquire about the status of a project, application, or
delivery of an item can send a follow-up letter to remind the person they are writing the
letter to about their request. Remember that you can only send these letters if you’ve
already had initial contact with the recipient.
Order Letter: It’s common for a buyer to write to a vendor to place an order for a product
or service. The order letter must contain any specifications about the requested item for
clarification. You may also conclude the transaction by attaching your payment with the
letter, depending on the terms established by the business (recipient).
Resignation Letter: If you’re planning to leave your current job, it’s important to let your
employer know about your proposed departure from the company in your resignation
letter. It’s a written notice that employees must submit to their immediate supervisor to let
them know when their last day would be as well as their reason for leaving. In many
cases, writers choose not to disclose too much information about their decision but still
manage to remain polite and respectful throughout the correspondence.
Sales Letter: The purpose of this letter is to drive readers to act according to what you
want them to do. A good sales letter starts with a strong statement that aims to attract
readers and capture their interest, which may persuade them to choose you over your
leading competitors. It also details the benefits that readers may acquire if they choose to
respond to your sales call.
10.3 How to Write a Business Letter
Step 1: Determine the Type of Letter You Need
Step 2: Prepare an Outline
Step 3: Decide on the Appropriate Format and Order
Step 4: Use the Right Tone and Vocabulary
Step 5: Proofread Your Copy
4. Do have it typewritten.
Don’ts
1. Don’t be careless with your words.
Offering online options for your customers to contact your business is essential nowadays
for delivering great customer service, but so is providing and efficient telephone system.
With a suitable telephone system in place, your customers will be able to contact your
business directly and get answers to their queries often quicker than if communications
are handled through email or online platforms.
#1 When answering a business phone it is important that it is not allowed to ring more
than three times. Advise employees that the second or third ring is the ideal time to pick
up the telephone.
#2 The phone should be answered with a positive greeting such as “Hello,” “Good
Morning,” or “Good Afternoon,” etc. Following the greeting, the person who answers the
phone should give his or her name and the name of the business or organization that is
being contacted.
#3 Put on a smile before placing or answering a phone call. When a person smiles it
affects the sound of his or her voice, giving it a more pleasant and friendly tone. For
clarity, the telephone should be held a distance of two fingers from the mouth.
#4 Speak in a clear tone using a voice that is neither too loud nor too low. Words
should be enunciated and said slow enough that people are able to understand what is
being said to them.
#5 If someone must be put on hold, ask for permission first, and give him or her the
option to leave a voicemail message. When taking them off of hold thank the caller to
show that their time is respected.
#6 When a caller is speaking, listen to what he or she has to say without interruptions.
#7 When placing a call a person should always state his or her name before asking for
the person that the call is for.
#8 Always return phone calls if a return call has been promised. If a time frame was
given the caller must make every attempt to return the phone call as quickly as possible
within that frame.
#9 If it is necessary to transfer a call, inform the person on the other end before doing
so. It is also important to explain the need for the transfer.
#10 Before transferring a call, confirm that the person to whom the call is being
transferred is available. This person’s name should be given to the party who is being
transferred.
TELEPHONE DONT'S
#1 If a person is answering the telephone, he or she should never answer on the first
ring. Callers do not expect this and will be taken off guard.
#2 Don’t answer the phone when eating, chewing, or drinking. If a person has
anything in his or her mouth it should be swallowed or removed before picking up the
phone to either answer it or place a call.
#3 If you must leave the phone, never leave the line open. Instead, place the person on
hold and check back with him or her frequently – preferably every 45 seconds.
#4 Never say the words, “I don’t know” when talking with someone on the phone. The
ideal response to a question where there is not a definite answer is to say “I’ll check on
that for you.”
#5 When talking to a client or a customer never say anything that can be taken as
rudeness. The person who answers the phone should always talk to the caller in the way
that he or she would like someone to speak to them.
#6 A person should never use slang when speaking to a caller. Swear words should
also never be used and may be illegal under certain circumstances, according to Federal
law.
#8 Do not transfer a call without informing the person on the phone and asking
permission to do so.
#9 When ending a phone call, do not hang up the phone without a positive closure such
as “Thank you for calling,” or “Have a Good Day.”
Good business phone etiquette is vital. It’s often the initial communication point between
you and your customers that forms a first impression, and it can help boost customer
loyalty. Answering calls swiftly and taking messages displays competency, and lets your
customers feel cared for. Listening attentively before responding conveys patience and
authenticity; which improves customer relationships. Asking the right questions forms
part of good phone call etiquette too, and helps you ascertain whether or not your
customers are satisfied.
Satisfied customers often spread the news about great customer service via word-of-
mouth, which could lead to more business for you. Alternatively, if they've experienced
bad service, they may share that experience and hinder your profits. Your business may
also receive either good or bad customer service reviews on social media or online.
Negative online publicity could damage your company’s reputation, and you could lose
both current and prospective customers, thus hindering your revenue. In fact, continuous
bad business phone etiquette could lead to a business shut down. Good online publicity is
similar to effective advertising. It attracts new business opportunities and customers, and
bolsters business and revenue from existing customers.
How may I be of help: This is a formal phrase used to show politeness. It means "Can I
help you?"
calling: telephoning
mentioned: said
pleased: happy
delayed: not be able to do something on time
12.2 Definition
1. Definition
Asking and offering for help is one of the expression in English which states that we ask and
provide assistance to someone. Usually the asking / offering for help sentence starts with the
capital Auxiliaries in the form of can, may, will, will, shall, should, may, might, and must.
The purpose of this expression is to ask for help and offer help.
This expression is used when we want to ask for help and offer help.
May is a modal verb that indicates a possibility, a concession, or a request. In its
interrogative form, may can be a very formal way of offering help.
Would … like is the conditional form of like which can be used to express an offer of help to
someone. It is a formal and kind way to express yourself.
Example:
The modal verb “can” is used to offer help somewhat less formally while still being kind.
This means you can use it with friends as well as strangers. It is a warm way of showing your
desire to do something for the other person.
While less formal than the previous forms, this interrogative is no less kind. It is used
when you are not completely sure of the answer your offer will receive.
This modals does not have very widespread use, especially in the United States, where it
has practically disappeared. It is only used for first person singular and plural. It is an
encouraging way to express your wish to assist someone.
THE OFFERS
1. FORMAL FORMAL
· Would you mind getting the door · Let me give you something to .....
for me?
· Can i give you a hand?
· Could you give me a hand?
· Would you like me to do
· Would you mind helping me out..? something for you?
· Could you help me please? · Would you like to go to .......?
· Would you mind joining us? · Would you like to come along?
· Would you like .........? · Could I offer you a glass of water?
2. · Certainly · I wish i could help you. But i am
busy.
· Thank you · No, thanks
· I'd like it very much · No, I really won't thank you
· Thank you, I would ... · I'd like to, but I have ...
· That would be very nice · I'm afraid I can't thanks anyway
A : "Okay, I will find it, Sir. Please wait a minutes." Shall i complete the registration form
13.2 Definition
Vocabulary can be defined as the words of a language, including single items and phrases or
chunks of several words which covey a particular meaning, the way individual words do.
2. Raisa needs to check her accounts to see if she can afford the new house.
3. One look at the balance sheet told Arry that the company wasn’t worth investing in.
4. The loopholes in the taxation system helped the wealthy oil company owner escape millions of
dollars in income tax, without technically violating the law.
6. This total is then divided by interest expense to obtain the times interest earned ratio.
7. This should take the form of a copy of a bank deposit certificate for the loan and a copy of
either the deposit slip or passbook for the account that the loan was paid into.
14.2 Definition
Finance is a term for matters regarding the management, creation, and study
of money and investments. Specifically, it deals with the questions of how and why an
individual, company or government acquires the money needed – called capital in
the company context – and how they spend or invest that money. Finance is then often split into
the following major categories: corporate finance, personal finance and public finance.
Most businesses are ultimately all about money, and how well it is managed determines how
successful the business is. Therefore, any businessperson needs to recognize the importance of
finance in business. I believe it is fair to say that without investment, a business can barely exist.
Economics is the part of any business that needs the most attention with regards to how much to
spend and on what, creating budgets, analyzing investment system, and many other things that
determine the smooth running of a business. In this article, we are going to look at the importance
of finance in business.
Business finance is the process of managing organization money. The purpose of business
finance is also to ensure that a business has adequate operating funds and that it is spending and
investing its money carefully, wisely, and effectively. The importance of finance in business is in
the ability to ensure that a business operates without any financial hiccups like running short of
cash, and at the same time making sure, that funds are secure and well invested for long-term
gains.
Moreover, even though finance is dependent on accounting, Finance is more active while
accounting is more descriptive; therefore, you can use accounting data to manifest perceptible
results.
We all know that all businesses run on money, and business finance is there to help you make
smart and wise financial decisions concerning long-term funding strategies as well as cash flow.
By learning more about business finance, using the money you have in your business, and how to
get even more capital when you need it, the profitability of your organization will improve, and
you will increase the potential to leverage more opportunities.
14.5 Assignment
Fill in the blanks with the appropriate words below!