Anthony Santulli ​505 Dunn Circle, Bridgewater, NJ (908) 295-3276 ​asantulli95@gmail.

com
WORK EXPERIENCE
WS Audiology, Piscataway, NJ
Digital Content Optimization Specialist, June 2017 – June 2020
• Performed user testing quarterly to provide analytics reports and suggestions for optimization
using heatmap engagement, A/B test results, bounce rates, and search rankings
• Earned two Google answer boxes as well as over a dozen first-page search results
• Generated SEO copy for multiple domains across two content management systems (CMS)
• Restructured existing website content/design from one CMS to another to meet market
demands
• Adopted brand voices after a company merger to reach existing targeted audiences
• Managed multiple social media accounts and built boosted/sponsored posts with tracking links
• Collaborated with an international and diverse team to develop sitemaps, wireframes, graphics,
print and digital materials, email campaigns, e-blasts and marketing strategies
• Deployed PPC, partnership, and campaign landing pages using in-depth keyword research
• Edited print and video copy for product launches and customer reward programs
• Completed site audits of both B2B and B2C using best-practice SEO strategies
• Improved site scores/domain authority across “grading” programs such as Yoast
• Encouraged responsible spending on keyword bids to increase leads and lower cost per lead
• Maintained consumer and professional blogs through regular content writing
• Organized all digital assets for company events and structured registration reports using Cvent

Alfa Art Gallery, New Brunswick, NJ

Curatorial & Communications/Web & Social Media Intern, Sep 2017 – Jan 2018
• Developed a social media presence and built relationships with patrons and artists
• Assisted with organizing events, drafting grant proposals, and executing interviews

CERTIFICATIONS
• Tampa SEO Training Academy​ - Certification in Beginning Search Engine Marketing Strategies

MAJOR PUBLICATIONS
• minor literature[s], the tiny journal, The Review Review, Literary Orphans, Bartleby Snopes

SKILLS
• Software ​- Adobe Creative Suite, WordPress, Microsoft Office, Cvent, Percolate, SEMrush, Google
Analytics, Google Ads, Google Tag Manager, Hootsuite, Ryte, Salesforce, Magento, Hibbert, Crazy
Egg, Sitecore, Yoast, UserTesting
• Classroom Instruction​ – 3 years of pedagogy and special education courses
• Second Language​ – Fluent in Italian

EDUCATION
Susquehanna University – Selinsgrove, PA Graduated May 2017
B.A. in Creative Writing, B.A. in Italian ​GPA: 3.87​,​ ​summa cum
laude
Dean’s List/University Scholar January 2014 – May 2017

Head of Design for ​The Apprentice Writer Summer 2016

• Created the layout for a national literary magazine using Adobe InDesign
Anthony Santulli ​505 Dunn Circle, Bridgewater, NJ (908) 295-3276 ​asantulli95@gmail.com
Reading Board Member for​ The Susquehanna Review Spring 2017
• Served on a board of writers to edit a national undergraduate literary publication