BUSINESS PLAN FOR A BAKERY

D’fresh Bakery

CONTENTS PAGE

1.0 Executive Summary

1.1 Objectives
 1.2 Mission

2.0 Company outline

3.0 Market Analysis review

4.0 Strategy and Implementation

5.0 Management Summary

6.0 Conclusion

References

1.0 EXECUTIVE SUMMARY

D’fresh bakery is a private limited company which is a start-up bakery retail establishment
located in the city centre of Leicester, United Kingdom. D’fresh bakery plans to take the
interest of a standard loyal customer base with its broad variety of pastries. The company
plans to build a strong market position in the town, due to the partners' industry experience
and mild competitive climate in the area.

We aim to offer its products at a competitive price to meet the demand of the middle-to
higher-income local market area residents and tourists

Every member of staff has at D’fresh bakery has a lot of experience. There is a mandatory 4
week training process to keep them up to par to deliver the very best of pastry products which
our esteemed customers deserve.. Our bakers all have degrees in food and nutrition and have
at least 13 years of experience in baking which places them among the best bakers in the
country. What sets us apart from the rest is our choice of natural ingredients used to bake our
products daily making them fresh and gives it that homemade edge.

D’fresh bakery is headed by Oladeinde Okubajo. He started baking from the early age of 12
something he picked up as a hobby from his father. He then attended the university of
Leicester to study food and nutrition where his skills were enhanced. Oladeinde was the
regional manager for one of his father’s bakery( Baba Dee bakery) which had an annual
turnover of about £3.4million for 6 years before deciding to start his own venture.

The market analysis indicate that with a capital of £2,198,000, D’fresh can generate over
£820,000 in sales in its first year, £1,460,000 in sales by third quarter of its second year and a
net profit of about %76 on sales by last quarter of its third year. Having stated that, the
management of D’fresh bakery is applying for a credit of £2,300,000 from the central bank
of Britain.

1.1 OBJECTIVES

a. £820,000 in sales in its first year and £1,460,000 in sales in its second year

b. . The bakery will remain sustainable and to its international standard

c. . A target of achieving a return to investors of a profit from the business in the next 3-5
years

d. It is intended that between 30% of all the internally generated revenue will be
channelled towards managing food costs and expenses

e. The cost for employees labour is ear marked to be between 25-30%.

1.2 MISSION

D’fresh aims to offer high quality coffee, espresso, and pastry products at a

competitive price to meet the demand of the middle- to higher-income local market
area residents and tourists

Keys to success for D’fresh will include:

1. Providing the highest quality product with personal customer service.

2. Competitive pricing.

2.0 COMPANY OUTLINE

D’fresh is a bakery managed by one partner. The partner coordinates, manages and make
administrative and management decisions. Part of the funding for the start-up of the business
will be provided from his personal savings. Oladeinde okubajo will start the bakery as the
sole proprietor; he will have the full ownership and management rights of the business.
D’fresh will focus on organic pastry products. The bakery will be located in millstone street,
a high street in Leicester. The bakery will ideally provide first class pastries with hospitality
and delight. Our products are responsibly sourced from local organic farmers in the UK. We
provide orders to suit our customer needs and preference. Pastries are prepared daily to
provide fresh food and prevent food wastages to the business.

3.0 MARKET ANALYSIS SUMMARY

In looking at the market analysis, we have divided these into groups of market segments
which are:

 Age: The elderly, young married couples, and those with children.

 Gender: Due to the difference in consumption of some foods e.g. red meat both sexes
will be targeted.

 Income: The low, medium and high income earners will all be considered.

 Education: High school, colleges and university graduates.

Family units: The retired workers middle age workers and the young professionals
 4.0 STRATEGY AND IMPLEMENTATION SUMMARY

D’fresh intends to succeed by giving its customers healthy, delicious products and an
environment that attracts them. We also intend to have sales of about £820,000 in the first
year, £1,460,000 in year two, £2,330,000 in year three and £4,351,500 in year the fourth year.

We will focus on establishing a strong identity in the community by providing the best
services and keep our standard to high.

All the pastry items will be moderately priced for the people in the area and to a high
standard.

5.0 MANAGEMENT SUMMARY

The executive and managerial strength of D’fresh bakery will position it in the forefront of
success over the coming years. We have employed the services four professional bakers from
different continents.

The management team include;

Oladeinde Okubajo – Chief Executive

Oladeinde has a B.Sc food and nutrition.

Kenneth Cole – bakeryManager

Kenneth has over 14 years of working experience in bakery administration and marketing

Ahmed Katamuri – Deputy Head Baker

Ahmed is an internationally reknowed baker with experience in the making of organic food
and continental pastries

Dimitros Skontinevimarus – Assistant Baker

Dimitros has a diploma in food and nutrition services and a 13 years experience as a baker

FINANCIAL PLAN
£2.3 million is needed over the next 4 years for the refurbishment of bakery and to buy
machinery. This business will be cut costs to avoid extravagance in the business.

Years Year 1 Year 2 Year 3

Current Interest Rate 0.00% 0.00% 0.00%

Long-term Interest Rate 7.00% 7.00% 7.00%

Tax Rate 34.58% 35.00% 34.58%

6.0 CONCLUSION

D’fresh is an outstanding bakery different from the rest. Our aim is to provide an excellent
service to all our customers irrespective of age, social class, race e.t.c. We aims to offer high
quality pastries competitive price to meet the demand of the general public and

BIBLIOGRAPHY

Bplans, 2009. Website for business plans and startup. [Online] Available at:
http://www.bplans.com/restaurant_cafe_and_bakery_business_plan_templates.cfm

Pret A Manger 2009. Official website of Pret A Manger.[Online] Available at:

http://www.pret.com/ [Accessed 11-07-2009]