1.

Reinforce your brand image

The entire notion of confirmation bias is that people already have ideas in their head – and
they’re difficult to change. Which means, if you have a strong brand image that people associate
with, you simply need to “confirm” this with them when they land on your page.

In the case of Apple, consumers associate it with the highest premium tech gear.

 What do people associate Tagaytay with?

o staycations
o taal lake
o relaxing
o no stress
o calm
o beautiful scenery

 Use websites that cite tagaytay as a safe vacation spot

2. Use stereotypes and cliches to your advantage

We all know German cars are reliable, Japanese cameras are the finest and Columbian coffee is
the stuff of kings. Except none of those stereotypes or cliches are any more true than the other
lies we tell ourselves on a daily basis.

 What is a cliche about Tagaytay during Covid-19 holiday season?

o most trusted tourist staycation
o following covid-19 protocols
o risk-free
o we've been clean even before covid
o well equipt for the holiday season

3.  Show customers their money is safe

When consumers pay for something, they want to know their money is in good hands. So they’re
looking out for reinforcements that tell them they can trust you as a brand. This is why customer
reviews, testimonials, money-back guarantees and lists of your best clients can have such a
drastic impact on conversions.
With confirmation bias at work, consumers think “if it works for them, then it’ll work for me”
and they’re less protective over their money.