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Types of Sampling
Types of Non-Probability Sampling
a) Sampling Unit - specific area or place which can
A) Accidental or Convenience Sampling - uses the most
be used during the sampling process
readily available group of people as study respondents.
b) Sampling Frame - comprises a complete list of
Also called as volunteer samples
sampling units from which sample is drawn
c) Sampling Design - scheme that specifies the
B) Quota Sampling - divides the population into
number of samples drawn from the population, the
homogenous sub-populations to ensure the presence of
inclusion and exclusion criteria for their choice
representative proportions of the various strata in the
and the sampling technique used, such as
sample.
purposive, random sampling, stratified and
convenience sampling.
C) Purposive or Judgment Sampling - subjects are
d) Sampling Size - total number of samples who will
handpicked to be included in the sampling frame based
participate in the study after the sampling design
on certain qualities for purposes of the study.
was completed
Sloven Formula - to get sample size from population
D) Snowball or Network or Chain Sampling - consists
n = N/ 1+Ne2
of identifying the persons who meet the inclusion
n - number of samples
criteria of the study and who in turn refer other
N - population
individuals who may be interviewed.
E - sampling error ranging from 1%-10%
E) Modal instance sampling - used when one wishes to
Sampling Bias - when data is influenced by external
investigate thoughts and actions of typical people and
factors so that the data no longer represents the entire
when the researcher fears that signification data about
population
this group of people might be lost in a more general
study.
Sampling error may arise when the value of one sample
size differ from another drawn from the same population
Advantages of non-probability sampling
Convenient
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Economical More accurate than reading a complicated
Disadvantages of non-probability sampling questionnaire
Biased samples/ errors in judgment
Cant estimate precise population 3. Interview
Certain elements no chance to be included in Next most used research instrument
sample One on one dialogue with the subject
Types of Interview
2. Probability Sampling - random selection of subjects A) Structured Interview
or elements of the population. The goal is to examine Interview is guided by prepared questions
representative elements of the pop. B) Unstructured Interview
Ask the questions at random
Types of Probability Sampling
A) Simple Random Sampling - selection of samples on Methods of interviewing are as follows
random basis from a sampling frame. Each element has A) Personal Interview - interviewer facing the
an equal chance or probability of being chosen as interviewee
subjects of the study. B) Telephone Surveys - most popular; easily contacted
C) Mail Surveys - allows respondent to answer during
B) Stratified Random Sampling - divides the his or her leisure time; least expensive method
population into homogenous subgroups from which D) Computer Directed Interviews - answers directly
elements are selected at random. into the computer
E) E-mail Surveys - Efficient and economical; limited
C) Cluster Sampling or Multi-Stage Sampling - only to simple questions
successive selection of random samples from larger to F) Internet Surveys - fast and can gather several
smaller units by using either simple random or stratified thousand responses within a few hours. Can give more
random methods. honest answers
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Criteria for Evaluating the Instrument
1. Reliability - high degree of consistency or
Open ended - respondents use their own words to accuracy
answer questions than those listed in the questionnaire 2. Validity - should be measure precisely
3. Efficiency - Desired time frame
Close ended - respondents answer a number of fixed, 4. Sensitivity - distinguish characteristics of
alternatives responses called dichotomous items. individuals under study
5. Objectivity - able to gather factual and impartial
Types of close ended questions data
A) Dichotomous Items 6. Speed - quick, fast, and complete
two response alternatives such as yes or no. 7. Reactivity - should not influence the attributes
Useful in gathering factual data. being measured
Hard to analyze, used only when no other type of 8. Simplicity - clear and simple; easy to understand
question is appropriate 9. Meaningfulness - valuable and practical
B) Multichotomous Items
allows respondents to answer questions with a
range of responses such as multiple choice test CHAPTER 14
C) Fixed-Alternative/ Multiple choice items
Nature of Data Collection
allowed multiple response alternatives. Good
when possible responses are few and clear cut
Data collection is precise systematic process of
gathering information relevant to the purpose of
D) Projective Questions
research, or specific objectives, questions, or hypothesis
Uses vague questions; attempts to project a
of the study.
person’s attitudes from the response
Uses fill in the blank sentences
Types of Research Data
Difficult to analyze; better used for exploratory
1. Cross-sectional Data
research
Gathers present data on events occurring at that
time.
E) Cafeteria Questions - to respond according to their
Limited to the subjects at one point in time
own viewpoint
Best gathered when the time frame is of short
duration
F) Rank Order Questions - Rank answers from most to
least important
2. Retrospective Data
Frequently called ex-post facto studies
G) Checklist
Data are collected on events in the past before a
Aka “matrix questions”
study design in completed, “after the fact”
two dimensional patterns
Events have occurred prior to the initiation of the
Questions written horizontally while respondents
study
answer vertically
Results are limited to the availability of data
Types of response error:
3. Prospective Data
A) Telescoping error - an error resulting from the
Refers to future data or events that occurred after
tendency of the respondents to remember events as
the study design has been completed
occurring more recently than they actually did
Prospective and retrospective researchers are
Dominates for recent events
sometimes called longitudinal studies because they
extend over a long period of time.
B) Recall loss - When respondents forget that an even
All experimental studies are prospective
occurred. Dominates events that happened in the distant
past
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a) Raw Data - from basic documents such as records of Coding - process of transforming data into numerical
patient’s admission, birth dates, discharges symbols
B) Ordinal Scale
Used to show relative rankings of variables or
Two Methods of Observation
events.
A) Structured Observation - researcher has prior
Used in ordering observations according to
knowledge of the phenomenon of interest
magnitude or intensity
Ranked order from most to least or highest to
B) Unstructured Observation - researcher attempts to
lowest
describe events with no preconceived ideas of what will
be seen. Requires high degree of attention and
Types of Ordinal Scale
concentration
1. Likert Scale - respondents are asked to indicate the
degree to which they agree to disagree with the ideas
3. The use of Self Recording or Reporting Approach
expressed by the indicator. Used to assess the attitude of
respondents towards the variables
4. Use of Delphi Technique - uses a series of
questionnaires to gather a consensus of opinions from a
2. Graphic Rating Scale - asked to respond in a bipolar
group of experts
continuum such as from highest to lowest or most to
least. A simple line on which one marks an X anywhere
Types of Delphi Technique
between the extremes with an infinite number of places
Classic Delphi - questions are presented to a panel
where the X can be placed
of informed individuals in a scientific field asking
their opinions on a particular issue or problem.
3. Guttman Scale - used to assess attitudes of
Modified Delphi - uses interview or focus groups
respondents, using a continuum of cumulative
to gather their opinions on certain issues or trends
statements
Policy Delphi - uses mostly in organizations to
examine and explore policy issues
4. Semantic Differential Scale - used to measure the
Real time Delphi - uses a structured time,
meaning of concepts to determine the emotional
avoiding delay cause by pen or paper time, hence a
evaluative component of the respondents’ attitude.
face to face analysis is done by researcher.
Respondents are asked to rate their attitude
E-Deplhi - uses electronics of e-mails
a) Interval Measurement
5. Critical Incident Technique - a set of principles for
Shows ranking of variables or events on a scale
collecting data on observable human activities.
with equal intervals between the numbers
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Consists of real numbers
Specifies the distance between ranks c) Equivalence
instrument shows high consistency or agreement
b) Ratio Measurement and congruence in the observations ratings of the
Shows ranking of variables or events on scales different observers or raters of certain
with equal intervals and absolute zeros. phenomenon, hence scores are likely to be
accurate and reliable.
Measurement Problems
1. A misplaced belief in precision 2. The split-half technique
2. Measures that go against social conditions Used to determine homogeneity of items in the
3. The operational definition does not correspond to instruments, in which the items are split in half
the conceptual definition and a correlational procedure performed between
4. The researcher depends on certain statistics the two halves.
Measures the items on a scale that are split in two
groups.
Errors in Measurements
Measurement error - difference between the 3. The Cronbach’ alplha or coefficient alpha
actual amount of the attributes (true score) and the Technique that gives an estimate of the split half
amount of the attribute that was measured correlation of ways in dividing the measure into
(observed score). two halves, not just the odd or even items
Measurement error is a threat to internal validity, The higher the reliability, coefficient, the more
which leads to spurious or inaccurate data. accurate the measure for internal consistency
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Sensitivity is the ability of the instrument to Sampling error
correctly screen or identify the variables to be Sampling distribution
manipulated and measured to diagnose its Sampling bias
condition.
Specificity is the ability of the instrument to b) Testing the Null Hypothesis
correctly identify non-cases or extraneous State the research hypothesis
variables and screen out those conditions not State null hypothesis to be tested
necessary for manipulation Choose appropriate statistical test for the given
data
Assessing Qualitative Data Determine level of significance difference , the
1. Credibility - refers to confidence in the truthfulness relationship or correlation between the given
of data and their interpretations. variables
2. Inferential Statistics - concerned with population Statistical Tools for Treatment of Data
and the use of sample data to predict future occurrences. 1. Percentage (P) - is computed to determine the
proportion of a part to a whole
Uses of Inferential Statistics
a) To estimate population parameter, the following facts
are considered using inferential statistics
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2. Ranking - used to determine the order of decreasing
or increasing magnitude of variables. The largest
frequency is ranked 1 and so on.
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2. Title
3. Headnote - written below the title
4. Stub - contains the sub head and the row labels
5. Box Head - contains the master captions that describe
column captions
6. Main body, field or text - contains all the
quantitative and qualitative information
7. Footnote - appears immediately below the bottom
line of the table
8. Textual Presentation of tabular data