Winterlights Social Toolkit

Alyssa Pellegrini
Independent Study
Professor Hines and Abby Dolan
13 October 2020
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Winterlights at Newfields 2020 - Social Media Toolkit

About Winterlights
The bright and beautiful Winterlights are back for the fourth year in a row. From November 19th
to January 3rd, come take a socially distanced stroll through the illuminated Newfields’ gardens.
Join us in making memories with your loved ones this holiday season. You don’t miss out on this
spectacular light show, tickets on sale starting in late October.

Dates and Times

November 19th, 2020 through January 3rd, 2021

Ticket Prices
November 19th-December 4th:
● Members: Adults $10, Youths (6-17) $8, Children (5 and under) free
● Public: Adults $20, Youth (6-17) $12, Children (5 and under) free
December 5th-January 3rd
● Members: Adults $20, Youth (6-17) $13, Children (5 and under) free
● Public: Adults $25, Youth (6-17) $17, Children (5 and under) free

Landing Pages
discovernewfields.org/winterlights2020

Hashtag
#Winterlights
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Images ​(courtesy of Newfields)

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Social Copy
Please be sure to tage @NewfieldsToday so we can share!
● We’ll be reposting Instagram stories throughout Spring Blooms. Be sure to tag us in
yours so we can repost.

Winterlights
Facebook and Instagram
Option 1: ​Winterlights is back at Newfields and it is here for more than two months. Don’t miss
out on this beautiful winter wonderland from November 9th-January 3rd. Come walk through
The Garden and watch the 1.5 million twinkling lights. Learn more at
discovernewfields.org/winterlights2020 #Winterlights

Option 2: ​Make sure you come stop by Newfields this month to experience the holiday magic at
Winterlights. Sip on some hot cocoa and enjoy this winter wonderland. Learn more at
discovernewfields.org/winterlights2020 #Winterlights

Option 3: ​Bring your families, bring your friends, you’ll want to share this wonderful winter
experience with someone. Join ust at Newfields this month to enjoy the amazing Winterlights.
Learn more at discovernewfields.org/winterlights2020 #Winterlights

Twitter
Option 1: ​Pumpkin spice season is officially over and it is now it is finally time to get into the
winter spirit. Come celebrate with us at Newfields’ Winterlights and enjoy the beautiful garden
scenery. Learn more at discovernewfields.org/winterlights2020

Option 2: ​On the first day of Christmas Newfields gave to me 1.5 million twinkling lights. Don’t
wait until it’s too late, buy your Winterlights tickets today. Learn more at
discovernewfields.org/winterlights2020

Option 3: ​Winterlights at Newfields is back for the fourth year in a row. Come make magical
memories while walking through The Garden, watching projections on the Lilly House and
looking at all of the festive lights Learn more at discovernewfields.org/winterlights2020

All Platforms (email blurbs)

Option 1: ​The tradition of Winterlights continues for the fourth year in a row. Come enjoy a
memorable evening while observing the breathtaking illuminated garden and Nutcracker
projections upon the historic Lilly House. There will be a variety of delectable snacks available
for purchase to eat while strolling around The Garden and taking in the incredible views.
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Option 2: ​Winterlights are back, don’t miss the opportunity to see The Garden adorned with 1.5
million twinkling lights. Come watch the magical traditions such as the Landscape of Light
dancing to the Nutcracker while projected onto the Lilly House. We couldn’t do Winterlights
without your support this year, so we wanted to thank you by giving you exclusive access to the
preview nights. Buy your tickets today and enjoy these early attendance times and any additional
member admission discounts. Newfields thanks you for your continuous encouragement,
especially during this crazy time we live in.